assignment 003

PUBLISHING MARKETING

REPORT

U65022 Publishing Sales and Marketing,

Assignment 2

BOYHOOD ISLAND Report analysing the marketing and sales of

‘Boyhood Island’by Karl Ove Knausgaard,

published by Harvill Secker 20/03/2014.

Sabrina Gutierrez Oosthuysen Word Count: 2,200

U65022 Publishing Sales & Marketing

Sabrina Gutiérrez Oosthuysen

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Contents Executive Summary ................................................................................................................................. 2

Introduction ............................................................................................................................................ 3

My Struggle series .......................................................................................................................... 3

Boyhood Island ................................................................................................................................. 4

Marketing and Publicity ........................................................................................................................... 4

Strategies .......................................................................................................................................... 5

Retailers................................................................................................................................................... 7

Calendar (2014) ..................................................................................................................................... 10

Discussion .............................................................................................................................................. 11

Marketing/Publicity Campaign: SWOT .................................................................................... 11

Conclusion ........................................................................................................................................ 11

Recommendations .......................................................................................................................... 12

Appendices ............................................................................................................................................ 13

Advanced Information Sheet for Boyhood Island (non-original) ...................................... 13

Harvill Secker Catalogue .............................................................................................................. 14

Articles and Reviews (fully referenced in References) ....................................................... 14

References ............................................................................................................................................. 19



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Executive Summary

This report acknowledges the campaign of Harvill Secker in selling and promoting the third instalment

of Karl Ove Knausgaard’s My Struggle series titled Boyhood Island. The translated publication of this

title in the UK was scheduled for 20/03/2014. The marketing campaign initiates with the publication of

the first instalment of the series – A Death in The Family on 01/03/2012 – followed by A Man in Love

(25/04/2013). Harvill Secker publicity department began The Knausgaardian campaign with the launch

of the second title. It is managed through online Tumblr blog as well as Twitter and its goal is to promote

through social media communities. This campaign has been alive since 2012, yet between the post-

publication of the second title and with Boyhood Island it was inactive, until January 2014.

In a period of 28 days (22/03/2014 – 19/04/2014) Hardback sales for Boyhood Island (UK) have totalled

643 volumes (Nielsen, 2014). With the upcoming Mother’s Day, these sales are not high. Additionally,

retailers WHSmith, Foyles and Blackwell’s already by 28/04/2014 have given nearly 30% discount off

the RRP £12.99. However, this is not discouraging in early stages post-publication. The author of

Boyhood Island has been internationally trending after been shortlisted for international awards,

received positive reviews and interviews on popular newspaper’s i.e. The Guardian, The Telegraph,

The Independent, and The New Statesmen. Moreover, the Knausgaardian campaign has a growing

following and benefits from Harvill Secker and Vintage Books own Twitter following (when quoted

and retweeted). Furthermore, retailers such as Waterstones and Blackwells are already allowing

customers to pre-purchase paperback edition which will be launched in September (Vintage Books,

Twitter, 2014), thus there is still new developments to marketing strategies that can be achieved.



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Introduction

My Struggle series

Norwegian author Knausgaard wrote a six part ‘fictionalised’ autobiographical series in Norwegian

titled ‘Min Kamp’ (translated to English: My Struggle). The series outlines the ‘liabilities and shame of

his life, his private pleasures and dark thoughts’ (Hughes, 2014). Each part of the series was published

in a six-month interval period between 2009 and 2011 in his native Norway. In Norway, ‘Min Kamp’

has sold over 500,000 copies, with the hardcover edition priced above $50 USD, and since 2009 the

series has now been translated and published in 22 different languages (Hughes, 2014). The series is

3,600 pages long, and was finished in Knausgaard’s early forties (now 45) (Hughes, 2014).

The controversy that aroused from the series was described as ‘furious’ (Martin, 2014). Knausgaard’s

first book headlined all forms of media; even a radio station dedicated an entire hour for Knausgaard’s

ex-wife to ‘tear him apart’ (Martin, 2014). Adding to the controversy, the entitlement ‘Min Kamp’ was

heavily associated with Hitler’s own autobiography titled in German ‘Mein Kempf’, regardless that the

series was not a political testament. Essentially, the reaction and marketing of this book in Norway was

driven through media polemic, as well as positive reviews in terms of Knausgaard’s writing. The first

book sold in its first year (2009) half a million copies (Hughes, 2014).

