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Daily News2007 Imternational Destination Expo Jeju, Korea 1MAR 25, 2007
www.traveltimes.co.kr
Published by THE KOREA TRAVEL TIMES
The American Society of TravelAgents (ASTA) will hold 2007International Destination Expo (IDE)-Asia at Jeju Island from March 25 to29.
IDE-Asia will feature a number ofexciting seminars and events aimed atdrawing attention to current trends inthe Asia-Pacific region’s tourismindustry, as well as showcasingattractions in Korea and otherdestinations in Asia. This year’s IDEin Jeju, commonly publicized as aneducation-intensive, internationalmeeting designed to immerse travelagents in the culture, attractions, andtravel business of each year’s chosendestination is not only for travelagents and suppliers who specialize inKorea as a destination, but it is also for
those seeking to become a part ofAsia’s exciting tourism market. U.S.travel suppliers are more thanwelcome to attend the IDE, and manyare expected to be seeking qualifiedpartners and promote their products.
The KTO’s ASTA Secretariatexecutive director, Kim Kee-Hun, said“the KTO expected more than 1,200travel agents and journalists fromaround the world to attend theconference, and with all the events,seminars, and pre- and post toursplanned, there would be plenty ofopportunities to build relationshipswith tourism industry professionals.”
Seminars at the Jeju IDE willinclude everything from destinationcertification seminars to nicheseminars with many guest speakers
attending to offer their expertise on avariety of tourism-related subjects.
In addition, the KTO, together withJeju provincial government, hasorganized a number of post-tours forASTA IDE Jeju participants. Post-tours in Korea are made up of some ofthe country’s most engagingdestinations, including thepicturesque island of Jeju, the vibrantcity of Seoul, and the historically richcity of Gyeongju.
These tours, which will showcasesome of the Korea’s most amazingdestinations, will be the perfectopportunity for participants todiscover the attractions, traditions,cuisine and culture of Korea. Koreancuisine in particular is renowned theworld over for its health benefits, andIDE Jeju participants will have theopportunity to sample a number ofKorea’s most sought-after dishes.
Tours outside Korea available to theparticipants include China, Japan,Thailand, Vietnam and Cambodia.2007 ASTA post tours will without adoubt offer the opportunity forparticipants to gain a betterunderstanding of Korea and the Asiantourism market.
The destination expo will giveparticipants the experiences and skillsto profitably and proficiently sell Jeju,Korea and other popular Asia-Pacificcountries.
KTO & Jeju Host 2007 ASTA IDE-Asia Program of E ventsE
SUNDAY, MARCH 25
9am~12pmComplimentary Jeju Sightseeing
12pm~3pmDestination Certification
3:15pm~4:15pm Niche Marketing Seminars
6pm Opening General Session(Tamna hall A)
7:30pm Welcome Event(Tamna hall B)
MONDAY, MARCH 26
9am~9:45am Product Seminars
10am~12pm Destination Certification
1pm~3pm Destination Certification
3:15pm~6pm Trade Show
7:30pm Dinner
Jeju, Korea(Halla hall A)Malaysia, Indonesia and Taiwan(Halla hall B) Thailand(Samda hall A)China(Samda hall B)
Matching the Right Cruise Experience(Halla hall A)Creating the Buzz About Asia(Halla hall B) Marriott International(Samda hall A)Soft Adventure Opportunities in South-EastAsia(Samda hall B)
Courtesy of Korea Tourism Organization
InterContinental Hotels Group(Samda hall A)
Korea(Halla hall A)Malaysia, Indonesia and Taiwan(Halla hall B)Thailand(Samda hall A) India(Samda hall B)Tourism special Seminar(Room 303)
Courtesy of Seoul Metropolis(Tamna hall)
Featuring Asian suppliers(Atrium Foyer)
Know How to Sell Korea(Halla hall A)Malaysia,Indonesia and Taiwan(Halla hall B) Cambodia, Laos and Myanmar(Samda hall A)China(Samda hall B)
Registration is open every day startingSat., March 24 Access to the Cyber Cafe will be availableevery day.
