association for the development of pakistan (adp) year-to-date update 2013

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ASSOCIATION FOR THE DEVELOPMENT OF PAKISTAN (ADP) www.developpakistan.org

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The Association for the Development of Pakistan (ADP) is a volunteer-driven, engaged venture philanthropy organization that works with promising nonprofits and funds carefully selected development projects across Pakistan. This is our first board presentation and YTD update that we want to share with all our stakeholders. http://developpakistan.org

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Page 1: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

ASSOCIATION FOR THE

DEVELOPMENT OF PAKISTAN

(ADP) www.developpakistan.org

Page 2: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Agenda

2

► Introduction

► 2013YTD Update

► Sector Strategy: Education & Water

► Volunteers

► Marketing

► Fundraising

► Appendix

• Approved Projects

Page 3: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

► Strategic Priorities

► Key Investments

► Target Scale

► Fundraising

Board Discussion Topics

3

Page 4: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Team

4

Mehreen Siddiqi

Director, Programs

& Operations

Anam Zakaria

Director, Programs

& Outreach

Sabah

Baxamoosa

Head of Marketing

& Communications

Tarim Wasim

Mohammad Anjarwala

Ammar Hanafi

Mubarik Imam

Shahzad Bashir

Page 5: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

► High Impact Giving• Identify the most promising interventions

• Measure and reward results

► Building Lasting Institutions• Help develop a thriving ecosystem of promising non-profits in Pakistan

► Engaging Smart People in Development• Bridge the current human capital deficit in the non-profit sector

• Cultivate socially invested and aware leaders

ADP’s Mission

5

Page 6: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

What We Do

Thinking Doing

Learning

• Define the most critical needs in the space

• What are the most leveraged interventions?

• Where can ADP make the biggest impact with our

model/scale?

• Who are the best players and resources for each

segment of need?

Projects

• Source, evaluate and fund high impact development

projects

• Add value beyond funding based on our sector expertise,

accumulated best practices and network

• Measure results and capture lessons

Sharing

• Share our learnings with our stakeholders (volunteers,

donors, non-profits) and the broader public

• Promote models and organizations that are likely to

make the biggest impact

Partners

• Form multi-year partnerships to help scale the best non-

profits

• Raise awareness of their efforts with donor community

• Help establish value-added partnerships among different

actors

6

Page 7: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Process ResourcesPeople

• Identify the best models and NGOs

in our sectors

• Solicit proposals for development

projects

• Rigorously evaluate each proposal

• Criteria: Critical need,

effectiveness, efficiency,

measurable, sustainable,

credible

• Activities: Research,

interviews, site visits, expert

advice, analyses

• Fund the best projects and measure

results

• Learn and improve continuously

• Global network of 250 talented

volunteers

• Typically young professionals

• 25-40 years old

• Graduates of top-tier universities

• Majority based in Pakistan and USA

• All projects are overseen by one of

17 experienced Evaluation

Committee members

• Typically have 5-10 years of

investing and business

experience

• Experience with multiple types of

interventions over ~10 years

• Impact and cost benchmarks

• Access to expert advisors

• External and internal assessment

tools

• M&E Templates

• Access to legal consultants

What We Bring

7

Page 8: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Education HealthWater

• Expanding quality schools

• Increasing access to

schools

• Providing access to clean

drinking water

• Enrollment trends

• Student and teacher

attendance

• Math and language skills

• Graduation rates

• # Beneficiaries

• Decrease in incidence of

disease

• Time saved collecting

water spent otherwise

Focus

Energy

• Distributed generation

• Hydropower

• Solar

• Biogas

• # Beneficiaries

• Business creation

• Income levels

• Low literacy rates

• Poor education quality

• Large proportion of out-of-

school children

• Meeting a basic need

• Reduction in disease

• Reduction in hardship

Rationale • Lack of access

• Weak infrastructure

Metrics

Sectors

• Medical facilities

• Improved sanitation

• Disease incidence

• # Beneficiaries

• Utilization trends

• Useful life

• High incidence of

preventable diseases

• Lack of access

8

Page 9: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

• Evaluated over 325 development projects

• Funded 51 of the highest-impact initiatives

• Supported 40 promising non-profits

• Invested more than $455k

• Improved the lives of over 160,000 underprivileged people

Since 2005, ADP has:

Impact

9

Page 10: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

2013 YTD Update

www.developpakistan.org

Successes and priorities

Page 11: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

► Expanded leadership team is finally on board• Added three new team members this year

