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American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 1
American SportWorks For more than 50 years, American SportWorks has been distributing and manufacturing on and off – road
vehicles, with over a million vehicles sold to date. The LANDMASTER brand is a full line of Utility Vehicles,
ranging from 150cc “Light Utility Vehicles” to mid-size 2WD and 4WD models all the way to 4-seater crew
vehicles and optional 6-seat configurations.
The LANDMASTER family was designed with your every need in mind, work or play. The LM200 runabout is a
quick, lighter duty vehicle perfect for adding to the enjoyment of your land while helping to maintain your
residential, vacation or small commercial property. Medium duty jobs such as moving mulch, logs, or towing
a mower or trailer can be handled with ease by the LM300 or LM400.
American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 2
Kart 200 Model 400 Model 700 Model
Investment Transaction
Summary Report
Updated to include under #1 a Sources and Uses (“Follow the Money”) Analysis
American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 3
1. Basic terms and conditions of the sale:
Agreed price before adjustments $6,750,000
Reduction for Menards commitment ( 390,000)
Reduction for Pep Boys commitment ( 40,000)
5 Year escrow for product liability /
material reps to be given to AE now
without condition ( 250,000)
Reduction for Net Working Capital ( 679,785)
Reduction for Net Working Capital ( 87,097)
Purchase price $5,303,118
Fee to Metropolitan Title of Indiana, LLC 1,530
Fee to LeClere Law Firm / Alliance Title 7,939
Final purchase price $5,312,587
Notes:
Working Capital Adjustment made prior to closing and injected into ASW, LLC to
account for and cover the increase in accounts payable and other working capital
deterioration from due diligence to closing.
Working Capital Adjustment post-closing retained by AE.
Sources: Funded through $2,992,587 equity contribution plus a $2,320,000 advance on ASW, LLC
Line of Credit at Wells Fargo Bank.
Uses of Funds (“Follow the Money):
$300,000 to indemnification escrow account
$250,000 to working capital escrow account
$4,238,532 PNC to payoff loan
$3,191 to Bank of America for payment of DLA Piper LLP for its services as counsel
to PNC Bank
$45,554 to U.S. Bank, N.A. for funds owed to Monitor Manufacturing Company
$187,018 to The Bank of New York Mellon for funds owed to Blackrock Kelso Capital
Corporation
$230,920 to JPMorgan Chase Bank for payment of seller’s obligation to Livingstone
for its services as transaction facilitator / advisor
ASW, LLC d/b/a American SportWorks Investment Transaction Summary Report
Transaction Date: November 14, 2012
American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 4
$50,000 to Citizens Bank for payment of seller’s obligation to Goodwin Procter, LLP
for its services as counsel to member
$85,000 to Citibank, N.A. for payment of seller’s obligation to McDermott Will &
Emery, LLP for its services as counsel to seller
$1,530 to 1st Source Bank for payment of Metropolitan Title of Indiana, LLC for its
services on Indiana title matters
$7,939 to Bancorp South for payment of LeClere Law Firm/Alliance Title, LLC for its
services on Louisiana title matters
$87,097 to AE post-closing retained for net working capital adjustment
Post closing transaction: Sub-debt from AE of $350,000 at 8% to cure Tangible Net Worth shortfall.
2. EBITDA and how we arrived at it:
Final purchase price was $5,303,118. Using a 5 multiple would imply an EBITDA of $1,060,623.
See # 3 below for Valuation calculation during due diligence. The following details the adjustments
to arrive at the Adjusted EBITDA and the Adjusted EBITDA for resulting interest.
(Note: The numbers shown in these financial schedules in response to Questions # 2 & # 3 were
provided by Livingstone Partners, LLC, ASW’s Investment Banker.)