HANJIN TRAVEL SERVICE CO.,LTD.5F, HANJIN NEW BLDG.,51,SOGONG-DONG, JUNG-GU, SEOUL 100-070, KOREA
For the more information, Please call 82-2-726-5500
HANJIN TRAVEL SERVICE, the subsidiary company of
HANJIN TRAVEL SERVICE provides a top-quality service born ofrich travel experience and konw-how for incoming & outcoming travelers
Experience the HIGH QUALITY&INTERESTING
Travel service!
A picture of Jeju Island when flowers bloom fully.
ASTA
WWeellccoommiinngg SSppeeeecchh
Of our four distinct seasons in Jeju, the spring is asymbol of freshness and youth. I hope the mild breezes ofthe Jeju spring bring its blessing to all participants of this2007 ASTA JEJU including travel agents and journalistsand other attending parties. It is a great honor to host theASTA IDE in Jeju and the people of Jeju Special Self-Governing Province warmly welcome you all.
As a UNESCO Bio-Sphere Reserve, Jeju is in theprocess of registering as a 2007 World Natural
Heritage with its prestigious natural resources. It was also appointed as aHealthy City by the World Health Organization(WHO) and is nowpromoting the continuing health of our people and nature.
Jeju is the City of Ubiquitous that put high-tech IT industry to practicaluse and a Free International City which guarantees the free flow of people,goods & services, and capital based on tourism and resort development. Itraises itself to the heart of North East Asia as a Special Self-GoverningProvince which guarantees a wide variety of autonomous rights to itsdevelopment.
I hope this ASTA IDE will be a good opportunity for the growth of thetravel agency field in Asia and please consider Jeju as your partner insupporting tourism. There is a motto, “Tourism is the way to peace.” The2007 ASTA IDE in Jeju, which is the largest travel association in the world,plays a role as a stepping stone on the path to harmony and peace, theuniversal value of human beings.
All Jeju residents and I are putting all our efforts to provide you withcherishable memories during your stay in Jeju. Thank you.
Tourism is the way to peace
GGrreeeettiinnggss
ASTA Daily News 2 MAR 25, 2007
Attendees will have the chance toexperience three elegant sit-downdining and entertainment eventsduring the course of IDE showcasingthe cuisine and culture of two IDEhost cities-Jeju and Lyon.
“Attendees at this year’s IDE-Asiawill be treated to unparalleledentertainment and cuisine that willgive them real insight into Koreanculture that they in turn can takeback and share with their clients,”said ASTA President and CEOCheryl Hudak, CTC. “Additionally,guests will have a chance toexperience a bit of French cuisine,courtesy of next year’s IDE-Europehosts, at the closing gala.”
“All of us at the Korea TourismOrganization are extremelydelighted to have the opportunity tohost the welcoming dinner for you.This special event, titled ‘Sparkling
Night in Jeju’ presents you with thethrill and energy of an entirely newAsian experience. said Kim JongMin, president, Korea TourismOrganization.
Kim Tae Hwan, Governor, andJeju Special Self-GoverningProvince, said have prepared a veryspecial dinner for you that willfeature very unforgettableperformances. These performanceswill, without a doubt, give you abetter understanding of Koreanculture and its aesthetic traditions.”
The Jeju Provincial Art Troupe,whose Korean traditional-styledances draw from the variousaspects of Jeju Island’s local culture,treated attendees of the event toperformances. For more than 17years, the troupe has performedthroughout the world for numerousdignitaries.
Highlights of dining andentertainment events
Korea Tourism Organization(KTO) has introduced new tourismbrand dubbed as “Korea, Sparkling”in a bid to create new image for Koreain competition with other nationalbrands such as TrulyAsia, Incredible India andPure New Zealand, toname just a few.
The new brandingcampaign will kick off worldwidestarting next month after the officialproclamation of “Korea, Sparkling”slated for April 10
Korea has thus far used “DynamicKorea” as the national brand but itshas not been recognized well.
