athens presentation food & beverage innovation and trends
TRANSCRIPT
T R E N D S & IN N OVAT I O NJ E R O EN GU L ICK X
TH E C O M PA N Y
• Hospitality consulting• Branding• Marketing• Concept development• Financial turnarounds
Instagram: jeroen_gulickx
Blog: www.jeroengulickx.com
Site: www.mocinno.com
Twitter: @mocinnointl
Facebook: Mocinno International
What is a trend?
From high level to service
What is a trend?
Social Process analysis
Who creates trends?
How does it spread?
Can you predict trends?
• Understanding changes• Behaviour
• Artists, like painters and composers
• Designers
• Gay men
• Performing artists, like actors
• Young people, under the age of 30
• Wealthy people • Social events• Mouth to mouth• Media • Social Media
• Large cities• Observation• Process from
need to purchase
So are we trendsetters?
Current trends
What is Innovation?
What is Innovation?Discovery /
Creative process
Customer validation
Customer creation
Set Vision
Cost evaluation
Implementation
Blue Ocean
Trends, Innovation and Blue Ocean
CombinedDaring design and naming Retail oriented
Content Marketing
Locality
Online culture Affiliates
Real place
Sustainable
Third party sales
Art, culture and stories Nepal water Project