► Making good progress going deeper in our sectors• Primary Sectors: Education and Water, Secondary : Health and Energy

• Education strategy is largely complete, Water strategy is in process

• Evaluation Committee members aligned with specific sectors

• Building out a broader network of relationships with the key actors in each sector

• Creating sector specific tools and templates for evaluation and monitoring

► Project sourcing and evaluation are generally working well• So far, approved 7 projects and made $155k in commitments this year

• Proposal screening process is more efficient – So far, 83% of the projects staffed this year have been approved [with

decisions on some still pending) vs. 69% of projects staffed in in 2012

• Clearer objectives

• More upfront effort around sourcing

• Screening conducted by leadership team

• Improved evaluation timeline – average time to approval of 3-4 months vs. 4-6 months last year

• More active oversight and follow ups

Executive Summary

11

Page 12: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

• Site visit quality has improved with a sector specific site visit form and an instruction manual created for education

• Volunteer network in rural areas has increased

• Specific Media Team guidelines have also been created

► Volunteer management is stable, but with real opportunity for improvement• Basic operations are working well – onboarding new volunteers, staffing teams, site visits, supporting logistics

• Focused on increasing volunteering opportunities beyond project evaluations, improved volunteering experience and

volunteer retention

► Priority areas for the rest of the year• Operations Manager hiring

• Fundraising – have not made much progress here after a big push in the Fall of 2012

• Marketing

• Already seeing major benefits since Sabah joined us last month

• Q4 focus is on meaningfully expanding our reach

• Programs

• Finalize water strategy

• Build out non-financial resources toolkit

• Pakistan registration

Executive Summary

12

Page 13: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Project Activity

13

Funding

commitment:

$57,806

Funding

commitment:

$20,000

Funding

commitment:

$30,000

Funding

commitment:

$10,000

Page 14: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Financials (YTD)

14

2010 2011 2012 2013YTD(1)

REVENUES

Contributions 87,167$ 87,411$ 106,617$ 105,772$

Investment Income 274 70 42 2

TOTAL REVENUES 87,441 87,481 106,660 105,774

PROJECT GRANTS

Education 957 29,531 36,970 56,100

Water / Sanitation 12,439 17,500 33,190 23,090

Health 6,854 - 9,500 24,147

Energy 2,350 5,273 8,645 3,000

Disaster Relief / Redevelopment 22,900 2,975 11,760 -

Economic Impowerment - 5,075 2,875 -

TOTAL PROJECT GRANTS 45,500 60,354 102,940 106,337

EXPENSES

Salaries 10,427$ 18,150$ 15,029$ 22,864$

Marketing / Web 506 472 2,790 398

Finance/Audit/Legal 25 1,501 3,339 65

Fundraising - 2,031 500 -

Other 387 1,125 1,081 930

TOTAL EXPENSES 11,345 23,278 22,739 24,257

CHANGE IN NET ASSETS 30,597$ 3,850$ (19,019)$ (24,820)$

NET ASSETS AT BEGINNING OF YEAR 64,294$ 94,891$ 98,740$ 79,721$

NET ASSETS AT END OF YEAR 94,891$ 98,740$ 79,721$ 54,901$

(1) As of 9/24/2013

Page 15: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Approved Projects

15

Education:

Partner NGO: MH. Sufi Foundation (MHSF)

Budget: $26,000

Description: ADP is funding the construction of a primary school for 330 children in Hafizabad. The school will cater to 15 villages

within a 5km radius that currently lack access to quality education.

Partner NGO: Bunyad Literacy Community Council (BLCC)

Budget: $17,200

Description: ADP is funding the expansion of Bunyad-e-Fatimah school from primary to secondary level in Natt Kalan, rural Punjab.

This will serve as the only secondary school option for the girls in the area.

Partner NGO: Progressive Education Network (PEN)

Budget: $9,606

Description: ADP has approved the expansion of a government school in Sadhoki Village, Punjab, to alleviate crowded classrooms

and allow for increased enrollment.

Energy:

Partner NGO: Sustainable Development Organization (SDO)

Budget: $10,526

Description: ADP is funding the rehabilitation of a micro hydropower project in Phullawai, Kashmir, supporting the community after

the destruction of the 2010 floods.

