assignment 4 part 2

FA102a, Research, Product Proposal

and TransMedia Explorations

Family and Machines Converge Lisa-Marie Pryer

Assignment Two, Research

“Almost Human: Making Robots Think”

http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think



- Designed to schmooze and glad-hand

with human attendees

http://www.filmmusicmag.com/file-uploads/blue.jpg



“The robot is controlled by

an artificial neural network

architecture.”

http://link.springer.com.ezproxy.hofstra.edu/article/10.1007%2Fs1339-016-0761-x



“Many projects in robotics and artificial intelligence have

highlighted the value of a direct sensory-action approach

where intelligence requires a body”


Assignment Two, Future Product or Service

Nanny-Bots

‒ Adaptable to family needs

‒ Educational and entertaining

‒ Multilingual

‒ Can be configured to fit your needs/desires


Assignment Three, Source for Brand Character Words

Tim McGraw


Assignment Three, Naming Process

Robauten

‒ Robotic

‒ Autonomous

‒ Entity


Assignment Three, Brand Character Diagram

robauten

PERSONA

sweet

knowing

nice

new

PURPOSE

time

love

dinner

baby

LANGUAGE

eyes

dream

voice

sing

TONE

full

speed

beside

close


Assignment Four: Twitter Research

Tips for a Twitter Campaign from Forbes

‒ Integrate your Twitter activity with your current marketing

Use Twitter to maximize your efforts

‒ Use Twitter to build your brand

Create a branded hashtag

‒ Integrate visual content

Choose compelling images to go with your links

‒ Engage your Twitter audience

Get your readers to retweet and comment

http://ww.forbes.com/sites/jaysondemers/2014/04/01/how-to-build-a-winning-twitter-strategy-in-2014//#5e393c41fca1



Tips for a Twitter Campaign from Harvard Business Review

Keep your followers engaged:

‒ Be clear, not cryptic or insider

‒ Don’t overuse hashtags

‒ Don’t retweet one-on-one conversations

https://hbr.org/2012/05/what-makes-a-great-tweet



Tips for a Twitter Campaign from HubSpot

Executed properly, hashtags are effective in helping brands spread their message

‒ Entertaining content is one of the most shareable types of content and it helps humanize

your brand

‒ Emotional stories are shareable

‒ Do not force your brand name into a hashtag

‒ Before you settle on a hashtag, ask a few trusted peers what they think of it

‒ Are people already using your hashtag for something else?

‒ Have a backup plan in case your campaign backfires

http://blog.hubspot.com/marketing/twitter-hashtag-campaign-examples#sm.00000np67tzu28fcqtlh4qxbphs9v


Assignment Four Part 2: Tweet #1


Assignment Four Part 2: Analytics from goo.gl


Assignment Four Part 2: Analytics from bit.ly
