assorted wisdom, the do lectures 2015
TRANSCRIPT
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ASSORTED WISDOM
DO LECTURES 2015
MAKING EPIC SH*T HAPPEN
“Let it settle,” David Hieatt said. So I did.
Here’s what settled.
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Big ideas
+
Hard work
=
Meaningful change
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Be generous.
To find your true fans, your loyal
customers, first you’ve got to give
(before you try and sell).
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Trust the audacity of youth.
It might just give us a chance.
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Spend time with your toolbox.
There are more tools than ever.
But few people spend time really learning
how to use them.
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Be brave enough to pick a big problem.
It will free your mind.
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Keep on experimenting.
Experiments won’t kill you but they
might just make you.
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Recognise that somewhere along the
way we became the grown ups.
That makes us responsible.
But having something to lose mustn’t
make us timid.
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Celebrate the joy of eating.
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Start small.
Think big.
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Know why you get up in the morning.
…to get more people drinking great beer…
…to get my town making jeans again…
Have a purpose – and really mean it.
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Create spielzweig: the feeling of rightness.
“I approach everything in my life the same
way: if it feels right, I know it.” Kenny G
“Everything that’s meaningful is invisible to
the eye.” Saint-Exupery
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Say “I don’t know”.
It’s the key that unlocks learning.
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Overcome your fear of reduced status.
It will unleash the power of responsibility
in others.
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Fight fear within your organisation.
It reduces your chances of success.
Because stress makes you less effective.
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Acknowledge we face a daunting
challenge to rescue our planet.
But it is foremost a challenge of
leadership not technology.
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Learn magic:
focus the audience’s attention on
something specific and always be one
step ahead.
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Embrace the obstacles: what stands in
the way, becomes the way
“Opportunities to find deeper powers
within ourselves come when life seems most challenging.” Joseph Campbell
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Wake up and smell the scary shit*…
There may only be 100 harvests left.
We own twice as much stuff now as in 1973.
50% of edible food is wasted in the UK.
We spend $1tr a year subsidising fossil fuels.
*Some of these facts may be made up
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Create a simple food chain:
happy people growing produce…
…to be used in a happy kitchen…
…creating food that makes other people happy…
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Remember:
Often wisdom seems to come from the
mouths of cheesemakers.