assignment 5b
TRANSCRIPT
FA102a, Research and Brand Development
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Digital game downloads are worse for the environment than Blu-ray discs”http://www.extremetech.com/extreme/189268-digital-game-downloads-are-worse-for-the-environment-than-blu-ray-discs
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Video Games Impact the Economy More Than You Think”http://www.cnbc.com/id/38644484
Back to the Past Gaming Princy Prasad
Assignment One, Research
“iPad or Book? Is it time to go tablet for the planet?”http://shrinkthatfootprint.com/ipad-mini
Back to the Past Gaming Princy Prasad
Assignment One, Research
“The Carbon Footprint of Games Distribution”http://onlinelibrary.wiley.com/doi/10.1111/jiec.12181/full
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Back to the Past Gaming”
“With the ever looming doom of technology, online gaming may become a thing of the past rather than the future.”
“However, the benefits to the economy might outweigh the negatives to the environment.”
Back to the Past Gaming Princy Prasad
Assignment Two – Naming Process Princy Prasad
• Selected words from original post:– Smart, Convert, Eco-friendly, Elimination
• Generated name possibilities:– SmartCon, SVAET, SVAIT, SVAEN (Smart & Convert)
– Eco-Nation (Eco-friendly & Elimination)
• Selected name:– SVAIN
• Justification for name selection:– Catchy phrase that can be implemented in selling slogan: “Smart, Convenient,
SVAIN”• “Saving your games, so you can keep on playing!”
• “Don’t let those games go in vain, save the Earth and convert with SVAIN!”
– Allows curiosity to form from combining words to create signature name
– Brings in savvy shoppers as well as interested technologically-forward thinkers
Assignment Two – Brand Character Diagram Princy Prasad
Character/Persona
HelpfulNecessary
ReliableAvailableStrategic
Logical
Tone
EfficientSmartQuickCommercialBeneficialRewarding
Language
SleekTrendy
Eco-friendlySimple
ConvenientAdaptable
Purpose
ConvertMass-productionEliminationGrowthGamingDevelop
SVAIN
• The word used as starting point:
– Rewarding (not in vain)
• “SVAIN” should be a rewarding program/product
• Customers will feel like they earned something back, when purchasing/using service/product
Assignment Three – Logotype Research, Word from Diagram Princy Prasad
• General Electric (GE)– http://thecollegeinvestor.com/10443/general-electric-should-be-a-very-rewarding-
holding/
• Walgreens Balance Rewards– https://www.walgreens.com/balancerewards/balance-rewards.jsp
• Marriott Hotel Rewards– http://loyaltylobby.com/2013/04/28/most-rewarding-loyalty-program-series-
marriott-rewards-earning-points-goldplatinum/
Assignment Three – Logotype Research Princy Prasad
Assignment Three – Finished Logotype Princy Prasad
Assignment Four – Social Media Branding, Research Princy Prasad
• “Likes” were created by sharing page
• Answering comments and asking questions created discussion
• Friends sharing page themselves increased publicity
• Promotion created by “following” similar pages
Assignment Four – Social Media Branding, Creating Community Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Five – Webpage Layout Research for Wireframes Princy Prasad
Gamefly: http://www.gamefly.com/#axzz3IZzST0Dv
Assignment Five – Webpage Layout Research for Wireframes Princy Prasad
Earth Times: http://www.earthtimes.org/green-blogs/eco-friendly-gadgets/
Assignment Five –Wireframe Princy Prasad
• General Electric (GE)– “Imagination at work”
• http://www.adweek.com/news/advertising/ge-unveils-new-tagline-campaign-61019
• Walgreens Balance Rewards– “At the Corner of Happy & Healthy”
• http://www.walgreens.com/topic/logos/walgreens-logo.jsp
• Marriott Hotel Rewards– “Live Like a Local”
• http://www.marriott.com/news/detail.mi?marrArticle=115871
• Gamefly– “Gamefly Before You Buy”
• http://www.ispot.tv/ad/7bKF/gamefly-com-ticket-to-amazing-featuring-blake-griffin
• Earth Times– “Serving the Planet”
• http://www.earthtimes.org/
Assignment Five – Tagline Research Princy Prasad
Assignment Five – Homepage Visual Design in a Browser Princy Prasad
https://projects.invisionapp.com/d/main#/console/2236466/52867584/preview