Page 16: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Approved Projects

16

Water:

Partner NGO: Sukaar Foundation

Budget: $20,043

Description: ADP funded its 1st rainwater harvesting project in Village Dhabhi Bheel in Tharparkar. As part of this project, 1 village

level and 70 household level ponds have been constructed. Bio sand filters have also been installed.

Health:

Partner NGO: Jannat Aziz Trust (JAT)

Budget: $10,165

Description: ADP provided funding for the purchase of diagnostic equipment for the Jannat Aziz Trust Hospital in Burewala, Punjab.

This equipment will enable doctors to treat a larger number of patients instead of referring them to facilities in Multan and

Lahore.

Partner NGO: Children’s Cancer Foundation (CCF)

Budget: $20,000

Description: ADP is funding equipment for the ER an Day Care Center at the Children’s Cancer Hospital in Karachi. This project will

not only increase the ability of the hospital to treat a larger number of children but will also improve the quality of care

being provided to these children.

Page 17: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Education Strategy

www.developpakistan.org

ADP’s approach to education projects

Page 18: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

The Big Picture - Enrollment

18

• Almost 1/3 of Pakistan’s children are out of school

• Nonprofits educate only ~3% of the country’s children

Source: ADP estimates

Page 19: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

The Big Picture - Quality

19

• Learning levels are poor across the board

• On average private schools perform ~30% better than government schools

Source: ASER

Page 20: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

The Big Picture - Cost

20

• Pakistan cannot educate its children if it costs more than Rs 1,000/month to educate a child

Note: Assumes 54M children come from families that cannot afford to pay more than Rs. 250/mth

•Govt

•TCF

•DIL

•CARE

(~Rs. 1k)

Average

Private

School

(~ Rs. 400)

•Beaconhouse

•City School

(Rs. 6k+)

Page 21: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

ADP’s Approach: Smart Giving

21

Private Sector Public Sector

Educate Society

Evaluate private sector players and create

awareness around the strengths and weaknesses of

various models.

Create informed citizens who understand the need

to reform the public education system and the

actions required to achieve it.

Strengthen Promising Players

• Rigorously select and partner with the most

promising, smaller non-profits to help them scale,

both through financial and non-financial

assistance.

• Make resources available to any school operator

(non-profit or for-profit) looking to improve their

operations; including lesson plans, teacher

training resources, assessment tools and other

best practices.

Page 22: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Evaluation Framework

22

• We look for institutions providing quality education at a reasonable cost and with the potential to scale

Key Criteria

Teaching Teacher qualifications

Teacher and student attendance

Student / teacher ratios

Development, training and support

Outcomes English reading and comprehension

Urdu reading and comprehension

Math skills

Dropout and secondary enrollment rates

Facilities State of building & classrooms

Washrooms

Playground

Facilities (staffroom, furniture etc.)

Community Parental needs & attitudes Parent and community involvement

Cost Operating Expenses

Capital Expenses

Funding sources

% of students on scholarships

Approach

Initial Evaluation

• Data collection

• Management discussions

• Parent interviews

• Student assessment

• Site visit

• References

Monitoring

• Quarterly reports

• Site visits

Page 23: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Non-Financial Resources

23

Areas of Support ADP’s Approach

Teacher Training Develop partnerships with private and public training programs in order to make linkages between NGOs and the

most suitable training offering

Lesson Plans Review lesson plans used by the Punjab Education Reform, TCF, DIL and other leading organizations to extract

material and develop user friendly lesson plans for partner schools

Student Assessment • Evaluate standardized assessment resources from larger public and private institutions to recommend tools for

NGO partners

• ASER assessment tools to be used to compare basic learning outcomes against district, provincial and

national survey data

• Goal is to help the organization, ADP and donors evaluate learning outcomes in a comprehensive and

comparable manner

Management Systems Evaluate school processes and impart best practices on school administration and financial management

underlying systems

Page 24: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Impact

24

• Over $155,000 (PKR

16+ million) invested in

education

• ADP funding has helped build

and expand 10 schools across

Pakistan

• ADP donations have

established 5 computer,

science and electronic labs

• The investments are enabling

education for 4,000 students

annually

MHSF

Page 25: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Diverse Models

25

ADP is working to identify the most promising solutions for different segments of need.

Low Cost Private Schools (LCPS): These schools often deliver better quality education than government schools at a lower cost (< Rs. 500 per

month). ADP partners like Bunyad Literacy Community Council (BLCC) and Amir Public School (APS) fall in this category.

