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TRANSCRIPT
Marketing Management
Plan for Athlete-Trax
By Darian Williams
Marketing Plan for
By :Darian Williams
• “For on the go college club athletes and coaches, Athlete-Trax is the all in one team communication platform that delivers a convenient and effective online management system.”
SWOT Analysis
• Strengths▫ Easy to navigate
▫ Well put together
▫ Mobile & tablet friendly
▫ Convenient
▫ Unique way to manage teams
• Weaknesses▫ Limited amount of
funds
▫ Lack of reputation in market
▫ Little marketing strategies
SWOT Analysis Continued
• Opportunities▫ Creating mobile
friendly (app)
▫ Expanding diversity of users
▫ Being more prominent on college campuses
▫ Partnering with prestigious companies
• Threats▫ Growing Competition
Blue Sombrero, TeamSnap, Bluefields
MarketCollege Club Sports
• Ages 18-23 years old
• “Millennials”
• Men and Women
• Local Colleges
▫ In Pittsburgh area
Average Visitor (Alexa.com)
• Bounce Rate on Site50%
• Daily Page Visits2.40
• Daily Time on Site2:34
Marketing Channels
• Google Analytics
• YouTube
Twitter Advertising
•Twitter Card Advertising
• Use videos & photos
•Keyword Targeting
• Hashtag # method
•Promoted Tweets
•Twitter Analytics
• Track Tweets
•Example of a “Twitter Card”
Tw
itte
r A
naly
tics
# of
Tweets
# of
Impressions
URL
Clicks
•Free to use
•Track impressions (views)
•Track tweets
•Track retweets
•Learn to make tweets more successful
• Reaches 89% of its intended audience
• Majority of users are in selected target market
• Promote website on profile
• Ad set audiences
• Educational targeting
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
18-29
College +
Advertising Costs
Daily Costs Lifetime Budget
• Similar to daily budget
• Set up a lifetime budget to spend across the lifetime of the ad set
• If you set a $100 budget for 10 day ad set up, you will spend $10 per day.
•Amount you are willing to spend on a specific ad set per day
•Once your budget runs out your ads will stop showing
•Amount you spend depends on the size of your audience
•Spend anywhere from $20-$1000 per day
Analytics
• Most widely used website statistics service
• Tracks visitors to your website
• Learn more about visitors behaviors, demographics, etc.
• Instagram is free to use
• Post website link on Instagram page
• Instagram pics from college football games, baksetball games, and baseball games
• Use hashtag # method
▫ #sportsmanagement #footballpractice#athleticdirector etc.
•Create an Athlete-Trax YouTube account
•Link on Athlete-Trax website
•Upload videos of sports tips, exercising /conditioning tips, healthy eating videos, weight training, etc.
•Free to use
Suggestions for the Future
• Mobile App
• Partner with prestigious companies
▫ Dicks Sporting Goods, GNC, Nike, Adidas
• Create a players statistics chart
• Create a more elaborate payment plan with basic, premium, and ultra plans.
• Expand beyond just sports/athletic teams
▫ Create it so any kind of group can use it
Dance teams, bands, gymnastics, drama classes, etc.