Tina Gruber-Mücke

ASSS3 – Alpine Space Scaleup Support Policy Model

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OUTPUT

O.T.2.1 Policy model on local & alpine Ecosystem

Summary: This document contains confirm a comprehensive European approach on the Alpine Space level as outcome of the Scaleup Alps project to Startup/Scaleup support with meaningful existing and new policies that need ingenious implementation in the Alpine Region to support scaling processes of the European Startups. This document has been produced within the frame of the Scaleup Alps project, funded by the Alpine Space INTERREG Programme of the European Commission. The specific aims of this document are to examine the perspectives of Scaleup founders and managers regarding concepts of ‘scaling up’ and ‘scalability’ in the context of the Alpine Space regional development, generate an agreed definition of ‘scalability’ and identify intervention and research design factors perceived by Scaleup founders, managers and policy-makers to increase the likelihood and potential for interventions to be implemented on a more widespread basis within the Alpine Space.

Disclaimer The information and perspectives set out in this Policy Model Output Document are those of the authors and do not necessarily reflect the official opinion of the European Commission or the project partners’ regions. Neither the European Commission institutions and bodies nor any person acting on their behalf may be held responsible for the use that may be made of the information contained therein. Reproduction is authorised, provided the source is acknowledged, unless otherwise stated. For use/reproduction of third party material specified as such, permission must be obtained from the copyright.

1. Introduction – Policy Models for Scaleups

Many frameworks and approaches for scaling up businesses in Europe have been developed and

tested in recent years. The basic document for the analysis of Policy Models to support Scaleups in

the Alpine Region is the Entrepreneurship 2020 Action Plan (2010). It formulated comprehensive

support of the EU start-ups in three action pillars:

Entrepreneurial education and training to support growth and business creation;

Creation of environment where entrepreneurs can flourish and grow;

Role models and reaching out to specific groups.

Another step in specification of these factors was the Start-Up Manifesto of March 2013 formulated

by nine of Europe´s most successful tech entrepreneurs. Its 22 actions in 5 areas as a whole should

create favorable conditions for the future success of European businesses: 1) in the Education and

skills area actions like Making teachers digitally competent and confident, Teaching children the

principles, processes and the passion for entrepreneurship from a young age or Encouraging

university students to start a business before they graduate; 2) in the Access to talent area actions

like turning Europe into the easiest place for highly-skilled talent to start a company and get a job by

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rolling out a pan-European Start-up Visa or Bringing the best brains back home; 3) in the Access to

capital area actions like Increasing private and institutional investment in start-ups.1

In September 2016 the Scale-Up Manifesto with 49 recommendations and a comprehensive to-do list

assigning tasks to key stakeholders in the startup/scale-up ecosystem was presented.2 The

recommendations are divided into six thematic chapters, each built around a verb.

CHAPTER 1 COMPLETE THE SINGLE MARKET CONTAINS 9 ACTIONS, E.G. VAT SIMPLIFICATION OR SME TEST WITH SCALE

UP EXTENSION.

IN THE CHAPTER 2 MOBILISE CAPITAL THERE ARE 3 ACTIONS, E.G. TAX INCENTIVES FOR GROWTH OR DEVELOPMENT OF

ALTERNATIVE MARKETS ON LOCAL STOCK EXCHANGES.

CHAPTER 3 ACTIVATE TALENT CONTAINS 4 ACTIONS, E.G. COORDINATED CUT IN NON-WAGE LABOUR COSTS OR EASIER

HIRING OF EUROPEAN WORKERS AS WELL AS SKILLED NON-EUROPEANS.

IN THE CHAPTER 4 POWER INNOVATION THERE ARE 5 ACTIONS, E.G. USE OF „SANDBOXES“ BY REGULATORS OR OPENING

RESEARCH AND INNOVATION FUNDING TO WIDER COMMUNITY.

CHAPTER 5 BROADEN EDUCATION CONTAINS 4 ACTIONS, E.G. BROADENING EDUCATION OF ENTREPRENEURSHIP AND

ICT SKILLS.