In the UK, Harvill Secker –a Vintage Books owned imprint – acquired the rights to the series, and has

been translated by Don Bartlett. Internationally the translation of the series to My Struggle, was not of

the same uproar. In fact, the first titles of his series A Death in the Family, and A Man in Love, were

widely acclaimed and positively reviewed both in the US and UK (Martin, 2014). The dates of all three

publications are as follows:

Book 1: 01/03/2012

Book 2: 25/04/2013

Book 3: 20/03/2014



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In Norway, the publication of each instalment was published twice a year, six months between

publications: Spring and Autumn (Vintage Books, 2014). Hardback editions published by Harvill

Secker have instead been released annually.

Boyhood Island

The latest instalment of Knausgaard’s series in English is titled Boyhood Island. Harvill Secker with

the benefit of already having the author’s content, has had to strategically outline translations,

publication dates, and innovative ways to sell in a highly competitive and hostile market. To understand

the marketing and sales strategies used to publish the third instalment, it is important to regard the

marketing of the entire series since UK publication.

The publication of Boyhood Island was initially published in Hardback and Ebook format. Looking at

online websites of retailers Foyles, Waterstones, Blackwell’s, WHSmith, Amazon, and Vintage Books

itself, the pricing and retail behaviour of the sales health of the book will be evaluated. In addition, the

role of marketing in correlation to sales figures by Nielsen Book Scan of the first month that the book

has been on sale will be further assessed.

Marketing and Publicity

The issue of ‘how will we sell’ is fundamental when developing a marketing campaign, and the risk of

acquiring a series as opposed to a single title is high. The campaign for the My Struggle series begins

with the publication of the first book. Harvill Secker schedules publication of each book annually:

hardback edition as well as the ebook format in Spring followed by the paperback edition 6 months post

hardback (Vintage Books, 2014).

Successful marketing campaigns have defined market segments and targets, know customer trends and

preferences, and have established a position through image and branding of the product offered, and

communicate the benefits of this product and why customers need to buy it (Blythe, 2012). Accounting



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for the response of the series in the Norwegian market, it is possible to appreciate these factors and

apply them to the UK market.

Market size:

o In Norway, one out of every nine adults (men and women) purchased a copy of ‘Book

1’ of ‘Min Kamp’ (Hughes, 2014).

Target market:

o UK Adult; Male and Female; Age range 35+.

WHY: The reason for the success of the series in Norway and so far in the US

and UK is because as Hughes puts in his interview with Knausgaard in the New

Statesman “Speak to Knausgaard’s devotees and you will hear a persistent

theme: that by writing about himself, Knausgaard has really written about

them, that reading My Struggle is like opening someone else’s diary and

finding your own secrets.” (Hughes, 2014).

Knausgaard finished the series in his early 40’s, thus his readership is in the

middle aged and mature demographic.

Strategies

Boyhood Island was featured on the Vintage Books website as BOOK OF THE MONTH for

March (20 days before publication).

A blog managed by Harvill Secker publicity staff, The Knausgaardian was first launched prior

the publication of the second book A Man In Love on 21/02/2013. The publicity team then

expanded The Knausgaardian to social media website Twitter.com, on 08/03/2013.

o The Knausgaardian Twitter following (30/04/2014): 186.

o Harvill Secker Twitter following (30/04/2014): 6,643.

With the publication of the second book of the series (A Man in Love) the publicity staff created

the hashtag on Twitter #Knausface to encourage the community to send their pictures with the



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front cover of the book (a ‘half’-portrait of Knausgaard –see Figure 1). With the success of this

campaign, the jacket for Boyhood Island is as well a ‘half’-portrait of a young boy.

Figure 1 #Knausface Twitter campaign (The Knausgaardian, 2014)

In early January 2014 the images began to resurface on The Knausgaardian’s Tumblr, Twitter

feed, as well as on Harvill Secker’s own Twitter account and of Vintage Books (Twitter, 2014).

The pictures are from the publicity department of Harvill Secker picturing their face half

covered with the proof book of Boyhood Island (see Figure 2).

Figure 2 Publicity staff with Boyhood Island (The Knausgaardian, 2014)



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o #Knausface is an effective publicity strategy because it encourages readers to share

their images and attitudes towards the book and its design. This adds value and status

to the product (Blythe, 2012).

