ASSIGNMENT

7: TV

CHANNEL RESEARCH

BY

DE

BB

I E M

AR

QU

ES

CHANNEL 4 LOGOS

CHANNEL 4 GENERAL INFORMATION

Sundays at 08:00pm :

- Popular and entertaining character-based series like The Hotel or World's Squarest Teenagers.

Weekdays at 2100:

- reputational and inspirational series that take us inside British institutions. Some of the most conventional series like Coppers, or shorter three or four part series.

- New formats designed to focus on contemporary life and relationships.

- Shorter and more provocative series with the potential to become popular

Weekdays at 2200:

- Popular and entertaining single documentaries or series that can take us into darker stories or more adult worlds.

- TRUE STORIES

Target audience• Sundays 08:00• Ages 15-22• w/c • Interests : series, novels• Teenagers who enjoy

watching soaps

Target audience• Weekdays 09:00pm• Aged 16-22• Interests : contemporary

issues, conventional series• After dinner time teenagers

watch tv

Target audience• Weekdays 10:00pm • Aged: 25-45• Interests : real life

issues• Most children go to

sleep and parents have time to watch TV

PROGRAMS ON CHANNEL 4

Programmes shown on channel 4:• Cartoons• Films • Comedy • Documentaries • Drama • Food • news

CHANNEL 4 TIME MOST SUCCESSFUL • Channel 4 is most successful during weekdays from 8pm to

11pm

• Documentaries are usually shown during this time

• Topics that are shown are usually provocative and true stories

• Time after dinner where young children go to sleep, parents can stay up and watch some TV

• Time where teenagers arrive home, have dinner and watch TV

DOCUMENTARIES ON CHANNEL 4

Documentaries: • Lost children • Thelma’s gypsy

girls • 999:whats your

emergency ?• One born every

minute • 24 hours in A&E • Food unwrapped • One born : twins

and triplets

Shown : weekdays 8pm -11pm Target audience : 15-25

Type : • True stories • Conventional • Debatable• Contemporary

life and relationships

• Provocative

BBC

BBC GENERAL INFORMATION

• Founded 1927

• Freeview channel

More people are able to watch this channel

• International channel

Known worldwide, therefore wider target audience

• News

• Sport

• Radio

• Internet

• Music

• Health

• History

• Science

• iPlayer

Target audience 9:30am-3pm• Male and

female • Ages: 30-45• bbc1• Parents

Target audience 3pm-6pm• Male and female • Ages : 6-12• Cbeebies channel • After coming from

school

Target audience 6pm -8pm • Male and female • Ages : 45-60• bbc1• Interests : Politics and

world news

BBC PROGRAMS

Good cop Programmes shown

on bbc:• Drama • News • Food • Films • Comedy • Family shows • sport

TIME BBC IS MOST SUCCESSFUL

• Bbc is mostly successful from 9:30 am to 3pm

• Time parents are home while children are in school

• Documentaries and food programmes are usually on during this time

• From 6pm to 8pm is also very successful

• From the older audience which there interested on the news.

DOCUMENTARIES ON BBC

Documentaries :

• Mexico rising

• Russia’s far right

• No country for old women

• Romania gold rush

• Swimming with piranchas

• The culture of gaming

Types :

• World related

• Informative

• Political

• Historical

• Sports related

• Animal related

Mostly shown : Target audience : 30-50

CHANNEL 5

CHANNEL 5 GENERAL INFORMATION • Free view channel

• Freeview channel

More people are able to watch this channel

• Launched in 1997

• Available online

• General entertainment channel

• Initial programmes : home and away , neighbours , CSI Miami

• Famous for reality TV: big brother, celebrity big brother

Target audience 6pm-12am: Mostly FemaleAges : 16-25 Interest: series, novels

Target audience 6am to 9am: Male and female Ages: 3-8Interests : cartoons, animation

YearAudience share

1997 2.3%

1998 4.3%

1999 5.4%

2000 5.7%

2001 5.8%

2002 6.3%

2003 6.5%

2004 6.6%

2005 6.4%

2006 4.9%

2007 5.3%

2008 4.6%

2009 4.8%

2010 4.5%

2011 4.4%

2012 4.4%

Years channel 5 was most successful

PROGRAMS ON CHANNEL 5

Programmes shown on channel 5: • Documentaries • Reality shows • Sports • Films • Drama • Soaps• Milkshake • Entertainment

TIME CHANNEL 5 IS MOST SUCCESSFUL

• Channel 5 is most successful from 5:30pm to 11:00

• Time soaps and series are on air

• Target audience would be teenagers from 16 to adults around 34

• Time young children go to bed and parents have time to sit and watch TV

• Drama is mostly common to be shown during this time period

• During this time period reality shows are also shown

Such as :

Neighbours

Home and away

Frontline police

Cowboy builders

DOCUMENTARIES ON CHANNEL 5

Documentaries :

• The wright stuff

• Sex lessons

• Candy bar girls

• War hero in my family

• Extraordinary people

Type :

• True stories

• Achieved topics (war)

• Informative

• Contemporary topics

• Provocative

• Historical

Mostly shown:9:15am to 1:00pmTarget audience : 25-40

CHANNEL CHOSEN My chosen channel would be channel 4.• suits topic chosen • Contemporary and

provocative topic • Debatable • Contemporary life and

relationships • True stories• Target audience would

be from ages 16 to 22

Would be shown :Weekdays at 21:00

Why not channel 5Focused on :• entertainment • reality shows• Soaps • Series• Sports

Documentaries are mostly historical and informative such as biographies and testimonials about war. Why not bbc1? Focused on : • News • Food • Films • Comedy • Family shows • Sport• Soaps Documentaries are mostly more historical and world related with a political view.

THE E

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