Pointing out that good branding isan important factor in competitivenessof tourism, KTO explained “Korea,Sparkling” indicates visitors to Koreacan have an inspiring journey with the
inner vital energy ofKoreans and Koreanculture.
With the tourism brand,KTO is determined to
promote tourism with moreconsistency. KTO aims to attract 10million foreign visitors by 2010.
To increase international exposureof Korea’s new branding name, KTOhas set aside 22.5 billion won for useof publicity campaigns.
ASTA recently introduced itseLibrary, a powerful new toolexclusively for ASTA members.
The eLibrary is an electronicstorehouse for a vast amount ofcritical information that providesinstant access to a wealth of travelindustry resources. There you cansearch for white papers, referencedocuments, travel agent guides,news releases, eJournal articles andall other member resources. Thanksto the eLibrary’s handy advancedsearch feature, you can find the
information you need quickly andefficiently simply by searching viakey word or phrase to find yourdocuments.
If you still can’t find the exactinformation you need, check out the“frequently asked” searchquestions. Chances are, other agentsare looking for the same answer.Smart agents know that increasingindustry knowledge can have adirect impact on the growth of yourbusiness. Make use of ASTA’svaluable new benefit. With just afew clicks, you can have the worldat your fingertips.
Logon to eLibrary today atwww.asta.org/search/search.cfm.
On behalf of the Korean Host Committee, I wouldlike to express my sincere appreciation to all of youfrom around the world for coming to this conference. Iam honored to have the opportunity to show Korea andits many sparkling attractions to you.
Asia, as the world’s fastest growing touristdestination, has received a great deal of interestworldwide, and Korea, as a major player in Asia, hascontinued to make tremendous efforts to reach out
internationally and establish itself as a popular destination within thisemerging market.
The 2007 ASTA IDE Jeju will serve as an excellent chance for ASTAdelegates and Asian suppliers to become better acquainted with each other,and in particular, develop business relationships that will open up marketsin Asia as well as Korea. Moreover, the conference will become amilestone in forging a relationship between Korea and ASTA that willresult in common prosperity for the tourism industry.
A number of exciting programs have been specially prepared for you. Inparticular, the conference’s cultural events, hands-on training, and pre- andpost-tours will provide you with the perfect opportunity to experienceKorea’s 5,000 years of history, its dynamic culture and its world-renownhospitality.
Once again, welcome to the Sparkling Korea! I wish every one of you thevery best in your business endeavors.
Welcome to the 2007 ASTA IDE in Jeju, Korea!
Kim Jong-Min President of the Korea Tourism Organization
Kim, Tae-HwanGovernor of Jeju Special Self-Governing Province
Korea launches new branding logo “Korea, Sparkling”
Getting the most
from ASTA: eLibrary
1
ASTA Daily News 3MAR 25, 2007
International members have the uniqueopportunity to reach consumers and othertravel professionals in the United States andworldwide, through ASTA’s WebExchangeand Trip Request Service.
WebExchange is a business-to-businessmarketplace that allows ASTA members tofind and exchange business opportunities.Information is posted either on the Web site orby free subscription via e-mail. ThroughWebExchange, agents can obtain assistancewith client requests and other topics, such ascommission changes, distressed inventorysales and services for hire. WebExchangereceives more than 1,000 visits a month fromtravel agents and suppliers from across theglobe, looking to connect with professionalslike you.
In addition to meeting other sellers of travelthrough WebExchange, travel agents canattract new clients through ASTA’s Trip
Request Service on TravelSense.org. Throughthis service, ASTA members have exclusiveaccess to potential customers from the UnitedStates and across the globe!
Your company profile on TravelSense.orgmakes it easier for consumers to find you.
You can include your specialties,destinations, key words, languages, and evenpersonal information and photos. Consumersseeking travel agents who match your profileare only a few clicks away.
ASTA has an ongoing commitment to youto help its members get the most out of theirmembership. From the WebExchange to theTrip Request Service, ASTA is the key sourceto your business development needs. So, takeadvantage of the benefits that can help youturn leads into profit! Visit www.ASTAnet.com to log-in to ASTA’s WebExchange, orwww.TravelSense.org to create or update youragent profile.
