assignment - mygiit.com - g2-4.pdf · 4 write short note on: a) foreign currency derivatives b)...
TRANSCRIPT
![Page 1: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/1.jpg)
ASSIGNMENT
Drive SPRING 2015
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
Subject code & name MB0052- Strategic Management and Business Policy
Book ID B1699
Credit and Max. Marks 4 credits; 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q. No
Questions Marks Total Marks
1 What is strategy? Explain some of the major reasons for lack of strategic management in some companies?
10
Meaning of strategy Reasons for lack of Strategic management
3 7
2 Explain the following: (a) Core competence (b) Value chain analysis
10
(a) Core competence (b) Value chain analysis
5 5
3 Describe in brief the following environmental factors which a business strategist considers:
(a) Political factors (b) Technology
10
(a) Description of Political factors (b) Description of Technology as an environmental factor
5 5
4 Write a brief note on Turnaround strategy.
10
![Page 2: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/2.jpg)
Brief note on Turnaround strategy 10
5 Define the term ‘strategic alliance’. What are its characteristics and objectives?
10
Definition of the term ‘strategic alliance’ Characteristics of strategic alliance Objectives of strategic alliance
2 4 4
6 Write short notes on the following: a) Competitive advantage b) Porter’s Competitive threat model
10
a) Competitive advantage b) Porter’s Competitive threat model (Five Forces model)
5 5
![Page 3: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/3.jpg)
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE &
NAME
MB0053 –International Business Management
BK ID B1724
CREDIT & MARKS 4 CREDITS, 60 MARKS
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 “The world economy is globalizing at an accelerating pace”. Discuss this statement
and list the benefits of globalization.
Discuss the statement
Listing the benefits
6
4
10
2 Discuss the role of demographic environment in international business.
Demographic environment
10 10
3 Regional integration is helping the countries in growing their trade. Discuss this
statement. Describe in brief the various types of regional integrations.
Regional integration
types
3
7
10
4 Write short note on:
a) Foreign currency derivatives
b) bases of international tax systems
a) meaning and role of foreign currency
derivatives
b) bases of international tax system
5
5
10
5 Strategic planning involves allocation of resources to firms to fulfil their long term
goals. What are the types of strategic planning? Compare Top-down Vs Bottom-up
![Page 4: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/4.jpg)
planning.
Types of strategic planning
Top-down vs bottom-up planning
5
5
10
6 Discuss the various payment terms in international trade. Which is the safest method
and why?
The modes of payment
Safest mode
8
2
10
![Page 5: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/5.jpg)
ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0015-Services Marketing and Customer Relationship Management
BK ID B 1808
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Write a short notes on :
a. Customer Life cycle
b. Customer lifetime value
a. Customer life cycle 5
b. Customer lifetime value 5 10
2
Elaborate GAP analysis in detail.
Explanation of GAP Model. 10 10
3
“Interaction plays a lead role in building customer relationships”. Explain CIM in this
context.
Explanation of CIM
Explanation of Methods
5
5
10
4
What are the various types of conflicts in marketing services?
Explanation of types
10 10
5 Define e-CRM. Also explain how e-CRM can be leveraged as a source of competitive
advantage.
Definition of E-CRM 3
Leveraging E-CRM 7 10
6 “Positioning a service in the marketplace is much like positioning a product”. Explain
Service positioning and its purpose with the help of an example.
Explanation of service positioning
Explanation of purposes
Example
2
6
2
10
![Page 6: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/6.jpg)
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
![Page 7: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/7.jpg)
ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Define Sales promotion. Explain the tools and techniques of consumer sales promotion.
Definition of Sales promotion 2
Tools and techniques 8 10
2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.
Meaning of DAGMAR approach 2
Explanation of DAGMAR approach 8 10
3
Advertising is a paid form of communication. It has gained its significance since it attempts
to build a positive attitude towards a product. Explain the characteristics and objectives of
advertising.
Definition of advertising 2
Characteristics 4
objectives 4 10
4
What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10
5 Explain Advertising standards council of India(ASCI)and also discuss the Forms of ethical violations in Advertising.
Explanation of ASCI 2
Forms of ethical violations 8 10
6
Describe some of the strategies for effective marketing and advertising in rural market.
Discuss the nature of rural market 2
Strategies 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
![Page 8: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/8.jpg)
of 400 words. Each question is followed by evaluation scheme.
![Page 9: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/9.jpg)
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0018– International Marketing
BK ID B 1811
CREDIT & MARKS 4 CREDITS, 60 MARKS
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the concept of
EPRG framework.
Management orientations
Effect on international marketing
6
4
10
2 Hofstede’s cultural classification helps in understanding the cultural diversity. Discuss
the 4 dimensions with examples.
Hofstede’s dimensions
10
3 How are the international markets segmented on the basis of development?
4 categories
2.5*4 10
4 Differentiate between national and international products, global and standardised
products with examples.
Difference
Examples
7
3
10
5 Write short notes on:
![Page 10: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/10.jpg)
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL operators
5
5
10
6 Choose a product and explain how you will prepare seven steps in a global e-marketing
plan?
Choosing the product
Global e marketing plan
2
8
10
![Page 11: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/11.jpg)
ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Define E-Customers with some examples. Also explain the Online buying process.
Definition of E-customers with examples 3
Online Buying process 7 10
2
An electronic marketplace (e-marketplace) refers to a website created for common interest.
It integrates the online and physical component of a company. Discuss the five kinds of
partners in an e-marketplace.
Explanation of e-marketplace 3
Five kinds of partners in an e-marketplace 7 10
3
Discuss about web analytics. List and explain the visitor statistics can be gained by using
metrics.
Definition of Web analytics 3
Visitor statistics by metrics 7 10
4
Explain the role of e-marketing in online advertising and as a lead generation platform.
Online advertising 5
lead generation platform 5 10
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail 8
Diagram 2 10
6
Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods 5
Explanation of sales promotion of e-marketing 5 10
![Page 12: ASSIGNMENT - mygiit.com - G2-4.pdf · 4 Write short note on: a) Foreign currency derivatives b) bases of international tax systems a) meaning and role of foreign currency derivatives](https://reader030.vdocuments.us/reader030/viewer/2022041303/5e1390f6c691da1fdf53154d/html5/thumbnails/12.jpg)
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.