assessment: assessment unit four column...b. summer 2015: 8 out of 8 (100%) demonstrated competency....

Assessment: Assessment Unit Four Column

Program Assessment - Communication/Journalism (BA)Mission: The mission of the Communication/Journalism Department is to prepare students for careers in journalism, communications and related fields and for graduate study.Representative: Dr. Ted CarlinCollege: Arts & Sciences

Outcomes Assessment MethodDescriptions Results Use of Results

Outcome Status: ActiveCriterion: 75% of students will bejudged adequate or better on thescoring rubric. (direct)

Use of Results: This assignmenthas been used successfully forseveral years, and we intend tocontinue using it in futuresemesters. We find it useful inhelping students better appreciatethe freedoms granted toAmericans by the FirstAmendment and in helping themdevelop a global perspective oncommunication. At a time whenfreedom of the press and freedomof speech have been under attackor taken for granted, thisassignment helps studentsunderstand the urgency ofprotecting these constitutionalrights. (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met39/39 students scored 70% or above. Average score was86.4. (12/20/2017)

Use of Results: a. Criteria met.This was the first time that thisassessment tool had been used,As suggested in last year’s review,the course was adjusted toprovide students with morepractical exposure to applying the

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpring 2015: 34 out of 35 students (97%) scored a C gradeor better on the scoring rubric. (04/28/2016)

a. In COM 345, all students completea written comparison and evaluationof freedom of speech/press policiesand actions between the US and twoadditional countries.

Planned Assessment Cycle: 2016 -2017

Freedom of Speech and Press -Students will understand and applythe principles and laws of freedom ofspeech and press.

12/20/2017 Generated by TracDat® a product of Nuventive of 31


principles of the First Amendmentprior to assessing their knowledgein this exercise.Also, a template of comparisonquestions (from FreedomHouse.org) was reviewed in classand provided to all students onD2L. This practice will becontinued and shared with allfuture instructors of the course asit allowed all students theopportunity to provide uniformand thorough comparisons.

Criterion: 75% of students will bejudged adequate or better on theapplication of proper legal principles.(direct)

Use of Results: On-site evaluatorresults are consistent withprevious years. Continue tomonitor. (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met10/10 (100%) of summer 2017 interns received adequate orbetter evaluation (12/20/2017)

Use of Results: b. Criteria met.On-site evaluator results areconsistent with previous years.Continue to monitor.(04/28/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Metb. Sum 2015: 5 out of 5 of interns (100%) demonstratedcompetency. Six evaluators responded N/A. (04/28/2016)

b. As reported by the ACEJMCinternship supervisor evaluationform

Criterion: 75% of students willreport having a working knowledgeof communication law. (indirect)

Use of Results: The course wasadjusted to provide students withmore practical exposure toapplying the principles of the FirstAmendment prior to assessingtheir knowledge in this exercise.An additional module of countrycomparisons was added.(12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met88% of students (7/8) scored a 75% or better on the scoringrubric. (12/20/2017)

Use of Results: c. Criteria met.Self-reported results on senior exitsurvey are consistent withprevious years. Continue tomonitor. (04/28/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Metc. Spring 2015: results from the Senior Exit Surveys showedthat 24 out of 26 (92%) of all seniors reported a workingknowledge of communication law. (04/28/2016)

c. As reported by the Senior ExitSurvey

Use of Results: Self-reportedReporting Period: 2016 - 2017d. As reported by the Alumni Survey



Criterion: 75% of respondents willreport having received adequate orsignificant working knowledge ofcommunication law. (indirect)

results on alumni survey areconsistent with senior survey andinternship evaluatorquestionnaires. Continue tomonitor. (12/20/2017)

Conclusion: Criteria MetResults from the Alumni Survey showed that 16 out of 16(100%) of respondents reported having received a workingknowledge of communication law (12/20/2017)

Reporting Period: 2014 - 2015Conclusion: Inconclusived. No alumni survey administered in 2015. To beadministered in summer 2016 in coordination with ACEJMCself-study. (04/28/2016)

Outcome Status: Active Criterion: 75% of students will bejudged adequate or better on thescoring rubric. (direct)

Use of Results: Creating A and Bparts to the assignment was againvery positively received andfaculty/reviewers recommendedits retention along with samples ofprevious projects. Will continue todevote more time in classdiscussing research process andstrategies for finding appropriatesources; will review library’swebsite info with class. Will alsocontinue to schedule class sessionat library with a staff presentation (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met31/37 (84%) achieved competency. Of 37 students in onesection of COM 111 in Fall 2016, only 6 earned a failinggrade for the project. Eleven students earned grades in theA/A- range, 17 in the B+/B/B- range, and 3 in the C+/Crange. No students earned D grades. In all, 28 students—alittle more than ¾ of the class—earned grades in the A andB range. (12/20/2017)

Use of Results: a. Criteria met.Creating A and B parts to theassignment, as suggested in thelast review, was very positivelyreceived and faculty/outsidereviewers recommended itsretention. A template of questionsto use was also provided on D2Land reviewed with students inclass. A sample of a completedstudent submission will beretained and provided to studentsfor future sections of the course.(04/28/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Meta. Winter 2014: Average rubric score was a 40/50, with 15out of 16 students (94%) scoring adequate or better thanthe threshold. (04/28/2016)

a. In COM 111, students are requiredto complete parts A (History) and B(Development & Roles of a MediaCompany/Key Personnel) of the OralHistory Project.


Shaping Communications - Studentswill demonstrate an understanding ofthe history of professionals andinstitutions in shapingcommunications.