IN THE CHAPTER 6 MONITOR, MEASURE AND EVALUATION THERE ARE 3 ACTIONS, E.G. ANNUAL TRACKING AND

EVALUATION OF THE EUROPEAN START-UP/SCALE-UP SCENE OR ANNUAL MEETINGS OF THE EUROPEAN START-UP

NETWORK WITH HIGH-LEVEL PATRONAGE. Figure 1: The 6 Chapters of the Scale-Up Manifesto (Source: http://scaleupeuropemanifesto.eu/)

2. Alpine Space Scaleup Support (AS3)-Policy Canvas Model

Although spontaneous scale-up is possible, scale-up models focus on planned expansion and institutionalization of businesses. Vertical scale-up involves institutionalizing this type of businesses through policy, regulatory, budgetary, or other innovation system changes. Often, policies and norms adopted at the national or ministerial level must move through all of the levels of a decentralized startup infrastructure system in regions to become standard practice. Horizontal scale-up, sometimes also called “spread,” involves replicating an intervention in different geographic regions or extending it to a wider area. This is also one of the aims of the Scaleup Alps Project, but it has to be stated that moving in this direction also does not happen automatically, because incubation and startup managers and providers in different settings are likely to have varying levels of skills and experience with Scaleups (as only a small percentage of startups will pursue this pathway) or because startup’ needs may differ. Functional scale-up, or “diversification,” involves testing or adding a new innovation to an existing one, and this is also one of the aims within the Scaleup Alps project in the Work Package 4. The vertical, horizontal and functional scale-up aspect need to be considered as they are highly relevant in the Scaleup Alps Project and therefore stakeholders at all levels – regional, national and at the Alpine Space level are the basis for community building in these European regions. Our Alpine Space Scaleup Support (ASSS3)-Model has three core objectives, which in combination are characteristic for the novelty of the approach:

1 See https://www.degruyter.com/downloadpdf/j/cplbu.2017.3.issue-1/cplbu-2017-0009/cplbu-2017-0009.pdf 2 http://scaleupeuropemanifesto.eu/

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Focus on the identification and development of scaleup competences

Facilitation of growth-based cross-regional cooperation

Involvement of clusters, institutions and stakeholders along the entire process

An important element is to highlight the role of stakeholders and governments when building policies for Scaleups. “Government Open Source Models (GOSMs) refer to the idea that government-developed models, whose purpose is to design and evaluate policy, are freely available to everyone to use, distribute, and modify without restrictions. The community could potentially improve the quality,

reliability, and accuracy of policy modeling, creating new data-driven apps that benefit the public3.” The Alpine Space Scaleup Policy Model is built using the Canvas approach. This approach served the project well in thinking about building policies for Scaleups in the Alpine Space. Its central element is the vision for Scaleups (1.), it highlights the Urgency (2.) of the problem and reflects upon the Alpine Space context (3.) and relevant Instruments (4.) and the needed Investment (5.). It distinguishes between an enablement zone and an engagement zone with Opportunities (6.) for Policy Building, the integration of Stakeholders (7.), the required Action (8.) and the 2 path way of Communication linked to it (9.). The model summarizes all 9 elements on one single page.

Figure 2: Alpine Space Scaleup Policy Model Canvas (Source: Own Representation)

3 http:// https://opensource.com/article/17/1/government-open-source-models

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3. Policies for Scaleup Competence Development

