Build Your Business with Facebook Advertising

Dan JanalPresident PRLEADS

Why are you here today?• You need more prospects and you don’t

want to pay a fortune for them!

Solution

About Dan

My “a-ha” moment• Facebook knows

everything about you!

Show your ad to targeted audiences

Multiply your audiences!• Existing clients• Lookalike audiences

How to make your ads stand out• Pictures• Questions• Benefit• Short copy• Call to action• Test, test, test

Lead Generation Plan• Show ad• Offer an “ethical bribe,” “freebie,” “lead

magnet”• They go to a landing page that amplifies the

benefits of your message• Ask for name and email• Thank them• Send them the info• Follow up with emails to build trust• Ask for appointment after trust is established

Email sequence to build trust, ask for appointment• 1. Welcome them, thank them, ensure

they have the product• 2. Ask if they have questions about the

product.• 3. Send another freebie• 4. Offer advice or tip (compliance)• 5. Ask for appointment in non-aggressive

way

Don’t get banned!• Don’t make wild promises of wealth• Don’t show before and after examples

Do you see how powerful Facebook ads can be – when done the right way?

One sentence promise:• I’ll create an ad campaign for my clients

that gets qualified prospects into theirr sales funnels

Here’s what I do• A great ad that attracts top prospects• A landing page that helps build credibility• A lead magnet based on your materials• A lead capture system• I’ll work with your team to transfer leads

(emails, names, etc.)• An email sequence that builds trust and a

call to action to book an appointment• Daily reports

Thank You