Higher cost, higher quality schools: Schools like those in the MHSF network charge relatively higher tuition fees (approximately Rs. 1,000-1,500)

but on average perform better than lower cost public and private options. All teachers hold B.A degrees and receive one full year of teacher training.

This is often a good model to deliver high quality education to the lower middle classes.

Informal schools: Informal schools can be a good solution for nomadic populations such as those residing in katchi abadis (slums). In 2012, ADP

funded the Pehli Kiran School System (PKSS), its first informal schooling partner.

Public-private partnerships: We are evaluating models for private sector collaboration that can deliver better returns on the government’s education

spending. This ranges from models where the government provides funding to a private school (e.g. through the Punjab Education Foundation) to

organizations like PEN, that provide additional services and staff at government schools to improve their quality.

Page 26: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Current Partners

26

The JAQ Trust undertakes two distinct kinds of activities:

(i) non-formal community based education through the Pehli

Kiran Schools (PKSS), which constitute over 95% of its

operations; and (ii) educational scholarships to support

continuing education of students beyond primary school,

essentially in the formal school system.

Founded in 1996

Location: Islamabad

# of students:1,307

Cost/Student: Rs. 252/month

The Amir Public School model, operated by Nia Ujala aims to provide quality education to facilitate students to have an equal opportunity and develop to their full potential. The school has been running for the last thirty years and all education related facilities are provided free of cost to the children. Special emphasis is given to girls education, which is often sidelined in the area.

Founded in 1980Location: Gujrawala District, Punjab# of students: 230Cost/Student: Rs. 432/month

The M.H Sufi Foundation has established eleven schools

in Hafizabad, a rural district in Punjab with little access to

quality education and a population of over 1 million.

Founded in 1994

Location: Hafizabad District, Punjab

# of students: 4,400

Cost/Student: Rs. 1,473/month

The SOS Rural Support Program emphasizes upon Education,

Livelihood Enhancement and Protection, Human and Institutional

Development, Physical Infrastructure and Social Mobilization. It has set up

some of the only girls schools in the area, increasing female enrolment by a

substantial amount.

Founded in 1990

Location: Kasur, Punjab

# of students: 2650

Cost/Student: Rs. 455/month

Page 27: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Water Strategy

www.developpakistan.org

ADP’s approach to water projects

Page 28: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Pakistan: The Big Picture

28

► The majority of Pakistanis (64%) do not have water piped into their premises

• Most rely on wells, hand pumps or collecting surface water

► 88% of the functional water supply schemes in Pakistan provide water that is unsafe for

drinking because of microbiological contamination

► Millions of labor hours are spent in collecting water, particularly by women and children

► Children are especially vulnerable: 90% of the deaths that occur from unsafe water and

unhygienic living conditions are in children under five years old*1

► WASH related diseases alone cost the economy about PKR 112 billion (US$ 1Bn) per year in

terms of health costs and lost earnings*2

*1 Facts and Figures, Water, Sanitation and Hygiene Links to Health, WHO.*2 Pakistan Water Sector Strategy. Water Sector Profile. Volume 5. Government of Pakistan. Ministry of Water and Power (October 2012)

Page 29: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

ADP: When do we step in?

29

• Lack of Access• Water source is at a considerable distance from the community

• Women and children spend a significant amount of their time collecting water

• Contamination: • Community is drinking water from a polluted/contaminated source

• Lack of Access and Contamination• Combination of both issues mentioned above

• Health issues arising from water/sanitation (WASH) related diseases• Community, NGOs or nearby Health Units report a significant number of diseases resulting from

the lack of access to clean drinking water or from the drinking of water that is unfit for human

consumption.

Page 30: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Solutions

30

Source Solutions ADP Experience?

Ground water • Hand pumps

• Motor pumps

• Solar pumps

• Dug wells

Yes

Surface water (rivers,

streams, lakes)

• Water supply schemes No

(will do so soon)

Rainfall • Rainwater harvesting Yes

Access

Method Solutions ADP Experience?