Criterion: 75% of students will bejudged adequate or better on theirunderstanding of the history ofprofessionals and institutions inshaping communications. (direct)


Reporting Period: 2016 - 2017Conclusion: Criteria Met10 out of 10 (100%) demonstrated competency.(12/20/2017)

Use of Results: b. Criteria met.On-site evaluator results areconsistent with previous years.Continue to monitor.(04/28/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Metb. Summer 2015: 8 out of 8 (100%) demonstratedcompetency. Three evaluators responded N/A.(04/28/2016)

b. As reported by the ACEJMCinternship supervisor evaluationform,

Criterion: 75% of students willreport having a working knowledgeof the history of professionals andinstitutions in shapingcommunications. (indirect)

Use of Results: Self-reportedresults on senior exit survey areconsistent with previous years.Continue to monitor.(12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met47 of the 57 respondents (82%) reported having a workingknowledge of mass communication history. (12/20/2017)

Use of Results: c. Criteria met.Self-reported results on senior exitsurvey are consistent withprevious years. Continue tomonitor. (04/28/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Metc. Spring 2015: 23 of the 26 respondents (88%) reportedhaving a working knowledge of mass communicationhistory. (04/28/2016)

c. As reported by the Senior ExitSurvey

Criterion: 75% of respondents willreport having received adequate orsignificant working knowledge of thehistory of professionals andinstitutions in shapingcommunications. (indirect)

Use of Results: Self-reportedresults on alumni survey areconsistent with senior survey andinternship evaluatorquestionnaires. Continue tomonitor. (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 15 out of 16(94%) of respondents reported having received a workingknowledge of the history of professionals and institutions inshaping communications (12/20/2017)

Reporting Period: 2014 - 2015Conclusion: Inconclusived. No alumni survey administered in 2015. To beadministered in summer 2016 in coordination with ACEJMCself-study. (04/28/2016)

d. As reported by the Alumni Survey

Criterion: 75% of students willachieve a grade of C or better onscoring rubric. (direct)

Use of Results: Based oncomments from the outsidereviewers and C/J facultymembers last October, this TVProgram Analysis Project was used

Reporting Period: 2016 - 2017Conclusion: Criteria Met37 out of 39 students (95%) attained the 75% threshold onthis case study assignment. There were 35 As, 2 B's, and 2F's on the assessment. The average score was an 90, whichwas four points higher than the last two years.

Use of a media framing exploratorycontent analysis project in COM 245.

Diversity in Communications -Students will demonstrate anunderstanding of gender, race,ethnicity, sexual orientation and, asappropriate, other forms of diversityin domestic society in relation to



Outcome Status: Activeagain this fall semester in thecourse. Unlike in previous years,the instructions and coding sheetswere reviewed in class and asample coding of a TV programwas conducted in class with thestudents. Students worked in pairsto help each other code the 30-minute program. Then, theprogram and the results of thecoding were reviewed via a Q&Asession. We believe all of the partsof the assessment were well-designed and adequately allowedstudents to demonstrate anunderstanding of the codingcategories and the proceduresnecessary for proper coding.Many students commented thatthey enjoyed the experience -from viewing and chartingprograms to uncovering messagesand intentions. The assignmentcertainly improved the medialiteracy evaluation skills of thestudents.

We definitely recommendretaining the assessment as is andcontinuing to use an entire classsession to review the codingdocuments, perform an actualcoding session and reviewing theresults. (12/20/2017)

(12/20/2017)

Use of Results: Criteria met.Course instructor and dept.faculty agree that a smallerpreliminary content analysisexercise (started and reviewed in

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2014: 34 out of 39 students (87%) attained the 75%threshold on this case study assignment. Mean score wasan 83%. Range of scores was 72% to 96%. Overall, students


mass communications.



class) should precede thisassessment. Many students havenot yet conducted a scientificresearch project before this one,so a class-provided exercise willbe used to more effectively leadstudents into the mainassessment.Some faculty, and one outsidereviewer, suggested the creationof a media research course. Whilethe faculty members are verymuch interested in this option,without a full faculty complement,this course could not be taught.(05/02/2016)

demonstrated this competency both individually and intheir groups. Students did a good job in identifying themesand content of diversity through their examination of newsstories or television programs. (05/02/2016)

Criterion: 75% of students will bejudged adequate or better on theirunderstanding of gender, race,ethnicity, and sexual orientation.(direct)


Reporting Period: 2016 - 2017Conclusion: Criteria Met10 out of 10 of interns (100%) demonstrated competencyon the evaluation form. (12/20/2017)

Use of Results: Criteria met. On-site evaluator results areconsistent with previous years.Continue to monitor.(05/02/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria MetSum 2015: 10 out of10 of interns (100%) demonstratedcompetency. One evaluator responded N/A. (05/02/2016)

As reported by the ACEJMCinternship supervisor evaluationform

Criterion: 75% of students willreport having an understanding ofdomestic diversity concepts.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met51 of the 57 respondents (89%) reported having a workingknowledge of gender, race, ethnicity, and sexualorientation. (12/20/2017)

Use of Results: Criteria met. Self-reported results on senior exitsurvey are consistent withprevious years. Continue tomonitor. (05/02/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 25 of the 26 respondents (96%) reported having aworking knowledge of gender, race, ethnicity, and sexualorientation. (05/02/2016)

As reported by the Senior Exit Survey

Criterion: 75% of respondents willUse of Results: Self-reportedresults on alumni survey are

Reporting Period: 2016 - 2017Conclusion: Criteria Met

As reported by the Alumni Survey



report having received adequate orsignificant understanding of gender,race, ethnicity, sexual orientationthrough the program. (indirect)

consistent with senior survey andinternship evaluatorquestionnaires. Continue tomonitor (12/20/2017)

Results from the Alumni Survey showed that 14 out of 16(88%) of respondents reported having received a workingknowledge of gender, race, ethnicity, sexual orientation.(12/20/2017)Reporting Period: 2014 - 2015Conclusion: InconclusiveNo alumni survey administered in 2015. To be administeredin summer 2016 in coordination with ACEJMC self-study.(05/02/2016)

Outcome Status: Active

Criterion: 75% of students will bejudged adequate or better on theirunderstanding of global diversityissues. (direct)




Reporting Period: 2014 - 2015Conclusion: Criteria MetSum 2015: 9 out of 9 of interns (100%) demonstratedcompetency. Two evaluators responded N/A. (05/02/2016)


Criterion: 75% of students willreport having an understanding ofglobal diversity issues. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met48 of the 56 respondents (86%) reported having a workingknowledge of global diversity issues. (12/20/2017)


Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 23 of the 26 respondents (88%) reported having aworking knowledge of global diversity issues. (05/02/2016)


Criterion: 75% of respondents willreport having received adequate orsignificant understanding of globaldiversity issues. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 15 out of 16(94%) of respondents reported having received a workingknowledge of global diversity issues. (12/20/2017)

Reporting Period: 2014 - 2015



Cultural Communications - Studentswill demonstrate an understanding ofthe diversity of peoples and culturesand of the significance and impact ofmass communications in a globalsociety.



