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Payment Solutions for Modern Retail

Alok MehtaAtom Technologies Limited

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Basic Facts• Country of over 1.20 billion people with over 900 million mobile connections. • 120 million Internet subscribers• 20 million+ credit cards, 300 million+ debit cards, still a large part of the country is

unbanked• Mobile payments introduced around 7 years back• RBI introduced mobile payments guidelines around 5 years back• IMPS introduced by NPCI thus permitting interoperability between banks’ mobile

banking systems and merchant payments• Electronic commerce has seen acceptability in the last three years with India being

among fastest growing online market and has registered about 40% growth in about a year

• Industry is undergoing changes with players providing multiple touch points for payment acceptance

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The idea • It all starts with the idea - Business - Deciding

on customer demographics • domestic v/s international• Metro or across India• Only internet facing or would there be other

channels – call center as well as brick and mortar• Delivery model – through own logistics or

outsourced

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Technologies adopted

• Application – Experiential

• USSD – Operator Specific

• SMS – Ubiquitous

• In Person Payments

• Easy to spread• Easy to access

Internet IVR

MobilePoint of Sale

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• Internet• Standard Integration Kits• Availability of Integration with standard shopping carts & framework• Secure using encryption over an above HTTPS• Mail based invoicing Solution

• IVR• Multi Lingual support• Anytime / Anywhere accessibility• No training required for Usage• Multiple Variants (Inbound, Outbound dialers, Automated, Agent Assisted,

Integrated)• Option for Multiple Payment Instruments• Customer Identification based on Caller Id.

Technology features

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Technology features• Mobile

• Availability to add service into standard product• Customizable white labeled solution• Availability on different OS• For handsets which are not capable of hosting any application, WAP / USSD / SMS based solutions are

supported• End to End Encrypted

• Point of Sale• Support for Chip & PIN• Support for RUPAY acceptance• Mobility• Security

• Kiosks• Support for Card Present transactions• Support for Card Not Present transactions• Ease of access & use• Multi Lingual

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Signing up a Payments Service Provider• Age of the payment player• Product capabilities• Success rates• Availability of horizontal service offerings – Internet, IVR,

mobile and POS• Ease of integration – availability of shopping kits and flexibility

for customizationAnd • Of course “Pricing”

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Getting MIDs• Compliance

• Completeness of KYC documents• Providing proper information on the business• Displaying the refund policy, shipping policy, and

terms and conditions properly on your site

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Settlement Process• Receiving funds for the sales –

• Understanding the RBI regulations• Escrow mechanism

• Refund processing

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Risk and Fraud Management• Understanding key risks – financial,

reputational, legal• Core understanding of initiation of

chargebacks and chargeback management• Dealing with fraud

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Visit us at: http://www.atomtech.in