ASTA membershipprovides many valuablebenefits and the tools torun your business asefficiently and profitablyas possible.
By providing pertinenteducational recourses,ASTA insures that itsmembers are aware andknowledgeable of currentindustry trends, un-tappedniches and destinationsand career developmenttechniques.
ASTA offers severalways to increase yourlearning including home-study courses, conferences,and peer-to-peer networking opportunities.
Some of ASTA’s education features include:
*Educational Programs-Further your knowledgeof the industry with home-study courses. Availablesubjects include familytravel, mature adult traveland travel marketing.
*Destination SpecialistCourses-Sharpen your salesskills and broaden yourhorizons with ASTA’sspecialist courses. Enjoyall the benefits of self-
paced learning with eithera course manual or throughthe convenience of theInternet. Available coursesinclude Cuba, U.S.A.travel expert, NorthAmerican rail travel andJordan. Agents who complete the Jordan course(available on DVD or CD-ROM) will be promoted onwww.seejordan.org, theWeb site of the JordanTourism Board NorthAmerica.
*FAM Trips-ASTA offersFAM trips to educate travelagents about excitingdestinations. Traveling to thedestination provides agentswith the opportunity to gainfirst-hand knowledge of newproducts. Past FAM tripsinclude Turkey, Russia andEgypt.
*ASTA Research-Get dataon demand with reports thatanalyze infor mation onGDS system usage, agentservice fees and supplierusage. ASTA offers Premium members customizedresearch reports to let youdetermine what information is most important toyour business.
Created for travel agents,ASTA SmartBrief gives youthe latest news from hundreds of top industry sourcescovering every sector of theU.S. travel industry. Find outwhat the U.S. travel industryis doing through e-mailupdates sent straight yourinbox, five days a week.
Thousands of agents aresinging the praises of ASTASmartBrief- “I scan/ readSmartBrief daily and appreciate the content. I am aheadof the game when the newscomes on in the evening aswell. When my husband says‘did you know…?’
I often can say, yes, I got thatinfo today” Jackie Tarpinian,Global International
“Thank you for providingSmartBrief. I look forwardeveryday after lunch to readthe latest news. Keep up thegreat work!”
Kathy Woodsmall, BCDTravel.
Need more convincing?ASTA SmartBrief will benefit
you by:
*Saving you the time and effort
of searching the Web
*Making sure you’re up on the
most important industry news
*Keeping you on top of what
your competitors are doing
*Keeping you informed about
your customers and colle
agues making news
The best thing about ASTASmartBrief is that it is FREE.www.SmartBrief.com
Take Advantage of Benefits ofInternational Membership
Develop Career Prospectsthrough ASTA Education
Stay Up-to-Date with Travel
Industry News ‘ASTA SmartBrief’
1
Imagine enjoying NorthAmerica’s largest travel showin one of the country’s mostexciting destinations-a placewhere the general rule ofthumb is, “what happenshere, stays here”. THETRADESHOW in Las Vegas,Sept. 9-11, 2007, promises tobe the talk of the travelindustry, drawing travelretailers from every sector,seeking to experience an evenbigger and better show thanits successful debut.
Travel sellers will comeaway with a diverse, dynamicgroup of suppliers anddestinations that will givethem new, profitable businessoptions to have at the readywhen the deal is on the line.
Exciting changes are takingplace this year, including moreeducational opportunities, aswell as seminars that do notoverlap with trade show floorhours. Additional changesinclude a separate (and optional) consumer day, theintroduction of theme-basededucation days and special
booking incentives for travelagents, including speciallypriced post-trips, as well ascomplimentary Las Vegasshow tickets and monorailpasses.
Each day of this year’sshow will feature educationhighlighting specific themes:Home-Based, Business andTechnology, Niche, Cruise,Luxury and Destination.Through specialized seminarsand education, travel sellerswill gain the knowledge toincrease their profits.
