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At Least Seven Touches
Marketing, Promotion, and Outreach to Graduate Professional Programs
Karen Munro Head, University of Oregon
Portland Library & Learning Commons
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do more than half of your users know that you
have streaming video?Show of hands
honestly
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have you ever gotten an email after a conference?
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mere exposure effect aka
the familiarity principle
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What do we want people to know?
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tell them at least seven times
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Uo portland library
architecture strategic communication
law product design
multimedia journalism sports product design
historic preservation
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Older people have seen a lot of stuff
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Older people have life and work experience
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Older people have less time
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Our older people are designers & communicators
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They’re visual people
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Librarians aren’t (usually) visual people
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Problem: Smart people think
they don’t need the library
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We use visual design
to speak to our users
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That means…No clip art
No endless recycling Good colors
Good fonts White space
high resolution Clean, well-organized, intentional design
Maybe some delight?
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In our spaceArt exhibitions Bulletin board
Banners Furniture
Signage Fonts
Digital displays device charging
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In their space
Pop-up cart Device charging stations
Posters
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On social & the webFacebook
Features website Newsletter
LibGuides videos
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Through eventsArcGIS workshops
technology Petting zoos webinars speakers
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Great, but how about an example?
we wanted people to fill out a survey
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so we asked them . . . At least seven times
Facebook (ours) facebook (theirs) email Newsletter
email in person
Table signage pop-up cart signage
leaflets at checkout
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At Least Seven Touches
Marketing, Promotion, and Outreach to Graduate Professional Programs
Karen Munro Head, University of Oregon
Portland Library & Learning Commons