Marmer et al. (2017) in their research of 3,200 start-ups developed a systematic approach to evaluation of scale up readiness of companies.4 They evaluated each start-up by five interdependent core dimensions: Customer, Product, Team, Business Model and Financials. They emphasise that a start-up aiming to become a high-growth company can maximize its speed of progress by keeping these five core dimensions in balance. Consistent start-ups keep the customer dimension, the primary indicator of progress in a start-up, in tune with product, team, financials and business model. This means that each dimension progresses evenly compared to the others. Inconsistent startups have one or more of these dimensions far ahead or far behind the customer dimension. Premature scaling is the predominant form of inconsistency when one or more dimensions are ahead of the customer dimension.5 The overall aim of the project is to develop a robust understanding how Scaleups are developed and adjusted. Therefore we distinguish three specific objectives: (i) deepening our understanding of Scaleups and their business models, (ii) the identification of competence profiles with regard to required and acquired skills of Scaleups and (iii) the identification of practical interventions (Toolbox for Scaleups) at various levels within their growth and development. I. Deep Understanding of Scaleup Competencies in the Alpine Space: By gaining a range of models and strategies to represent Scaleup competencies in firms, human resource managers will be able and apply competency models throughout firm levels to differentiate their growth processes and meet the needs of international customers. Overall the focus of this Policy Building aspect is to find out the role of different factors of scaleup competencies in the Alpine Space. Sub Policies include the following objectives:

1. To find out the impact of competency management activities to enhance the individual competencies as assets of Scaleup founders.

2. To explore the factors underlying the success of competence transformation of Scaleup managers.

3. To investigate the role of competence development within specific fields such as human ressource management, finance and organisational development.

4. To find out the determinants of Scaleup competencies and how those affect the growth and transformation process

II. Modeling of competency profiles: The most important tool of competency management is the modeling of competency profiles. A competency model can be defined as “a descriptive tool that identifies the competencies needed to perform a role, effectively in the organization and help the business meet its strategic objectives” (Sampson & Fytros, 2008). The existence of a model helps companies to manage more efficiently their employees by providing the opportunity to recruit new employees in an optimal manner, to assign the right tasks to the right people and to improve their skills by vocational training. The competency profiles are distinguished in two types, depending on Challenges the Scaleup faces: (1) Required Skills Profile: They specify the requirements (in terms of skills) which must be met by a candidate for a specific position. (2) Acquired Skills Profile: They specify the obtained, the actual competencies of employees.

4 Marmer, M. et al. (2012). Startup Genome Report Extra on Premature Scaling (edited March 2012). Retrieved January 6, 2018 from: http://interactivelab.org/Startup_Genome_Report_Extra_Premature_Scaling_vers.pdf 5 See See https://www.degruyter.com/downloadpdf/j/cplbu.2017.3.issue-1/cplbu-2017-0009/cplbu-2017-0009.pdf

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Figure 3: A framework for Competence Profiles of Scaleup Founders and Managers (Source: Own Representation)

III. Broadening Education based on Analytics: Our data-driven project aims to broaden the Knowledge about Scaleups based on data derived from assessing the readiness of human factors and work environments towards the growth and transformation process in a Scaleup. These results need to be communicated within the Scaleup Ecosystem in the Alpine Space. This can be supported by providing information material and targeted recommendations of learning resources for Scaleups.

4. Facilitation of growth-based cross-regional cooperation At the macro level, national laws and policies (or state/province laws in decentralized systems) provide overall guidance for Scaleup Ecosystem. The legal and regulatory level is important for authorizing macro policies. Macro-level (national/state/provincial) policies usually define the goals, objectives, and desired outcomes of services with regard to Startups and Scaleups. Macro-level policies for the Alpine Space for Scaleups present the priorities and outline Scaleup Support goals are to be achieved. In the project partnering countries, strategies for the Startup sector are guided by established sector-wide approaches and related funding arrangements, such as public incubators, accelerators and Business Angel Networks. These arrangements establish partnerships between the government and startups and tie streams of funding to a set of agreed-on outcomes.

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Figure 4: Macro-Level Policy Framework for the ASS3-Policy Model (Source: Own Representation)

To put macro-level policies into practice for Scaleups in the Alpine Space, action plans and regulations outline what, how, who, when, and where resources and efforts are needed. In each partnering country of the Scaleup Alps Project in the Alpine Space, the names of the plans and who has authority over them may differ. One important step for policy building for Scaleups is to ensure in the Scaleup Alps Project that the policy intervention for Scaleups is identified as a national priority in the strategy. For example macro-level financing encompasses the financial, human, material, and other resources needed to carry out plans. National startup budgets may contain specific line items or directives regarding how funds are meant to be used, or they may grant lump sums to regions or districts, devolving resource-allocation responsibility to lower levels of the system in order to support startups and scaleups in communities, provinces and regions in the Alpine Economic Context.

