assigment 2 angel cardenas
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TRANSCRIPT
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Electronic Grocery ListAssignment 2Angel Cardenas 997898850
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Agenda• Service Map
• Value proposition
• Our customer segments
• Relationship Management
• Distribution Channels
• Revenue Models
• Key Actions
• Partners Network
• Key Resources
• Cost Structure
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The Service Map
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Different dimensions observed
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The electronic grocery list
• The electronic grocery list will be an application that will be connected with the
fishbowl application and be automatically sent to the customer in a timely manner
as a reminder of doing your shopping .
• The list will work as a reminder and provide you with the things you need to buy
(based on what your consumption pattern is) and it will offer the promotions (sales,
bundled products, etc).
• The list will also have options to be sent to the super market before hand so they
can have the order ready for pick up or delivered to an specific place for a fee.
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The Customers
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Professional Mom
Meet Linda, a 43 year old professional mom,
she works at a Bank in Downtown and lives in
the suburbs. She is frustrated with the fact she
barely has time to exercise between
commuting, picking up her teenagers kids,
cooking everybody’s meals at home and
always being busy.
“I’m sick of never having time for me and my personal activities ”
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Young Bachelor
Meet James, a 34 year old singe, Investment
Banker from BMO financial services who lives
in Downtown Toronto. He is frustrated with his
eating habits since he finishes work too late
and can never buy food at the super markets.
…
“I’m sick of eating out for lack of food in my fridge and I’m beginning to put weight on, I hate my schedule” have no ”
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Relationship Management
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Who writes the list?
The electronic grocery list will be “User Managed” since it will be tailored to each consumer.
Shopping habits (time cycles, type of purchased products, and inventory levels in home appliances such as refrigerators will include the items on it)
Additional “possible” promotions will be advertised on the list on based of previous patterns and agreements with brand (e.g. if a shopper purchases milk on regular basis offer cookies on a bundle format)
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Distribution Channel
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How does the list get around?
Fishbowl application download
Affiliated supermarkets websites
Voice messages platforms
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Revenues Models
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What are the economics ?
Super Markets membership that will be affiliated.
Initial fee for downloading i.
Brands fees on advertising that increase their sales through new promotions or bundles.
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Key Actions
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What is needed to do?
Software development
Establish a marketing team that can interpret the data and create bundle with brands.
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Partners Network
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Who do we partner with?
Fish Bowl
Home Appliances
Affiliated Supermarkets
PC’s
Phone Carriers
Payment Providers
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Key Resources
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What do we need to make it happen?
Software
Software Development
Marketing Capabilities Home Appliances
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Cost Structure
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Where are we going to have costs in this operation?
Software Development
Marketing team
Fishbowl fees