Athens Co-Creation Workshop

Co-Creating Cities as Platforms

for Experience Based

Innovation

a form of marketing strategy that emphasizes the generation and ongoing realization of

mutual firm-customer value

Co-Creation

Co-Creation

It differs from the

traditionalactive firm - passive consumer market construct of the

past.

Innovation

Creativity

Knowledge

Adoptability

Problem

Lack of innovation

 One’s ability to generate innovative ideasis not merely a function of the mind, but also afunction of behaviors.

If we can change our behaviors, we can

improve our creative impact.

- Clayton Christensen

Association

• creativity

YQuestioning

Observing

There are three kinds of men.

The one that learns by reading.

The few who learn by observation.

The rest of them have to pee on the electricfence for themselves. 

Experimenting

10000 Ways that don’t work

Networking

Startups&

Universities

Why startups?Piv

oti

ng

Your customers

Feed back loop

Why Universities?

It's happening all around you. Theyaren't coming. They're already here

Athens Startup Weekend University

Embrace the swarm

Volontueer

NEXT

Swarm financing

Innovation through experimentation

there falls a shadow between

conceptionand creation

execution!