assignment ii template strategic mgmt class

8/3/2019 Assignment II Template Strategic Mgmt Class

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Assignment 2:

Service or Product

Mission Statement:

To continuously provide quality and environment friendly petroleum productsand related services to industrial, commercial and retail consumers, andexceeding their expectations through reliability, economy and quality ofproducts and services. APL is committed to benefiting the community andensuring the creation of a safe, responsible and innovative environmentgeared to client satisfaction, end user gratification, employees' motivation

and shareholders value.

APLs five core values form the backbone of how it goes to market;

Ethical Principles and Moral Values

APL promote a commitment to the highest moral values and ethicalprinciples, demanding both personal and professional dedication towards therealization of these values and principles.

Commitment and Cooperation

Two core fundamentals for the success of any business are completeemployee commitment and cooperation. APL foster an environment of solidteamwork and professionalism to ensure that employees engage in bothpersonal and professional development.

Environment Consciousness

APL believes that it is responsibility to safeguard natural resources for futuregenerations and actively engage in environment friendly practices, policiesand management techniques.

Corporate Social Citizenship

APL strongly believe in the promotion of societal well-being and awarenesswithin ones community, actively engaging in activities and initiatives to meetthis objective.

Maximum Stakeholder Return

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Through streamlined business processes and commitment to total qualitymanagement APL seek to ensure maximum company performance andrewards for shareholders and stakeholders alike.

Vision Statement:To become a world class, professionally managed, fully integrated, customerfocused, Oil Marketing Company, offering value added quality andenvironment friendly products and services to its customers in Pakistan andbeyond.

Product Strategy

Primary Products :

1 BULK ASPHALT 40 / 50 GRADE

2 BULK ASPHALT 60 / 70 GRADE

3BULK ASPHALT 80 / 100GRADE

4 FURNACE OIL

5PACKED ASPHALT 60 / 70GRADE

6PACKED ASPHALT 80 / 100GRADE

7 SLACK WAX (MEDIUM MELT)

8 HSD (High Speed Diesel)

9 HSD EXPORT

10 JBO

11 JP-1 Export

12 JP-8 Export

13 SKO (Superior Kerosene Oil)

14 LDO (Light Diesel Oil)

15 MTT

16 PMG (Premium Motor Gasoline)

17 PMG Export

18 PMG Export KA

19 Naphtha

etc.

Secondary Products :

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Various Lube Oils as follows:

1 Hidrive Super Series

2 Hyd AW Series

3 Gold Series4 Gold Turbo Series

5 Gold Xtra Series

6 GOLD Regular Series

7 EP Series

8 EX Series

9 Gold Turbo Plus Series

10 Hidrive Supreme Series

11 Attock T-2 Series

12 Hidrive Supreme Series

13 Attock STEO Series

14 Attock Turbine Series

15 Attock SEO Series

16 Hidrive CNG Series

17 Vegino Series

etc.

Developmental Focus

1. New Series of Generator Lube Oils2. LNG (Liquifies Natural Gas)3. LPG (Liquifies Petroleum Gas)4. Non-fuel products and services such as:

Convenience stores (C Stores) Auto Care Services Ancillary Services

Targets Revenue Streams (in USD )

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Responsibility

Initiator: SHAHZAD LATIF (R & D)

Projects (Jul 2011-Jun 2012)Revenue(USD)

Storage Facility at Port Qasim Karachi, for importof High Speed Diesel and exports of Naphtha

25,500,000

Development of Company Financed RetailOutlets targeting high trade areas and highways,thereby further strengthening its presence andmarket share.

20,000,000

Lubricant blending plant and increasing focus onmarketing of Gasoline Engine Oils and IndustrialLubricants.

8,200,000

Development of Storage Depots locally atMahmood Kot Multan, Machike and TarujabaNWFP and Afghanistan to improve supply toretail outlets

7,400,000

Expansion of consumer base in other petroleumproducts locally and in Afghanistan

5,950,000

Increasing Storage Capacity of existing bulk oilterminal at Rawalpindi Bulk Oil Terminal (RBT)and Machike Bulk Oil Terminal (MBT)

4,680,000

Total 71,730,000

Strategic Objectives

Key Strategic Objectives

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APLs Strategic Plan lists following strategic objectives, action plans, performanceindicators, goals, control targets and a timetable for accomplishing the objectivesthat address the strategic challenges.