Conclusion: InconclusiveNo alumni survey administered in 2015. To be administeredin summer 2016 in coordination with ACEJMC self-study.(05/02/2016)

Criterion: 75% of students willachieve a grade of C or better on thescoring rubric. (direct)"

Use of Results: Based oncomments from the outsidereviewers and C/J facultymembers last October, this newannotated bibliographyassignment was used to measurestudents' understanding of thediversity of peoples and culturesand of the significance and impactof mass communications in aglobal society. Students were tolocate ten articles – publishedfrom 2010 to 2016 – that relatedto the impact of masscommunications on a countryoutside of the United States. Theimpacts could involve any of thediversity and freedom ofexpression concepts covered inthe course and could involve anytype of mass communication(from newspapers and radio toTV/film and social media).

I believe all of the parts of theassessment were well-designedand adequately allowed studentsto demonstrate an understandingof the diversity issues impactingforeign countries and the role ofmedia presenting/communicatingthese issues. A class session wasused to review the instructionsand to perform a few articlebibliographies with the class. Likethe domestic diversity

Reporting Period: 2016 - 2017Conclusion: Criteria MetCriteria met. 37 out of 39 students surpassed the desired70% threshold and demonstrated competency. There were29 As, 7 B's, 1 C and 2 F's on the assessment. The averagescore was an 88, which was two points higher than the lasttwo years. (12/20/2017)

Use of an annotated bibliography ofglobal media coverage in COM 245.



assessment, many studentscommented that they enjoyed theexperience and the ability toexplore media activities in otherparts of the world. Again, theassignment clearly improved themedia literacy evaluation skills ofthe students.

I definitely recommend retainingthe assessment as is andcontinuing to use an entire classsession to review the assignmentdocument, perform some actualbibliographies and discuss theresults with the class.(12/20/2017)

Outcome Status: ActiveCriterion: 75% of students will bejudged adequate or better ondepartment scoring rubrics. (direct)

Reporting Period: 2016 - 2017Conclusion: Criteria MetThis is broken down into individual EM, PM, PRassessments. (12/20/2017)

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015. Summary for each professional emphasis(05/02/2016)

All students will produce a visualcommunication project appropriateto their professional emphasis.

Use of Results: Continue use ofassessment tool. In our lastassessment cycle, we noted thatwe thought Junior Practicum mayhave been a place where studentswere missing practice of the videoskills measured in this assessment.Students must take Practicumbefore they can take this courseand complete this assessment. Assuch, we adjusted therequirements for Practicumstudents in Spring 2017. EM

Reporting Period: 2016 - 2017Conclusion: Criteria Not MetScores for the project were low this semester, with 1 F and4 Ds, 39% of the students scored below 70%. The rest of thestudents scored in the average and above range with 39%scoring a C and 23% scoring an A and no B’s. The averagegrade was a 74%. (12/20/2017)

EM: COM 424 – Script & Produce aLive TV Program in the TV Studio;


Information Presentation - Studentswill understand concepts and applytheories in the use and presentationof images and information.



students now must participate inboth the radio station and thetelevision station during theirsemester and have specificrequirements to ensure they aregetting practice in visualcommunication skills. Thestudents in this particular class,however, had already made itthrough Practicum so we expectto see better preparation andresults for this assessment insemesters to come. (12/20/2017)

Use of Results: Criteria met. Dr.Carlin and Dr. Garris will continuework with SUTV and WSYC to hostbasic production workshops forstudents throughout thesemester. Instituting the COM355: Practicum requirement haspushed more students to joinstudent media earlier and tospend more time practicing skillsand gaining knowledge.(05/02/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Met100% of the 18 students achieved the minimum threshold.Lowest score was an 81/100. Students taking the extra timeoutside of class at SUTV to practice the various skills faredmuch better than those that did not. (05/02/2016)

Use of Results: Retainassessment/create basic tutorials.As has been noted in the past,there needs to be additional timeto work with the students todevelop their basic skills withaudio and video equipment aswell as photo and video editingsoftware. This might make thefinal project a bit less stressful andprovide students the time to fullydevelop their stories and gathermore effective video and audioelements. Also, the development

Reporting Period: 2016 - 2017Conclusion: Criteria MetFall 2016 saw a rather dramatic range in the quality of thework produced by students in the course from very highquality to barely passable work. In Fall2015, the averagegrade point for the class was 80.2 percent (B range for lettergrade), however, that dropped to 77.2 percent (C+ range forletter grade) for 2016. That is due in part to the fact thatthere were no failures in the 2015 class but one “F” in the2016 class, which dragged the average down. Without theone failing grade, the 2016 average grade point for the classwould have been 84.8 (B range for letter grad (12/20/2017)

PM: COM 478 – Digital NewsPackage; and,



of basic tutorials could be created.In addition, the instructor needsto stress much more the need forsuch skills in the technology-driven professional workplace inwhich the graduating seniorstaking the class will soon findthemselves. Students need to beexposed to more anecdotalelements —bringing inprofessionals and former studentswho are using the skills theylearned in COM 478 to helpemphasize the importance oflearning and applying the skillsstudents learn in the class(12/20/2017)

Use of Results: Criteria met. Only25 percent scored in the “A”range. These were students whohad previous experience with theAdobe InDesign or had previousdesign experience in high schoolor with The Slate. Same practiceissue as EM. Practicum continuesto help. (05/02/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Met100% of the 20 students in the class scored in the “A” or“B,” grading range. Most students did well in adapting tothe new skills presented in the class and showed significantimprovement between their first attempts in thedevelopmental exercises and the final project. (05/02/2016)

Use of Results: Continue use ofthe assessment tool. COM 381 cancontinue to provide both atechnical and aesthetic learningexperience for students bymaintaining the class schedule ofintroducing software and designprinciples. In the future, designingon a grid will be emphasized aswell as an expanded unit on colorchoice. In addition, assignments,including the final project, willconsist of a draft submission,

Reporting Period: 2016 - 2017Conclusion: Criteria Met16 of 18 (89%) students achieved competency.Grades forthe final project in Section 2 ranged from two perfect scores(100 percent) to a low of 76 percent. Two students receivedzeroes as they failed to attend class and turn in work. Therewere 11 A's, 4 B's, 1 C and two failing grades. (12/20/2017)

PR: COM 381 – Media KitAssignment.



