18 Jan 2017

Athena Best honored to receive

“High Flyers Awards 2016”

Dear all,

We are proud to announce that Athena Best has been

honored with the “High Flyers Awards 2016” in the

category of Wealth Management & Financial

Advisory presented by the Hong Kong Business. This

award is to give recognition to our commitment to

innovation, strong focus on customer service, and

adherence to social responsibility.

High Flyers Awards was launched in 2004 by Hong Kong

Business magazine, which aims to provide recognition to

Hong Kong's outstanding enterprises. It is recognized as

a symbol of excellence for companies throughout the

Southeast Asian Region.

“We are delighted to receive this award,” said Danny

Tse, our Managing Director. “We will continue to enrich

our service platform, strive to provide the most outstanding services and fulfill our corporate

responsibilities to the development in the financial service industry.”

The award editorial “Athena Best Delivers Topnotch Innovation in 2017” is published in the Hong

Kong Business magazine “Annual 2017 Issue”. You may also visit our Facebook page at

www.facebook.com/AthenaBest/ for this update.

For inquiries, please consult with your relevant Business Development Team.

The award ceremony was held on 17 January 2017. Mr.

Tim Charlton, the Editor in Chief of Hong Kong Business

presented the trophy to Mr. Danny Tse, our Managing

Director and Ms. Priscilla Wong, our Chief Distribution

Officer.

80 HONG KONG BUSINESS ANNUAL 2017 HONG KONG BUSINESS ANNUAL 2017 81

• OurservicescoverawiderarrayofretailandB2BBrokerageServices,FinancialPlatformServices,FinancialPlanningConsultancyServicesandAssetManagementService.

• WeofferoneofthemostsophisticatedPortfolioManagementServicesthataimstosuitdifferentinvestmentexpectationsandlevelsofrisk-taking.

• WeexpandedintootherareasofbusinessincludingFundManagement,InformationTechnologyandEducationDevelopment.

FASTFACTSPHILOSOPHY

Withourclients’andpartners’interestsatheart,AthenaBestFinancialGroupiscommittedtobe“YourPartnerforSUCCESS”.

This page (clockwise): Little Picasso Drawing Event: Athena Best partnered with The HUB Hong Kong Children and Youth Centre; Athena Best joined the “Hong Kong & Kowloon Walk for Millions 2016”; Athena Best has been honored as “Caring Company” since 2012

Opposite page: Mr. Danny Tse, Managing Director, Athena Best Financial Group

ATHENA BEST DELIVERS TOPNOTCH INNOVATION IN 2017

expanding to trust services, fund management, and B2B platform services.

To address the various needs and customer preferences across all age brackets, Athena Best has come up with a full suite of products that recognises the uniqueness of each generation and the ways clients at each life stage look at their financial situation. Athena Best offers life protection solutions, investments solutions, capital preservation solutions, tax planning solutions, and inheritance planning, to name a few. These products may vary for each of the customers they serve.

Not only does Athena Best look into the generational differences, it also takes into account the varied perspectives of clients across various income brackets.

For high net worth clients, Athena Best houses a professional private wealth management team that works closely with global reputable private banks to provide customised and best-in-class wealth management solutions. Athena Best also maintains accessible and varied solutions for its day to day retail customers, who form a bulk of its client base and remain as the company’s benchmark for new solutions.

Athena Best also provides IT solutions to other financial companies while developing its own products. It has established a fund company which focuses on developing, building and sourcing innovative investment strategies and models to help clients to

Asia’s financial companies are driving the innovation in today’s financial transactions, from providing an integrated IT platform to diversify their products across all life stages.

For Athena Best, these innovations will not be completed without the clients at the focus of their firm’s vision.

In the past years, Athena Best has transformed itself from a traditional financial advisory company to a comprehensive financial group that offers a wide variety of solutions to the clients around the Asia region. Athena Best has comprehensive and top-of-the-line solutions in response to the uniqueness of their every client’s needs.

Using Hong Kong as a hub, Athena Best provides services and solutions to both institutions and individual clients across the region, including Hong Kong, Mainland China, Taiwan, Japan, Korea and Malaysia. Athena Best’s reputation for being a pioneering and client-centric firm has been recognised in all of these countries and in the company’s business partners and clients wherever they may be found.

360° coverageAthena Best continues to evolve amidst the speed of technological growth and the geographical expansion of financial services in the Asia region. Its business not only covers traditional financial areas such as insurance brokerage and financial advisory, but also

tackle an increasingly complicated financial market environment.Above everything, Athena Best believes in developing a long-

term relationship with its customer. Because it offers almost every financial product available, a customer need not look to other companies for every transition stage they enter.

Forward-lookingToday’s clients most certainly need companies which can provide credible insight into the uncertainties surrounding the financial market. Rate hikes in the US Federal Bank, Brexit, the Chinese economic slowdown, and other recent disruptions have been making the task of financial companies more challenging and important.

This is evident in the continuous growth of demand for quality financial services across Asia and in the more conservative approaches that today’s customers are taking.

With the global and regional economies still volatile amidst these recent shocks, Athena Best is sure to weather the changes

and continue to deliver innovation to its client base. The company’s knack for innovation will definitely enable it to identify and foresee market demands, while its trust services and IT solutions push it to satisfy new and emerging challenges.

The regulatory environment is tightening in Hong Kong and financial institutions are finding it hard to survive. However, Athena Best believes that regulations are not totally undeserved, as it is important to embrace the best practices in order to provide the best services. Stepping into it’s 10th anniversary, Athena Best’s regional experience and global financial knowledge will surely prove beneficial in it goals to grow and expands it’s footprints across asia.

Athena Best Financial Group is always committed to provide to its clients, both locally and regionally, the best quality of services and products. With its experience and expertise in the international financial industry, it will continue to enrich its service and product platform,while expanding its business to more areas in the region and the world to ensure that all its clients’ needs can be satisfied.

ATHENA BEST FINANCIAL GROUP WEALTH MANAGEMENT & FINANCIAL ADVISORY