assistance to fire departments revenue generation: expansion & diversification interpretations...
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Assistance to Assistance to Fire DepartmentsFire Departments
Revenue Revenue Generation:Generation:
Expansion & Expansion & DiversificationDiversification
Interpretations Advisor Group
Laura Anne Miller, Executive Director
New Paradigm in GivingNew Paradigm in Giving Passing on VALUES through Passing on VALUES through
valuablesvaluables Not “check book charity”Not “check book charity” Social InvestmentSocial Investment Gets the donor what he/she wantsGets the donor what he/she wants Transforms the transaction into a Transforms the transaction into a
relationshiprelationship Fire Service history – built by the Fire Service history – built by the
community – let them continuecommunity – let them continue
Are you Peddling or Are you Peddling or Promoting?Promoting?
PROMOTION:PROMOTION: Personal Personal Face-to-FaceFace-to-Face Fundraiser as a Fundraiser as a
trusted advisortrusted advisor AmbassadorsAmbassadors NetworkingNetworking
PEDDLING:PEDDLING: Focuses on a Focuses on a
product not product not related to the related to the missionmission
Does not connect Does not connect with donorwith donor
It’s a transaction, It’s a transaction, not a relationshipnot a relationship
Low productivity Low productivity for $$ receivedfor $$ received
Donors are looking for a long-term relationship with meaning! Respond to that desire and you will get their long-term support.
Phase I – Define Projects & Phase I – Define Projects & ProgramsPrograms
Identify “must haves”Identify “must haves” Define future Define future
enhancementsenhancements Build the compelling case Build the compelling case
for support:for support:– Clarify the benefits to the Clarify the benefits to the
communitycommunity– Focus on current strengths & Focus on current strengths &
valuesvalues– Identify gaps and deficienciesIdentify gaps and deficiencies
Risk to life and propertyRisk to life and property Impact if plan is implementedImpact if plan is implemented
Phase II – Partners & Phase II – Partners & ResourcesResources
Federal Grants & ProgramsFederal Grants & Programs– FEMA – AFG, SAFER, FP&SFEMA – AFG, SAFER, FP&S– USDAUSDA– US Treasury & Etc.US Treasury & Etc.
Corporate FoundationsCorporate Foundations Community FoundationCommunity Foundation Private FoundationsPrivate Foundations Small Businesses – owners have problems you Small Businesses – owners have problems you
can solve can solve Insurance, disaster recovery professionalsInsurance, disaster recovery professionals Attorneys, CPAs, Financial ConsultantsAttorneys, CPAs, Financial Consultants Chamber of CommerceChamber of Commerce
The 12-month PlanThe 12-month Plan Grant writingGrant writing General Public RelationsGeneral Public Relations
– 12-month editorial calendar12-month editorial calendar– General media – stories about the General media – stories about the
firefighters and the departmentfirefighters and the department– Email + other social mediaEmail + other social media
Philanthropy PlusPhilanthropy Plus– Network FundraisingNetwork Fundraising– coaching/materialscoaching/materials
Individuals – Year 1Individuals – Year 1 Focus on small businessesFocus on small businesses
– Chamber of Commerce Chamber of Commerce relationshipsrelationships
– Rotary, Lions, KiwanisRotary, Lions, Kiwanis– Church GroupsChurch Groups– Senior Groups/Assisted LivingSenior Groups/Assisted Living– Farm BureauFarm Bureau
FP&S desk calendar and other FP&S desk calendar and other semi-permanent products to semi-permanent products to help public – direct help public – direct fundraisingfundraising
Workshops with philanthropic Workshops with philanthropic purposepurpose
Transform the transaction Transform the transaction into a relationshipinto a relationship
Individuals – Year 2Individuals – Year 2
Work with local estate Work with local estate attorneys and financial attorneys and financial professionalsprofessionals– Cultivate as referral sources Cultivate as referral sources
for legacy giftsfor legacy gifts– Host professional CEU credits Host professional CEU credits
workshopsworkshops Cultivate community Cultivate community
foundationfoundation– Referral source for the FDReferral source for the FD– FD a referral source for the FD a referral source for the
Community FoundationCommunity Foundation
Fundraising Methods – Fundraising Methods – Getting you to the MOST Getting you to the MOST
effectiveeffective Media/AdvertisingMedia/Advertising ““Door-to-Door”Door-to-Door” Special Events (are you stuck here?)Special Events (are you stuck here?) Impersonal telephone/telemarketingImpersonal telephone/telemarketing Telethon/Radiothon/WebathonTelethon/Radiothon/Webathon Impersonal letter/direct mail/internetImpersonal letter/direct mail/internet Telephone solicitation – warmer Telephone solicitation – warmer
prospectsprospects Personalized letter/direct mail/internetPersonalized letter/direct mail/internet Personal letter/personal telephone callPersonal letter/personal telephone call Face-to-face (transition to long-term)Face-to-face (transition to long-term)
Annual funding vehicles from least effective to most effective.
Interpretations Advisor Interpretations Advisor GroupGroup
We partner with you to . . .We partner with you to . . . Create & Communicate the Create & Communicate the
compelling case for supportcompelling case for support 4 Grant Requests4 Grant Requests PhilanthropyPlus ™ programPhilanthropyPlus ™ program
– 12-month project for 12-month project for fundraisingfundraising
– Network Fundraising & Network Fundraising & Partnership PlanPartnership Plan
$1450/year – paid in advance$1450/year – paid in advance 100% ROI guarantee ***100% ROI guarantee ***
*** what is this? Contact us to learn more – [email protected]
InterpretationInterpretations s
Advisor GroupAdvisor Group
Laura Anne MillerLaura Anne Miller
Carroll, Ohio, USACarroll, Ohio, USA
614.915.4324614.915.4324
[email protected]@hotmail.com
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