Early Spring is a convenient season for publication because the target market is on the adult

mature side, and ‘autobiography’ is a popular genre amongst this target market: Harvill Secker

establishes publication 27 days before Mother’s Day.

Sales department schedules the paperback for Boyhood Island to be released in Autumn:

04/09/2014, before the fourth instalment of the series will be released in the UK (Vintage

Books, 2014).

The ARC (Advanced Reading Copy) has been successful

throughout the campaign of the My Struggle publications.

With the publication of Boyhood Island, the publicity

department at Harvill Secker has established a thematic image

defining the series. Due to the theme that Knausgaard’s series

is relatable and allegorical amongst its fan base (Hughes,

2014), the ‘half’-portrait of Knausgaard has been featured in

Book 2 Paperback edition, as well as Boyhood Island book

cover (see Figure 3).

Retailers

RRP for Boyhood Island: £12.99

Retailer (Online website data: 30/04/2014) Hardback Price Ebook Price Vintage Books - £13.56 Foyles £9.48 £8.99 Waterstones £12.99 - Blackwell’s £8.99 - WHSmith £9.09 £8.99 Amazon £12.99 £8.99

Key points to emphasize:

Figure 3 ARC



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Foyles has 27% discount off the RRP for Hardback.

WHSmith has 30% off the RRP (Hardback).

Blackwell’s Bookshop offers £4 off from the RRP.

Waterstones has the paperback on pre-order on their website as well as Blackwell’s Bookshop.

The price for both of the ebook’s is of £8.99.

Vintage Books does not retail the Hardback on its website, only ebook.



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(Nielsen Book Scan, 2014)

The Trended Timeline shows between the periods of 22-03-2014 and 19-04-2014: 28 days.

Within the first month, the volume of Hardback sales in the UK is of 643.

o This is not a high number considering sales expectations from Mother’s Day and fan

base rushing to buy the third instalment in the series.

However, market value for Boyhood Island proves high in it’s first month out (= £24,411.36).



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Calendar (2014)

Month Event January 4th: The Independent Blog ‘Friday

Book Design’ article titled “My Struggle… the evolution of a proof to a cover”.

8th: The Knausgaardian Tumblr page is updated with first post about Boyhood Island linking to the Independent article on the evolution of the series’ proofs and book jackets.

February 10th: Knausgaard is interviewed by Cressida Leyson from The New Yorker about Boyhood Island.

March 7th: H. Kunzru recommendation on Karl Ove Knausgaard “The latest literary sensation” on The Guardian Books (online)

15th: T. Martin writes review of Boyhood Island for TheTelegraph.co.uk

20th: Book Release 23rd: J. Crace review on The

Guardian (online) April 6th: Mother’s Day

7th: New Report Interview with Knausgaard

8th: Knausgaard is shortlisted for Independent Foreign Fiction Prize for A Man in Love (Book 2 of My Struggle) (Flood, 2014)

23rd: Knausgaard writes a ‘Spring Reflection’ for The NewStatesman (online) (NewStatesman, 2014)



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Discussion

Marketing/Publicity Campaign: SWOT

Strengths Books published annually: Keeps

consumers interested and anticipating for sequel in series.

Spring and Autumn release dates have proven to make sales since publisher continues publishing each instalment around the same time.

6-month Paperback release date post Hardback: for a print copy consumers have to purchase hardback at a higher price or wait for paperback.

Weaknesses Boyhood Island sales in Brick and

Mortar have not been as high: i.e. WHSmith, Blackwell’s & Foyles already forced to 30% + discount from RRP.

Opportunities Author recognition in the English-

reading market attributes to the discoverability of the series.

Use Knausgaard’s nominations, reviews and other recognitions as propellers in the marketing strategy (i.e. Shortlisted for Independent Foreign Fiction Prize).

Threats The life-span/cycle of the books are

quite short (retailers begin to discount from the RRP a month within release date).

Conclusion

When a publisher has the benefit of acquiring a title(s) which has already proven successful in another

country, there is the opportunity to assess the strategy of the international publisher and apply it to the

familiar environment e.g. high price in Norway vs. low price UK.