Strategic Objectives Focus on Challenges

APL address the challenges during strategic planning process. APL ensures abalance in resource allocation, time horizons, and the needs of key stakeholdersthrough two-way communication stakeholder performance reviews. Balance is alsoachieved through stakeholder involvement in strategic planning, budgetformulation, and action plan development. Once the best option is determined,objectives are included in the Strategic Plan and budget as appropriate.

Strategy Deployment

The development of action plans is the responsibility of the departments or workgroups responsible for the work. Cross-functional teams develop the action plansif more than one department is involved.

A P L Strategic Planning System and change management system ensuredeployment, adequate resource allocation, control of changes, and control ofsustainability of all action plans. Following is the list of key action plans, relatedstrategic objectives, and keychanges in products, markets, and customers. APLskey plans are linked to Values and Success Factors.

To enable APL to attain new heights of success through investment in humancapital, implementation of lean production methods and a commitment to

Total Quality and Environment Management, APL plans, with the help ofAlmighty Allah, to further expand its existing retail network and penetrateuntapped markets with pro-active measures and effective planning,implementation and execution. APLs objective is to successfully deliver

premium quality products and services, which will translate into maximumcustomer satisfaction. Beyond the technical excellence of its products, APLintends to set an example in all dimensions of its entrepreneurial activities.

The ultimate objectives of the Companys management are to come up to theexpectations of all the stakeholders and adopt a balanced approach in thisregard, which is also reflected precisely in the corporate strategy and thecore values. The priorities for action are set and reviewed at regular intervalsto grab the available opportunities and minimize the risks and threats arisingdue to change in the internal and external environment.

Strategy ImplementerInitiative / Biz Focus Revitalization / Re Structuring

Team Initiator: KASHIF ANWAR (ENGG) LastDate ofUpdate

Nov 30,2011Members: MAZHAR KHAN

(ENGG), SHAHZAD LATIF (R&D),SHOAIB AHMAD (PRJ), SHAHID ALI

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(OPS), FIDA HUSSAIN (ADM & HR),FAROOQ ALI (EHS), IRSHADHUSSAIN (MKT), M. YUNUS (F&A),M. ATIF (SALES)Evaluated by: YASIR SOHAIL (GM

APL), KARRAR HUSSAIN (AGM APL)

NoDESCRIPTION

Number.linkto

StepNo.

PERIODDEPT.

ANALYSIS(A: Very Good /B: :Good / C:Average / D:

Poor)

From To A B C D

Main Step #1: Operational Readiness1.

Identification ofcritical successfactors

July 4 July 11 MGT A

2. Competitor Analysis July 4 July 11 MGT B

3.

Perform APL SWOTAnalysis

July 4 July 11 MGT A

4.

DevelopImprovement Plan

July 12 July 19 MGT B

Main Step #2: Performance Excellence5. Internal Audit Plan July 20 Aug 05 F&A A

6.

PerformanceImprovement Plan

July 20 Aug 05 F&A B

Main Step #3: Asset Management7. Cost Reduction Plan Aug 08 Sep 08 F&A B

8

.Products StocksManagement Plan Aug 06 Aug 31 F&A B

9.

Real PropertyManagement Plan

Aug 08 Sep 20 F&A B

10.

Supply Services Plan Aug 10 Sep 05 SALES A

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11.

Operating CostManagement Plan

Aug 08 Sep 08 F&A B

Main Step #4: Customer Satisfaction Plans12.

PerformanceEvaluationManagement Plan

Sep 01 Sep 08 SALES A

13.

Leaders Training Sep 01 Sep 15 HR B

14.

Customer Rating forCommunication

Sep 16 Sep 23 SALES B

15.

Customer DrivenProcess Management

Sep 24 Sep 27 SALES B

16.

Meet / Exceed CriticalPerformanceMeasures

Sep 01 Oct 01 SALES B

17.

Improve CustomerRelationship

Sep 16 Sep 30 SALES A

1

8.

LeadershipDevelopment Plan

Sep 01 Sep 20 HR B

19.

Communications Plan Sep 25 Sep 30 SALES B

20.

Customer Survey Oct 01 Oct 10 SALES B

21

.

Customer Satisfaction

Matrix Oct 11 Oct 15 SALES B

Main Step #5: Beneficial Relationships22.

