Submitted to: Sir ShakeelSubmitted to: Sadia haider Abassi

MBA 4th A

A brand should use a color that is the opposite of its major competitor’s.

Color have different meaning in the mind of people.

Colors meaning

Red is the color of energy and excitement. Yellow is neutral color. It is used to

communicate “caution”. White is the color of purity. Black is the color of luxury.

Blue is the color of leadership. Purple is the color of Royalty. Green is the color of environment and

health.