assignment 2
TRANSCRIPT
OBSERVATIONS IN SHOPPING
By Pam Payne
Panera Bread
War
m
Inviting Yummy
Identity
Logo
Happy
Comfortabl
e
Service
Appealing
Temptin
g
Pleasing
Flavorful
Delicious
OpenFrie
ndly
Helpful
Surprising
Panera Bread As you walk into Panera’s, your eyes are instantly drawn to the display case
showcasing the delectable baked goods made daily by the friendly staff.
There is a soup and sandwich menu which is easy to read and hangs over the cashiers immediately to the right of the display case.
There are a variety of choices and the food is always good. The staff is friendly and happy to answer any questions.
New and surprising baked goods can be found along with the old standbys.
Seating is plentiful and comfortable with large windows to watch the world go by.
New choices are regularly offered and are usually very good.
Service is easy and wait times are very short.
A great place to grab a quick bite any time of the day.
Barnes & Noble
Warm
Nice
Friendly
InformativeComfortable
Wi-Fi
Yummy
Satisfying
Helpful
Knowledge
Lattes
Books
JournalsConvenient
Educational
LunchInstructional
Full
Barnes and Noble As you walk in the double doors, you are immediately exposed to books, books, book,
and more books. The selection of reading material is huge and easy to find.
The Nook kiosk is just inside the door encouraging patrons to buy.
To the right are the magazine racks and the Starbucks café with a nice selection of flavored coffees, teas and assorted goodies. Soup and sandwiches are also available.
Staff is courteous and very helpful and will look for any title requested and will even track it down at other stores if not available there.
There is a children’s section with a wide range of reading material for all ages and scheduled storytime.
Other items such as journals, bookends and book lights, games, puzzles, and other toys are also available. To the rear of the store is a video section.
There are always surprise items to be found throughout the store.
Cash registers are just to the left of the main door for easy access and short wait times.
Target
Large
Ope
n
Convenient
Easy
Helpful
Lattes
Selection
Courteou
sFood
WarmBranded
Recognizable
EverythingAnythingWelcoming
Accessible
Useful
Target Target is a huge store with well known branding apparent throughout.
Almost anything can be found within its walls from toiletries, to clothing, to electronics, to house-wares, to toys, and even groceries.
As you walk in the door, you walk into a huge open area where large shopping carts are immediately available.
Departments are well labeled and easy to find for instant shopping for specific items.
There is a Starbucks café just to the left of the main doors where you can stop for a quick flavored coffee, tea or other forms of refreshment. Tables are also available for taking a break and chatting with a friend.
Staff is friendly and knowledgeable about the products offered within its walls and always ready to lend a helping hand.
Charming Charlie’s
Colorful
Variety
Beautiful
Charming
Selection
Friendly
Open
Jewelry
Accessories
Helpful
ConvenientCoordinated
Modern
Retro
Style
Surprises
Charming Charlie’s
As you walk in the doors to Charming Charlie's, you are immediately assaulted by pockets of color.
Items are displayed by color, keeping the different colors and shades together.
Not only are there earrings, necklaces and bracelets, but a consumer can also find belts, scarves and purses all of a similar and matching color.
Accessories in every color of the rainbow are easy to find and match. Employees are friendly and helpful and more than willing to answer any questions.
The environment is welcoming and warm.
Soft music from the 60’s and 70’s plays in the background making the atmosphere fun.
A sense of fun can be found throughout and the prices can’t be beat.
Surprises abound around every nook and corner.
The kind of place you must look through over and over before purchasing anything to see what you may have missed the first few times through.
Hayashi Sushi & Grill
Japanese
Elegance
Comfortable
Friendly
Knowledgeable
Cuisine
Cultura
l
Delicious
TastySurprising
Exoti
c
Hayashi Sushi & Grill Japanese cuisine at it’s best.
Wide variety of flavorful dishes.
Open space with plenty of cozy tables – little islands of peace to enjoy your meal. Booths affording more privacy are also available
Outside seating for those warm months add to the experience.
A sushi chef on staff makes exotic and fundamental sushi dishes upon request.
Staff is knowledgeable and friendly.
Surprising touches can be found everywhere if you pay attention.
A fully stocked bar with an experienced bartender adds to the experience for those who don’t wish the green tea or saki.
The atmosphere is one of quiet elegance.
CinebistroLuxury
Elegance
Family
Date-night
Dinner
Drinks
Chef
Delicious
Pampered
Fun
Entertainment
Service
Magical
Bowling
Haute Adults
Cinebistro A surprise from the word go.
As you enter the front doors you are immediately drawn up to the main floor via an elegant combination staircase and escalator.
Elegance and luxury are found throughout.
Staff is courteous, helpful, and friendly without being obtrusive.
A comfortable, fully stocked bar sits to the right of the staircase as you reach the top accessed via a curving ramp or a short set of stairs.
To the right of the bar can be found a miniature bowling alley with 6 lanes all
capped with huge television screens showing the current sporting events or news.
There is also an area with a three pool tables, shuffleboard and darts if bowling is not your game.
Of course, the main event at Cinebistro is the luxury theatres of which there are 7.
Amenities include; Reserved theatre seating, Ultra-luxurious high back leather rocking chairs, In-seat service, Online and in-theatre ticketing, Digital cinema with 3D capabilities, Chef created full menu prepared daily, Premium cocktails and signature drinks with an extensive wine menu.