association of fundraising professionals … · twitter followers: 400 live email addresses: 5,000...

ASSOCIATION OF FUNDRAISING PROFESSIONALS

MASSACHUSETTS CHAPTER

SPONSORSHIP OPPORTUNITIES 2014-15

Become a sponsor of AFP MA Chapter Sponsorship of AFP Massachusetts Chapter is a twelve-month engagement, beginning and ending on the anniversary of your initial enrollment, and includes visibility at all chapter programs plus year-long exposure in marketing materials, email communications to over 5,000 contacts weekly, and on the chapter website. There is no other organization or annual conference that can reach the market we reach.

Increase your credibility, recognition and relationships among 700 AFP Massachusetts Chapter members and thousands of associated professionals representing leading not-for-profit organizations throughout greater Boston and beyond. Our professional advancement programs draw decision-makers from every facet of the greater Boston area’s extensive philanthropic community including chief development officers, senior administrators, board members, and volunteers.

Sponsorship Opportunities:

Chapter $10,000

Champion $ 7,500

Patron $ 5,000

Benefactor $ 2,500

Friend $ 1,500

Sponsorships at or above $5,000 have flexibility to negotiate their benefits subject to AFP MA Chapter Board approval.

Benefit Highlights: Visibility at signature chapter events including the annual conference

Visibility in chapter communications and on the website

One-time use of conference attendee list

Complimentary event passes

Membership privileges

Chapter Programs:

Annual Conference: This is one of the largest fundraising conferences in New England and the largest chapter event of the year with 600 attendees from the field of development. From senior leaders in the field to new professionals, the Annual Conference is a who’s who in development and an effective way to reach potential clients and customers. All sponsors will receive an exhibitor table and conference attendee list as part of their sponsorship benefits.

Funders Breakfast: One of the most popular programs of the year, the Meet the Funders Breakfast brings together local corporate and foundation funders and development professionals to have open dialogue about funding priorities, processes and trends.

Breakfast Meetings: The Breakfast Meetings are central to AFP programming and bring together more than 500 AFP members and non-members annually to explore key strategic topics. A staple of the AFP MA Chapter, Breakfast Meetings provide a highly visible platform for year-round sponsorship recognition and activation.

Brown Bag Lunches: The Brown Bag Committee coordinates 6-8 Brown Bag Luncheons in the year, each targeting a specific challenge faced by development professionals and includes an opportunity for an extensive Q&A session following the presentation.

Fundraising Basics Course: This two-day introduction to fundraising is for newcomers to the field. It is held three times per year with more than 100 attendees. Exposure to this audience provides sponsors with a platform to reach those who are embarking on a fundraising career and allows sponsors to make an immediate impression on tomorrow’s executives and decision makers.

AFP MA Open Networking Events (AFP ONE): This biannual event provides an opportunity where members can attend for free and share an evening of networking, drinks and hors d’oeuvres with other development professionals, and includes a formal presentation on a topic of interest.

Key Demographics:

Members: 700

Senior Level Executives on membership roster and mailing list: 2,000

Website Visits annually: 21,000

Facebook Likes: 245

Twitter Followers: 400

Live email addresses: 5,000

Conference Attendees: 600

Education Program Attendees: over 1,000 per year

There is a sponsorship level and opportunity for every budget. Tiered sponsorships provide you with increased benefits and exposure to help you achieve your marketing objectives.

AFP Massachusetts Chapter Board of Directors PRESIDENT Gregg Chambers Fontbonne Academy

DIRECTORS AT LARGE Meghan Canal Partners Healthcare System

Yong-Hee Silver Boston Symphony Orchestra

PRESIDENT-ELECT Paul Swindlehurst Community Resources for Justice

Kate R. Guedj Boston Foundation, Inc.