Actual Actual
2010 2011
EBITDA 1,745,254$ (91,039)$
Adjustments:
w Restructuring Initiatives 668,556$ 1,153,647$
w Consulting 158,185$ 156,153$
w Blackrock Charges 50,000$ 50,000$
w Professional fees- transaction 700,000$ -$
w Start up costs in China 5,391$ 171,142$
w Menards snow plow installation 31,200$ -$
w Menards electric produced at a loss -$ 167,899$
w Menards road show -$ 135,227$
Total Adjustments 1,613,332$ 1,834,068$
Adjusted EBITDA 3,358,586$ 1,743,029$
Rounded 3,359,000$ 1,743,000$
Additional Adjustment:
w Dilutive effect of giving Chinese supplier/shareholder
5.6% ownership
(188,104)$ (97,608)$
Adjusted EBITDA for resulting interest 3,170,896$ 1,645,392$
Project Duke
Adjusted EBITDA for 2010 & 2011
American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 5
3. Multiple and how we arrived at it:
The following EBITDA Multiple calculation was completed. This was as of June 20, 2012 and then as
the due diligence took place combined with the continued deterioration in the financial condition of
American SportWorks, the final purchase price was $5,303,118 (See # 1 Above )
4. Ending balance sheet (prior to sale):
American SportWorks, LLC 11/13/2012
Assets:
Cash $ 75,649
Accounts Receivable $ 2,687,078
Inventory $ 7,448,122
Prepaid Expenses $ 525,995
Note Receivable $ 185,179
Net Plant, Property & Equipment $ 517,522
Net Deferred Financing Costs $ 110,243
Total Assets $11,549,788
Liabilities:
Accounts Payable $ 4,048,847
Accrued Liabilities $ 1,838,237
Revolving Line of Credit $ 4,237,140
Note Payable $ 255,017
Blackrock Subordinated Debt $ 9,255,662
Total Liabilities $19,634,903
Stockholder’s Equity:
Paid In Capital $17,499,494
Total Stockholder’s Equity ($25,584,609)
Total Liabilities & Stockholder’s Equity $11,549,788
Actual Actual Budgeted
2010 2011 2012
Adjusted EBITDA 3,359,000$ 1,743,000$ 1,560,000$
Dilutive effect of giving Chinese supplier/shareholder 5.6% ownership (188,104)$ (97,608)$ (87,360)$
Adjusted EBITDA for resulting interest 3,170,896$ 1,645,392$ 1,472,640$
Weight 1 2 3
Weighted average 1,813,267$
Multiple 5
Valuation 9,066,333$
Project Duke
Valuation--EBITDA Multiple
June 20, 2012Fiscal Years Ended December 31
American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 6
5. Beginning balance sheet (after sale):
ASW,LLC 11/14/2012
Assets:
Accounts Receivable $ 2,872,257
Inventory $ 7,067,837
Prepaid Expenses $ 525,995
Net Plant, Property & Equipment $ 577,127
Total Assets $11,043,216
Liabilities:
Accounts Payable $ 3,978,843
Accrued Liabilities $ 1,496,768
Revolving Line of Credit $ 2,320,000
Note Payable $ 255,017
Total Liabilities $ 8,050,629
Stockholder’s Equity:
Paid In Capital $ 2,992,587
Total Stockholder’s Equity $ 2,992,587
Total Liabilities & Stockholder’s Equity $11,043,216
6. Financial history and projections:
American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 7
7. Terms of all loans:
Wells Fargo Bank
Revolving line of credit:
Amount $5,000,000 (Advanced $2,320,000 for purchase)
Rate Prime (variable)
Due Interest payable monthly
Borrowing base 50% of inventory (Not to exceed $2,500,000) & 75% of
accounts receivable
Security: All ASW, LLC assets
Loan Covenant: Minimum Tangible Net Worth of $3,250,000 Calculated Annually
Subordination Agreement: Ambassador Enterprises, LLC to Wells Fargo Bank