For exhibitors, THETRADESHOW format has beenspecifically re-designed toprovide more concentratedtime with travel sellers,helping to generate new leadsand establish new businessrelationships. This year withnew, shorter trade show
hours, educational seminarswill be held before and afterthe trade show, rather thanconcurrently, allowing forincreased trade show floortraffic. Exhibitors also willnow have two full days forpre-scheduled, one-on-oneappointments with travelretailers, wholesalers, touroperators and other exhibitors.
THETRADESHOW haspartnered with Prestige TravelAmerican Express, a LasVegas travel agency, toproduce consumer day-aseparate event, optional forsuppliers. For an additionalfee, suppliers who wish to takepart in a consumer event mayparticipate in Prestige Travel’s13th annual Cruise & VacationShow, which will be heldSaturday, Sept. 8, 2007, from10am-3pm, in an adjacent hallto THETRADESHOW.
To register for THETRADESHOW, please visitwww.THETRADESHOW.org. If you want to make moremoney selling travel, you needto be at THETRADESHOW.
THETRADESHOW 2007 in Las Vegas-Bigger and Better!
ASTA Daily News 4 MAR 25, 2007 1
ASTA Daily News 5MAR 25, 2007
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Trade Show Booth Map & Suppliers List
Aju Incentive Tours 83AAmar Tours & Travels 2The American Society of Travel Agents (ASTA) 26Asia Pacific Travel, Ltd. 48Atoll Paradise Pvt Ltd4 2
Daejeon Convention and Visitors Bureau 97,98Doo Sung 53O
ETurbo News, Inc. 36Explore Himalaya Travel and Adventure 3
Marriott International 44The Museum of Sex & Health 53M
Namseoul Plaza Hotel & Casino Jeju 53ENarantours 7
US Tour & Travel Co., Ltd 49U.S.A. Travel 53C
Rye Tour Co., Ltd. 63B
LC Travel Co., Ltd 16 Zhejiang International Business Travel Co. Ltd 9
Beluga 53LBosuk Tours LTD 83CBotswana Embassy 26Bridge Travel Co., LTD 83DBusan Convention & Visitors Bureau 91,92
Gangjin County 183Global Tour LTD 83HGrand Korea Leisure 23,24Guam Visitors Bureau 45Gyeonggi Tourism Organization 17
Hallim Park 53JHanatour International Inc. 83IHanjin Travel Service Co., Ltd. 83JHighstakes Travel & Tours Ltd 5Holiday Planners Co. Ltd. 13Hotel Lotte 185,186
PATA Korea Chapter 107,82Peter Express - Romania 37Philippine Department of Tourism 15Plaza 21 Travel Service Inc. 83MPMC Networks 83NProvince of Gyeongsangbuk-do 136,145,146
C&Hangangland Co., LTD 83ECelebrity Cruises 51Chang’s Travel Service CO.,LTD 83FChina International Travel Service, Nanjing 12China National Tourist Office New York 10,11China Odyssey Tours 81China Regal Cruises 108Chongdong Theater 83GCzech Republic - Czech Tourism 38,39,40,41
Jane Tour and Travel 184Japan National Tourist Organization 43Jeju CVB 93,94,95,96Jeju Dream Travel 53AJeju Eco Travel 53BJeju Free International City Development Center 53NJeju Hong IK Travel 53DJeju Oriental Hotel 53IJeju Special Self-Governing Province53,54,55,56,57,58,59,60,61,62,71,72,73,74,75,76,77,78,79,80
Kenya 27,28,29,30Khushi Tours and Travels (P) Ltd 1Kim’s Travel Service 63AKorea Association Of Travel Agents 83KKorea Business Travel LTD 83LKorea Racing Association 53KKorea Tourism Association 147,148,157,158,159Korea Tourism Organization 63,64,65,66,67,68,69,70
Sangsoo’s Herb 52Seokbujak Theme Park 53HSeoul Business Agency 83OSeoul Convention & Visitors Bureau 83PThe Shilla Jeju 53FSpirit Garden Bunjae Artpia 53GStarwood Hotels & Resorts Worldwide, Inc. 6Seoul Metropolitan Government100,101,102,103,104,105,106,83,84,85,86,87,88,89,90,99
Incheon Metropolitan City 20,21InterContinental Hotels Group 14Itinerary Planner 32
Tourism Authority of Thailand 46,47Tourism Malaysia 50TUI China Travel Co Ltd 8
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ASTA Daily News 6 MAR 25, 2007
Cheonjaeyeon Waterfall
Legend states thatthis waterfall was
named after sevennymphs who assistedHeaven’s Emperorwho descended atnight to bathe and playin the water. Flankedby dense trees, the three waterfalls provide a magnificentsight to enjoy. The first waterfall cascades from a 22-metercliff into a 21-meter deep pond. The water continues overtwo more waterfalls until it reaches the ocean. A smallpavilion called Chonjelu is located above the pond and anarch-like bridge called Sonimkyo (which has seven nymphssculpted on it) stretches across the valley. ★Located within Jungmun Resort
Tap-dong
Tap-dong-ro (Tap-dong Street) is the main tourist area ofJeju City, running near the boardwalk from Jeju Port.
