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At the Heart of Mobile Devices
Edgar Auslander
VP, Product Management
Qualcomm Technologies, Inc.
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 2
Mobile at the Heart of Everything
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POWER MANAGEMENT
Mobile Platform Architecture
CONNECTIVITY RFAP MODEM
SOFTWARE
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 4
Snapdragon Platform Spans Hardware, Software, Services, and Ecosystem Tools
Drivers & Optional Advanced Features Software
High Level Operating System
Qualcomm Reference Designs
HW & SW Development Tools & Customer Support
Enabling Technologies
Leading Hardware
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 5
Modems
Connectivity
Sensors
Displays
CPU
GPU
DSP/Multimedia
Expanding Areas for Smartphone Innovation
aSMP
High Performance Floating Point
Custom KraitLarge L2 $
Web Tech Innovations
Custom System Interconnect
Low Power Innovations
Profiling Tools
GPGPU Compute for Imaging/Video (Renderscript, OpenCL, LLVM)
Stereoscopic Rendering
FlexRender™ Technology
Unified ShaderArchitecture
Accelerated WebGL
Ultrasound
1080P HD video
Stereo 3D video21 MPix 7.1 Surround
Playback
5.1 SurroundCamcorder
Noise cancellation
Zero Shutter Lag
Browser with HTML5 and 1080p Flash
20x Digital zoom
Computational Camera
TD-SCDMA
VoLTE / SRVCC
Power OptimizationAdvanced Receivers
RF Multi-band
LTE TDD
LTE World Mode LTE Broadcast
.11ac
Indoor Location
MultibandFM
BTGPS/GNSS
Miracast
Accelerometer
Temperature MagnetometerGyroscope
Ambient lightProximity Pressure Gestures
IR Sensing
Humidity
MEMS
Color correction
Content Adaptive Backlight
Frame Buffer Compression
3D
Wireless Display
Coexistence withconnectivity
Coexistence with WWAN
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 6
Video
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 7
Snapdragon: The All-in-One Mobile Chip
Standby
Messaging
Make a Call
Find Your Way
Surf the Web
Watch and Stream Movies
Gaming
Standby
Make a Call
Find Your Way
Messaging
Surf the Web
Watch and Stream Movies
Gaming
Adapts to Deliver Unrivaled Mobile Experiences and Longer Battery Life
Note: Simulation for presentation purposes.
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 8
Our Strategy
System Approach
Own the Key Technology Blocks
Integration
Broad, Scalable Roadmap
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 9
/ /
Qualcomm Modem Technology LeadershipA History of Time-to-Market and Product Superiority
2008 2010 20122009 20112007200620052004 2013
90
70
50
30
40
60
80
100
20
10
DL 1.8 MbpsUL 384 kbps
DL 7.2 MbpsUL 5.76 Mbps
DL 28 MbpsUL 5.76 Mbps
First Integrated LTE Multimode
DL 100 Mbps
First DC-HSPA+
DL 42 Mbps
Pea
k D
L D
ata
Rat
e (M
bps)
First LTE World ModeDL 100 Mbps
MSM 6275MSM 6275MSM 6275
MSM 7200MSM 7200MSM 7200
MDM 8200MDM 8200MDM 8200
MDM 8220MDM 8220MDM 8220
MDM 9x00MDM 9x00MDM 9x00
MDM 9x15MDM 9x15MDM 9x15
MDM 9x25MDM 9x25MDM 9x25
First LTE Advanced Cat4 Carrier Aggregation
First HSDPA
First HSUPA
First Integrated LTE Smartphone
DL 100 Mbps
MSM 8960MSM 8960MSM 8960
150
FirstHSPA+
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 10
Performance (DMIPS)
Pow
er (
mW
)
0
500
1000
1500
2000
0 1000 2000 3000 4000 5000 6000 7000
HALFTHEPOWER
Laptop Only
CPU Leadership Now and into Next GenerationHighest Performance at the Lowest Power
x86 SOC (32nm HKMG)
Current Gen Competitor(40nm LP)
Newly Released Competitor(32nm HKMG)
Snapdragon “Krait” 200(28nm LP)
Snapdragon “Krait” 300(28nm LP)
Source: Qualcomm lab testing
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 11
Adreno 320 GPU Leads in Power-efficient PerformanceLatest GPU Architecture — Higher Performance, Lower Power
Rel
ativ
e P
erfo
rman
ce p
er m
W
Performance Power Efficiency (Higher Is Better)
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
Competitor A quad-core
Snapdragon dual-core (8960) Adreno
225
Competitor B quad-core
Snapdragon quad-core (8064) Adreno
320
5.1
5.9
8.7
8.8
9
12
13
13
13
29
Samsung Galaxy Nexus(OMAP4460/SGX540)
Huawei Ascend P1 (OMAP4460/SGX540)
LG Optimus 4X HD (Tegra 3)
Samsung Galaxy S 2 (Exy/Mali400)
HTC One X (Tegra 3)
HTC One S (S4/Adreno 225)