Centralized • Filtration plants Yes

Distributed • Bio-sand filters Yes

Purification

Page 31: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Our Approach

31

Goal: Invest in sustainable solutions

• Location identification Problems with existing water infrastructure

Government’s role in the target area

# Beneficiaries

• Select the right solution Geographic factors

Cost benchmarks

• Select a credible partner Prior experience

Credibility with the community

• Water quality testing Look at previously conducted tests

Get new tests conducted

• Ensure sustainability Supply reliability

Useful life of equipment

Maintenance plan

Community support

• Monitoring and Evaluation Regular reports/updates from NGO

Follow-up site visits

Page 32: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Impact

32

• Over $74,000 (PKR 7+

million) invested

• ADP funding has helped

facilitate10 water projects

across Pakistan

• The investments are enabling

clean water for 20,000beneficiaries

• Interventions have included:

hand pumps, water filtration

plants, dug wells, bio-sand

filters and rainwater harvesting

2.251.2

1.99

4.7

21

0

5

10

15

20

25

Filtration plants(BDS)

Hand pumps (SIDO) Hand pumps(NEEDS)

Hand pumps(MGPO)

RainwaterHarvesting (SF)

($) Cost per beneficiary

Mountainous

area

Structures can

contain 1.5m

litres of waterNote: The lifetime of these projects could range anywhere from 10 years to a lifetime with minimal maintenance required

Page 33: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Key Themes/Lessons in Water

33

• “One size fits all approach does not work”

The right intervention model in any situations needs to reflect local geography, current water sources and

community involvement.

• Community involvement is key to the success of any project/intervention

There are numerous cases we have observed where communities have not accepted NGO water interventions

and projects have fallen into disrepair.

• Access is not enough

Quality of water is a real issue. Water testing has to be a key part of ADP evaluations.

• Water and Sanitation go together

Water borne diseases are often tied to both clean drinking water and better sanitation/hygiene practices. Working

on the two together will improve the impact of ADP’s projects.

Page 34: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Current Partners: Water

34

Sukaar Foundation was established in 2003 and is headquartered in the Mithi city of Tharparkar, Sindh. The Foundation focuses on addressing water, sanitation and health/hygiene education issues in Sindh and has worked with Water Aid-Pakistan, the World Bank, and UNICEF on a number of hygiene education and water projects in Sindh.

NEEDS is a nonprofit organization based in the Charsadda District. It works to eradicate poverty by creating policies that transform societies, focusing on key issues such as education, health and women empowerment. Their main objectives are increasing literacy rates, improving community health, increasing income levels and providing legal support and awareness.

Beer Development Society:

Registered in 2000, BDS began by focusing on social mobilization in order to strengthen grassroots organisationsin region but it has grown to engage in water and sanitation, health and hygiene, education and disaster management projects.

Sudhaar Society: Sudhaar has been working in children development and protection since 1995. It has implemented more than 40 projects across a range of sectors including literacy, vocational training, emergency relief, school improvement programs and health & hygiene. Sudhaar has previously worked with ILP, Save the Children-UK, UNICEF, The Asia Foundation and the US Department of Labor.

Page 35: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Volunteers

www.developpakistan.org

ADP’s approach towards its volunteers

Page 36: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Volunteers: How It Works

36

Sign up

• Via Website or Referrals

• First call with OM

Onboarding

• Training

• Staffing

• Follow up

Retention

• Calls/emails for first timers

• Feedback forms PTL/PECs

• Role Rotation

• Volunteer Spotlight

PEC

Member 1 Member 2 Member 3

PTL

Page 37: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Volunteers: At a Glance

37

► 250 volunteers

Pakistan45%

USA38%

Canada6%

Singapore3%

UAE2%

UK3%

Other 3%

8

2

9

1110

15

10

20

18

0

5

10

15

20

25

Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13

Sign Ups 2013

Page 38: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Volunteers: YTD 2013

38

• Total number of volunteers includes volunteers that have been active in 2013

• Staffed Volunteers include only those volunteers who are currently on projects Under Review (6 projects).

• 14 additional volunteers are involved in projects that just got approved for funding and are under execution phase.

PEC PTL PTM Site Visit Media

Total 14 14 43 23 8

Staffed 8 5 16 7 1

14 14

43

23

885

16

7

1

0

5

10

15

20

25

30

35

40

45

50

Volunteer Roles 2013

17

38

29

21

37

0

5

10

15

20

25

30

35

40

May-13 Jun-13 Jul-13 Aug-13 Sep-13

Reached Out to 17 38 29 21 37

Interviewed 10 15 18 11 28

Referred 4 4 8 3 4

Rejected 6 9 10 5 8

Outreach – Q3

Weak fit

Page 39: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Volunteer Management

39

► Key Accomplishments• Increased outreach and improved time-frame

• Reorganizing and updating volunteer data

(salesforce)