It can be stated that the popularity and discoverability of Boyhood Island and of the series, has grown,

principally through the evidence of reviews and events surrounding the publication of Boyhood Island.

Social media has proven to be the most successful publicity tool since individuals and communities

discover content and share it. Additionally it is a cost-effective strategy since it entails no costs to

‘tweet’ or use alternative social media and blogging websites (Blythe, 2012).

Knausgaard status as an international author is rising due to his activity level internationally: writing

articles and reflections in English, attending major literary events, and holding interviews.



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Optimistically, although initial sales of Boyhood Island are not as high, figures do not account for Ebook

sales, thus there is improvement for marketing strategies for the summer and autumn period.

Recommendations

The publicity and marketing campaign demonstrates a potential for growth. This can be shown due to

the continuous activity on behalf of the author, his recognition as an international quality author, and

even more potential for his series to develop, given his young age. There is suitable opportunities to

improve sales with the upcoming Paperback edition.

1. Bundling

a. With the launch of the fourth instalment give option to purchase all previous Hardbacks

for a special price.

b. Purchase all three paperback instalments of the series.

2. Social media and competitions: create more interest and incentive to purchase product.

a. The Knausgaardian should attempt to tweet and blog no less than 5 times p/w. May

include author events, promotions, quotes, images, as well as competitions.

Additionally begin promoting the launch of paperback edition.

b. Manage more social media platforms e.g. Facebook, Instagram, Pinterest, etc.

c. Cross-support between Harvill Secker and The Knausgaardian social media accounts

since Harvill Secker has more following.



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Appendices

Advanced Information Sheet for Boyhood Island (non-original)

BOYHOOD ISLAND My Struggle: 3

KARL OVE KNAUSGAARD RRP: £12.99 (Hardback) / £8.99 (Ebook) ISBN: 978‐1846557224 PUBLICATION DATE: 20 March 2014 FORMAT: Hardback (Size: 23.8 x 15.4 x 4.8 cm); Ebook (496pp) CATEGORY: Autobiography

This instalment of Knausgaard’s tale takes us back to his childhood trajectory in the 1970s where he is taken with his inspiring brother, his loving mother, and tyrannical father to an unfamiliar home in the Norwegian isles of Tromøya. The voice of innocence is dramatically juxtaposed with the hidden dark truths of Knausgaard’s memory. Boyhood Island (My Struggle: 3) is the third instalment in the six part autobiographical series of Karl Ove Knausgaard. ‘Knausgaard fishes his haul of jewelled memories, traumatic episodes and indelibly burnished images. They glow with all the radiant colours of the island's springtime woods and lakes’. –Boyd Tonkin. Blurb: Childhood is exhilarating and terrifying. For the young Karl Ove, new houses, classes and friends are met with manic excitement and creeping dread. Adults occupy godlike positions of power, benevolent in the case of his doting mother, tyrannical in the case of his cruel father. (Harvill Secker, March 2014) ‘It’s unbelievable… it’s completely blown my mind’. –Zadie Smith.

Key Selling Points Marketing

Part of a successful series

Book three in a six part autobiography

International bestseller

Internationally acclaimed author Karl Ove Knausgaard

Hardback and Ebook format

Perfect gift item (Mother’s day)

Attractive cover and size (dimensions 23.8 x 15.4 x 4.8 cm)

The Knausgaardian Book Club online blog

Book review and author interviews with popular newspapers: The Guardian, The Independent, The Telegraph.

Book jacket part of the #Knausface campaign on social media.



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Harvill Secker Catalogue

The full list of the Harvill Secker catalogue can be found on the Random House UK website at:

http://www.randomhouse.co.uk/editions/imprint/harvill-secker?sort=atoz

Alternatively under the taxonomy:

1. Home (http://www.randomhouse.co.uk/) a. UK Companies & Imprints

i. About Vintage Publishing 1. Harvill Secker

a. All books from Harvill Secker

Articles and Reviews (fully referenced in References)

Paul Binding, The Spectator

“Knausgaard employs his own literary artfulness to release a presentation of his young evolving self — in roughly chronological order, but expanding or foreshortening according to thematic demands — with an immediacy as astonishing as that of its two predecessors.”