8. Discounted cash flow analysis and any other means used to arrive or look at returns:
Discounted cash flow method used for comparison
Forecast 3 Months Forecast Forecast Forecast Forecast
2012 2013 2014 2015 2016
Revenues
UTV 6,415,863$ 69.4% 22,242,578$ 63.7% 24,524,529$ 61.0% 26,969,020$ 60.2% 29,623,616$ 58.9%
LUTV 1,613,264$ 17.4% 8,665,800$ 24.8% 9,756,094$ 24.3% 10,925,627$ 24.4% 12,126,844$ 24.1%
Go-Karts 1,352,826$ 14.6% 4,515,864$ 12.9% 6,482,502$ 16.1% 7,511,435$ 16.8% 9,281,409$ 18.4%
Other -$ 0.0% -$ 0.0% 0.0% 0.0% 0.0%
Less: Discounts (135,951)$ -1.5% (489,911)$ -1.4% (574,085)$ -1.4% (639,753)$ -1.4% (720,185)$ -1.4%
9,246,002$ 100.0% 34,934,331$ 100.0% 40,189,040$ 100.0% 44,766,329$ 100.0% 50,311,684$ 100.0%
Growth % 15.0% 11.4% 12.4%
Cost of goods sold
Cost of materials incl freight (variable) 6,075,137$ 65.7% 23,930,947$ 68.5% 27,719,111$ 69.0% 30,883,949$ 69.0% 34,697,401$ 69.0%
Direct labor (variable) 169,105$ 1.8% 595,795$ 1.7% 696,661$ 1.7% 776,324$ 1.7% 870,673$ 1.7%
Quality expense (fixed) 35,151$ 0.4% 185,893$ 0.5% 204,824$ 0.5% 221,671$ 0.5% 241,661$ 0.5%
FW Manufacturing expense (fixed) 418,490$ 4.5% 1,847,394$ 5.3% 2,051,994$ 5.1% 2,238,528$ 5.0% 2,487,782$ 4.9%
LA Manufacturing expense (fixed) 617,154$ 6.7% 2,362,454$ 6.8% 2,573,021$ 6.4% 2,798,741$ 6.3% 3,068,317$ 6.1%
7,315,037$ 79.1% 28,922,483$ 82.8% 33,245,611$ 82.7% 36,919,213$ 82.5% 41,365,834$ 82.2%
Gross profit 1,930,965$ 20.9% 6,011,848$ 17.2% 6,943,429$ 17.3% 7,847,116$ 17.5% 8,945,850$ 17.8%
Growth % 15.5% 13.0% 14.0%
Operating expenses
Commissions (variable) 92,460$ 1.0% 349,343$ 1.0% 401,890$ 1.0% 447,663$ 1.0% 503,117$ 1.0%
Selling expense (fixed) 386,570$ 4.2% 1,549,457$ 4.4% 1,692,810$ 4.2% 1,821,234$ 4.1% 1,972,640$ 3.9%
Marketing expense (fixed) 112,775$ 1.2% 550,885$ 1.6% 633,747$ 1.6% 705,927$ 1.6% 793,373$ 1.6%
FW engineering expense (fixed) 128,690$ 1.4% 543,493$ 1.6% 587,280$ 1.5% 626,925$ 1.4% 673,187$ 1.3%
LA engineering expense (fixed) -$ 0.0% -$ 0.0% 0.0% 0.0% 0.0%
Administrative expenses (fixed) 620,456$ 6.7% 2,306,920$ 6.6% 2,474,526$ 6.2% 2,626,059$ 5.9% 2,799,876$ 5.6%
Amortization-goodwill 0.0% 0.0% 0.0% 0.0% 0.0%
Interest expense 18,850$ 0.2% 75,400$ 0.1% 67,275$ 0.2% 38,025$ 0.1% (2,600)$ 0.0%
Cost & expense reductions--net (14,000)$ -0.2% (597,000)$ -1.7% (1,602,000)$ -4.0% (1,576,000)$ -3.5% (1,629,000)$ -3.2%
Depreciation adjustment (24,817)$ -0.3% (206,754)$ -0.6% (241,614)$ -0.6% (271,980)$ -0.6% (308,768)$ -0.6%
1,320,984$ 14.3% 4,571,744$ 13.1% 4,013,914$ 10.0% 4,417,853$ 9.9% 4,801,825$ 9.5%
Growth % -12.2% 10.1% 8.7%
Net income before taxes 609,981$ 6.6% 1,440,104$ 4.1% 2,929,515$ 7.3% 3,429,263$ 7.7% 4,144,025$ 8.2%
Growth % 103.4% 17.1% 20.8%
Taxes -$ 0.0% -$ 0.0% 0.0% 0.0% 0.0%
Net income 609,981$ 6.6% 1,440,104$ 4.1% 2,929,515$ 7.3% 3,429,263$ 7.7% 4,144,025$ 8.2%
Growth % 103.4% 17.1% 20.8%
Depreciation 6,250$ 25,000$ 25,000$ 25,000$ 25,000$
Interest expense 18,850$ 75,400$ 67,275$ 38,025$ (2,600)$
EBITDA 635,081$ 6.9% 1,540,504$ 4.4% 3,021,790$ 7.5% 3,492,288$ 7.8% 4,166,425$ 8.3%
Growth % 96.2% 15.6% 19.3%
= Estimated AE-driven cost & expense reductions
= Seller forecast includes excessive amount-this is the excess
Project Duke
Forecasted Income Statement and EBITDA
2012 Remainder and Fiscal Year 2013 - 2016
American SportWorks
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ROI return analysis evaluated
