assignment 1: case study hong kong disneyland

PRESENT FOR:ASSOC. PROF. DR HJH. NORYATI BT AHMAD

http://www.google.com.my/url?sa=i&rct=j&q=hong+kong+disneyland&source=images&cd=&cad=rja&docid=cwNODMB7d7aLwM&tbnid=RckBM6OPDHHqBM:&ved=0CAUQjRw&url=http://www.asiatraveltips.com/news05/95-Disneyland.shtml&ei=nPWQUd3bMYLBrAfR0YCwCg&bvm=bv.46340616,d.bmk&psig=AFQjCNFAlTIKFQSsdNrMgmmZkSKv_-hWcA&ust=1368540943891515

http://www.google.com.my/url?sa=i&source=images&cd=&cad=rja&docid=YzZ-Qkwjbt4-iM&tbnid=0tjm-QRqA6ky4M:&ved=0CAgQjRwwAA&url=http://iabc.uitm.edu.my/2013/index.php/contact&ei=XgOTUZSsDIG4rgeYrICIAQ&psig=AFQjCNHWqbbh7vY4axFuAM6onZ5TTcjy1A&ust=1368675550294252

QUESTION 2:

“DISNEY PLANS TO MAKE CERTAIN ADAPTATION TO

ITS PREVIOUS STRATEGIES TO ENTER THE EUROPEAN

(PARIS) AND JAPANESE MARKET. DO YOU AGREE

WITH ITS DECISIONS? WHY?”

http://www.google.com.my/url?sa=i&rct=j&q=hong+kong+disneyland&source=images&cd=&cad=rja&docid=8NeJqzOOS00AvM&tbnid=S7KrO7FwerEqSM:&ved=0CAUQjRw&url=http://www.chinadiscover.net/china-tour/hongkongguide/hongkong-disneyland.htm&ei=uvaQUYugD4anrAfX7YCICg&bvm=bv.46340616,d.bmk&psig=AFQjCNFAlTIKFQSsdNrMgmmZkSKv_-hWcA&ust=1368540943891515

WHERE ITS BEGIN….


For more than nine decades, the name Walt Disney has been preeminent in the field of family

entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global

corporation, The Walt Disney Company continues to proudly provide quality entertainment for

every member of the family, across America and around the world.


BUSINESSES:

Media Network

Parks and Resorts

The Walt Disney Studio

Disney Consumer Product

Disney Interactive

AREA OF CONCERN/FOCUS

:


THEME PARK CHRONOLOGY


http://www.google.com.my/url?sa=i&rct=j&q=expansion+strategy&source=images&cd=&cad=rja&docid=a10CdsWP6UVE4M&tbnid=LjtkUGoYq9mKqM:&ved=0CAUQjRw&url=http://smallbizdezines.com/about/expansion-strategy/&ei=AxmTUeG7FMbSrQfyioGQDg&bvm=bv.46471029,d.bmk&psig=AFQjCNEfItIUXfQu2cnnjMv5Vd5zolpnng&ust=1368681047299890


CURRENT

STRAT

EGY

COMPETITIVE STRATEGY


THEREFORE:

Based on current business operations strategies, we believe that the decision to make certain adaptation to Disney’s previous

strategies are a right move.


http://www.google.com.my/url?sa=i&rct=j&q=expansion+strategy&source=images&cd=&cad=rja&docid=vHd_9-yHR7lpvM&tbnid=WN-zGcK0a-dDlM:&ved=0CAUQjRw&url=http://www.wolterskluwer.com/About-Us/Strategy/Pages/default.aspx&ei=GxqTUei8DoTmrAfJ_YGADA&psig=AFQjCNEfItIUXfQu2cnnjMv5Vd5zolpnng&ust=1368681047299890


Politics

Economics

Technology

Environment

LegalADAPTATI

ON STR

ATEG

Y

PESTLE THEORY


STRATEGIESTOKYO

DISNEYLAND

EUROPEAN DISNEYLAN

D

HK DISNEYLAN

D

POLITICS

*Government Regulation

*Tax Benefit

•Supportive•Stable

•Govt: 100%•Disney: 0%

•Considerable•Stable


•Very cooperative and supportive•Stable



STRATEGIESTOKYO

DISNEYLAND

EUROPEAN DISNEYLAN

D

HK DISNEYLAN

D

ECONOMICS

*Currency Exchange

* Labor Intensive

•Enter during good economy (1982)

* Volatile

* Creates about 14,000 jobs

•Enter during recession (1992)

* Stable

* Creates 10,000 jobs

*Enter during good economy (2005)

* Volatile

* Creates more than 18,000 jobs


STRATEGIESTOKYO

DISNEYLAND

EUROPEAN DISNEYLAN

D

HKDISNEYLAN

D

SOCIAL

•Maniac on Western Culture.

•Japanese have highly level of acceptance towards the Disney culture.

•They willing to cultivate a new and fresh culture into their lifestyle.

•Having similar culture with US.

•However, their French lifestyle is a must for them.

•Cannot comply with the American culture.

•Truly Modern Asian.

•Willing to adapt American culture due to being colonized for too long.