5. Involvement of Clusters, Institutions and Stakeholders Many policy constraints that prevent the adoption of new practices occur in the vast arena between national policies and the point of service delivery (e.g. by Accelerators, Incubators) —a domain that we call “operational policies.” Operational policies are the rules, regulations, codes, guidelines, and administrative norms that governments use to translate national laws and policies into programs and services. Many constraints to scale-up occur at an operational level but have roots in policy and thus can be considered operational policy barriers.

Legal and Regulatory Framework

Constitution

Laws

Macro-Level Policies and Financing

National / State Financing

Public Financing

Operational Policies

Rules Regulations

Guidelines

Operating Procedures

Alpine Space Scaleup System Building Blocks Service Delivery Workforce

Information Financing

Leadership / Governance

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In order to discuss and transfer knowledge between the macro-level and regional networks the Scaleup Alps consortium defined a structured approach to discuss relevant operational policies for Scaleup Support in the Alpine Space. Within the project Local Policy Action Groups, Regional Policy Action Groups and an Alpine Space Network should be created in order to address policy issues relevant for the development of Startups and Scaleups. The following illustration contains examples of operational policy barriers that were discussed for changes in the policy support for Scaleups in the Alpine Space as building blocks when developing the Policy model on local & alpine Ecosystems in the Project: • Talent and Leadership Development: Restrictions regarding the access to skilled workforce and people seeking jobs in scaleups. • Financing: The topic was chosen to develop and discuss Policies within the Alpine Space and relevant actions to enhance the financial support of Startups and Scaleups. • Access to Markets: This was relevant as all the regions within the Alpine Space should be targeted by Policy Model and related Interventions.

Figure 5: Example - Policy Intervention Model for Talent and Leadership Development (Source: Own Representation)

Summarizing the approaches the Alpine Space Policy Model Canvas was not only conceptualized during the Scaleup Alps project but also implemented through several different working groups at local, regional and on the Alpine Space level by Experts from the Startup Infrastructure with different levels of expertise and backgrounds from various institutions (see documentation as Annex.).

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6. Alpine Space Scaleup Action Plan: Ecosystem Conference as starting kit The Alpine Space Scaleup Action Plan Ecosystem Conference provided a platform for local and trans-regional actors to exchange their experience and share their vision for Scaleups in the Alpine Space. The participants elaborated and worked on the actions for Alpine Space Scaleup Action Plan. International and European keynote speakers provided thematic inputs and in-depth-knowledge to the related issues. Besides, two creative design-thinking workshop sessions enabled the conference participants to advance their ideas for the Alpine Space Action Plan. The members of the conference produced the following ideas for a Memorandum of Understanding of Alpine Space Scaleup Support Policies. Principle 1: AWARENESS Raises awareness and provide information about scaleups. Actions:

Platform as information and communication tool

Information about sector / competence fields

Information package e.g. building videos

Lighthouse projects: CEOs / referrals

Principle 2: SUPPORT SCHEMES Directly support scaleup development. Actions:

Collaboration with other projects and events e.g. E+B, screen what there are offering and

contact them, using existing networks

Nitro Events

Exchange for employees of scaleups e.g. internship exchange programme (pattern from

Erasmus+ Programme)

360° diagnoses tool to screen scaleups to adapt it to the Alpine Space

Contact hub (sectorial) in each region / country

Technology / Knowledge transformation

Principle 3: POLICY IMPLEMENTATION Policy development and contribution to policy implement. Actions:

EUSALP engagement

Startup organization at national level

National Level -> regional level

Strength resilience & culture of failure

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7. Annex: Documentation of Policy Model Development on local & alpine Ecosystem

7.1 Local Policy Action Groups (LPAG) activity LPAG of Krems an der Donau (IMC University of Applied Sciences)

• Please describe shortly who are the LPAG members

The name of the member, his/her organization and two lines describing the role

in the ecosystem

LPAG

MEMBER

NAME

ORGANISATION

INSTITUTION Role/competence of the LPAG

member (and his/her

organization)

DI Dr.

