A New Generation of

Brand Outsourcing

This unique event brings together manufacturers, global outsource solutions providers and key opinion leaders in Health & Beauty to explore growth opportunities

Divani Apollon Palace & Thalasso, Athens | 1st - 3rd November 2016

Leading and Delivering Innovation and

Vision for Retailers and Manufacturers

W elcome to Ceuta’s 11th International Alliance Conference at the Divani Apollon Palace and Thalasso in the beautiful seaside resort near Athens on the 2nd and 3rd November 2016. This unique International annual event is specifically designed to bring together manufacturers, retailers, global outsource sales and marketing service providers (distributors) and key opinion leaders in the Health & Beauty industry to explore how, by working together, we can create mutual business growth opportunities for all.

Industry advisory experts have claimed that within ten years the global OTC healthcare market could double in size as continued demand for affordable medicines, especially in emerging economies, and the creation of entirely new markets in new therapeutic areas generates opportunities for growth. This growth will be driven primarily by preventive health and wellness categories such as vitamins, nutrition, diagnostics, weight management and innovative health and beauty products - fueled by demand from internet- and media-informed health-focused consumers. Consumer health & beauty companies face a call to action to bring a new pace of brand

innovation, supported by a need for collaboration with both retail and distribution partners whilst delivering a greater understanding of the category, the consumer and the shopper.

Our Consumers want faster and easier ways to manage, monitor and improve their health - a trend that will continue to grow. By 2017 it is estimated that 1.7 billion smartphones and tablets will have an m-health app installed. To win in consumer health, companies (whether OTC or consumer products) will need to re-invent or re-orientate their businesses, quickly adapting capabilities to the changing needs of the new consumer. For both traditional OTC and consumer goods companies this could require significant rethinking of a company’s commercial capabilities and operating models. We believe there are distinctive capabilities enabling manufacturers to work closely with both their retail and sales and marketing partners.

Manufacturers and retailers must increase their understanding and connect the available shopper data with brand insight and trade sales data to develop a suitable instore category and strategy with the targeted consumer, and supported with bespoke brand activation mechanics.

Getting to know the shopper and consumer through deeper, advanced analytics that are integrated across the organization will mean moving from retrospective to predictive analytics to generate better, actionable customer insights.

Engaging in one-to-one marketing through innovation that delivers a new experiential customer experience. This capability needs to be underpinned by better shopper and category insights enabling personalized communication when, where and how the consumer desires.

Delivering multi-channel experiences so that consumers can access the brands they want anytime, anywhere and supported by customer-driven, collaborative partners.

Engaging with outsource operating models that can develop existing and white space markets with proven, flexible, cost-effective local outsource partners.

Focusing on winning in high-value categories and high potential markets. High performers are continuing to invest in M&A in growth categories and emerging markets and the outsourcing of non-core businesses and markets to prioritise core brands.

These dynamics are leading to a significant increase in both large and smaller manufacturers embracing and implementing outsource strategies to partner with proven outsourcing providers (like Ceuta and our alliance partners). These sales and marketing outsource providers can deliver cost effective professional solutions, not just with field sales forces, but with support and added-value services across all areas of brand development - from Shopper Insight, Brand Insight and Trade Insight and ultimately delivering optimisation of sales and profit growth.

Embracing these areas this year’s conference agenda includes a prestigious line up of speakers covering topics such as retail insight, the global economy and how will it affect us, latest trends in OTC Health & Beauty, understanding the future of M&A activity, the new generation of outsourcing and leadership and global retail expectations . We will also be sharing examples of exciting new product opportunities and how the brand owners, outsourcing these brands to the Ceuta Alliance, could deliver incremental sales and profit growth.

The team at Ceuta look forward to welcoming you to Athens in November, for what promises to be another successful, thought provoking and

enjoyable event.