•Chinese have broad minded in business.


http://www.google.com.my/url?sa=i&rct=j&q=disneyland+tokyo&source=images&cd=&cad=rja&docid=yU-03TK4A01NZM&tbnid=8SMrEm3DovsUCM:&ved=0CAUQjRw&url=http://hypertraveller.blogspot.com/2012/06/tokyo-disneyland-what-where-way-how.html&ei=45eVUZGpKc7MrQfKh4HgDQ&bvm=bv.46471029,d.bmk&psig=AFQjCNF_46LYq9fH4UXzSHIYJNr8oU02vA&ust=1368844625735123

http://www.google.com.my/url?sa=i&rct=j&q=disneyland+paris&source=images&cd=&cad=rja&docid=Rgko8s1n4hxAgM&tbnid=yf6RNNzFD06KQM:&ved=0CAUQjRw&url=http://www.paris-hotel-select.com/posts/how-to-save-money-on-a-trip-to-disneyland-paris/&ei=K5iVUYSFN4myrAeW7oDwDA&bvm=bv.46471029,d.bmk&psig=AFQjCNHXOmRny7uv9E5paD2TKk72Zy9I9Q&ust=1368844700246835

http://www.google.com.my/url?sa=i&rct=j&q=disneyland+hong+kong&source=images&cd=&cad=rja&docid=Jhsm8bcTJPmSAM&tbnid=ISMiXQxzePl29M:&ved=0CAUQjRw&url=http://disneyandmore.blogspot.com/2010/02/drum-rolls-begin-at-hong-kong.html&ei=epiVUZLqIIeRrQfp8IC4AQ&bvm=bv.46471029,d.bmk&psig=AFQjCNFgGMW08xG0rW7098TIVQvoqb3dIw&ust=1368844771914040

STRATEGIESTOKYO

DISNEYLAND

EUROPEAN DISNEYLAN

D

HK DISNEYLAN

D

TECHNOLOGY

•Very up-to-date with technology advancement.




http://www.google.com.my/url?sa=i&rct=j&q=technology+advancement+in+disney+company&source=images&cd=&cad=rja&docid=SLYlfvnbvHUpZM&tbnid=1LksIT1qiiRO1M:&ved=0CAUQjRw&url=http://www.linkedin.com/company/the-walt-disney-company/careers&ei=kpCVUb-GDIfOrQfMmICgDw&psig=AFQjCNEGR1NLsTvM34B9AxRIjRNZ-u-o_g&ust=1368842622312211

STRATEGIESTOKYO

DISNEYLAND

EUROPEAN DISNEYLAN

D

HK DISNEYLAN

D

LEGAL

•A very strict labor law enforce.

•They protect both employer and employee.

•No flexibility or negotiation in terms of work.

•Employee are not allows to dismiss easily during working time.

•HK government regulations must be the fundamental understanding.

•Minimize all the problems between parties.


STRATEGIESTOKYO

DISNEYLAND

EUROPEAN DISNEYLAN

D

HK DISNEYLAN

D

ENVIRONMENT

* Located at Urayasu, Chiba : delta of the Edo River.

•High consideration on safety issues.

•The management make sure all the facilities provided comply with the safety standards.

*Located at Marne La Valle, France : a new town in the eastern suburbs of Paris.



•Function as gateway to China Mainland.





http://www.google.com.my/url?sa=i&rct=j&q=disneyland+tokyo&source=images&cd=&cad=rja&docid=Zt4HlMlRu5sSgM&tbnid=CCp9yHX6VadUvM:&ved=0CAUQjRw&url=http://www.thethemeparkguy.com/park/tokyo-disneyland/&ei=t5mVUZ_pLIS0rAe2m4HYCA&bvm=bv.46471029,d.bmk&psig=AFQjCNGWQpnq-0g54GDZhpt6TSd9UOm4bw&ust=1368845088770820

http://www.google.com.my/url?sa=i&rct=j&q=question+mark+icon&source=images&cd=&cad=rja&docid=xsbhiMrL6tAGVM&tbnid=YKdrzovqtwc2hM:&ved=0CAUQjRw&url=http://www.123rf.com/photo_8544512_illustration-of-a-question-mark-puzzle.html&ei=DJqVUaaVO8XOrQeuvYG4AQ&bvm=bv.46471029,d.bmk&psig=AFQjCNGvNhMdPnSDiMbvvItzz_hHV5injw&ust=1368845176436620

WHY NEW STRATEGY NEEDS TO BE

IMPLEMENT IN HONG KONG DISNEYLAND?


1. Hong Kong population growth.


2. Local Adaptation

Cross culture adaptability is really important to the new business operations, by doing this, the company will earn benefits such as:

1.Easily accepted by local people

2.Gaining positive support by local authority

3.Manage to operate in good business environment.


2005: Hong Kong economy

in a very healthy and

stable condition

3. Right Timing


http://cocoa101blog.com/right-timing

AS THE CONCLUSION….


1

• Demographics factors: very important to create business opportunity and well operated in new country/place.

2• New strategy need to be

imply based on different business operations.

3• Well verse with local

cultures will give more benefit for global expansion.


TODAY

PARKS &

RESORTS



http://www.google.com.my/url?sa=i&source=images&cd=&cad=rja&docid=ASqGlx8ae2ziyM&tbnid=VJk0aFGrRi92dM:&ved=0CAgQjRwwAA&url=http://nvartscouncil.com/tag/thank-you/&ei=AEiUUYndE4WurAe_poCgCw&psig=AFQjCNGO3mJWS9K6qnxTHy3h-D0N6sWYXg&ust=1368758656390753

assignment 1: case study hong kong disneyland

Health & Medicine