assignment 4
TRANSCRIPT
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FA102a, Research and Brand
Development
Online: Making Love Connections Latifah Turney
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Assignment one, Research
“Can Technology Help Us Find Love”http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Online: Making Love Connections Latifah Turney
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Assignment one, Research
Online Dating To Replace Offline Datinghttp://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Online: Making Love Connections Latifah Turney
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Assignment one, Research
“More and more people are finding love online
which is persuading single people to explore their
online options” http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Online: Making Love Connections Latifah Turney
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Assignment one, Research
“Marriages formed from online connections have a
significantly lower divorce rate than marriages
formed from offline connections.”http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Online: Making Love Connections Latifah Turney
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Assignment One, Description of Future Product or
Service
“Virtual Meet up via Smartphone”
Online: Making Love Connections Latifah Turney
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Assignment Two, Name Process
• Selected Words: Compassionate, personal, love,
create, online, marriage, finder.
• Name Possibilities: Personal Marriage Finder,
Love Creator, Love Finder, Marriage Finder.
• Selected Name: Love Finder
• Justification: Love finder sounds most fitting for
an app that is a virtual meet up via your smart
phone.
Online: Making Love Connections Latifah Turney
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Character/Persona
Encouraging
Compassionate
Jovial
Witty
Tone
Caring
Intimate
Passionate
Personal
Language
Organic
Love
Informal
Objective
Purpose
Connect
Inspire
Create
Help
Love Finder
Assignment Two, Brand Character Development Latifah Turney
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Assignment Three, Logotype Research, Word from Diagram
• The word used as starting point:
– Inspire
• “LoveFinder” should inspire people to find
love or believe that they can find love.
• Customers will be inspired to believe that
they can find love and use the app to do so.
Latifah Turney
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• Google– http://www.theislands360.com/wp-
content/uploads/2014/05/google.png
• Twitter – http://www.simpliolabs.com/wp-
content/uploads/2014/03/twitter-logo.png
• Facebook – http://facebook-logo.mapsofmap.com
Assignment Three, Logotype Research Latifah Turney
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Assignment Three, Finished Logo Latifah Turney
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• https://apps.facebook.com/match-
machine/?fb_source=search&ref=br_tf
• https://www.facebook.com/eharmony
• https://www.facebook.com/BlackPeopleMeet
Assignment Four, Social Media Branding, Research Latifah Turney
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• Promoted Through My Own Facebook
• Used Related Hashtags in posts
• Word of Mouth
Assignment Four, Social Media Branding, Creating Community Latifah Turney
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Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
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Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
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Assignment Four, Social Media Branding, Facebook Pages Latifah Turney