Mathias Slatner

Kremser Wirtschaftsservice

Head of the city of Krems

governmental service point for founders and resettlements of

companies, support for local firms and new ventures; Interested in discussing the needs and challenges

for scale ups with other stakeholders in the ecosystem

DI Dr. Doris

Agneter

tecnet equity CEO of Tecnet equity leading

venture capital and technology transfer firm in Krems, concerned

about financing opportunities for scale ups

Mag. Michael Moll

accent Gründerservice GmbH CEO of Accent Gründerservice GmbH, an incubator from the federal state Lower Austria with a

focus on technology intensive and innovative startups, who is looking

forward to discuss support opportunities for scale ups

Dr. Stephan Grasser

IMC University of Applied Sciences Krems

Head of Institute International Business

Ing. Peiman Zamani

accent Gründerservice GmbH Projectmanager at Accent Gründerservice GmbH, the incubator offers funding and

expertise such as individualized coaching and support strategic

business planning, using the chance to discuss hands on measures to assist scale ups

Markus Raunig, MSc

Austrian Startups e.V. Managing director of Austrian Startups, a non-profit platform with

the aim to connect and strengthen the Austrian start up ecosystem, he

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brings insides from the regional startup scene

Mag.(FH) Florian Ruhdorfer

IMC Co-Working Space Director of the only co-working space in the city of Krems, interest in cooperation opportunities

between co-working spaces and scaleups

DI Stefan Kreppel

Österreichische Forschungsförderungsgesellschaft

WebsiteRoutenplaner, FFG

Program Director Start Up at FFG Österreichische

Forschungsförderungsgesellschaf, focuses on new ideas to support scaleups

Mag. Michael Drochter

RIZ Niederösterreis Gründer Agentur Ges.m.b.H

Division Manager of Startup Support at RIZ Niederösterreichs

Gründeragentur Ges.m.b.H, wish to expand the local network

DI Gregor Cholewa

KnowledgeFox Co-Founder and CEO of the scale up KnowledgeFox, concerned for

special needs and challenges of scaleups,

Jürgen Milde-Ennöckl

tecnet equity Investment manager at tecnet equity, a venture capital firm in Lower Austria

Elfi Furtmüller Austria Wirtschaftsakademie Wien

Senior Researcher

ASPAG Alpine Space Policy Action group German Members

Christian Gnam

Invest In Bavaria Head of Investor Services, Invest in Bavaria

Martin Reichel BayFOR Managing Director of BayFOR

Dr. Raymond Saller

City of Munich Economic Development Strategies at City of Munich

Alexander Schmidbauer

City of Munich Manager Startup Support at City of Munich

Mariela

Sievers

BICCnet IuK-Cluster BICCnet

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• WORK PROGRAM

Please describe which topics your LPAG will discuss and how the LPAG workshops are organised (e.g. AlpCafe methodology/Skype meetings/interviews...)

1. Introductory workshop led by IMC University of Applied Sciences

Krems with the local policy action group in Krems/Donau, Austria

• Date: 08. November 2017 4pm – 6pm

• Introduction to the project with all LPAG members

• AlpCafe & Concept Mapping: Mapping the Ecosystem

2. Alpine Space Regional Action Group workshop in Garching Germany

led by UnternehmerTUM and IMC University of Applied Sciences Krems

• Date: 22.11.2017 1pm – 7pm

• Introduction to the project and welcome round

• Discussion of startup ecosystems and canvas

• Development of Alpine Action Road Map

3. Interviews

• Jürgen Milde-Ennöckl, 08.11.17 9pm – 10pm

• Markus Raunig, 15.11.17- 4pm – 5:30pm

• Elfi Furtmüller 14.12.17 -6pm – 8:30pm

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7.2 LPAG MEETINGS/WORKSHOP REPORTS