Beth Tishler Consultant to the Nonprofit Community

PAST PRESIDENT Catherine Squires, CFRE Tufts Medical Center

Kristina Lentz Pine Street Inn

Suzanne Tompkins Zoo New England

TREASURER Hugo De La Rosa AFP MA Treasurer

Douglas MacPherson Horace Mann Education Association

Stephanie Truesdell Milton Academy

SECRETARY Margot A. Biggin Tufts University

Hilary Smiley Marshall Boston Children’s Hospital Trust

Bradford Wm. Voigt Harvard University

VP, ADMINISTRATION Sara J. Andrews Partners Healthcare

Cristine More, CFRE Senior Consultant C&C Consulting

VP, CONFERENCE Tomasz Kierul, CFRE Archdiocese of Boston

Christopher S. Mosher, J.D. Registry of College and University Presidents

VP, EDUCATION Shelley Brown Boston Children’s Hospital Trust

Valerie Navy-Daniels American Red Cross of Eastern Massachusetts

VP, MEMBERSHIP Tanya Holton The Kenneth B. Schwartz Center

Scott Nichols Boston University

VP, DIVERSITY Yumi Yasutake MIT

Usha Pasi Facing History and Ourselves

VP, COMMUNICATIONS Alicia Ianiere Pine Street Inn

Kathy Sheehan Perkins School for the Blind

Sponsorship opportunities

Chapter Champion Patron Benefactor Friend

YEAR-LONG CHAPTER BENEFITS 10k 7.5k 5k 2.5k 1.5k

Recognition at all AFP MA Brown Bag Luncheon Meetings (6) x x x x x

Recognition at all AFP MA Breakfast Meetings (6) x x x x x

Recognition at all AFP MA BASICS Fundraising Courses (3) x x x x x

Exclusive event sponsor of AFP MA Meet the Funders Breakfast x

Exclusive event sponsor of chosen AFP MA Open Networking Event x

Shared event sponsor of AFP MA Open Networking Event (Date TBA) x

Discounted rate for sponsor employees who wish to attend programs x x x x x

Best logo placement & live link on weekly e-blasts to 5,000+ contacts x

Prominent logo placement & link on weekly e-blasts to 5,000+ contacts x

Logo placement & link on all weekly e-blasts to 5,000+ contacts x

Listing with live link on all weekly e-blasts up to 5,000+ contacts x

Listing with no link on all weekly e-blasts up to 5,000+ contacts x

Best logo placement with live link on chapter website x

Prominent logo placement with link on chapter website x

Logo placement with live link on chapter website x

Listing with link on chapter website x

Listing with no link on chapter website x

Recognition on Chapter Facebook page upon request x x x

Distribution of dedicated email blast(s) sent by AFP MA 2 1

ANNUAL CONFERENCE BENEFITS

Complimentary conference registrations 4 3 2 2 2

Prominent onsite signage x x x x x

Listing (within level) on presentation slides at plenary session x x x x x

One-time use of the conference attendee email list x x x x x

Promotional flyer handed out to attendees (8 1/2 x 11 inch) x x x x

Directory listing and floor map location in conference program book x x x x x

Full company profile inside conference program book x x x

Exclusive logo placement on front cover of program book x

Prominent logo placement on back cover of program book x x

Logo placement inside conference program book x

Exhibitor booth (best placement) x

Exhibitor booth (prominent placement) x

Exhibitor booth (with placement by level then by contract date) x x x

Best placement plus 75-word description in Meet our Sponsors email x

Prominent placement/50-word description in Meet our Sponsors email x

Listing plus 25-word description in Meet our Sponsors email x

Listing (no company description) in Meet our Sponsors email x x

Recognition as Lunch Sponsor with opportunity to make remarks x

Recognition as Session Sponsor/two sessions (first & second choice) x

Recognition as Session Sponsor/one session (third choice) x

Recognition as Breakfast Sponsor with opportunity to make remarks x

Recognition from podium at President's Reception x x x x

Unlimited complimentary admissions to President's Reception x x x


CHAPTER SPONSOR $10,000

YEAR-LONG CHAPTER BENEFITS

Exclusive recognition as sponsor of our most well-attended signature chapter event, Meet the Funders Breakfast and Roundtables, including sole recognition of your company in event promotions and signage, presence at the event, recognition in event presentation slides, and five complimentary passes to the event

Recognition at all Brown Bag Luncheon Meetings (6)

Recognition at all Breakfast Meetings (6)

Recognition at all BASICS courses (3)

Best logo placement with live link on all weekly e-blasts to 5,000+ contacts

Best logo placement on chapter website

Distribution of 2 dedicated email blasts to full contact database upon request, to be sent by AFP, including a share of the message through AFP MA Facebook and Twitter