correction and discussion,followed by final submission andgrading. This process will providestudents with more opportunityto create while staying within thecontext of the assignment and willallow for more practice in classand during lab hours.(12/20/2017)

Use of Results: Criteria met. Themedia kit assignment was wellconstructed and studentsperformed well. Use ofinconsistent original photographsdetracted from theprofessionalism produced. A classsession on photography wassuggested as a way to betterinform students and improveoverall design results.(05/02/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria MetAll19 students (100%) attained the adequate or abovethreshold on the assignment, with an average score of 87%for the class. (05/02/2016)

Criterion: 75% of students will bejudged adequate or better onunderstanding concepts andapplying theories in the use andpresentation of images andinformation. (direct)



Use of Results: Criteria met. On-site evaluator results areconsistent with previous years.Continue to monitor (05/02/2016)



Criterion: 75% of students willreport having an adequateunderstanding of C/J skills in yourprofessional emphasis.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met50 of the 56 respondents (89%) reported having a workingknowledge of the use of images and their presentation(12/20/2017)

Use of Results: Criteria met. Self-reported results on senior exitsurvey are consistent with

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 26 of the 26 respondents (100%) reported having




previous years. Continue tomonitor. (05/02/2016)

a working knowledge of the use of images and theirpresentation. (05/02/2016)

Criterion: 75% of respondents willreport having received adequate orsignificant training in how to presentinformation and speeches to anaudience in a manner which appliesmost to the situation. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 15 out of 16(94%) of respondents reported having received a workingknowledge of how to present information and speeches toan audience (12/20/2017)

Reporting Period: 2014 - 2015Conclusion: InconclusiveNo alumni survey administered in 2015. To be administeredin summer 2016 in coordination with ACEJMC self-study.(05/02/2016)


Outcome Status: Active Criterion: 75% of students will bejudged adequate or better onscoring rubric. (direct)

Use of Results: One of thechallenges of this assignment hasbeen getting students to seeethics as a deliberate, rationalprocess and not merely a matterof personal taste or feelings. ThePatterson and Wilkins textbookhas not been updated in severalyears, and some of the cases inthe book that are used for thisassignment are becoming a bitdated. When teaching the courseagain in the coming year, we willadd some cases not contained inthe book or consider allowingstudents to choose their owncases (with instructor approval).(12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria MetThere were 24 A’s and 15 B’s on the individual studentpapers. The average score was 91.7%. All 39 studentsachieved the desired 70% threshold and demonstratedcompetency. (12/20/2017)

Use of Results: Criteria met. Thestudents handled the Potter Boxparts of the rubric well, perhapsbecause its elements had beenaddressed by quizzing earlier inthe semester. Several of the lower

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: All 31 students (100%) achieved competency forthe assignment. The average score was an 85.5. Thestudent’s work showed they had an understanding of theuse of the Potter Box to solve ethical dilemmas. They

In COM 345, students will competein an ethical case study competition(solve case using Potter Box andmake PowerPoint presentation ofsolution).


Ethical Principles - Students willdemonstrate an understanding ofprofessional ethical principles andwork ethically in pursuit of truth,accuracy, fairness and diversity.



scoring students demonstratedsignificant issues with textformatting, grammar and factualaccuracy. The assignment will beretained for assessing ethics inCOM 345: Comm Law & Ethicscourses. (05/02/2016)

understood the Potter Box serves as additional tool formedia professionals. The students recognized thatdefending their personal news judgment is a crucialprofessional asset and their work reflected thatunderstanding. (05/02/2016)

Criterion: 75% of students will bejudged adequate or better onunderstanding concepts andapplying theories in the use andpresentation of images andinformation. (direct)




Reporting Period: 2014 - 2015Conclusion: Criteria MetSum 2015:11 out of 11 of interns (100%) demonstratedcompetency. (05/02/2016)


Criterion: 75% of students willreport having an adequateunderstanding of professional ethicalprinciples and working ethically inpursuit of truth, accuracy, fairnessand diversity.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met52 of the 57 respondents (91%) reported having a workingknowledge of professional ethical principles and workingethically in pursuit of truth, accuracy, fairness and diversity.(12/20/2017)


Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 26 of the 26 respondents (100%) reported havinga working knowledge of professional ethical principles andworking ethically in pursuit of truth, accuracy, fairness anddiversity. (05/02/2016)


Criterion: 75% of respondents willreport having received adequate orsignificant training in how to presentinformation and speeches to anaudience in a manner which appliesmost to the situation. (indirect)

Use of Results: Self-reportedresults on alumni survey areconsistent with senior survey andinternship evaluators. Continue tomonitor. (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 15 out of 16(94%) of respondents reported having received a workingknowledge of professional ethical principles. (12/20/2017)





Outcome Status: ActiveCriterion: 75% of students willachieve a grade of C or better onscoring rubric. (direct)

Use of Results: The instructionsand coding sheets were reviewedin class and a sample coding of aTV program was conducted inclass with the students. Studentsworked in pairs to help each othercode the 30-minute program.Then, the program and the resultsof the coding were reviewed via aQ&A session. We believe all of theparts of the assessment werewell-designed and adequatelyallowed students to demonstratecritical thinking and anunderstanding of the codingcategories and the proceduresnecessary for proper coding.Many students commented thatthey enjoyed the experience -from viewing and chartingprograms to uncovering messagesand intentions. The assignmentcertainly improved the medialiteracy evaluation skills of thestudents. We definitelyrecommend retaining theassessment as is and continuing touse an entire class session toreview the coding documents,perform an actual coding sessionand reviewing the results.(12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria MetThere were 35 As, 2 B's, and 2 F's on the assessment. Theaverage score was an 90, which was four points higher thanthe last two years for this assignment. 37 out of 39 studentssurpassed the desired 70% threshold and demonstratedcompetency. (12/20/2017)

Use of Results: Criteria met. As anassessment of critical thinking, theoutside evaluators applauded theuse of the assignment as apractical, current, and relevantmethod. Faculty were also in favor

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: The average for the content analysis project was81 percent. The scores ranged from 72-94 percent. 100% ofthe 39 students achieved competency. The studentsfollowed directions, conducted research, thought critically,delegated tasks well, kept to the timeline for the project,

Use of a media framing exploratorycontent analysis project in COM 245


Student thought processes - Studentswill think critically, creatively andindependently.



