athena superlook
TRANSCRIPT
TELEVISION | TABLET | MOBILE | ONLINE
8 X ONE-HOUR REALITY SERIES
30 COUNTRIES | 15 MODELS
A GLOBAL SEARCH THROUGH SOCIAL MEDIA
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ABOUT ATHENA SUPERLOOK ATHENA SUPERLOOK is designed to give a window of opportunity to girls who dream of becoming models and to enable international agencies to recruit promising young models and develop their careers globally.
This contest seeks to provide the viewer with an inside look at the process of discovering and moulding girls into top models. Girls will get a chance at fulfilling their dreams through this TV series where the winners get to be signed with the best international model agencies and have a shot at becoming top models.
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INTERNATIONAL CASTINGS
1 ONLINE SEARCH
30 COUNTRIES
2 AGENCIES NEW FACES
DIVISION
3 LIVE CASTINGS
6-8 CITIES
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INTERNATIONAL FINAL
2 PORTFOLIO CREATION
FASHION PROMO PHOTO SHOOT
CATWALK
1 TRAINING AND DEVELOPMENT ATHENA FASHION
ACADEMY
3 FINAL
WINNERS SELECTION
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The ATHENA FASHION ACADEMY has been developed specifically as a launching
pad for modeling,
The Athena Fashion Academy is driven by the best creative professionals
in the fashion industry.
During the workshops, selected models will have a chance of developing
a professional portfolio to help them kick start their careers.
ABOUT ATHENA FASHION ACADEMY
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ATHENA SUPERLOOK DESTIINATION
ATHENA SUPERLOOK takes place in the most exclusive locations on earth.
From exquisite high-end resorts in the most beautiful natural landscapes to luxury five-star
hotels in sleek urban cityscapes, ATHENA SUPERLOOK takes the girls on the
Ultimate fashion journey.
RICH MEDIA CONTENT
• DURING THE ENTIRE PROCESS PHOTO AND VIDEO COVERAGE ARE PRODUCED FOR VARIOUS MEDIA PLATFORMS.
• DAILY PHOTOS FOR PRESS AND WEB
• DAILY MOBIZODES FOR ONLINE AND MOBILE DEVICES
• 4K & HD CONTENT FOR BROADCASTERS
• LIVE REPORTS
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O N L I N E D I S T R I B U T I O N
CONTENT Online Auditions
Contestant profiles Behind-the-scenes clips
Exclusive interviews Contests / Voting
CHANNELS Regional propagation via
Facebook Youtube Twitter
Instagram Blogging
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M O B I L E & TA B L E T
Photo Gallery Event Calendar
Contest info Submission
Contests / Voting Vote aggregation Content sharing
Exclusive online content Behind-the-scenes clips
Exclusive interviews
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men (43%), women (57%)
Age: 21-44 years (61%) 45-54 (23%); 55+ (16%)
Education: degree or equal (62%) below degree (38%)
Free-spending, tech-savvy, frequent travelers and interested in aesthetics and new trends
Early adapters, trend-setters/opinion leaders, Jet setters, media stars and fashion professionals
FASHION CHANNEL VIEWERS
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• more affluent, older and are more educated than MTV viewers
• younger than CNN viewers but fall into a similarly high income bracket
• younger than viewers from sport channels but have a higher disposable income
high
low
young old
inco
me
age
CNN
sports cable
free TV MTV
TARGET AUDIENCE
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CONTACT
Ikon Media Pte Ltd 14 Robinson Road #13-00 Far East Finance Building
Singapore 048545
[email protected] www.athenasuperlook.com
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