HTC One X (S4/Adreno 225)
Samsung Galaxy S 3 (Exy4/Mali400)
Samsung Galaxy S 3 (S4/Adreno 225)
LG Optimus G (S4 Pro/Adreno 320)
GLBenchmark 2.5—Egypt HD (Offscreen 1080p)
Frames per Second—Higher Is Better
Sources: AnandTech ’12, Qualcomm data
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 12
Adreno 225
Adreno 320: Immersive Visual ExperiencesRedefining Mobile Graphics
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 13
Adreno 320
Adreno 320: Immersive Visual ExperiencesRedefining Mobile Graphics
More Complex Scenes at High Frame Rate
More Detailed Textures for Improved
Visual Realism
More Advanced Lighting Effects
Support for Larger Displays
and Higher Resolutions
>2xPerformance Improvement
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 14
Harnessing Developer Innovation
Open architecture
DSP access program
Large installed baseImage
Processing
Delivering Rich Experiences
Voice Quality
Augmented Reality
High Definition Audio
Object Recognition
Gestures
“Qualcomm leads the global unit market for DSP silicon shipments”
Will StraussPresident, Forward Concepts
Custom DSP ArchitectureEnabling Rich User Experiences Without Sacrificing Battery Life
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 16
Comprehensive set of tools for faster time to market
Chromatix – Automatic Color Optimization
EZ-Tune – Real-timeOn-target Tuning
Chromatix-Light – Fast tuning
QTES – Quality Benchmark & Analysis
Camera Driver Request Process
Factory Product Calibration
High Performance ISP, 3AAlgorithms & Color Science
DSC Quality Hardware Image Signal Processor (ISP)
3A Algorithms(A/F, AE, AWB)
Multiple Cameras
High Dynamic Range
Noise Reduction
High Speed JPEGEncode & Decode
Face Processing Support
Programmable H/W
Drivers & Color Tuning
Latest Pixel technologies1.4 um, 1.1um…
Main Camera: 8MP, 12MP/30fps, >30MP Sensors
Front Camera: VGA, 720P, 1080P
3D Camera Turn-Key Modules (8MP, 5MP, 720P)
Array Camera Support & Enablement
Autofocus Actuator (VCM, Piezo, MEMs, Lens Vector)
High Power LED & Xenon Flash
New sensors: White Pixel & iHDR
Sensors, Modules,Interfaces
Extensive Feature Set on HLOS
8MP Capture w. 1080p Video
Zero Shutter Lag
Multi-Shot Capture
High Dynamic Range
Best Shot Modes
Face Processing
Computational Camera
Tools, Tuning andOEM Support
Imaging Features &Post Processing
Integrated H/W ImageSignal Processor
Qcamera: Enabling Better Cameras
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Tools and Resources for Developers
http://developer.qualcomm.comTechnical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery
MDP available for purchase at BSquare.com
Trepn™
ADRENO GPU Tools
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Video
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 19
Snapdragon S4 Processors: A Comprehensive RoadmapSolutions for Smartphones, Tablets, TVs and Computing Devices
S4 PrimeMPQ8064
Mobile Experience, Meets TV
Where Essential Mobility Starts
S4 PlusMSM8930
S4 PlusAPQ8060A
S4 PlusMSM8960
S4 PlusMSM8660A
S4 PlusMSM8260A
S4 PlusMSM8630
S4 PlusMSM8227
S4 PlusAPQ8030
S4 PlusMSM8230
S4 PlusMSM8627
Powerful Mobile Experiences
S4 PlayMSM8625
S4 PlayMSM8225
Computing that Goes the Distance
S4 ProMSM8960T
S4 ProAPQ8064
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 20
Snapdragon Processor Technology Leadership
70+Manufacturers
Shipping
500+Devices Announced
400+ Designs in DevelopmentSource: Qualcomm Data
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 21
Qualcomm Modem Technology Leadership
Source: Qualcomm data
600+ GOBI ENABLED DEVICES LAUNCHED SINCE 2009 100+ Designs Planned
100+Handsets
175+M2M Modules and Devices
330+Computing (USB, embedded,
tablets, routers)
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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 22
© 2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, Trepn, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Trademarks of Qualcomm Incorporated are used with permission. AllJoyn is a trademark of Qualcomm Innovation Center, Inc., registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners.
Qualcomm Technologies, Inc5775 Morehouse Drive
San Diego, CA 92121-1714