5 Months Normalized
2012 2013 2014 2015 2,016 Terminal
Net Revenue 14,416,000$ 35,399,000$ 41,134,000$ 45,819,000$ 50,865,000$ 50,865,000$
2.3% 16.2% 11.4% 11.0% 0.0%
EBITDA 650,000$ 1,277,000$ 2,237,000$ 2,869,000$ 3,688,000$ 3,688,000$
Capital expenditures (not financed) -$ (100,000)$ (100,000)$ (100,000)$ (100,000)$ (100,000)$
Dilutive effect of giving Chinese supplier/shareholder 5.6% ownership (36,400)$ (65,912)$ (119,672)$ (155,064)$ (200,928)$ (200,928)$
Annualization of initial short period 859,040$
Free cash flow 1,472,640$ 1,111,088$ 2,017,328$ 2,613,936$ 3,387,072$
Terminal value in 2016 -$ -$ -$ -$ 14,536,184$
DCF rate 27.00% 0.8699 0.6849 0.5393 0.4247 0.3344 0.3344
Present value of free cash flow 1,280,986$ 761,014$ 1,087,970$ 1,110,022$ 1,132,550$ 4,860,527$
Terminal year growth rate and value 3.00%
Sum of present values 10,233,069$
DCF rate--build up method (Duff & Phelps)
Risk free rate 2.00%
Equity risk premium 7.00%
Small company risk premium 6.00%
Industry risk premium 6.00%
Specific company risk premium:
Volatility/uncertainty caused by past performance 2.00%
Barriers to entry -1.00%
Competition 1.00%
Customer concentration 1.00%
Employee stability -1.00%
Product liability issues associated with industry 2.00%
Reliance on significant supplier 2.00%
6.00%
27.00%
Project Duke
Valuation--Discounted Cash Flow Method
July 9, 2012 (Orig Plan But Assuming $2 million Sales Reduction/31% Contribution Margin)Fiscal Years Ending December 31
Opening Forecast 3 Months Forecast Forecast Forecast Forecast
Balance Sheet 2012 2013 2014 2015 2016
EBITDA 635,081$ 1,540,504$ 3,021,790$ 3,492,288$ 4,166,425$
Revolver Payments (Interest) (18,850)$ (75,400)$ (67,275)$ (38,025)$ 2,600$
Term Debt Payments (Principle and Interest) -$ -$ -$ -$ -$
CapEx -$ (100,000)$ (100,000)$ (100,000)$ (100,000)$
Free Cash Flow After Debt Service (CFADS) 616,231$ 1,365,104$ 2,854,515$ 3,354,263$ 4,069,025$
Enterprise Value 6,070,000$
Revolver Borrowings 2,320,000$
Term Debt Borrowings -$
Total Debt 2,320,000$
Equity Investment 3,750,000$
ROI (CFADS / Equity Investment) 16.4% 36.4% 76.1% 89.4% 108.5%
Annualized 65.7%
Unleveraged return 10.5% 25.4% 49.8% 57.5% 68.6%
Annualized 41.9%
Project Duke
Return on Investment
Inception through 2016
American SportWorks
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9. Anything else you feel should be included:
Ownership Structure
Proforma with Reductions
American SportWorks
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Forecast Forecast Forecast Forecast Forecast Forecast Total Forecast Forecast Forecast Forecast
Period 7 Period 8 Period 9 Period 10 Period 11 Period 12 2012 2013 2014 2015 2016
Restructure of leadership:
Current CEO compensation 390,000 390,000 390,000 390,000
New CEO compensation
Salary (12,500) (12,500) (12,500) (37,500) (150,000) (200,000) (250,000) (250,000)
Performance-based (50,000) (75,000) (75,000) (75,000)
Benefits (2,000) (2,000) (2,000) (6,000) (24,000) (25,000) (26,000) (26,000)
SVP-Sales/Mktg reduction to half time 100,000 100,000 100,000 100,000
- - - (14,500) (14,500) (14,500) (43,500) 266,000 190,000 139,000 139,000
Consolidation of Roseland into Ft Wayne:
Costs of move:
1 Unplug, transportation, setup of equip & inventory (75,000)
2 Reactivation of paint system (150,000)
3 Temp. outsourcing of painting
