atlas access presentation
TRANSCRIPT
MedStar’s Digital Access StrategyAnnual Thought Leadership in Access Symposium
November 14, 2016
Presenter: Michael E. Ruiz
Vice President and Chief Digital OfficerMedStar Health
What is a Platform?
“To be successful in the market today you must possess two strategic assets: a compelling product and a meaningful platform.”
- Michael Hyatt, author of Platform: Get Noticed in a Noisy World
A Platform provides:
Visibility
Amplification
Connections
2
Defining Access
Industry Definition: The ease with which an individual can obtain needed medical services
Proposed Definition: The ease with which an individual can obtain needed relevant information, personal medical records, needed medical services, and any other resources to preserve or improve their health
3
Cost transparency is not yet widespread
enough to enable patients to compare
fees
Availabilityvaries
in offices for patients needing prompt care or preventative care
early enough
Cultural and linguistic barriersprevent patients from obtaining resources
or care that are meaningful
Inconsistent physician data
makes it challenging for patients to identify
and schedule with providers using
technology
Not-So-Exhaustive List of Access Challenges
4
● New patient acquisition
● Easy view for commercially insured patients
● Consistent and improved patient experience on MedStar Health Find a Doctor across all providers
● Seamless transition for providers between marketplace and enterprise scheduling to maximize license investment
● Reduced appointment call times, streamlined online bookings and optimized ED referrals across the system 5
Key Objectives for Access at MedStar
The gateway to patient-provider matching, referral coordination, marketplace access and online direct book scheduling at MedStar Health
MedStar’s Digital Access Platform
6
Planned Partnerships
● Marketplaces● Search Engines● Review Sites
Target providers
Employed providers that:● are new to MedStar● have high capacity
schedules
Strategic service lines
● Primary care● Family medicine● Women’s health● Other low acuity
service lines
8
Planned Partnerships
● Marketplaces● Search Engines
Target providers
Employed providers that:● are new to MedStar● have high capacity
schedules
Strategic service lines
Priority service lines:● Primary care● Orthopaedics● Cardiology
9
Search & Match Online Protocols Online Chat
Based on scope of practice for all approved providers with direct book into IDX
This capability will be used to reduce appointment call times, streamline online bookings and optimize Emergency Department referrals across the system.
Implement provider protocols for highly specialized service lines with direct book into IDX.
Enable online chat on strategic web pages as an alternative for online scheduling with customers.
10
Search & Match Online Protocols Mobile Apps
Based on scope of practice for all approved providers with direct book into IDX
This capability will be used to reduce appointment call times, streamline online bookings and optimize Emergency Department referrals across the system.
Implement provider protocols for highly specialized service lines with direct book into IDX.
Enable real-time availability and direct book for referring physicians via the MedStar Refer App.
11