Keith Garrity - Director of International Business Development

Sponsorship Opportunities

Get your brand in front of over 120 delegates from across the Globe. Our sponsorship packages are tailored to offer your company or brand the maximum exposure for your target audience. Welcome Barbeque Sponsor 1 package available - Tuesday evening Two banners to be displayed at the Welcome Drinks Reception Thank you announcement during the event Logos printed on napkins and drink coasters Promotional material to be displayed in the event area (one table provided) Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 4,000 + vat

Gala Dinner Sponsor 1 package available - Wednesday evening Two banners to be displayed at the Gala Dinner Restaurant Thank you announcement during the event Your logo printed on the dinner menu placed on each table Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 4,000 + vat

Conference Session Sponsor 1 package available Wednesday and 1 package available Thursday Two banners to be displayed in the foyer of the main meeting room Promotional material to be displayed in the foyer (one table provided) Thank you announcement during the event Your brochure included in the delegate pack handed out at the conference Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 6,000 + vat

Information for Delegates

DELEGATE RATES - What’s included (please see separate registration form) Welcome barbeque (drinks and buffet) on the evening of Tuesday 1st November Two nights Bed and Breakfast (single occupancy room) on the 1st & 2nd November Full day conference session on the Wednesday 2nd November for all delegates Gala dinner on Wednesday 2nd November for all delegates Full day New Product Development session & exhibition on Thursday the 3rd November. HOTEL INFORMATION Divani Apollon Palace & Thalasso | www.http://divaniapollonhotel.com. Agiou Nikilaou 10, Vouliagmeni 166 71, Athens, Greece. Telephone: +302 108 91 1100 | Facsimile: +302 109 65 8010 | Email: info@divaniapollon.gr Check in from 14h00 on the day of arrival and check out before 12h00 on the day of departure. Valet parking is available on site for a charge of € 10 per day for hotel guests. Limousine and Shuttle Bus Service available : for reservations and price enquiries please contact the concierge at the hotel. TRAVELLING TO ATHENS Athens International Airport is 26km from the Divani Apollon Palace & Thalasso Hotel. A taxi will take approximately 30 minutes. INVITATION LETTER If you require an invitation letter for your Embassy from the Ceuta Group, please contact lorian.pitman@ceutahealthcare.com CANCELLATION POLICY Bookings may be transferred to a colleague at no extra charge. Notice of cancellations or transfers of bookings must be given in writing. For cancellations received by 31st August, fees will be refunded in full. For cancellations received by the 30th September, there will be a 50% refund. There will be no refund for cancellations received after the 30th September or cancellations where no written notice of cancellation is received.

Conference Co-ordination and Organisation For all queries about the Alliance Conference please contact Lorian Pitman

email lorian.pitman@ceutagroup.com | telephone +44 1202 449709

Ceuta Healthcare, Hill House, 41 Richmond Hill, Bournemouth, BH2 6HS, UK

www.ceutahealthcare.com | www.ceutaalliance.com

08h30: Tea / Coffee in the Aristoteles Conference Hall Foyer

08h45: Welcome Address and Itinerary

The Conference Chairman - Chris Clarkson - will open proceedings

and outline the two day programme.

09h00: Alliance Update and Key Note Address

Keith Garrity - Director of International Business Development at

Ceuta Healthcare - will deliver a key note address updating the group

on developments within the Alliance. He will focus on the key

imperatives for “Best in Class” in global outsource services, and how we believe the Ceuta Alliance

can be at the forefront of A New Generation of Brand Outsourcing - leading and delivering

innovation and vision for retailers and manufacturers.

09h30: Global Economic Outlook : Opportunities and Challenges

It has been nine years since the financial crisis and many

economies are still living under its shadow. Global

indebtedness has continued to rise, interest rates are at

historic lows and economic and political uncertainty remains elevated. Adam Chester, Head of

Economics at Lloyds Bank, will give his views on the global economic outlook and the

opportunities and challenges.

10h00: M&A within the Consumer Healthcare Sector and Implications

for Large Mid-Size Businesses and Private Equity Investment

Siddhart Nahata, Managing Director / Co-head Healthcare Group (EMEA) in the Investment Banking

Division, will give an overview and investment banking perspective on the global healthcare sector. He

will share the current status and potential future trends for merger, acquisition and divestment within

pharma and consumer healthcare. A particular focus of the address will be how OTC / Health & Beauty

companies view the future value of their consumer divisions and how the OTC arena has become an

attractive proposition, along with the possible availability of brand/company acquisitions, to private

equity investors within this changing environment.