of retaining the assessment butdoing a shorter exercise or two inclass to instill familiarity with theresearch process and enable moreeffective critical thinking with theactual assesment (05/02/2016)

examined literature, examined themes of diversity andcoverage of underrepresented groups in the media, usedpercentages and sometimes other basic statistics to showresults and gave thoughtful analyses of their results in theirdiscussion sections. (05/02/2016)

Criterion: 75% of students will bejudged adequate or better on theirunderstanding of gender, race,ethnicity, and sexual orientation.(direct)




Reporting Period: 2014 - 2015Conclusion: Criteria MetSum 2015: 10 out of 10 of interns (100%) demonstratedcompetency. One evaluator responded N/A. (05/02/2016)


Criterion: 75% of students willreport having an understanding ofdomestic diversity concepts.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met52 of the 57 respondents (91%) reported that the programadvanced the ability think critically, creatively andindependently as a C/J professional. (12/20/2017)


Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 100% of the 26 respondents reported that theprogram advanced the ability think critically, creatively andindependently as a C/J professional. (05/02/2016)


Criterion: 75% of respondents willreport that the program advancedthe ability to think critically,creatively and independently as a C/Jprofessional. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 16 out of 16(100%) of respondents reported that the program advancedthe ability to think critically, creatively and independently asa C/J professional. (12/20/2017)






Criterion: 75% of students will bejudged adequate or better on thescoring rubric. (direct)

Reporting Period: 2016 - 2017Conclusion: Criteria MetAssessed individually for EM, PM and PR emphases.(12/20/2017)

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015. Summary for each emphasis: (05/02/2016)

All students will produce a researchproject appropriate to theirprofessional emphasis.

Use of Results: We believe all ofthe parts of the assessment werewell-designed and adequatelyallowed students to demonstratean understanding of the variousparts of the primary research(content analysis of 3 programs)and secondary research (programratings, social media metrics,critical reviews, programcriticisms, library/Internet dataretrieval) conducted in electronicmedia. Many studentscommented that they enjoyed theexperience - from viewing andcharting programs to uncoveringsecondary research to aid in theiranalyses. (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met37 out of 38 students (97%) surpassed the desired 70%threshold and demonstrated competency.There were 17 As,18 B's, 2 C's and one D on the assessment. The averagescore was an 88, which was 2% higher than fall 2015.

(12/20/2017)

Use of Results: Criteria met.Based on comments from theoutside reviewers and C/J facultymembers last April, this TVProgram Analysis Project was usedagain this fall semester in thecourse. All of the parts of theassessment were well-designedand adequately allowed studentsto demonstrate an understandingof the various parts of researchconducted in electronic media(ratings, social media metrics,

Reporting Period: 2014 - 2015Conclusion: Criteria MetThere were 11 As, 9 B's, 4 C's on the assessment. Theaverage score was an 86. 24 out of 24 students achieved theminimum threshold and demonstrated competency.(05/02/2016)

COM 484 (EM) – TV ProgramAnalysis Project


Research & Evaluation - Students willconduct research and evaluateinformation by methods appropriateto the communications professions inwhich they work.



critical reviews, programcriticisms, library/Internet dataretrieval). (05/02/2016)

Use of Results: As has been notedin the past, there needs to beadditional time towork with the students to developtheir basic skills with audio andvideo equipment aswell as photo and video editingsoftware. Also, the developmentof basic tutorials could helpthe students develop more quicklyand lessen the demands on classtime, which is at apremium already because of thebreadth and depth of materialcovered in the course. Inaddition, the instructor needs tostress much more the need forsuch skills in thetechnology-driven professionalworkplace in which the graduatingseniors taking theclass will soon find themselves.Students need to be exposed tomore anecdotal elements— bringing in professionals andformer students who are using theskills they learned inCOM 478 to help emphasize theimportance of learning andapplying the skills studentslearn in the class. (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria MetFall 2016 saw a rather dramatic range in the quality of thework produced by students in the course from very highquality to barely passable work. In Fall 2015, the averagegrade point for the class was 80.2 percent (B range for lettergrade), however, that dropped to 77.2 percent (C+ range forletter grade) for 2016. That is due in part to the fact thatthere were no failures in the 2015 class but one “F” in the2016 class, which dragged theaverage down. Without the one failing grade, the 2016average grade point for the class would have been 84.8 (Brange for letter grade). (12/20/2017)

Use of Results: Criteria met. Only25 percent scored in the “A”range. These were students whohad previous experience with theAdobe InDesign or had previous

Reporting Period: 2014 - 2015Conclusion: Criteria Met100% of the 20 students in the class scored in the “A” or“B,” grading range. Most students did well in adapting tothe new skills presented in the class and showed significant

COM 478 (PM) – 4-piece digital storypackage



design experience in high schoolor with The Slate. Same practiceissue as EM. Practicum continuesto help. (05/02/2016)

improvement between their first attempts in thedevelopmental exercises and the final project (05/02/2016)

Use of Results: Consider adding arequired research course in thecore. Regarding the overallresearch portion of the project,every group was required tocompleted an online survey andan in-depth interview their clients.This was the minimum; yet maygroups did not go any further.Based on the final campaignprojects, it was obvious that mostof the groups, even afterextensive classroom lectures, didnot understand the purpose orpoint of research. The interviewswith the clients where less thanimpressive and the surveys weremediocre, at best. A dedicatedresearch course would be atremendous asset to the program.(12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met19/20 students (95%) equaled or surpassed the competencythreshold. (12/20/2017)

Use of Results: Criteria met.Group project will be retained.Grade averages were higher thanthose reported during previoussemesters. We attribute this tothe increased level of involvementand feedback providedthroughout the semester (e.g.,peer reviews, several draftsubmission deadlines, the IRBcomponent and Survey Monkeydemonstrations). (05/02/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria MetAmong the six projects assessed, the average was an 89.5on the grading rubric and there were 4 A’s, 2 B’s, 0 C’s, D’sor F’s. Most groups demonstrated an acceptable level ofskills in conducting primary and secondary research anddeveloping a comprehensive plan for the client. Studentsdemonstrated a strong understanding of the material andwere able to successfully apply research, marketing, andcampaign principles. Clients applauded their efforts.(05/02/2016)

COM 432 (PR) – Problem-Solving PRCampaign.