Boyd Tonkin, The Independent

“Behind all the Seventies pop-cultural allusions – Status Quo, Queen and Slade; Kevin Keegan and Kenny Dalglish; John McEnroe and Wilbur Smith; Norwich, Stoke and (wild-child Karl Ove’s favourite) Wolves – loom the shades of myth. Not only the “intense thrill” of nascent desire but the “kingdom of death” lies all around the growing boy. Despite the hallucinatory detail, never forget Knausgaard is writing symbol-laden fiction. When, near the finale, the fledgling adolescent leaves for high school and “stops praying to God”, he marks the rite of passage by scrumping a plump and juicy apple. We get the point.”

Tim Martin, The Telegraph

“Composed in the eye of the publicity hurricane that followed the first two volumes, this is a notably safer novel. The slackening in the drama is palpable. While the child’s-eye views of Knausgaard’s father bring a horrid urgency to the passages in which he appears, the broader picture of childhood gains little from his blandly accretive style. What’s missing is the fervent and searching examination that the Knausgaard of the first two volumes brings to his project’s legitimacy.”



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Leo Robson, New Statesman

“It concerns itself exclusively with the way things felt – desperate, shameful, unfair – to the seven-year-old, the ten-year-old, the 12-year-old Karl Ove, and so it is very similar indeed to Mars-Jones’s books, Pilcrow in particular. Both Karl Ove and Mars-Jones’s narrator John Cromer are prone to tears; both have strict and unhugging fathers (though Karl Ove’s is more brutish); both swing between delight and disappointment (though Karl Ove swings more wildly); both make countless topical references; both engage constantly in tail-eating boy-logic; both describe a television turning off; and so on.”

Emily Stokes, The Financial Times

“Boyhood Island is set almost entirely in Karl Ove’s childhood; the narrator’s vocabulary and vision are pointedly narrower. Complaints about the tedium of family life (or the joys of writing) are replaced with sheer enthusiasm (the smell of his football uniform, a secret dumping ground in the woods, A Wizard of Earthsea by Ursula Le Guin, listening to “Norwegian Wood” by the Beatles, and the feeling of a girl’s little breasts under a white blouse are all “fantastic”).”

Andrew Neather, London Evening Standard

“This volume is — or should be — the key to later family traumas: his parents’ divorce and his father’s alcoholism and squalid death, explored in Volume 1 in unflinching detail. Knausgaard’s daily hatred and fear of his angry father are painfully clear here. Yet his father remains an enigma.”

Anthony Cummins, The Observer

“Even the most avid Knaus-fiend might concede that this isn’t the revelation past volumes were, partly because the injustices of boyhood are better documented than those of fatherhood, but mainly because Knausgaard fixes the point of view to his child self; gone is the fluid structure that drifted between the remembered moment and the moment of remembering. Outside the domestic psychodrama the action is much as you’d expect: stuff about masturbation and pissing contests, drumming in a punk band, and the torment of having to wear the women’s swimming cap his mum buys him.”

Theo Tait, The Sunday Times

“Boyhood Island is a classic coming-of-age story — a Norwegian Paddy Clarke Ha Ha Ha — albeit of a particularly unformed and sprawling kind, set on the island of Tromoya in southern Norway in the 1970s and 1980s … Knausgaard has taken the decision to exile his grown-up voice from the story, which is a great mistake … Where the first two books offered long,



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monotonous sections as a foil to the more gorily riveting episodes — such as the cleaning of the filthy house where his father drank himself to death — the new novel offers little else.”

Hari Kunzru, The Guardian

“Knausgaard's struggle with shame certainly feels genuine, though not altogether straightforward. If you are truly ashamed of something, do you share it? Doesn't sharing your shameful secret imply you take some pleasure in exposure, the flasher's thrill?.”

Jonathan Gibbs, The Independent (Friday Book Design blog)

“But the best example of the proof-as-buzz-generator cover is those given to Karl Ove Knausgaard’s six-volume memoir-cum-novel ‘My Struggle’, published in the UK by Harvill Secker,”



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Figure 1 Image taken from Vintage Books website promoting Boyhood Island. [Vintage Books (2014): 'Book of the Month: Boyhood Island', Accessed via http://www.vintage‐books.co.uk (06 Mar. 2014)]



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Figure 2 Twitter Images using the #Knausface hashtag. [Watson, V. (2013): Twitter: 13/10/2013, Available at http://www.twitter.com/vixadelic/]