10h30: Tea / Coffee Break

11h10: The Changing Consumer Landscape

Robert Buckeldee will present a global overview of the OTC and Personal Care

sector and explain how changes in consumer behaviour are causing significant impact to the way

manufacturers must market their brands. With examples from Europe and beyond, Robert will show

what manufacturers must do to succeed in the new digital age.

11h40: Understanding and Overcoming Global Regulatory Challenges in

Healthcare and Health & Beauty

James Hall will give an insightful presentation of the challenges within our industry

and JensonR+’s expertise within the area. James will give his view of how best to manage and understand

the requisites and share his knowledge on the current and future developments we may expect within the

regulatory environment and the implications and advantages this may bring to the OTC world.

12h10: Disrupt or Adapt? That is the Question!

The healthcare industry remains rather a safe haven, experiencing steady growth and

attractive profitability whilst resisting well to macro-economic shockwaves. Nick

Melnyk will examine if this status quo is sustainable considering the tectonic changes

taking place in other industries due to major technological breakthroughs and the internet penetrating

every aspect of our realm, and what could be done by incumbents to stay in the game.

12h40: Extended Lunch Break and Networking Session and Group Photograph

TUESDAY 1 NOVEMBER

WEDNESDAY 2 NOVEMBER

Arrival in Athens at your convenience

Check in after 14h00 to the Divani Apollon Palace & Thalasso Hotel

19h00: Sponsored Welcome Reception: drinks, barbeque and networking session for all

delegates at Mythos of the Sea, on the private beach of the Divani Hotel

14h15: Combe’s Strategy and Focus on Building Long-Term

Brand Success

Mauro Pennella, President International at Combe, will share his

understanding of how Combe, as a major global manufacturer, drives brands through consumer

insights and technical innovation in the most personal of personal-care areas. Through building and

developing commercial relationships with both their retail and distribution partners, Combe focuses

on building long term brand success. Mauro will highlight and explain, through examples, Combe’s

process, expectations and rationale on how these outcomes are then implemented by the respective

players to the benefit of our shoppers and consumers.

14h45: Leadership in Industry

David Wright, Senior Vice President and Global Head of Consumer

Healthcare will outline how Boehringer Ingelheim Consumer

Healthcare builds and sustains its successful global brands. He will share insights into the harmonized

planning and execution approach which positively impacts brand equity and which touches the

organization as a whole.

15h15: Tea / Coffee Break

15h45: Building Data Science Capability and High Performing

Analytics Teams

Fast-moving developments in data and analytics are creating new kinds of

organisations and pressures for established ones to keep pace with

change. In this session Dr Mark Kennedy, Director at KPMG Centre for Business Analytics, will cover

how to build capability and high-performing teams in the area of data science.

16h15: The Ceuta Alliance Partnership in Action

Evi Vallianatou, Business Development Manager will outline how Vianex S.A. has

benefitted from the Ceuta Alliance . Vianex have 90 years of experience in the

pharmaceutical field and have demonstrated exceptional business achievements in

a wide range of activities such as manufacturing, licensing, marketing, exporting

and distribution. Vianex S.A. has its affiliate company Vian for the marketing and distribution of OTC

products. Vian is a fully integrated company offering our partners a specialised branding process,

pharmacy and medical call, regulatory, marketing, promotion and distribution.

16h45: Summary of the Day and 2017 Venue Announcement

08h30: Tea / Coffee in the Aristoteles Conference Hall Foyer

09h00: New Product Development Sessions

Keith Garrity will chair the session on NPD opportunities. The growth and life blood of any

organisation is new business and this session offers Alliance Partners the opportunity to review new

innovations and product opportunities for their companies and to network with like-minded business

people.