Use of Results: On-site evaluatorReporting Period: 2016 - 2017As reported by the ACEJMC



Criterion: 75% of students will bejudged adequate or better on theirability to conduct research andevaluate information by methodsappropriate to the communicationsprofessions in which they work.(direct)

results are consistent withprevious years. Continue tomonitor. (12/20/2017)

Conclusion: Criteria Met9 out of 10 of interns (90%) demonstrated competency onthe evaluation form (12/20/2017)



internship supervisor evaluationform

Criterion: 75% of students willreport the ability to conductresearch and evaluate informationby methods appropriate to thecommunications professions inwhich they work. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met52 of the 57 respondents (91%) reported having a workingknowledge of research methods and application in theiremphasis. (12/20/2017)


Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 25 of the 26 respondents (96%) reported having aworking knowledge of research methods and application intheir emphasis. (05/02/2016)


Criterion: 75% of respondents willreport that the program providedopportunities to conduct researchand evaluate information. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 15 out of 16(94%) of respondents reported that the program providedopportunities to conduct research and evaluateinformation. (12/20/2017)

Reporting Period: 2014 - 2015Conclusion: Criteria MetNo alumni survey administered in 2015. To be administeredin summer 2016 in coordination with ACEJMC self-study.(05/02/2016)


Outcome Status: ActiveCriterion: All students will pass, witha score of 75% or better, a writingproficiency exam in journalistic

Use of Results: Retain assessmentand tutoring relationship withWriting Center. Students in allsections of the course take thesame version of the exam, thougheach instructor varies the spelling

Reporting Period: 2016 - 2017Conclusion: Criteria MetIn Spring 2017, only one student across two sections did notpass the exam after two tries. If she plans to stay in theCOM major, she will need to retake COM 112. Highestscore, Exam I = 97%. Lowest score, Exam I = 68%. Meanscore, Exam I = 82.42% Number of students taking Exam I =

All students will pass, with a score of75% or better, a writing proficiencyexam in journalistic writing, spellingand grammar in COM 112. (direct)

Planned Assessment Cycle: 2016 -

Writing Styles - Students will writecorrectly and clearly in forms andstyles appropriate for thecommunications professions,audiences and purposes they serve.



writing, spelling and grammar inCOM 112. (direct)

words. Other than the spellingwords, the exams are composedof the same questions. Oneversion is taken at midterm, andanother similar version is offeredduring final-exam week. Roughlyhalf of the students retake theexam a second time, usually toattempt to improve their scoresby a few points. (12/20/2017)

19/19 (12/20/2017)

Use of Results: Criteria met. It isevident that more time devotedto basic grammar and theimplementation of the pretest andmandatory tutoring has improvedstudents’ scores on theproficiency examination and theiroverall performance in the course.The department will continue andstrengthen its partnership withthe Learning Center’s WritingStudio, which has proven to bevaluable and successful (allstudents must attend at least 4tutoring sessions during the firsthalf of the semester).We compared student responseson the pre-course survey toresponses given on a post-coursesurvey to analyze studentperceptions of the course,performance levels, and thebenefit of tutoring as an academicassistance strategy. Resultssupported our conclusions, thusreinforcing the need for morebasic-level grammar and writingwork and also reinforcing thattutoring has, indeed, played an

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: Ninety-two percent of the students (35 out of 38students across two sections) passed the examination(earned a score of 70 or higher) during the first attempt.Thirty-six out of 38 students (95 percent) passed theexamination by the end of the semester. This showssignificant improvement from pretest scores, as only 16 outof 38 students, or 42 percent of students, earned a score of70 percent or higher on the diagnostic test. (05/03/2016)

2017



integral role in studentperformance on this assessment.(05/03/2016)

Criterion: 75% of students will bejudged adequate or better in mediawriting proficiency. (direct)




Reporting Period: 2014 - 2015Conclusion: Criteria MetSum 2015: 8 out of 8 of interns (100%) demonstratedcompetency. Three evaluators responded N/A.(05/03/2016)


Criterion: 75% of students willreport proficiency in media writing.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met53 of the 57 respondents (93%) reported proficiency inmedia writing. (12/20/2017)


Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 100% of the 26 respondents reported proficiencyin media writing (05/03/2016)


Criterion: 75% of respondents willreport that the program providedopportunities to write correctly andclearly in forms and stylesappropriate for the communicationsprofessions, audiences and purposesthey serve. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 16 out of 16(100%) of respondents reported opportunities to writecorrectly/clearly in forms and styles appropriate for theprofessions, audiences and purposes they serve.(12/20/2017)



Reporting Period: 2016 - 2017Conclusion: Criteria Met

In a professional emphasis course,students will complete a copy

Writing Appropriateness - Studentswill critically evaluate their own work




Criterion: 75% of students will bejudged adequate or better onscoring rubric. (direct)

Assessed in separate EM, PM and PR courses. (12/20/2017)

Reporting Period: 2014 - 2015Conclusion: InconclusiveSpr 2015. Summary for each emphasis: (05/03/2016)

editing activity with peer review.

Use of Results: We spend quite ofbit of time in class going throughexamples and having the studentsidentify good and poor EMwriting. This is followed up withFriday in-class lab time workingwith students on various writingexercises. I would much rather uselabs in class time to assiststudents with their processing ofmaterial and eventual scriptwriting. The time spent in classtackling these short (andeventually longer) assignmentsallowed students to develop theirEM writing proficiency. We willcontinue to use this assignment,and this teaching pedagogy, infuture courses this fall 2017semester and beyond.(12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met18/20 students (90%) met or surpassed the competencythreshold. The average course grade on the assignment wasan 81, which was satisfactory for a first attempt. Mostproblems centered on (1) being conversational from theonset of the story and (2) writing short versus their learnedinverted pyramid/crammed suitcase style of print writing.So, the loss of points on the rubric came from (1) the Leadand (2) Organization, especially in the areas of SVOsentences, eliminating clauses and building an active,conversational style. (12/20/2017)

Use of Results: Criteria not met. Avirtually identical assignment wasgiven last year and repeated in theclass this year. We will beincreasing the time spent onediting scripts in the class thisspring as a result of this evidence.We intend to use this assignmentagain in 2015-16 to better trackthe trend (05/03/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Not MetAbout 13% of the participants in this assignment wouldhave received an “A” on our evaluator assessment. Thesestudents demonstrated evidence of full competency. About56% of the class would have been in the “B” category: therewas some evidence of competency, but by no meansperfect competence. About 32% of the class exhibited littleto no evidence of competency in the assignment.(05/03/2016)