Optimize theutilization ofshareholders

Oct 01 Oct 20 F & A A

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resources

23.

Maximizesubcontractorperformance andpartnering efforts

Oct 01 Oct 30 ENGG B

24.

ShareholderBenchmarkingManagement Plan

Oct 05 Oct 15 F & A B

25.

Supplier RelationshipPlan

Oct 10 Oct 20 ENGG A

26.

Joint LeadershipStrategy Plan

Oct 15 Oct 20 ENGG A

Main Step #6: Employee Development & Diversity27.

Human CapitalOptimization

Oct 20 Nov 01 HR A

28.

Enhance employeewell being &satisfaction

Oct 21 Nov25 HR B

29

.

Provide a qualified,diverse, and

empoweredworkforce

Oct 25 Nov 25 HR B

30.

KnowledgeManagement Plan

Oct 25 Nov 25 HR B

31.

IndividualDevelopment Plan

Ongoing HR B

32.

Employee WellBeing / Health &

Safety

Nov 01 Nov 10 HR B

33.

Diversity Plan Nov 10 Nov 20 HR A

34.

Succession Plan Nov 15 Nov 25 HR B

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35.

Employee satisfactionsurveys

Nov 25 Dec 05 HR A

Main Step #7: Corporate Social Responsibility36.

PEPA Pollution andPrevention Goals Ongoing EHS B

37.

EmergencyPreparedness

Ongoing EHS A

38.

OSHA Health & Safety Ongoing EHS B

39.

Lost Workday CaseRate

Ongoing EHS B

40.

Hazardous WasteVolume

Ongoing EHS B

41.

Spill EquipmentAvailability Ongoing EHS A

42.

Public Outreach PlanGoals

Ongoing EHS A

43.

Provide effectivesecurity program

Ongoing EHS A

44.

Community Outreach Ongoing EHS B

Main Step #8: Alignment / Relationship of Dealers toAPL

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45.

Maintenance &Operations

Ongoing E/O A

4

6.

Systems & Projects Ongoing PRJ B

47.

Management &Administration

Ongoing ADM B

48.

Technical Assurance Ongoing ENGG A

49.

Promote ProperEnvironmentalPractices

Ongoing EHS A

50.

Subcontracting Plan Ongoing ENGG A

Main Step #9: Monitoring & Mitigation Plans

51.

Identify potentialpipeline projects

Ongoing ENGG B

52.

Detail Monitoring Plan Ongoing R & D A

53.

Communication Plan Ongoing SALES A

54.

Quality ManagementPlan

Ongoing ENGG A

55.

Risk Management Ongoing EHS A

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56.

Evaluateimprovements

Ongoing MGT A

57

.

Identify and Mitigate

Risks

Ongoing EHS A

58.

ContinuousMonitoring

Ongoing MGT A

Short- and Long-Term Action Plan

Agility is a strategic attribute that is part of APLs culture. The allocation of resources

is reflected in action plans and Work Authorization Directives. To accomplish goals,APL has created valuable alliances with several vendors, which standardized the

operation and maintenance of sites.

Key Human Resource Requirements and Plans

The Human Resources department has identified two strategic objectives to addresschallenges. The objective is to provide a qualified, diverse, and empoweredworkforce and to enhance employee well-being and satisfaction. These objectiveshave associated action plans to enhance succession planning, knowledgemanagement planning, Employee Well Being Plan and Diversity Plan.

As APL continue to manage the effect of budget reductions, redesign organizationalstructure and jobs to increase employee empowerment and decision-making.Knowledge sharing and organizational learning is fostered by continuousperformance improvement. This not only provides identification and dissemination ofbest practices, but also provides APL leadership with change managementcapabilities needed for continuous learning / unlearning processes mandated by anincreasing pace of discontinuous change.

Key Performance Measures

APL Strategic Plan sets important overall organizational performance measures.Many of APL measures have an operational focus, but these key measures arebalanced to focus on employees and customers product and service requirements.APL measurement system reinforces organizational alignment through participativedevelopment and enterprise system.

APL management system covers all key deployment areas through contract process.Strategic Plan and budget formulation action plans contain specific issues, solutions,and procedures. APL will communicate the alignment and deployment to keystakeholders through two-way communication performance reviews This ensures that

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all parts of the organization act in concert and encourages widespread input intoimproving performance.

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assignment ii template strategic mgmt class

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