assignment 1.4. students will: ◦ learn what a mission statement is ◦ see good and bad examples...
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Mission StatementAssignment 1.4
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Students will:◦ Learn what a mission statement is◦ See good and bad examples of mission
statements◦ Write their own mission statement
Objectives
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Describes what an organization is Why it exists What it does How it does it
What is a mission statement?
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Short◦ Long mission statement is too hard to remember
Simple◦ Simple is easier to implement
Working◦ Must actually do something
Define what you do◦ What field are you in?
4 Things to Good Mission Statements
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Wound Warrior Project◦ “To honor and empower wounded warriors.”
Livestrong –◦ “To inspire and empower people affected by
cancer.”
Short Examples
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The Humane Society◦ “Celebrating animals, Confronting cruelty.”
Hudl◦ “Help coaches win.”
Simple Examples
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The Nature Conservancy◦ “To conserve the lands and waters on which all
life depends.”
National Wildlife Fund◦ Inspiring Americans to protect wildlife for our
children’s future.”
Working Examples
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Heifer International◦ “To work with communities to end hunger and
poverty and care for the Earth.
March of Dimes◦ “We help moms have full-term pregnancies and
research problems that threaten the health of babies.”
Definitive Examples
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Albertson’s◦ "To create a shopping experience that pleases our
customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success.”
◦ Why is it bad?
Here’s a Bad Example
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Hershey◦ “Undisputed Marketplace Leadership”
◦ Why is it bad?
Another Bad Examples
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Edelman◦ “We recalibrate brands to broaden awareness,
reframe global positions and reconnect with core customers. Our business is to help you form relationships and effectively engage.
◦ Besides being TOO long, why else is it a bad mission statement?
One More Bad Example
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Keep it simple, clear and brief What you want to focus on and who you
want to become as a person◦ Think about specific actions, behaviors, and
habits that would have a positive impact on your life
It should guide you in your day to day actions
Make it part of your every day life
Personal Mission Statements
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“Graduate with a Bachelor’s degree while attaining the best education possible.”
Why’s it good?
Good Example
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“Commit myself to excellence, hold myself to the highest degree of integrity, and never settle for anything less than my best work.”
A little long but effective nonetheless. Why?
Another good example
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“Never give up, and achieve all of my goals through persistence and dedication.
Why’s it good?
Last good example
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You are going to write your own personal mission statement.
Your mission statement is going to be based on the SMART goals you set in Lesson 1.1.
Your Turn
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SMART Goal:◦ “To achieve an 80% in Algebra by the end of 8th
grade.”
In order to achieve this goal, what do I need to do? ◦ Study◦ Go to tutoring◦ Do my homework
BASICALLY I NEED TO WORK HARD DON’T I?
Example
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SMART Goal:◦ “To achieve an 80% in Algebra by the end of 8th
grade.”
“I will work extremely hard in school and dedicate my time appropriately and responsibly.”
Mission Statement