COM 224 (EM) – Script EditingAssignment

Use of Results: Students enjoyedthe assignment and theopportunity to apply the skills

Reporting Period: 2016 - 2017Conclusion: Criteria MetThere were 7 A’s, 5 B’s, 3 C’s, 0 D’s and 1 F. The student

COM 293 (PM) – News EditingAssignment


and that of others for accuracy andfairness, clarity, appropriate style andgrammatical correctness.



learned throughout the semesterin a newsroom-like environment.We intend to continue using thisassignment in future semesters.(12/20/2017)

who earned an F did not finish the semester and did notsubmit the assignment. The average score was 81.9%(87.3% if the student who did not submit the assignment isexcluded). All 15 students who completed the assignmentachieved the desired 70% threshold and demonstratedcompetency. All students demonstrated a basicunderstanding of the principles of editing and page design.(12/20/2017)

Use of Results: Criteria met. Entirecourse is dedicated to editing andstudents have consistent editingpractice so scores are higher.Continue course and assignment.(05/03/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Met12 out of 14 students (85%) achieved competency. Theaverage score was an 83. (05/03/2016)

Use of Results: This exercise doesshow students’ abilities to identifyand correct information. We planto continue to use this exercise,but will spend more timereviewing and emphasizing APStyle in this class before tacklingthe assessment. (12/20/2017)

Reporting Period: 2016 - 2017Conclusion: Criteria Met18/20 students (90%) equaled or surpassed the competencythreshold. Overall, the class did well on this editing exercise.Most of them were able to find the spelling errors, with theexception of “Philadelphia” at the beginning of the newsrelease. The class also seemed to do well in identifyingredundancies/making sentences more concise. This exerciseshowed me that they need additional time with AP Styleand additional work in making copy more concise. Thisexercise was full of areas with conciseness issues and somestudents identified some, but not all or the majority of theconciseness issues. (12/20/2017)

Use of Results: Criteria not met.As with the EM assessment found,more time must be devoted toediting in this course to achievecompetency. Dr. Sipes willdevelop an editing module for thecourse. (05/03/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Not Met4 out of 15 students (27%) achieved competency. Theaverage score was a 70, which is below the threshold.(05/03/2016)

COM 241 (PR) – Press ReleaseEditing Assignment.

Criterion: 75% of students will be






judged adequate or better in editingproficiency. (direct)



Criterion: 75% of students willreport proficiency in editing.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met51 of the 57 respondents (89%) reported having proficiencyediting their work and work produced by others.(12/20/2017)


Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 25 of the 26 respondents (96%) reported havingproficiency editing their work and work produced by others.(05/03/2016)


Criterion: 75% of respondents willreport that the program providedopportunities to critically evaluatetheir own work and that of othersfor accuracy and fairness, clarity,appropriate style and grammaticalcorrectness.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 16 out of 16(100%) of respondents reported that the program providedopportunities to critically evaluate their own work and thatof others for accuracy and fairness, clarity, appropriate styleand grammatical correctness. (12/20/2017)



Outcome Status: ActiveCriterion: 75% of the students willpass the course with a C or bettergrade.

Use of Results: Since the MAT 117course is a three credit lab coursesupplemented further by onlinehomework (MyMathLab), the finalcourse grade is based solely onthe performance of students onassignments and exams, and thecourse fulfills the intent of thecompetency, the assessment

Reporting Period: 2016 - 2017Conclusion: Criteria MetThe most recent fall 2016 grades have remained at thecompetency level with 84.4% of C/J students earning agrade of C or better in the course. In fall 2015, 84.6% of theCommunication/Journalism students scored above theminimum threshold needed to attain the competency. The2016 grades reflected a third consecutive year ofcompetency and are consistent with the grades of otheruniversity students taking the course. (12/20/2017)

Students will be required to passMAT 117: Applied Statistics, orequivalent course, as their requireduniversity math course.


Numerical & Statistical Concepts -Students will apply basic numericaland statistical concepts.



committee and the facultyrecommends retaining the MAT117 course to measure thecompetency. (12/20/2017)

Use of Results: Criteria not met.Scores are trending up since 2012and are very close to thethreshold (only 41% in spring2013). Continue to monitor. Sincethe course is a four credit labcourse supplemented further byonline homework (MyMathLab),the final course grade is basedsolely on the performance ofassignments and exams, and thecourse fulfills the intent of thecompetency, the assessmentcommittee and the facultyrecommend retaining the MAT117 course to measure thecompetency. (05/03/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Not MetFall. 2014: 40 out of 55 students (72.7%) scored above the75% threshold needed to attain the competency. This is the3rd semester in a row that the threshold has not been met.(05/03/2016)

Criterion: 75% of students will bejudged adequate or better in theapplication of basic numerical andstatistical concepts. (direct)





b. As reported by theACEJMC internship supervisorevaluation form.

Criterion: 75% of students willreport proficiency in the applicationof basic numerical and statisticalconcepts.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met43 of the 56 respondents (77%) reported having proficiencyin the application of basic numerical and statisticalconcepts. (12/20/2017)

Use of Results: Criteria met. Self-Reporting Period: 2014 - 2015

As reported by the Senior ExitSurvey.



reported results on senior exitsurvey are consistent withprevious years. Continue tomonitor. (05/03/2016)

Conclusion: Criteria MetSpr 2015: 23 of the 26 respondents (88%) reported havingproficiency in the application of basic numerical andstatistical concepts. (05/03/2016)

Criterion: 75% of respondents willreport that the program providedopportunities to apply basicnumerical and statistical concepts inthe workplace.(indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 15 out of 16(94%) of respondents reported that the program providedopportunities to apply basic numerical and statisticalconcepts in the workplace. (12/20/2017)


As reported by the Alumni Survey.

Outcome Status: ActiveCriterion: 75% of students will bejudged adequate or better on thescoring rubric. (direct)

Reporting Period: 2016 - 2017Conclusion: Criteria MetAssessed in individual EM, PM and PR classes. (12/20/2017)

All students will produce a projectusing the tools and technologiesappropriate to their professionalemphasis.

