atco community symposium - social media is not free, if you want to do a good job
TRANSCRIPT
presentation online at: nine10.ca/atco
presentation online at: nine10.ca/atco
Sorry to burst your bubble
Ok. FREE but…
There’s always a but
Focus where your audience is…
It’s about Relationships
Keep your eye on the Prize
Opportunities vs. Challenges
Case Study
Hansen Ford Lincoln
Hansen Ford LincolnStrategy. Content. Execution.
Strategy informs your Content…
Invest in added reach
Measure. Adapt. Repeat.
Content is King. To Curate is Divine.
Learn the Tools. Invest in Training.
Know when to Customize
Recipe: Ingredients: ½ Art, ½ Science Time to Prepare: [longer than you think] Skill Level: [intermediate to advanced]
Unprecedented Opportunity. Real Challenges.
presentation online at: nine10.ca/atco
Thank You