assignment 5
TRANSCRIPT
Observed Unmet Need or Desire
There is a need in the mobile news gathering industry for recording apps to be both easy to use and to be done quickly.
Marc Silverman App Research and Development
Observed Unmet Need or Desire
There is also a need for it to be on any device and the ability to be edited and marked up on the go.
Marc Silverman App Research and Development
Ethnographic Research Observation
The group that was observed during the ethnographic research contained both male and female college students who work in the news gathering field.
Marc Silverman App Research and Development
Take-Away from Interview
Marc Silverman App Research and Development
• Applications need to be easy to use for various people to be able to record.
• It also needs to be able to edit and send things back to the studio right into the editing system.
Further Observations
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• When it comes down to writing news, it is very fast paced and things need to meet a hard deadline.
• Current audio applications are good at recording and simple editing, but can’t mark files.
Draft Idea for App
Marc Silverman App Research and Development
The application would ideally combine all the best features of current recording applications into one app.
Draft Idea for App
Marc Silverman App Research and Development
All of the audio will be clearly listed and be able to be edited on a full screen.
Draft Idea for App
Marc Silverman App Research and Development
It will also be able to sent back to studio via FTP, email, or text message.
Ideas from Ideation Session
Marc Silverman App Research and Development
• The unmet need or desire:–Easy way to manage what is being
recorded and to mark it.–The ability to be used on any device.
• How the app would work?–The app would show a full screen for
editing files and allow the addition for markers.
Research on Smartphone Apps
Marc Silverman App Research and Development
iPhone Memo Recording:• The default iPhone application for
recording memos and voice recordings does a pretty good job with visually seeing what you are recording. However, the application struggles with sharing the audio that you are recording.
Research on Smartphone Apps
Marc Silverman App Research and Development
iRig Recorder:• Does a really good job displaying the
audio files and upload, but lacks the ability to mark files. Is very easy to visually see the audio and to trim it down.
Research on Smartphone Apps
Marc Silverman App Research and Development
iTalk Recorder:• This app is very simple to use and
has a big recording button, but it's not clear how to file manage or if it offers any editing of files.
Research on Smartphone Apps
Marc Silverman App Research and Development
While there are a few applications that provide the user with the ability to edit and record audio on the go, no application includes all of the features into one. By having an application that would allow them to record, edit and upload it back into the editing system it can increase their production.