• Online feedback forms created – now in use by

Evaluation Committee Members and Project Team

Leads

► Challenges• Creating a stronger ADP “community”

• Volunteer engagement outside of projects

• Refreshing Evaluation Committee ranks

• Expanding geographic reach of site visit network

• Building out team of technical advisors

► Priorities• Building relationships with older/ newer

volunteers to create a sense of belonging /

an online community

• Building partnerships – with volunteer

organizations like Volunteer Karachi,

NGOs we work with

• holding common activities

• Growing pool of volunteers available for

staffing at least 10 projects at a time

• Recognizing/appreciating the work of our

volunteers

Page 40: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Marketing & Communications

www.developpakistan.org

Telling the ADP story

Page 41: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Goals

41

Establish ADP as a cutting-edge, responsible, transparent, high-impact actor and

thought leader in philanthropic giving within the donor and volunteer communities.

► Crisp brand positioning

► High awareness among target communities

► Increased NGO partner investment

► Expand donor base, especially recurring donors

► Build an engaged and invested volunteer community

Page 42: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Marketing Strategy

42

► Brand:

• Clear story and message

• Exposure to larger audiences

• Leveraging online and offline channels

► Management systems:

• Communications calendar

• Communications/branding guidelines

• Media management: photograph catalogue, media

library

► Team:

• Content creators

• Illustrators

• Researchers

• Graphic designers

► Collateral

• Org profile + media kit

• At a glance- completed project story

• Impact/Beneficiary story

• Volunteer story

• Sector focus: why sector, what projects, impact

created

• Partnering with ADP

• Whitepapers

► Rewarding Contributors

• Donor updates

• Giveaways & unique fundraising resources

• Individual donation portfolio management

• Acknowledging volunteers

• Partner spotlight

Page 43: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

2013 Priorities

43

• Brand identity and story established tailored to stakeholders including refined sector focus with sector

strategy presentations for all sectors

• Knowledge and other support marcom deliverables developed including posters/photos/media kit

• Process developed to ensure timely and efficient operational area support

• Diverse fundraising channels explored and analyzed to determine best fit for ADP

Page 44: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Fundraising

www.developpakistan.org

Page 45: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Overview

45

► We successfully launched the ADP Donor Network Fall last year

• Small events in Atherton, CA and Woodlands, TX (25-30 attendees each) combined with outreach

to small group of current and past ADP volunteers

• Secured pledges for $375k over three years from 35 donors ($146k for 2013)

► In 2013, fundraising activity has comprised almost entirely of online requests for project-specific

donations over Facebook and E-mail

• ~$80k came from collections against Donor Network pledges

• ~$12k through relationship with Pakistani Development Fund (multiple fundraisers)

• ~$11k from 50 individual donors

• In addition, we have secured $20k in funding from the Rehma Fund for the upcoming Children’s

Cancer Hospital project

► We urgently need to launch a Fall fundraising campaign

• Reach out to existing Donor Network with organizational update

• Small gatherings in Boston, Bay Area and Houston (explore DC and Chicago)

• Personalized invitations to current and past ADP volunteers to join the Donor Network

• More introductions / one-on-one meetings with prospective donors

• Marketing push

Page 46: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Administrative Matters

46

► Board resolutions

• Formal appointment of new Board members

► Board Meeting Dates

• 2hr call in mid-December to review 2014 goals

• Quarterly meetings in 2014 - February, May, August and November

• First or second Sunday of the month to allow timely review of prior quarter

Page 47: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Appendix

www.developpakistan.org

Page 48: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

2013 Projects

www.developpakistan.org

Education, Energy, Water & Health

Page 49: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Education

49

Project Name: Building a New School in Bhun Khurd

Budget: $25000

NGO: MH Sufi Foundation (MHSF)

Location: District Hafizabad, Punjab

Details: In early 2013, ADP funded the construction of

a primary school for 330 children on the southeast side

of Hafizabad city in Punjab. The school will cater to 15

villages within a 5km radius that currently lack access

to quality education. The ground floor building includes

eleven classrooms, bathrooms and a head teacher’s

office. The total construction cost is Rs. 4.93 million, of

which ADP is covering about half, with the remaining

funds coming from the MH Sufi Foundation.