Many of the larger and more expensive tourist hotels arelocated here. Because of the number of freshfish restaurants, it is also called “Haechip
Street.” Many people enjoy thenightlife here, having a late seafood
dinner, shopping from the night streetvendors, going to the numerous
nightclubs, watching a performance at theCheju Seaside Art Center. The area hasdozens of fresh seafood restaurants. The JejuFisheries Cooperative Organization is locatedat the end of the street, at the port.
Coastal Highway
The coastal highway extendsfrom Yongdu-am to the
airport. This road is good fordriving, as well as hiking orbiking, and will help you feel atharmony with the sea. In thespringtime, the highway is linedwith a yellow wave of rapeflowers. In the summertime, seabirds hover above the sea, cryingout to their friends. In winter, the sea becomes calm andquiet. All of these different aspects of the coastal highwaymake it one of the most popular tourist areas in Jeju all yearround.
Recently, many cafes with antique atmospheres haveopened along this highway.
Yongdu-am(Dragon Head Rock)
At the western end of JejuCity, where the Hanch’on
stream runs into the ocean, is alarge rock formation shapedlike a dragon’s head. (Depending on the viewing angle, itsometimes looks more like thehead of a bunny rabbit.)
Legend states that theDragon King’s messenger wassent to Halla Mountain togather bulloch’o (an herbreputed to give eternal life).An arrow from an angrymountain god killed the
messenger. Part of themessenger’s body sank intothe water while the headremained above the water,trying to return to the sky. Onwindy days, the waves
crashing against the rockssuggest the fury of the dragon.
★ Directions : 10 minutes
towards Gujeju from Jeju
International Airport
Jeju Island is the perfect get awaydestination for travelers to Korea. Jeju isan island shrouded in mystery, culture andtradition where you can experience lushsubtropical forests, lava caves of allshapes, sizes and lengths, sandybeaches, spectacular craters and also beawed by the grand Halla Mountain poisedsilently in the middle of the Island.