10h30: Tea / Coffee Break

12h45: Summary of Conference - Keith Garrity

13h00 - 16h00: Buffet Lunch / NPD Exhibition / Networking Session in the Aphrodite Suite

THURSDAY 3 NOVEMBER

Sponsored Delegate Dinner 18h45: Meet in the Pelagos Bar at the Divani Hotel for drinks and snacks

19h15: Buses will leave the hotel promptly at 19h15 for dinner at Ioannis Roof Gardens Restaurant

at the prestigious Royal Olympic Hotel in the centre of Athens. Buses will depart from the

restaurant at approximately 22h00 and return guests to the hotel.

Wednesday Evening

Keith Garrity

Director of International Business Development

Keith Garrity has 27 years’ experience in the Consumer Healthcare Industry and has been with the Ceuta Group for the past ten years, previously spending fifteen years with Wyeth / Pfizer Consumer Healthcare. Keith has had wide commercial exposure to all trading channels, leading the Ceuta UK National Accounts, Pharmacy, Drug and Grocery Team prior to joining the International Team in 2010. As Director of International Business Development, Keith has the remit of continued growth and development of the Ceuta Alliance, along with both client and partner management and new business development.

Robert Buckeldee

Consulting Director

Robert Buckeldee is Consulting Director at Nielsen and part of the Global Clients Commercial Team. Following graduation in Biochemistry and Physiology, Robert has worked in the market research industry on both the agency and client side for over 30 years.

At Nielsen Robert has worked across the business in client management, marketing, operational and business leadership roles and has led global client engagements across a number of top Nielsen clients. He has extensive experience working with Consumer Healthcare clients and industry organisation.

Adam Chester started his career at the Bank of England as a financial markets economist, later moving to the Monetary Policy section. In 1992 he moved to the investment bank Yamaichi International as an international bond strategist. He then joined the Halifax Group Treasury in 1997 and was appointed Chief Economist in 1999 and later Chief Economist / Head of Research of HBOS Treasury Services in October 2001. In 2009, following the Lloyds Bank takeover of HBOS, Adam joined the Commercial Banking Division as Head of Economics. Adam was appointed a council member of the Society of Business Economists in 1996 and fellow of the Society of Business Economists in 2015.

Adam Chester

Head of Economics

Siddhart Nahata : Investment Banking Division

MD / Co-head Healthcare Group (EMEA)

Siddhart Nahata joined Morgan Stanley in 2015 after having spent four years at JPMorgan. Siddhart is currently based in London and co-heads the EMEA Healthcare Investment Banking business for Morgan Stanley.

During his 10+ years at Morgan Stanley he has also worked in New York and Mumbai. Siddhart has worked on a variety of OTC transactions including the sale of Omega Pharma to Perrigo, acquisition of Cooper by Charterhouse and a number of acquisitions for Reckitt Benckiser. Siddhart also spends considerable amounts of time with major pharmaceutical corporations such as GSK, Boehringer and Pfizer.

Chris Clarkson of Ceuta Healthcare UK will be chairing the conference in Athens this year. Chris started his sales career at GSK in 1987 working in various sales and marketing roles and has remained in the Health &Beauty industry ever since. Following progression at GSK he moved to Bayer as National Sales Manager where he outsourced their field sales to the relatively new Ceuta Healthcare.

Having worked with Ceuta as their partner for two years Chris left Bayer to join Ceuta where he is now a Board Director and is responsible for five pharmacy sales teams and the respective client management.

Chris Clarkson

Sales Director : Pharmacy

James Hall

Chief Regulatory & Business Development Officer

James Hall joined Jenson R+ Ltd in 2012 and is a board member. He has over 20 years regulatory experience, predominantly in the OTC sector of the industry. His background covers a wide spectrum of areas including regulatory strategy and implementation, borderline products, promotional copy approval, reclassifications, medical devices and pharmacovigilance. He has worked for major pharmaceutical companies and for the last 10 years as a consultant. James has a degree in Applied Biology and is a member of TOPRA. His role within Jenson covers business development, regulatory strategy and implementation for clients, promotional copy review, regulatory team management and board activities.