Page 50: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Education

50

Project Name: Secondary School in Natt Kalan

Budget: $17,200

NGO: Bunyad Literacy Community Council (BLCC)

Location: Natt Kalan, Punjab

Details: ADP is funding BLCC to construct a girls’ secondary school in Natt Kalan village in rural Punjab. Presently, the

nearest girls’ secondary school in the area is 5-6 km away. Most girls in the village cannot continue on with secondary

education due to the distance. The funds provided by ADP will allow Bunyad to add 3 new classrooms equipped with

electricity and furniture to alleviate crowded classrooms, create a more conducive learning environment and enable

learning at the secondary level. It will install a hand pump along with a motor pump to ensure access to purified drinking

water. Finally, it will construct latrines and a boundary wall to facilitate the retention of girls studying at the secondary

level.

Page 51: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Project Name: Government Boys Middle School, Sadhoki

Budget: $9,606

NGO: Progressive Education Network (PEN)

Location: Sadhoki Village, Punjab

Details: ADP is funding its first project under the umbrella

of the public-private partnership model. PEN works to

improve academic quality in government schools by

adopting selected public schools for a ten year time

period. Currently, Government Boys Middle School,

Sadhoki is facing a severe shortage of classrooms, which

means that it repeatedly has to turn away new admissions.

Existing students are studying in unfavorable conditions in

the verandah, struggling to learn. The government is

unable to provide funding for the expansion and thus ADP

is playing a critical role in filling in the gap by supporting

the construction of two additional classrooms.

Education

Page 52: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Energy

52

Project Name: Micro Hydro Power Project

Budget: $10,000

NGO: Sustainable Development Organization

Location: Village Phullawai, Neelum District, Azad

Kashmir

Details: ADP is partnering with the Sustainable

Development Organization (SDO) to rehabilitate a

micro hydropower project in Union Council Phullawai

of Kashmir’s Neelum District. ADP funding is

supporting the provision of electricity for over 200

households (6,000 individuals). The project will also

aid in reduction of deforestation in the area as the

residents are currently dependent on firewood for

lighting their houses. Additionally, this project will

establish a Village Development Committee and

encourage collaboration, community participation and

knowledge sharing in the area.

Page 53: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Water

53

Project Name: Rainwater Harvesting

Budget: $20,000

NGO: Sukaar Foundation (SF)

Location: Village Dhabi Bheel, Tharparkar, Sindh

Details: ADP is funding its first Rainwater Harvesting (RWH)

project in Dhabi Bheel, Sindh. RWH structures collect and store

rainwater for later usage with ponds being one of the most

effective and commonly used RWH structures in the area. For

the purposes of this project, ADP is supporting the construction

of one village level and 70 household level ponds. The larger

village-level pond can store approximately 1 million liters of

water while the smaller household-level ponds have a storage

capacity of 8,000 liters water each.

Dhabi Bheel is a small village consisting of 160 households (951

individuals) and villagers have to walk 4-5 kilometers (a 90

minute walk) to get to the nearest source of water. In addition,

the existing village wells have a high concentration of salts and

minerals making the water unsuitable for drinking.

Page 54: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Health

54

Project Name: Diagnostic equipment for an Eye

Hospital

Budget: $10,165

NGO: Jannat Aziz Trust (JAT)

Location: Burewala, Vehari, Punjab

Details: ADP funded the purchase of ophthalmic

equipment at the JAT Eye Hospital in Burewala in early,

2013. Aimed at strengthening the diagnostics

department at the hospital, ADP funds were channeled

for the procurement of a B-scan machine used for

ultrasonography. This machine is an important tool for

the clinical assessment of various ocular and orbital

diseases and assists in the diagnosis and treatment of

diabetic, hypertensive and complicated cataract cases.

The goal is to have patients treated at the Hospital

instead of having to refer them to facilities in Lahore and

Multan.

Page 55: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Health

55

Project Name: Equipment for Children’s Cancer Hospital

Budget: $20,000

NGO: Children’s Cancer Foundation (CCF)

Location: Karachi, Sindh

Details: ADP is funding new ER and Daycare equipment

at the Children’s Cancer Hospital in Karachi. The new

equipment will help meet rising patient demand and

improve the quality of medical care provided at the ER

and the Daycare. We expect the equipment investment to

pay dividends in terms of improving the quality of care

and overall effectiveness at providing low-cost quality

treatment to the disadvantaged. The upgrades to the

equipment will allow current workload to reduce and

allow the hospital to provide conclusive care to the 25-30

patients who visit the Emergency Room daily, 80-90 in

outpatient and 50-60 children who come to the Daycare

for Chemotherapy and other procedures.

Page 57: Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

Thank you

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