What to see in Jeju Island at night
1
2007 미주여행업협회(ASTA)총회가 오는 3월25일부터 29일까지 제주특별자치도 국제컨벤션센터(ICC)에서 개최된다. 한국관광공사와제주특별자치도가 공동개최하는 이 행사는 지난 1983년 서울 총회에 이어 2번째로, 미주 여행업자 등 약 1000여명이 제주를방문할 예정이다. 5일간 국제관광교역전, 국제관광세미나, 관광체험 및 비즈니스 네트워크 행사 등의 다양한 프로그램이 진행된다.2007 ASTA 제주총회에는 아시
아 관광시장에 대한 지대한 관심을 반 하듯 세계 관광시장을 선
도하는 관광업계 유명인사들이참석한다. 25일 개회식 기조연설에는 ASTA 셰릴 후닥(CherylHudak) 회장, 메리엇트 인터내셔널 프레드 미러(Fred Miler) 부사장 사브레트래블네트워크 크리스크뢰저(Chris Koroeser) 미국본부부사장이 예정돼 있다. 폐회식 역시 PATA 피터 드 종(Peter deJong) 회장이 아시아 관광전반에대한 프리젠테이션을 하게 된다.한국에서는 문화관광부 김명곤장관, 한국관광공사 김종민 사장,제주특별자치도 김태환 도지사,서울특별시 오세훈 시장, 국회 문
화관광위 소속 국회의원 등이 주요 연사로 참석할 예정이다. 한국관광공사 관계자는“막대
한 개최효과 때문에 각국의 경쟁이 치열한 편인데, 관광공사도 4년여의 노력 끝에 터키 이스탄불과 프랑스 리용을 물리치고 유치에 성공한 것”이라며“지난 1983년 서울 총회를 통해 국제적 관광지로 부상할 수 있는 일대 전기를마련한 바 있듯이 이번 제주총회역시 2010년 1000만명 유치 목표에 힘을 실어줄 것으로 기대한다”고 밝혔다.25일에는 제주, 중국, 동남아시
아에 대한 관광목적지 홍보세미나, 크루즈마케팅전문가 마크 맥멀른(Mark Mcmullen)의‘아시아크루즈상품을 고객에게 효과적으로 판매하는 전략’특별 세미나,
대장금 한정식 환 만찬 및 한류공연이 마련돼 있다. 26일에는 한국관광공사가 주관하는‘코리아,스파클링 : 한국을 판매하는 노하우(Korea, Sparkling: How to SellKorea)가 개최된다. 이밖에 국제관광교역전이 26일과 27일 열리며, 28일에는 제주 지역 내 6개 코스 현장 관광체험 프로그램이 진행된다. www.astanet.com/Jeju
3월25~29일미주여행업자 1000여명방문
관광교역전, 세미나등한국관광매력알려
우리나라가 ASTA와 인연을 맺은 것은 올해가 처음이 아니다.한국은 1983년 서울에서 ASTA총회를 유치한 바 있으며 당시의총회 유치는 ASTA의 향력을다시 한번 확인시켜 주었다. 88올림픽 개최 등으로 한국이 세계에알려지기 이전이었지만 ASTA 총회를 개최한 다음해에 미국 관광객이 무려 20.6% 증가하는 등 서울이 국제적인 관광지로 주목받을 수 있는 계기를 마련했던 것.ASTA의 이 같은 향력 때문
에 이번 총회를 유치하기 위해 세계 여러 나라에서 관심을 기울이고 총력을 기울여 왔으나 관광공사와 제주도가 지난 2000년도부
터 유치 홍보활동을 전개해 온 결과로 총회 유치의 쾌거를 이루게됐다. 특히 이번 총회는 관광대국인 아일랜드 등과의 경합을 통해이뤄 내어 그 의미가 크다. 총회 유치 후의 사후 활동도 활
발히 전개됐다. 한국관광공사는지난해 제주도와 공동으로 체코프라하에서 개최된 총회에 참가해 한국관광세미나를 개최하고한국관공홍보 부스를 운 하는등 참가자를 대상으로 적극적인한국홍보활동을 전개하 다. 당시 한국관광세미나에는 ASTA 회원사 150여 명이 참석하는 등 높은 호응을 이끌어 내 제주 총회에대한 미주 여행업자들의 기대를
드러냈다. 한편, 이번 제주 총회에서는
ASTA 총회 유치의 효과를 극대화하기 위해 한국, 제주, 대구, 인천 등의 국내 관광지 세미나는 물론 실질적인 비즈니스가 일어날수 있는 관광교역전이 전개된다.26일과 27일 이틀간 열리는 국제관광교역전(Trade Show)은 ASTA제주총회의 하이라이트라고 할수 있는 행사로 미주에서 참가하는 800여명의 여행업자를 대상으로 한국관광상품을 집중적으로홍보하고 판매할 수 있는 자리가될 것이다. 이 교역전에는 아시아주요 국가 홍보부스와 함께 관광공사, 제주특별자치도, 서울특별시, 대한항공 등 주요 관광기관,지자체, 업계 등이 참가한다.