David Wright

Global Senior VP Corporate Consumer Healthcare

David Wright started his career in 1984 at Boots Healthcare International in the UK Division. Between 1984 and 1992 he held various sales, marketing and trade marketing management positions. In 1992 he joined Sandoz OTC as UK & Ireland Sales Director and held this position until 1997 between which he managed the transition and merger of Sandoz and Ciba sales organisations in the UK which formed the Novartis OTC Division. In 1997 David joined Boehringer Ingelheim CHC in UK as Head of CHC. In 2004 he became Head of Global Marketing at the corporate HQ based in Germany and in 2010 he was appointed to his current position where he has overseen major changes within the consumer healthcare business.

Evi Valliantou joined Vianex SA in 1998. She has many years of experience in Pharmaceutical Marketing and Business Development in various positions and therapeutic fields.

Evi has developed the flexibility and organisational skills to successfully lead sales teams and launch new products with her strong business development experience in international partnerships. Evi’s role at Vianex is to discover and explore opportunities and to propose and screen potential business deals by analysing market strategies, deal requirements and financial outcomes.

Evi Vallianatou

Business Development Manager

Mauro Pennella

President International

Mauro Pennella has over 25 years of experience at Procter & Gamble, Diageo and ConAgra Foods in Europe and North America. He has been leading global organisations for the past eight years, most recently being President International for ConAgra’s division of Lamb Weston, a global leader in frozen foods. While at Diageo he led the innovation efforts and then the worldwide JV activities, helping uncover new brands and spirits for Diageo across the globe.

Born in Italy, fluent in five languages and a graduate of Audencia Business School in France and the Ohio State University, Mauro lives with his family in Connecticut.

Mykola (Nick) Melnyk

Country Chair and GM Consumer Healthcare

Nick Melnyk holds dual roles as General Manager in the Czech Republic & Slovakia, and simultaneously the Country Chair in the Czech Republic. Nick started his career as a sales rep and successfully evolved through various sales, marketing and commercial roles in both pharma and consumer health businesses. Nick is PharmD by training, and also holds an MSc in clinical pharmacy and an executive MBA in sales and marketing. At Sanofi since 2007, he successfully managed the Consumer Healthcare business unit in the Ukraine, Consumer Healthcare commercial activities within Eurasia, Africa, Middle East and South East Asia and lately the Consumer Healthcare business in Central and Eastern Europe.

Mark Kennedy, Ph.D

Director, KPMG Centre for Business Analytics

Mark Thomas Kennedy Ph.D. holds the post of Director at Imperial Business Analytics with KPMG. Mark is also an Associate Professor of Strategy and Organisation at Imperial College Business School where he directs a research centre focused on fast-moving developments in big data applied to problems of business and society. Mark was educated at Stanford and Northwestern University, and comes to academics from prior careers in the high-tech start-up and management consulting worlds respectively.

Paul Widdop International Business Development Manager Mobile : +44 7834115962

Nick Haynes International Business Development Executive Phone : +44 7825171208

Jeff McMillan International Business Development Manager Mobile : +44 7825171222

— The Ceuta International Team —

Ioannis Roof Garden Restaurant

This sumptuous restaurant in Makrigianni is located in the centre of historic Athens on the roof gardens of the Royal Olympic Hotel. It is one of the best gourmet restaurants in Athens and specialises in upscale Greek cuisine. This luxurious setting also affords stunning views of the Temple of Zeus, the Acropolis, the National Gardens, the Marble Stadium and Lycabettus Hill.

Divani Apollon Palace

This luxury resort hotel is situated in the exclusive area of Vouliagmeni on the Athenian Riviera and has a spectacular beachfront location. All the lavish guest-rooms have stunning sea views and there is a private beach, outdoor swimming pools, restaurants and bars for your enjoyment. Enjoy a truly magical stay at his exclusive hotel, one of the prestigious Leading Hotels of the World.

Divani Apollon Thalasso

Thalassotherapy utilises the natural healing power of mineral-rich sea water. The Thalassotherapy Centre situated in the hotel is the only one of its kind in the Attica region and one of the best in Europe. It has six specialised treatment and therapy rooms . The heated salt water Thalasso pool has sixteen different water jet therapy areas to aid in relaxation and rejuvenation. This is a truly unique experience, not to be missed. * charges apply