Recognition on Chapter Facebook page upon request

Member rate for any sponsor employee who wants to attend a Chapter program CONFERENCE BENEFITS

Conference registrations (4)

Exclusive Chapter Sponsor slide during plenary/keynote session

Exclusive logo placement on front cover of conference program book

Directory listing and floor map location in conference program book

Full company profile in conference program book

Best placement plus a 75-word company description in Meet Our Sponsors email sent to all conference attendees

Exhibitor booth (best placement)

Promotional flyer handed out to attendees at Registration Area (8 ½ x 11 inch)

Recognition as Session Sponsor of two conference sessions (your choice)

Recognition as Lunch Sponsor with opportunity to make remarks during lunch, followed by introduction of the keynote by our Chapter President

Prominent onsite signage

Recognition from podium at President’s Reception

Unlimited complimentary admissions to President’s Reception



CHAMPION $7,500


Exclusive recognition as sponsor at your choice of either fall or spring AFP MA Open Networking Event, including sole recognition of your company in event promotions and signage, presence at the event, recognition in event presentation slides, and five complimentary passes to the event




Prominent logo placement with live link on all weekly e-blasts to 5,000+ contacts

Prominent logo placement with live link on chapter website

Distribution of 1 dedicated email blast to contact database upon request, to be sent by AFP, including a share of the message through AFP MA Facebook and Twitter


Member rate for any sponsor employee who wants to attend a Chapter program

CONFERENCE BENEFITS


Prominent logo placement as a Champion Sponsor on presentation slides during plenary/keynote session

Prominent logo placement on back cover of conference program book



Prominent placement plus a 50-word company description in Meet Our Sponsors email sent to all conference attendees

Exhibitor booth (prominent placement)


Recognition as Session Sponsor of one conference sessions (third choice after Chapter Sponsor)

Recognition as Breakfast Sponsor with opportunity to make remarks during breakfast hour






PATRON $5,000


Shared recognition as one of the sponsors of an AFP MA Open Networking Event (date to be announced) including recognition in event promotions and signage, presence at the event, recognition in event presentation slides, and three complimentary passes to the event




Logo placement with live link on all weekly e-blasts to 5,000+ contacts

Logo placement with live link on chapter website




Listing as a Patron Sponsor on presentation slides during plenary/keynote session

Prominent logo placement on back cover of conference program book



Listing plus 25-word company description in Meet Our Sponsors email sent to all conference attendees

Exhibitor booth (prominent placement)







BENEFACTOR $2,500





Listing with live link on all weekly e-blasts to 5,000+ contacts

Listing with live link on chapter website



Listing as a Benefactor Sponsor on presentation slides during plenary/keynote session

Logo placement in conference program book


Listing in Meet Our Sponsors email sent to all conference attendees

Exhibitor booth (with placement by level then by contract date)






FRIEND $1,500





Listing with no link on all weekly e-blasts to 5,000+ contacts

Listing with no link on chapter website



Listing as a Friend Sponsor on presentation slides during plenary/keynote session


Exhibitor booth (with placement by level then by contract date)

Listing (no company description) in Meet Our Sponsors email sent to all conference attendees

Prominent onsite signage One-time use of conference attendee list


SINGLE EVENT SPONSORSHIP OPPORTUNITIES One or more of the following single event sponsorship opportunities may be chosen in lieu of a package. ANNUAL KEY DECISION MAKERS FORUM SPONSOR Exclusive: $4,500 The annual KDM Forum attracts over 50 senior development officers for a half day of sharing insights,

trading ideas, and networking. Sponsorship includes working with AFP MA to develop a program that

will appeal to senior leaders. Final approval of the program will be made by AFP MA Chapter. The

sponsor will receive the opportunity to invite eight (8) guests.

ANNUAL SENIOR LEADERS DINNER SPONSOR Exclusive: $3,500 The annual Senior Leaders Dinner is designed for senior level fundraising executives to meet over dinner

to discuss strategic issues and topics in a collegial atmosphere. This event can include a Featured Guest

who will share expertise on a specific issue or topic, to be mutually agreed upon by the Chapter and

Sponsor. This event is invitation-only and limited to no more than 25 participants. The sponsor will

receive the opportunity to invite eight (8) guests. Final approval of the invitation list will be made by

AFP MA Chapter.