ASTA 행사 개최의 의의
미주여행객유치전환점기대
한국 관광브랜드‘코리아,스파클링(Korea, Sparkling)’이약 2년여간의 준비 및 선정 기간을 마치고 오는 4월 전 세계를 대상으로 대대적인 신고식을 갖는다. 한국관광공사는 브랜드 출범과 함께 해외 지사를 중심으로 한 한국관광브랜드 선포식개최는 물론 각종 광고와 이벤트등을펼친다는계획이다.한국관광공사 김종민 사장은“올해 홍보 예산이 처음으로세 자리수인 225억원으로 책정돼 보다 적극적인 노출 효
과를 기대할 수 있을 것“이라며 ”이미지에 맞는 브랜드 설정으로 외국인들에게 상큼하고 재충전할 수 있는 한국 관
광의 이미지를 구축해나갈 것“이라고 강조했다. 한국 관광 브랜
드‘코리아, 스파클링’은 성공적인 관광브랜드로 꼽히는‘100% 퓨어 뉴질랜드’를 개발한 사이몬 아놀트(Simonanholt) 가 참여했으며, 창(窓)과 바람개비를 형상화한 빨강과 초록으로 구성된 로고도함께 사용하게 된다.
한국관광브랜드‘코리아, 스파클링’
★ASTA는무엇인가?
ASTA는‘아메리칸 소사이어티오브 트래블 에이전츠(AmericanSociety of travel Agents)’의 약자로 미주여행업협회를 말한다. 지난1931년‘미국증기선및관광업체협회’로 시작돼, 현재 미국 버지니아주알렉산드리아에 본부를 두고 있다.여행사, 크루즈, 호텔, 렌터카 등 관광산업 전반을 아우른다. 미국 국내뿐 아니라 전세계 140개국 2만여명이상의 회원을 확보하고 있는 세계
최대 여행업계 기구이기도 하다. 한국지부는 1979년3월결성됐으며현재약70개기관및업체가회원으로등록돼 있다.
ASTA는매년미국국내와해외에서각각 1회의총회를개최해회원들의 전문성과 네트워킹을 강화하고,새로운관광지소개및관광상품개발을 유도하고 있다. 이밖에도 교역전, 국제관광엑스포 개최, 지역총회개최, 각종 여행정보 제공, 여행업계간 네트워킹, 교육훈련, 조사연구 등의 활동도 펼친다.
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3월25일일요일09:00~12:00 무료제주관광
12:00~15:00 관광목적지세미나제주도- 한라홀A
동남아(도서국가) - 한라홀B
태국- 삼다홀A
중국- 삼다홀B
15:15~16:15 니치마켓세미나크루즈여행- 한라홀A
구전마케팅- 한라홀B
메리엇호텔(17:15까지) - 삼다홀A
동남아시아- 삼다홀B
18:00 개회식- 탐라홀A
19:30 환 연- 탐라홀B
(관광공사/제주도공동)
3월26일월요일09:00~09:45 관광상품세미나인터컨티넨탈- 삼다홀A
아톨패러다이스- 삼다홀B
10:00~12:00 관광목적지세미나인천/대구합동- 한라홀A
동남아(도사국가) - 한라홀B
태국- 삼다홀A
인도- 삼다홀B
업계특별세미나-303호
13:00~15:00 관광목적지세미나한국관광공사- 한라홀A
동남아(도서국가) - 한라홀B
동남아시아- 삼다홀A
중국- 삼다홀B
15:15~18:00 관광교역전이벤트홀, 포이어
19:30 서울시주최만찬- 탐라홀
2007ASTA제주총회
한국관광재도약계기마련한다
ASTA 프라하 총회시 한국홍보관 운 장면(2006. 3. 체코 프라하)ASTA 올랜도 총회시 한국홍보관 운 장면(2006. 9. 미국 올랜도)
ASTA Daily News 7MAR 25, 2007
관광교역전 실질적 비지니스의 장
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ASTA Daily News 8 MAR 25, 2007 1