atomo interactive 2014 credentials
DESCRIPTION
We are Digital Marketing Agency that works to create Brand Synergy through Web-based Advertising and Branding StrategiesTRANSCRIPT
WE ARE A
Digital Marketing Agency that works to Create Brand Synergy through Web-based Advertising and Branding Strategies
SYNERGY (greek: “syn” = simultaneity, “ergon” = work)
It´s the interaction of multiple efforts in a system in order to produce a greater result than the sum of their
individual effects.
#brandsynergy It´s the drive generated by the formula:
BRAND MESSAGE + LOYALTY GENERATION EFFORTS
WE USE The Internet and Digital Media as tools to
establish a real, continuous and mesasurable bond between our customers and their
consumers.
WE OFFER Five areas of expertise:
• Web Development
• Social Media
• Search Engine Marketing
• Content Marketing
• Mobile
WEB DEV It´s one of the areas where we have more expertise;
we´ve been working on it for over 13 years and have
gained recognition by participating in the main
interactive design competitions in the country.
We draw inspiration from Architecture to create our
development methodology.
METHODOLOGY
OUR CUSTOMERS
Featured Project
Clinique México Official brand site with a
product catalog. We took it
through a front and backend
restructuring that increased
visits in 66% in comparison
with the same period of the
previous year.
1Q 2013 vs 1Q 2012
Visitor overview 1Q 2013: 38,447 visits 1Q 2012: 26,736 visits ì 43.80%
UNIT 1Q
2012 1Q
2013 CHANGE
VISITS 26,736 38,447 ì 43.80%
UNIQUE VISITORS 18,984 25,996 ì 36.94%
PAGEVIEWS 215,707 300,726 ì 39.41%
VISITOR TYPE 2012 2013 CHANGE
RETURNING 8,898 14,170 ì 59.25%
NEW 17,838 24,277 ì 36.10%
VS
SOCIAL MEDIA Creation, implementation and maintenance
strategies in Social Media is another of our
outstanding areas of expertise. We have achieved,
for example, the positioning of one of our
customers within the 5 brands with the most
Facebook Engagement in Mexico.
Our goal is tocreate Brand Synergy through the
cycle of Generation -> Implementation ->
Measurign and Reporting.
METHODOLOGY
SOCIAL MEDIAfases
Análisis y consultoria
Producción de activos
ImplementaciónMonitoreo / Interpretación
Mantenimiento
2
1
34
5
Definición de lineas / ProductosDefinición de redes socialesDefinición de AudienciaDefinición de comunicaciónDefinición de objetivosDefinición de métricasPlan de trabajo
Desarrollo de Fan PagesDesarrollo de ProfilesDesarrollo de Social AdsFacebook AppsFacebook TabsLinea editorialCalendarizaciónFaqs
Generación de contenidoSoporteRespuestaCampaña de social adsCampaña de WOMRetweet y Follow
MonitoreoReporteo y graficaciónInterpretación y presentaciónReportes estadísticosRecomendación de acciones
Optimización de acuerdo a recomendacionesRediseño de elementosNuevos activos gráficosAplicaciones y adons
OUR CUSTOMERS
Featured Project
EstēeLauder We have positioned the
Official Facebook Fan Page
as the 5th brand with the
most Engagement in Mexico.
hp://www.vuelodigital.com/2013/01/18/las-5-marcas-en-mexico-con-mayor-engagement-en-facebook/
Featured Project
Nike Futbol Mx Site, blog, Twier and
FanPage management form
November 2009 to May 2010.
We achieved 230,000 fans on
Facebook and 11,300
followers on Twier.
S.E.M. Following the objectives of each campaing, we buil
the necessary digital elements to achieve a natural
flow of users. Whether it´s visits, clicks, database
generations, sale leads, fans or any conversion
goal, we successfully implement Search
Optimization (SEO) or Pay per Click (Google,
Facebook or Niche Portals) campaigns.
SEM METHODOLOGY
Cliente
La campaña nos permite segmentar los anuncios por tiempo, y ubicación geográfica. Las palabras seleccionadas y los anuncios que desarrollemos en torno a ellas darán contexto a su aparición en las búsquedas de los usuarios.
Se definen las temáticas yobjetivos de la campaña
Temas(grupos de anuncios)
Anuncios
Definiremos los temas principales en los que agruparemos los anuncios de la campaña
Generamos varios anuncios de acuerdo a los temas de la campaña
Listado de palabras
Se asignan las palabras relacionadas al sitio, marca o producto, nicho de negocio y temática
Búsqueda en Google
A la búsqueda de una de las palabras dentro de la campaña, se le despliega el anuncio correspondiente al usuario que al click lo llevará al sitio web, página, o landing page
Sitio web/Landing page
La correcta estructura del sitio así como el correcto direccionamiento del anuncio a la sección indicada permitirá convencer al usuario de la "promesa" del anuncio" para cerrar generando una conversión en el sitio.
Se llevará una correcta medición de todas las fases de la campaña para su optimización.
SEO METHODOLOGY
- Internas- Marcas- Competidores- Entorno- Mercado
Estudio y análisis de palabras clave
- Visitas- Contenido- Página de entrada- Páginas internas- Conformidad
Consultoria SEO Interna
- Estructura- Optimización- Palabras claves- Contenido
Optimización SEO Interna
- Construcción de enlaces- Inscripción en directorios- SMO
SEO Externo
- Comparativo- Tracking de visitas- Tracking de enlaces- Analítica web
Informes y métricas
SEO
OUR CUSTOMERS
Featured Project
Clinique Travel & Retail Geogrphically segmented
SEM campaign oriented to
increase awareness of Duty
Free store locations that
offer Clinique Products.
Featured Project
UTEP Lead generation campaing
for a mid size transport
rental company.
- Monthly budget:
$1,000 USD.
- Monthly average sales:
$10,000 USD
October 16th to November 15th, 2013
Results for 1 month
PEOPLE VISITED THE LANDING PAGE
PEOPLE REQUESTED A QUOTATION
45,323 1,682 78 TIMES WERE DISPLAYED AN ADVERTISEMENT
CONVERSION RATE
95.4%
4.6% CLICKS LEADS
4.6%
CONTENT MKT Content is King and Design is its Queen. Bonding
with the user is all about provoking an emotion
through the message.
The context determines the message so that with
beer segmentation we get more relevance in our
contents and a stronger bond and interaction with
the user.
Featured Project
@Miss Finanzas Fictionous character in
Twier created as part of our
strategy for VW Leasing. Miss
Finanzas speakes about
personal finance, SMBs, tips
for entrepreneusrs and car-
related news.
MOBILE MKT Most experts agree that the time when the main
access point to the Internet is throug mobile
devices has just arrived. Furthermore, there is data
available on which devices are most used at
different times of the day. Because of this, it´s a
maer of the uermost importance that any brand
iniciative be responsive, multi-plaform and with a
strong focus on mobile.
Featured Project
HSBC Development of a series of
Landing Pages compatible
with mobile devices that
allow the user to access
information on different
HSBC products.
Featured Project
Quebec Mobile Site Development of a mobile site
that allows the mexican user who
wants to migrate to Quebec get
first contact information on life
style on that location and how to
apply for the inmigration
process.
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atomointeractive.com