atco community symposium - social media is not free, if you want to do a good job

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presentation online at: nine10.ca/atco

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Page 1: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

presentation online at: nine10.ca/atco

Page 2: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

presentation online at: nine10.ca/atco

Page 3: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Sorry to burst your bubble

Page 4: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Ok. FREE but…

There’s always a but

Page 5: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Focus where your audience is…

Page 6: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

It’s about Relationships

Page 7: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Keep your eye on the Prize

Page 8: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Opportunities vs. Challenges

Page 9: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Case Study

Hansen Ford Lincoln

Page 10: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Hansen Ford LincolnStrategy. Content. Execution.

Page 11: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Strategy informs your Content…

Page 12: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Invest in added reach

Page 13: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Measure. Adapt. Repeat.

Page 14: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Content is King. To Curate is Divine.

Page 15: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Learn the Tools. Invest in Training.

Page 16: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Know when to Customize

Page 17: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Recipe: Ingredients: ½ Art, ½ Science Time to Prepare: [longer than you think] Skill Level: [intermediate to advanced]

Page 18: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

Unprecedented Opportunity. Real Challenges.

Page 19: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

presentation online at: nine10.ca/atco

Thank You