Figure 3 Boyhood Island at Foyles Bookshop in St. Pancras 21/03/2014 [Vintage Books (2014): Twitter: 21/03/2014, Available at http://www.twitter.com/vintagebooks]



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References

1. Amazon (2014): ‘Boyhood Island’, Amazon.co.uk, Available at

http://www.amazon.co.uk/Boyhood-Island-My-Struggle-

3/dp/1846557224/ref=tmm_hrd_title_0?ie=UTF8&qid=1398862016&sr=8-3 (Accessed 30

Apr. 2014)

2. Binding, P. (2014): ‘The Making of a Novelist’, The Spectator, (22 Mar. 2014) Available at

http://www.spectator.co.uk/books/9161531/boyhood-island-by-karl-ove-knausgaard-review/

(Accessed 28 Apr. 2014)

3. Blackwell’s Bookshop (2014): ‘Boyhood Island’, Bookshop.blackwell.co.uk, Available at

http://bookshop.blackwell.co.uk/jsp/id/Boyhood_Island/9781846557224 (Accessed 30 Apr.

2014)

4. Blythe, J. (2012): Essentials of Marketing, (5th Edition), Pearson.

5. Crace, J. (2014): ‘Boyhood Island by Karl Ove Knausgaard – digested read’, The Guardian,

Available at http://www.theguardian.com/books/2014/mar/23/boyhood-island-karl-ove-

knausgaard-digested-read (Accessed 30 Apr. 2014)

6. Cumins, A. (2014): ‘Boyhood Island review – ‘the masterpiece of the age of selfie’, The

Guardian, (24 Mar. 2014) Available at

http://www.theguardian.com/books/2014/mar/24/boyhood-island-review-knausgaard-my-

struggle-part-three (Accessed 15 Apr. 2014)

7. Eccles, S. (2014): Twitter.com, Available at

https://twitter.com/LitSeeker/status/459256614504394752 (Accessed 20 Apr. 2014)

8. Flood, A. (2014): ‘Knausgaard heads Independent foreign fiction prize shortlist’, The

Guardian, Available at http://www.theguardian.com/books/2014/apr/08/karl-ove-knausgaard-

short-stories-on-independent-foreign-fiction-prize-shortlist (Accessed 30 Apr. 2014)

9. Foyles (2014): ‘Boyhood Island’, Foyles Bookshop, Available at

http://www.foyles.co.uk/all?term=boyhood%20island#sor=1 (Accessed 30 Apr. 2014)



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10. Gibbs, J. (2014): ‘Friday Book Design Blog: My Struggle… the evolution of proof to cover’,

The Independent, Available at http://blogs.independent.co.uk/2014/01/03/friday-book-design-

blog-my-struggle-the-evolution-of-a-proof-cover/ (Accessed 28 Apr. 2014)

11. Hughes, E. (2014). ‘Karl Ove Knausgaard Interview: A Literary Star Struggles with Regret’,

The New Republic. Available at http://www.newrepublic.com/article/117245/karl-ove-

knausgaard-interview-literary-star-struggles-regret (Accessed 30 Apr. 2014).

12. Kunzru, H. (2014): ‘WHAT APPEARS AS A SUGGESTED READ: Karl Ove Knausgaard

the latest literary sensation’, Books: The Guardian, Available at

http://www.theguardian.com/books/2014/mar/07/karl-ove-knausgaard-my-struggle-hari-

kunzru (Accessed 20 Apr. 2014)

13. Leyson, C. (2014): ‘This week in fiction: Karl Ove Knausgaard’, The New Yorker, 10 Feb.

2014, Available at http://www.newyorker.com/online/blogs/books/2014/02/this-week-in-

fiction-karl-ove-knausgaard.html (Accessed 30 Apr. 2014)

14. Martin, T. (2014): ‘Boyhood Island: My Struggle 3 by Karl Ove Knausgaard, review’, The

Telegraph, Available at

http://www.telegraph.co.uk/culture/books/bookreviews/10695034/Boyhood-Island-My-

Struggle-3-by-Karl-Ove-Knausgaard-review.html (Accessed 30 Apr. 2014)

15. Neather, A. (2014): ‘My Struggle Vol 3: Boyhood Island – review’, The London Evening

Standard, (20 Mar. 2014) Available at http://www.standard.co.uk/lifestyle/books/my-struggle-

vol-3-boyhood-island--review-9205863.html (Accessed 23 Apr. 2014)