Use of Results: Again with thiscompetency, the need for morepointed skill building in Jr.Practicum will help. Theadjustments have been made tothat class and we expectimprovement from even the nextclass of COM424. One of theadditional problems withpracticum is that students tend towait around to be told what to doinstead of taking the initiative toget involved. By giving themspecific assignments they will notbe allowed to wait around

Reporting Period: 2016 - 2017Conclusion: Criteria Not MetScores for the project were low this semester. With 1 F and4 Ds, 39% of the students scored below 70%. The rest of thestudents scored in the average and above range with 39%scoring a C and 23% scoring an A and no B’s. The averagegrade was a 74%, which notes average studentscumulatively. (12/20/2017)

COM 424 (EM) – Producing a TVProgram


Appropriate Tools and Technologies -Students will apply tools andtechnologies appropriate for thecommunications professions in whichthey work.



without jeopardizing their grades.This evaluation process has alsohelped us see that it might also bebest to specifically give deadlinesto students in practicum for eachof the projects. That would alsohelp the student media groups, aswe could vary the deadlines fordifferent components amongpracticum students so that therewould consistent contentproduction from practicumstudents. (12/20/2017)

Use of Results: Criteria met. Dr.Carlin and Dr. Garris will continuework with SUTV and WSYC to hostbasic production workshops forstudents throughout thesemester. Instituting the COM355: Practicum requirement haspushed more students to joinstudent media earlier and tospend more time practicing skillsand gaining knowledge.(05/03/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Met100% of the 18 students achieved the minimum threshold.Lowest score was an 81/100. Students taking the extra timeoutside of class at SUTV to practice the various skills faredmuch better than those that did not. (05/03/2016)

Use of Results: As has been notedin the past, there needs to beadditional time towork with the students to developtheir basic skills with audio andvideo equipment aswell as photo and video editingsoftware. This might make thefinal project a bit lessstressful and provide students thetime to fully develop their storiesand gather moreeffective video and audioelements. Also, the development

Reporting Period: 2016 - 2017Conclusion: Criteria MetFall 2016 saw a rather dramatic range in the quality of thework produced by students inthe course from very high quality to barely passable work.In Fall 2015, the average gradepoint for the class was 80.2 percent (B range for lettergrade), however, that dropped to77.2 percent (C+ range for letter grade) for 2016. That isdue in part to the fact that therewere no failures in the 2015 class but one “F” in the 2016class, which dragged theaverage down. Without the one failing grade, the 2016average grade point for the class

COM 478 (PM) – 4-piece digital storypackage



of basic tutorials could helpthe students develop more quicklyand lessen the demands on classtime, which is at apremium already because of thebreadth and depth of materialcovered in the course. Inaddition, the instructor needs tostress much more the need forsuch skills in thetechnology-driven professionalworkplace in which the graduatingseniors taking theclass will soon find themselves.Students need to be exposed tomore anecdotal elements— bringing in professionals andformer students who are using theskills they learned inCOM 478 to help emphasize theimportance of learning andapplying the skills studentslearn in the class. (12/20/2017)

would have been 84.8 (B range for letter grade).(12/20/2017)

Use of Results: Criteria met. Only25 percent scored in the “A”range. These were students whohad previous experience with theAdobe InDesign or had previousdesign experience in high schoolor with The Slate. Same practiceissue as EM. Practicum continuesto help. (05/03/2016)

Reporting Period: 2014 - 2015Conclusion: Criteria Met100% of the 20 students in the class scored in the “A” or“B,” grading range. Most students did well in adapting tothe new skills presented in the class and showed significantimprovement between their first attempts in thedevelopmental exercises and the final project.(05/03/2016)

Use of Results: COM 381 cancontinue to provide both atechnical and aesthetic learningexperience for students bymaintaining the class schedule ofintroducing software and designprinciples. In the future, designing

Reporting Period: 2016 - 2017Conclusion: Criteria Met16 of the 18 students (89%) equaled or surpassed thecompetency threshold. Grades for the final project inSection 2 ranged from two perfect scores (100 percent) to alow of 76 percent. Two students received zeroes as theyfailed to attend class and turn in work.

PR: COM 381 – Media KitAssignment.



on a grid will be emphasized aswell as an expanded unit on colorchoice. In addition, assignments,including the final project, willconsist of a draft submission,correction and discussion,followed by final submission andgrading. This process will providestudents with more opportunityto create while staying within thecontext of the assignment. Simplyput, it will allow for more practicein class and during lab hours.(12/20/2017)

There were 11 A's, 4 B's, 1 C and two failing grades.(12/20/2017)

Reporting Period: 2014 - 2015Conclusion: Criteria MetAll 19 students (100%) attained the adequate or abovethreshold on the assignment, with an average score of 87%for the class. (05/03/2016)

Criterion: 75% of students will bejudged adequate or better on theirability to apply tools andtechnologies appropriate for thecommunications professions inwhich they work. (direct)




Reporting Period: 2014 - 2015Conclusion: Criteria MetSum 2015: 11 out of 11 of interns (100%) demonstratedcompetency. (05/03/2016)

As reported by the ACEJMCinternship supervisor evaluationform.

Criterion: 75% of students willreport the ability to apply tools andtechnologies appropriate for thecommunications professions inwhich they work. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria Met49 of the 56 respondents (88%) reported that the programprovided opportunities to apply tools and technologiesappropriate for the communications professions in whichthey work. (12/20/2017)

Use of Results: Criteria met. Self-reported results on senior exitsurvey are consistent withprevious years. Continue to

Reporting Period: 2014 - 2015Conclusion: Criteria MetSpr 2015: 100% of the 26 respondents reported that theprogram provided opportunities to apply tools and

As reported by the Senior ExitSurvey.



monitor. (05/03/2016)technologies appropriate for the communicationsprofessions in which they work. (05/03/2016)

Criterion: 75% of respondents willreport that the program providedopportunities to apply tools andtechnologies appropriate for thecommunications professions inwhich they work. (indirect)


Reporting Period: 2016 - 2017Conclusion: Criteria MetResults from the Alumni Survey showed that 16 out of 16(100%) of respondents reported that the program providedopportunities to apply tools and technologies appropriatefor the communications professions in which they work.(12/20/2017)


As reported by the Alumni Survey.


assessment: assessment unit four column...b. summer 2015: 8 out of 8 (100%) demonstrated competency....

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