Agenda

4:00 – 4:30pm Introduction and Overview of the project “Scale(Up)Alps”

4:30 – 5:30pm Alpine Café Workshop: “From StartUp to ScaleUp” and mapping

the scale-up ecosystem

5:30 – 6:00pm Discussion of strength and weaknesses of the local ecosystem

Workshop preparation & topic discussed

The first workshop with the local policy action group of Lower Austria and Vienna

took place on November 8th at the newly opened IMC Co-Working Space in the city

of Krems. The participants formed a heterogeneous group with backgrounds in

venture capital, bank and financial services, accelerators, universities, municipality,

business development and founder services.

The workshop was organized by Tina Gruber-Mücke and Sophie Koschitz. With the

invitation of the workshop the participants received as well the program and access

plan to the venue. Ms. Tina Gruber-Mücke opened the event and as the first part of

the workshop she introduced the Scale(Up)Alps project and its goals. Besides it was

important to inform the members of the local policy action group about past activities

and project results. To round up the introduction an overview of current events and

information on the up-to-date process was given.

The presentation continued with an introduction to concept mapping and the notion

of startup ecosystems. Three examples (Sophia Antipolis, Turin, Slovenia) got

presented by Sophie Koschitz. The aim was to give a first look on different elements

and features of a startup ecosystem. In the end of the presentation the startup

ecosystem canvas and its concept was introduced.

For the main part of the workshop, participants arranged themselves around a big

table, equipped with large multicolored post-its and pencils. The group started a

vibrant discussions about various key figures of the local startup ecosystem and

wrote down names, companies, institutions and associations. Together they stated

multiple actors with whom they interact frequently and they considered as important.

The concept of the startup ecosystem canvas was an interesting starting point for

debate. For example some classifications and order of categories were heavily

Workshop #1: Local Policy Action Group Workshop

Venue: IMC Co-Working Space, Krems an der Donau, Austria, organized by Tina Gruber-Mücke Phd and Sophie Koschitz, MA from IMC University of Applied Sciences Date: 08.11.2017, 4pm – 6pm

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discussed. The placement of actors was not always easy to sort into categories.

Furthermore, it was discovered during the discussion session that for some parts of

the startup ecosystem canvas for Lower Austria and Vienna only few actors could be

identified or stayed empty. One significant cap in the ecosystem discovered was the

category makerspaces. The participants could not identify a single makerspace with

equipment and machinery for prototypes and developing products. In the final

discussion round the participants reflected strength and weaknesses of the local

startup ecosystem. Two participants reported, 10 years ago the local policy

stakeholder started to actively develop the startup ecosystem. Today, a stable

finance system, technopols and research facilities exists. The participants emphasize

the need specialization in order to succeed in the future. Weaknesses of the

ecosystem is the topographical structure of Lower Austria. The rural areas are located

far away from each other and in some areas strong networks and opportunities for

exchange is missing. In conclusion, a first draft to the local startup ecosystem was

created and key actors in the system identified. Furthermore, strength, weaknesses

and caps of the local startup ecosystem were discussed.

List of signatures & pictures

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Agenda

12:00 – 13:00 Optional Lunch (Cantineria Herr Lichtenberg)

13:00 – 13:15 Welcome (Prof. Dr. Tina Gruber-Mücke + Silvia Dell’Olio)

13:15 – 13:45 Presentation Round (everybody)

13:45 – 14:15 Presentation from Results from LPAG Workshops (Sophie

Koschitz + Maria del mar Mitjavila)

14:15 – 14:30 Pause

13:30 – 14:45 Presentation of Workshop: goals and format

14:45 – 15:45 Scaleup Workshop

15:45 – 16:00 Pause

16:00 – 17:30 Presentation of each Road Map and Feedback

17:30 – 18:00 Closing Remarks

Workshop content & topic discussed

The regional policy action group workshop was opened by Silvia Dell’Olio, followed

by an introduction round of all participants. Since the members the regional policy

action group are from Germany and Austria, the communication language was

German. The participants made up a diverse group of people with work experience

in research centers, universities, scaleups, municipalities, accelerators and startup

support services.