16. Nielsen Book Scan (2014): ‘TCM Market Totals: Knausgaard Ove, K. Boyhood Island’,

Available at http://www.nielsenbookscan.co.uk (Accessed 19 Apr. 2014)

17. Nielsen Book Scan (2014): ‘TCM Trended Timelines: Knausgaard Ove, K. Boyhood Island’,

Available at http://www.nielsenbookscan.co.uk (Accessed 19 Apr. 2014)

18. Ove Knausgaard, K. (2014): ‘Karl Ove Knausgaard: “The greatest sign of spring of all was

the smell of burning grass”’, The NewStatesman, 23 Apr. 2014, Available at

http://www.newstatesman.com/culture/2014/04/karl-ove-knausgaard-greatest-sign-spring-all-

was-smell-burning-grass (Accessed 30 Apr. 2014)



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19. Robson, L. (2014): ‘Karl Ove Knausgaard’s Nordic Existentialism’, The New Statesmen, (03

Apr. 2014) Available at http://www.newstatesman.com/culture/2014/03/new-man-

existentialism (Accessed 23 Apr. 2014)

20. Stokes, E. (2014): ‘The Proustian achievement of Norwegian writer Karl Ove Knausgaard’,

The Financial Times, (14 Mar. 2014) Available at http://www.ft.com/cms/s/2/e3900536-aa11-

11e3-8497-00144feab7de.html#axzz2w7iPuzlA (Accessed 23 Apr. 2014)

21. Tait, T. (2014): ‘Boyhood Island: My Struggle: 3 by Karl Ove Knausgaard’, The Sunday

Times, (16 Mar. 2014) Available at

http://www.thesundaytimes.co.uk/sto/culture/books/fiction/article1385779.ece (Accessed 23

Apr. 2014)

22. The Guardian (2014): ‘Book reviews roundup: Roy Jenkins: A Well-Rounded Life, Boyhood

Island and Northanger Abbey’, Books: The Guardian, Available at

http://www.theguardian.com/books/2014/mar/28/critical-eye-book-reviews-roundup


23. The Knausgaardian (2014): The Knausgaardian, Available at

http://theknausgaardian.tumblr.com (Accessed 30 Apr. 2014)

24. Tonkin, B. (2014): ‘Boyhood Island: My Struggle 3 by Karl Ove Knausgaard trans. Don

Bartlett book review’, The Independent, 21 Mar. 2014, Available at

http://www.independent.co.uk/arts-entertainment/books/reviews/boyhood-island-my-struggle-

3-by-karl-ove-knausgaard-trans-don-bartlett-book-review-9203753.html (Accessed 27 Mar.

2014)

25. Vintage Books, (2014): 30/04/2014, Available at:

https://twitter.com/vintagebooks/status/461515400774434817 (Accessed 30 Apr. 2014).

26. Vintage Books (2014): 'Book of the Month: Boyhood Island', Available at

http://www.vintage-books.co.uk (Accessed 06 Mar. 2014)

27. Vintage Books (2014): ‘Boyhood Island by Karl Ove Knausgaard’, Vintage Books, Available

at http://www.vintage-books.co.uk/books/1448155843/karl-ove-knausgaard/boyhood-island/




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28. Vintage Books (2014): ‘Boyhood Island’, Vintage-Books.co.uk, Available at

http://www.vintage-books.co.uk/books/1448155843/karl-ove-knausgaard/boyhood-island/


29. Waterstones (2014): ‘Boyhood Island’, Waterstones.com, Available at

http://www.waterstones.com/waterstonesweb/products/karl+ove+knausgaard/don+bartlett/bo

yhood+island/9914906/ (Accessed 30 Apr. 2014)

30. Watson, V. (2013): Twitter: 13/10/2013, Available at http://www.twitter.com/vixadelic


31. WHSmith (2014): ‘Boyhood Island’, Whsmith.co.uk, Available at

http://www.whsmith.co.uk/search?keywordCategoryId=&keywords=boyhood+island&results

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assignment 003

Documents

boyhood island report

marketing campaign initiates

campaign of harvill

boyhood island nonoriginal

struggle series

harvill secker catalogue

marketingpublicity campaign

contents executivesummary