atra.com receiving more traffic than ever!...salt lake city detroit vancouver atra.com has become...
TRANSCRIPT
98 GEARS September 2010
We’ve got bad news and good news: ATRA’s con-sumer web site — atra.com
— ran short of bandwidth, so we had to invest in increasing it to keep the site up and running. That’s the bad news.
The good news is that the reason we ran low on bandwidth is because internet traffic has more than doubled over the last few months! More and more consumers are reaching ATRA for advice on transmission repair, and for referrals to ATRA Members’ shops. Good news indeed for ATRA Members.
Let’s take a look back to more than a year ago when it became clear that this industry needed a voice to reach out to consumers and a leader to bring more work to the aftermarket. And who could possibly do that better than ATRA?
In April, 2009, it became clear that ATRA needed to reach out to con-sumers to help them learn what we’ve known for years: that ATRA Member shops were their best source for trans-mission service and repair. After all, there are more ATRA Members in the USA and Canada than all the transmis-sion chain stores combined, making the Golden Rule Warranty the most widely issued and honored warranty in the world.
In addition, ATRA Members have a vast array of technical services avail-able to them, so they’re better equipped to get the customer back on the road in a timely manner. Knowing this, why wouldn’t consumers prefer going to an ATRA Member shop? Maybe because they didn’t know any better. And that’s the purpose of this effort: to spread the word about ATRA and ATRA Member shops.
Over the past couple months we’ve shared some of the results of ATRA’s efforts to reach consumers. Our approach was to take advantage of the range of other publications and web sites to spread the news about ATRA. So far, ATRA has been referenced in all of these media outlets:
• New York Times• Detroit News• Houston Business Journal• Boulder County Business
report• eHow.com• Progressive.com (Progressive
Insurance)• Bottom Line Secrets• eSorrtment.com• aa1car.com
by Dennis Maddenmembers.atra.com
www.atra.com
MEMBERSHIP MATTERS
ATRA.COM Receiving More Traffic than Ever!
Figure 1
GEARS September 2010 99
And these are just the ones we know about. In addition, I’ve had the opportunity to speak directly to con-sumers through the Coach Ron Tunick radio show (www.am1400coach.com). His show is syndicated to over 60 sta-tions nationwide, spreading the word about ATRA from coast to coast.
The results have been fantastic: Over the last three months, the atra.com consumer site has seen a dra-matic leap in traffic. As you can see from the graph, the atra.com web site has received a dramatic increase in pageviews (as reported from Google Analytics) starting in June; it’s an increase of 106%.
And now there’s a new feature on the site: Every ATRA Member has a city search link for the ATRA Local Search feature; even towns like Pearcy, Arkansas, with a population of about 3,000. The system automatically builds a local search page for members listed in the member data base) it generally
takes about a month for the search engines to begin viewing them in search queries).
Consumers are beginning to learn that ATRA is a great source for trans-mission information and that ATRA Member shops are their best choice for transmission repair. And we’re only just beginning: We’ll keep it going and keep you posted.
Figure 2
Consumers are beginning to
learn that ATRA is a great source for transmission
information and that ATRA Member shops are their best
choice for transmission
repair.
Milwaukee
NashvilleLos Angeles
Toronto
BridgeportPortland
Salt Lake City
Detroit
Vancouver
ATRA.com has become the most visited
Web site in the transmission industry.
Thousands of new customers have been using ATRA’s
Web site to find transmission repair shops in their area.
It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.
The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.
Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.
Visit members.ATRA.com or call 805-604-2000
AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION
Cleveland
ATRA.comATRA.com
Vancouver
DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?
Milwaukee
NashvilleLos Angeles
Toronto
BridgeportPortland
Salt Lake City
Detroit
Vancouver
ATRA.com has become the most visited
Web site in the transmission industry.
Thousands of new customers have been using ATRA’s
Web site to find transmission repair shops in their area.
It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.
The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.
Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.
Visit members.ATRA.com or call 805-604-2000
AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION
Cleveland
ATRA.comATRA.com
Vancouver
DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?
Milwaukee
NashvilleLos Angeles
Toronto
BridgeportPortland
Salt Lake City
Detroit
Vancouver
ATRA.com has become the most visited
Web site in the transmission industry.
Thousands of new customers have been using ATRA’s
Web site to find transmission repair shops in their area.
It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.
The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.
Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.
Visit members.ATRA.com or call 805-604-2000
AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION
Cleveland
ATRA.comATRA.com
Vancouver
DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?
Milwaukee
NashvilleLos Angeles
Toronto
BridgeportPortland
Salt Lake City
Detroit
Vancouver
ATRA.com has become the most visited
Web site in the transmission industry.
Thousands of new customers have been using ATRA’s
Web site to find transmission repair shops in their area.
It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.
The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.
Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.
Visit members.ATRA.com or call 805-604-2000
AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION
Cleveland
ATRA.comATRA.com
Vancouver
DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?