atlantis, the palm's digital iq

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Atlantis, The Palm Dubai Camille Gaulet, Rita Borges, Katia Lejeune, Amandine Mathisse

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Page 1: Atlantis, the Palm's Digital IQ

Atlantis, The PalmDubai

Camille Gaulet, Rita Borges, Katia Lejeune, Amandine Mathisse

Page 2: Atlantis, the Palm's Digital IQ

Digital IQ standards

Page 3: Atlantis, the Palm's Digital IQ

www.atlantisthepalm.com

FunctionalIntuitive

EntertainingEngaging

Many languagesReservation box

Page 4: Atlantis, the Palm's Digital IQ

Digital MarketingRegular posts

Twitter feeds;Facebook likes

Special offers

Events

Videos…

Page 5: Atlantis, the Palm's Digital IQ

Social Media

Frequency: 5 tweets a dayMany RTs

Contest, promotion, news, etc…

Page 6: Atlantis, the Palm's Digital IQ
Page 7: Atlantis, the Palm's Digital IQ

49,187 Likes924 Talking about it

BookingContestTripAvisorUsual FB info

Page 8: Atlantis, the Palm's Digital IQ

Atlantis Hotel Video

541 subscribersMany videos: celebrities spotted at the hotel, etc…

Page 9: Atlantis, the Palm's Digital IQ

Mobile

QR codesMobile Application