assignment1 cisco
TRANSCRIPT
![Page 1: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/1.jpg)
![Page 2: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/2.jpg)
![Page 3: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/3.jpg)
Cisco is worldwide leader in IT , a leading supplier of networking equipment for the internet.
![Page 4: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/4.jpg)
Assessing Growth
Opportunities
Intensive Growth
Integrative Growth
Diversification Growth
![Page 5: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/5.jpg)
INTENSIVE
GROWTH
A growth objective within the reference market it operates.
Let’s analyze the intensive growth in Cisco….
![Page 6: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/6.jpg)
Cisco developed partnership with Sony, Matsushita, and US West to co-brand its modems with the Cisco logo.
![Page 7: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/7.jpg)
Cisco managed to catch the internet wave, with products ranging from modem access shelves (AS5200) to core GSR routers that quickly became vital to Internet Service Providers.
![Page 8: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/8.jpg)
INTEGRATIVE
GROWTH
A growth objective within the industrial chain, lateral expansion of its generic activity, backward and forward.
Let’s analyze the integrative growth in Cisco….
![Page 9: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/9.jpg)
Cisco acquired various companies between 1992 and 1994, such as Kalpana, Grand Junction, etc., which together formed the Catalyst Business Unit.
![Page 10: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/10.jpg)
By 2004, Cisco offered several home entertainment solutions, including wireless capabilities for music, printing, video and more.
![Page 11: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/11.jpg)
DIVERSIFICATION
GROWTH
A growth objective based on opportunities outside its normal field of activity.
Let’s analyze the diversification growth in Cisco….
![Page 12: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/12.jpg)
CISCO CONNECTED SPORTS
![Page 13: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/13.jpg)
![Page 14: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/14.jpg)
![Page 15: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/15.jpg)
The Human Network
![Page 16: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/16.jpg)
Social Media Marketing
![Page 17: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/17.jpg)
With such marketing strategies, Cisco’s revenue increased 41% from 2006 to 2008.
![Page 18: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/18.jpg)
Cisco’s plan to reach out to the customers is a viable one!
![Page 19: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/19.jpg)
Connecting the unconnected!
![Page 20: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/20.jpg)
ABOUT CISCO ASSESSING GROWTH OPPORTUNITIES
INTENSIVE GROWTH
INTEGRATIVE GROWTH DIVERSIFICATION GROWTH
RECAP…
![Page 21: Assignment1 cisco](https://reader031.vdocuments.us/reader031/viewer/2022021506/5880a2201a28abd8158b6d1d/html5/thumbnails/21.jpg)
DISCLAIMERCreated by Shivanjali Sharma, NIT Allahabad, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.