The group received a short presentation of the Scale(Up)Alps project. The projects’

goals, past and current activities were introduced. Besides, results of the facilitated

local policy action groups in Germany and Austria were presented. As an introduction

to the concept of startup ecosystem mapping and the startup ecosystem canvas,

four examples (Turin, Sophia Antipolis, Slovenia, St. Louis) of categorizing the local

startup ecosystem were presented. The participants received a blue print of an

startup ecosystem canvas and drafts of exciting startup ecosystem canvases (Munich

and Croatia were used). These handouts initiated the first round of discussion

between participants. Feedback form the participants concerned the categorization

of the canvas. They stated that it is difficult to match the organizations to the right

category. Besides, there are multiple opinion about companies and were they belong

on the canvas. One participant stated, that it should be considered for whom the

canvas is useful. Who will look at it and benefit from it? Finally, the strength and

Workshop #2: Alpine Space Regional Policy Action Group

Venue: UnternehmerTum Garching bei München

Date: 21.11.17 12am – 6pm

Organizers: Silvia Dell‘Olio, Executive Director International Affairs, UnternehmerTUM

GmbH, María del Mar Mitjavila Bedmar, Coordinator Community Building,

UnternehmerTUM GmbH, Dr. Tina Gruber-Mücke, Professor for Entrepreneurship, IMC

University of Applied Sciences Krems, Sophie Koschitz, MA, Department of Business, IMC

University of Applied Sciences Krems, Eugenie Wirz, Coordinator International

Cooperations, UnternehmerTUM GmbH

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weaknesses of ecosystem in Munich and Lower Austria/Vienna were discussed. To

summarize, a strength of Munich is the strong network and diversity of key players.

However, Munich has higher living costs and an image of being more conservative

and traditional. From a policy standpoint, there governmental and taxation

differences for a business if they are located directly in the city Munich and

metropolitan area outside of the city limits. For Lower Austria, a high quality-of-life

is regarded a strength. Similar to the situation in Munich, governmental barriers

between the city of Vienna and the state Lower Austria are mentioned.

The workshop continued with the main activity: developing a road map for scaleups.

Three large pin walls with posters to the three main topics (access to talent, market

and finance) were allocated in the room. The participants gathered around and

reflected on their own, then they wrote down their answers on post-its. The post-its

were put on the posters and the group discussed the selected topics. This process

was repeated three times. Bellow, the results of the workshop are presented.

How can we help scaleups to find the right people? How can we support leadership development?

Main part of the discussion here was the specific infrastructure need of scaleups. Participants state that there are many support systems for startups, however, less so for scaleups. One group member raised the question: What happens post co-

working space? Idea by the group: create matchmaking possibilities in the area of infrastructure. Help scale ups to find the right facilities which could be e.g. empty

production sites of established companies.

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How can we facilitate access to markets on a policy level?

Result from the workshop here is to strengthen the contact and network to distribution partners, industry representatives and partners for possible cooperation

in order to bypass the time-to-market. Idea was to pitch in front of corporates, not only investors but possible cooperation partners.

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How can we develop the ecosystem to improve financing of startups and scaleups?

Ideas resulting from the discussion were are merging of subsidies across borders, create contact points for companies and prepare case studies / best practices for start-ups to learn from. Besides, a gap between financing startups and scaleups

was discussed. Few companies can afford an M&A consultant. In this situation a Business Angel with knowledge and financial sources could be helpful.

List of signatures & pictures

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The interviews were conducted to receive feedback and input on the startup ecosystem canvas and the local startup ecosystem in general. The review process was conducted through two face-to-face interviews and one skype interview. Hereby we gained additional insights on key players and the strength and weaknesses of the local startup ecosystem.