ANNUAL DIVERSITY FELLOWSHIP PROGRAM SPONSOR Exclusive: $1,500 The Diversity Fellowship Program is a special initiative of the AFP MA Chapter designed to encourage

diversity within the fundraising field. The program offers extensive mentorship, training and networking

opportunities to connect development professionals from diverse racial and ethnic backgrounds to the

people and resources they need to further the overall mission of their organizations. Sponsorship

includes recognition of your company in diversity promotions and signage, a presence at diversity

events, and other opportunities at the discretion of the AFP MA Diversity Chair and AFP MA Diversity

Committee.

CONFERENCE SESSION SPONSORSHIP Existing Session: $750 (includes one complimentary conference registration) Special Session recommended by sponsors: $1,500 (includes one complimentary registration)

All Single Event Sponsorship Opportunities include recognition as the event sponsor in e-blasts to invitation list; a limited number of complimentary registrations; listing in conference program book and on chapter website; prominent signage at the event. Single Event Sponsorships are chosen on a first come, first served basis. If more than one sponsor is amenable to sharing a Single Event Sponsorship then they may agree to do so and split the cost (e.g. a shared Single Event Sponsorship would be half the price of an exclusive one). This shared pricing does not apply to other sponsorship packages. If a sponsor requests additional features resulting in higher costs to the chapter than its 2013 cost, the additional cost will be split by the chapter and sponsor. AFP owns every aspect of the events and programs it produces including event strategy, content, budget, proceeds and use of proceeds, contact lists, invitation lists, and registration lists.

Sponsorship agreement 2014-15 I am confirming my organization for the following sponsorship level:

CHAPTER Sponsor $10,000 PATRON Sponsor $5,000 FRIEND Sponsor $1,500

CHAMPION Sponsor $7,500 BENEFACTOR Sponsor $2,500

SINGLE OPPORTUNITY___________________________________ TOTAL VALUE: ______________________ Identify the administrative contact to whom administrative and payment correspondence should be addressed:

Contact: _____________________________________________________ Title: _______________________________________________

Company: ________________________________________________________________________________________________________

Address: ______________________________________________City:______________________________State:_______ Zip: ___________

Phone: _____________________________________________________ Fax: __________________________________________________

Email: _______________________________________________________Website:______________________________________________

Would you like an exhibit booth at the Conference (if applicable)? _________Yes __________No Name any probable sponsors (or types of sponsors) you do NOT wish to exhibit near: _____________________ ___________________________________________________________________________________________ Champion sponsors: Please indicate your first choice of either fall or spring AFP MA Open Networking Event: First choice: FALL/WINTER SPRING/SUMMER

Patron and above level sponsors: Please indicate your intention to negotiate benefits through a separate agreement (subject to approval by AFP MA Chapter): YES NO (If yes, please attach proposed exchange) If you wish to donate to the Conference Scholarship Fund for an extra charge, please enter a donation amount here: $___________ (Note: one conference registration costs $275.) Identify the primary sales contact whose name should appear in print and/or web materials.

Contact: _____________________________________________________ Title: _______________________________________________

Company: ________________________________________________________________________________________________________

Address: ______________________________________________City:______________________________State:_______ Zip: ___________

Phone: _____________________________________________________ Fax: __________________________________________________

Email: _______________________________________________________Website:______________________________________________

Agreements must be received by September 5, 2014 to be included in print signs and program. I understand that this executed confirmation agreement becomes binding upon acceptance of the application and receipt of payment by AFP Massachusetts Chapter. Until receipt of executed contract and payment, sponsor benefits will not be applied.

Signed By: __________________________________________________________________________________________________________

Title: __________________________________________________________ Date: ______________________________________________

Payment instructions: Please mail a signed agreement with payment to AFP MA Chapter, 411 Waverley Oaks Road, Suite 331-B, Waltham, MA 02452 or fax to 781-647-7222. Please make check payable to AFP MA Chapter or enter credit card information below. Alternatively, you may register at: http://www.afpmass.wildapricot.org/sponsorafpma

Card Number: __________________________________________________Exp. Date _______/_______/________Sec. Code: ____________

Cardholder Name (exactly as it appears):_________________________________________________________________________________

Account Address: ____________________________________________________________________________________________________

association of fundraising professionals … · twitter followers: 400 live email addresses: 5,000...

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