4 Severance costs--Roseland (100,000)
5 Recruitment/training costs--Ft Wayne (100,000)
6 Extra travel during transition (25,000)
7 Ft Wayne plant re-arrangement (25,000)
8 Carrying costs-inventory pre-build (25,000)
9 Consideration granted to Master Dealer (30,000) (30,000) (30,000)
(500,000) (30,000) (30,000) (30,000)
Savings from move:
10 Eliminate of duplicate indirect comp 198,750 477,000 477,000 477,000
11 Eliminate Roseland rent 168,000 168,000 168,000
12 Eliminate other Roseland housing costs 62,382 165,053 177,977 191,805
13 Eliniate other Roseland overhead 14,356 39,738 44,054 48,702
275,488 849,791 867,031 885,508
Eliminate excessive bank/finance charges:
PNC 6,000 6,000 6,000 18,000 72,000 72,000 72,000 72,000
Elimination of excessive professional fees:
Total forecasted 21,233 21,237 21,233 63,703 275,000 291,748 283,250 300,500
Less audit, plan admin & other appropriate (8,000) (8,000) (8,000) (24,000) (100,000) (103,000) (106,090) (109,273)
- 13,233 13,237 13,233 39,703 175,000 188,748 177,160 191,227
Eliminate excessive administrative travel:
75% of admin travel 36,000 36,000 36,000 36,000
Reduction in engineering consumed by R&D:
Fort Wayne department budget - 545,542 590,733 629,644 671,096
50% reduction (reflecting Sr Dev Engr & Engr Tech) - (272,771) (295,367) (314,822) (335,548)
- - - - - 272,771 295,367 314,822 335,548
NOTE: There may be savings possible by repatriating
work from China--none is assumed here.
Total estimated reductions - 4,733 4,737 4,733 14,203 597,259 1,601,905 1,576,013 1,629,283
Project Duke
Proforma Cost Reductions
2012 Remaining Months and 2013 - 2016
American SportWorks
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Kart 200 Model 400 Model 700 Model
Executive Summary
American SportWorks
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2013 Review: Year-to-Date Financial Summary through December 31, 2013 (Normalized – See Note 1): 2013 Actual 2013 Plan Over/(Under)
# of Unit Sales 10,162 11,085 (923) Gross Sales $31,760,509 $31,996,813 ($236,303) Gross Margin $5,137,223 $4,491,864 $645,359 Gross Margin % 16.4% 14.2% 2.2% Net Income $410,096 $300 $409,796 Adjusted EBITDA $842,152 $354,951 $487,200
Note 1: For 2013, Normalized financial results exclude the impact of the Menards rework and would result in a $304,299 reduction to net income and EBITDA. Sell Through 2013: # of Units Sold
Channel # of Stores 2013 2012 Increase / (Decrease)
Home Depot In 133 out of 1,971 1,041 787 +32% Increase of 254 Units
Menards In 225 out of 262 1,608 1,100 +46% Increase of 508 Units
Tractor Supply In 300 out of 1,200 1,988 2,578 -22% Decrease of 590 Units
Dunhams In 200 out of 200 1,117 0 Increase of1,117 Units
2014 Plan: 2014 Plan / 2013 Results / 2013 Favorable Variance to 2013 Plan / 2012 Comparative Results: 2014 Plan 2013 Results Favorable Variance 2012 Results
Gross Sales $35,077,000 $31,760,509 ($236,303) $29,651,706 Gross Margin % 17.9% 16.4% 2.2% 11.9% EBIT $1,153,461 $630,263 $523,199 ($1,358,126) Adjusted EBITDA $1,487,830 $842,152 $645,677 ($907,591)
American SportWorks
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2014 Plan Units: 2014 Plan 2013 Results 2012 Results
Karts 3,075 3,301 3,206 Scooter & Mini Bikes 0 0 21 LUTV 3,162 2,743 2,304 UTV 4,739 4,273 3,864 Total Units 10,976 10,317 9,395