7.3 Alpine Space Scaleup Action Plan Ecosystem Conference

Interview: Markus Raunig

Venue: Wien

Date: 15.11.17 4pm-5:30pm

Interview: Jürgen

Venue: Skype Interview

Date: 08.11.17 9am – 10am

Interview: Elfie Furtmüller

Venue: Linz

Date: 14.12.17 6pm – 8:30pm

Conference: Alpine Space Scaleup Action Plan Ecosystem Conference

Venue: IMC University of Applied Sciences Krems.

Date: 09.-10.04.2018

Organizers: Prof. Tina Gruber-Mücke, Phd. Professor for Entrepreneurship, IMC

University of Applied Sciences Krems, Sophie Koschitz, MA, Department of Business, IMC

University of Applied Sciences Krems

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Conference Programme

April 9, 2018

9:00 am to 10:00 am Registration in the foyer of room P.E.04

10:00 am to 11:00 am

Room P.E.04 Opening Ceremony and Keynote Associate Professor Dan McCole, Ph.D., MBA, Michigan State University

11:00 am to 01:30 pm

Room P.E.04 Workshop: Designing Ecosystems for Scaleups in the Alpine Space

01:30 pm to 02:00 pm

Room P.E.04 Presentation: Startup and Growth Support in the Alpine Space – Exchange of Experiences

03:00 pm to 04:30 pm

Coffee Break Room P.E.04 Workshop: Action Plan for Scaleups in the Alpine Space

Dr. Tina Gruber-Muecke, IMC University of Applied Sciences Krems

04:30 pm to 05:30 pm

Room P.E.04 Thematic Input: Resilience for Startups and Scaleups - Dr. Florian Minichberger, University of Linz

05:30 pm to 06:00 pm

Room P. E.04 Keynote: Startups and Scaleups in the United States – Jeffrey M. Shepard, Ph.D., Executive Director of the S-Lab Faculty, MA in Management - Saybrook University (Virtual Presentation)

April 10, 2018

09:30 am to 10:00 am Registration for New Visitors in the foyer of room P.E.04

10:00 am to 11:00 am

Room P.E.04 Thematic Input: Building Communities for Startups and Scaleups

Jesus Iglesias Saugar, Ecopreneurs for the Climate - Eco-entrepreneurs,

ecosystems and cities crowdsourcing climate solutions (Virtual

Presentation)

Veneta Buchegger, Silicon Alps

11:00 am to 01:00 pm

Rooms P.E.04 and P.2.04 Parallel Workshops (separate registration needed)

Workshop: Community Building for Startups and Scaleups in the

Alpine Space

Workshop: Finance – Access to Finance for Scaleups

Workshop: Marketing – Access to Markets for Scaleups

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Workshop: Business Model Development for Scaleups

01:00 pm to 02:00 pm

Room P.E.04 Thematic Input: Building Networks for Startups and Scaleups - Dr. Stephan Jung, Director Wexelerate

02:00 pm to 02:15 pm 02:15 pm to 03:00 pm

Room P.E.04 Thematic Input: Ecosystem for Migrant Entrepreneurship MMag. Isabella Skrivanek, Danube University Krems Closing Ceremonies and visit to the IMC Coworking Space

03:00 pm to 04:00 pm Room P.E.04 Presentation: Ecosystem Action Plan and Roadmap

Scale(up) Alps Project Partners only

Pictures

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Principles

Principle 1 Raises awareness and provide information about scaleups. Actions:

Platform as information and communication tool

Information about sector / competence fields

Information package e.g. building videos

Lighthouse projects: CEOs / referrals

Principle 2 Directly support scaleup development. Actions:

Collaboration with other projects and events e.g. E+B, screen what there are offering and contact them,

using existing networks

Nitro Events

Exchange for employees of scaleups e.g. internship exchange programme (pattern from Erasmus+

Programme)

360° diagnoses tool to screen scaleups to adapt it to the Alpine Space

Contact hub (sectorial) in each region / country

Technology / Knowledge transformation

Principle 3 Policy development and contribution to policy implement. Actions:

EUSALP engagement

Startup organization at national level

National Level -> regional level

Strength resilience & culture of failure