2014 Plan Gross Sales: 2014 Plan 2013 Results 2012 Results
Karts $ 2,933,000 $ 3,199,514 $ 3,662,414 Scooter & Mini Bikes $ 0 $ 0 $ 10,284 LUTV $ 8,025,000 $ 6,960,346 $ 5,528,481 UTV $20,169,000 $17,925,157 $16,780,435 Parts $ 3,950,000 $ 3,675,493 $ 3,670,092 Total Gross Sales $35,077,000 $31,760,510 $29,651,706
2014 Year-to-Date Results: January & February 2014 Results:
January sales were right on the 2014 Plan; however February sales fell short of the 2014 Plan. YTD results show sales of $3,394,754 vs. Plan of $3,658,425.
Number of units sold YTD were 1,228 vs. Plan of 1,023. This shows 205 units over plan were sold but the mix of units (Karts, UTV, and LUTV) was different than projected which produced a $640 shortfall per unit on the price per average unit.
Some of this shortfall is attributable to the EPA issue at Tractor Supply. March Plan is 997 units and $3.1 million in sales. As of March 24, 2014, the month is currently
tracking at potential for 767 units resulting in $1.1 million behind plan with 11 days to go. EPA Evaporative Emission issues at Tractor Supply have impacted the results. EPA issues have been resolved and units are now actively being sold at Tractor Supply.
Big Rocks: Strategic Execution Plan
Execute in 2014 to advance towards achievement of BHAG 2014 Tactical Objectives identified and being tracked
Project Kart
After additional analysis and discussion, the ASW team made the decision to not move forward with Carter. ASW ‘s LOI provided for tranche funding as metrics such as sales and expansion of distribution channels are attained and product royalties are limited to a period of 3 years. Carter’s counter proposal is guaranteed payment for these tranches with no metrics but willing to give up royalties.
ASW is now working on costs, timing, restructuring internal engineering resources and developing partnerships for outside innovation, design and engineering capabilities.
American SportWorks
June 24, 2014 © 2013 Ambassador Enterprises, LLC. All Rights Reserved. Page 14
Big Rocks: (Continued) ASW’s Real Estate Lease
ASW was notified that the owner of the building that ASW leases has sold the building. The Fort Wayne facility has been sold. New buyers are very flexible and have offered us a
short term extension of our current lease at current rates. I am working on a "lease extension" to document the terms. Current owner will not approve any revisions to the current lease. If the buyer can close on the sale, we are good. If they don't close we will pay double rent for any holdover period. The option we were pursuing has changed and no longer looks like a good option. We have added three more buildings to look at. We are getting quotes from movers and we are interviewing additional candidates for project management.
ASW’s lease expires at the end of May 2014. AE’s Real Estate Team evaluated purchase option and decided to “Pass”. ASW engaged CBRE to represent them in lease negotiations and to determine alternative
properties for leasing.
Next Steps: Continue to manage the business to meet/exceed the 2014 Plan. Strategic Execution Plan utilized as
key guide for advancement in 2014 towards BHAG.
ASW working on costs, timing, restructuring internal engineering resources and developing partnerships for outside innovation, design and engineering capabilities.
Finalize Real Estate lease options.