assessing the financial impact of changing beverage vending machine choices – case study project...
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Assessing the Financial Impact of Changing Beverage Vending Machine Choices – Case Study Project
Project Coordinator – Denise M Brown, PhD
John D. Bower. M.S. School Health Network Meeting April 12-13, 2006
Study Objectives – SY 2005-2006
Change beverage choices in vending machines at school
Assess the financial impact on school profits
Identify approaches to promote healthful beverage choices and maintain profits for schools
Desoto County Hernando Middle School
Olive Branch High SchoolTishomingo County Tishomingo County High School
Union County
West Union Attendance Center
Ingomar Attendance Center
Bolivar County***
West Bolivar Junior High School
West Bolivar High School
Hinds County
Raymond High School
Utica Elementary Middle School
Bolton Edwards Elementary Middle School
Simpson County
Mendenhall Junior High School
Forrest County
Hattiesburg High School
Burger Middle School
Pearl River County
Picayune Junior High School
Picayune Memorial High School
Harrison County
Gulfport High School
Gulfport Central Middle School
Bayou View Middle School
Schools Agreeing to Participate 2005-2006
School District Characteristics
Enrollment 350 in smallest school 2000 in largest school 12,000+ students in all
participating schools Children receiving Free Meals
ranging from: 14% low 100% high (including coastal
counties after hurricane Katrina)
School Year 2005-2006 Project Requirements
Change advertising on beverage vending machines
Change beverage choices to water, sports drinks, and 100% fruit juices
Collect and submit monthly financial data during SY 2005-2006
Provide a $3,000 incentive per school in the project
K-12 School Comparison of Units Sold SY 04/05 to SY 05/06
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
AUG04
SEPT04
OCT04
NOV04
DEC04
JAN05
FEB05
MAR05
APR05
MAY05
WATER
100% FRUIT JUICE
SPORTS DRINKS
CARB DRINKS
0
1000
2000
3000
4000
5000
6000
AUG 05 SEPT 05 OCT 05 NOV 05 DEC 05
UNITS WATER
UNITS 100% FRUITJUICE
SPORTS DRINKS
REGULAR SODA
SODA DIET
ICED TEA LEMONADESW.DRINKS
K-12 Profit Comparison SY 04/05 to SY 05/06
0
200
400
600
800
1000
1200
1400
1600
1800
2000
AUG SEPT OCT NOV DEC JAN
2004 -2005 TOTAL PROFITBY MONTH
2005 -2006 TOTAL PROFIT BY MONTH
K- 8 School Comparison of Units Sold SY 04/05 to SY 05/06
0
50
100
150
200
250
AUG04
SEPT04
OCT04
NOV04
DEC 04 JAN 05 FEB 05 MAR05
APR05
MAY05
WATER
100% FRUIT JUICE
SPORTS DRINKS
CARBONATED DRINKS
0
50
100
150
200
250
300
AUG 05 SEPT 05 OCT 05 NOV 05 DEC 05
WATER
100% FRUIT JUICE
SPORTS DRINKS
REGULAR SODA
DIET SODA
ICED TEA, LEMONADE, SW.DRINKS
K-8 Profit Comparison SY04/05 to SY 05/06
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
AUG SEPT OCT NOV DEC
2004 -2005 TOTAL PROFITBY MONTH
2005 -2006 TOTAL PROFITBY MONTH
High School Comparison of Units Sold SY 04/05 to SY 05/06
0
500
1000
1500
2000
2500
WATER
100% FRUIT JUICE
SPORTS DRINKS
CARBONATED DRINKS
0
200
400
600
800
1000
1200
1400
1600
1800
AUG 05 SEPT 05 OCT 05 NOV 05 DEC 05
WATER
100% FRUIT JUICE
SPORTS DRINKS
REGULAR SODA
DIET SODA
ICED TEA, LEMONADE,SW.DRINKS
High School Profit Comparison SY 04/05 to SY 05/06
0
500
1000
1500
2000
2500
AUG SEPT OCT NOV DEC
2004 -2005 TOTAL PROFITBY MONTH
2005 -2006 TOTAL PROFITBY MONTH
American Beverage Association Guidelines
Elementary Grades water and 100% fruit juice
Middle School Grades nutritious and/or lower calorie beverages water, 100% fruit juice, sports drinks, no-calorie
soft drinks, and low-calorie juices High School Grades
50% of selections in vending includes water 100% fruit juice, sports drinks, and other juice drinks
Mississippi Beverage Association
Board adopted American Beverage Association guidelines Fall 2005
Membership of MS Beverage Association unanimously adopted guidelines Feb 2006
Implement as soon as possible Coordinating with local school districts
experiencing some resistance to changes
Factors to Consider When Changing Beverages in Vending Machines
Location of current vending machines Power sources Marketing strategies
Size of Cans and or Bottles Cans, Bottles, or both Pricing strategies
Lower for healthier choices Price all beverages the same Price based on ounces
Proposed Objectives – Year 2 Pending Approval of The Bower Foundation Board June 2006
Continue study protocol from Year 1 All schools
• Add option to change teacher lounge beverage choices• Change local policy to permit access to bottled
water throughout the school day Middle/Junior High Schools• Change choices to eliminate full calorie soft
drinks
Proposed Objectives – Year 2 Pending Approval of The Bower Foundation Board June 2006
Add 10 additional schools to project Target elementary and middle/junior high schools
• Offer John D. Bower, MD School Health Network Schools an opportunity to join the project
• Open project participation to other elementary and middle/junior high schools
Elementary level schools adopt American Beverage Association guidelines
Middle/junior high schools adopt American Beverage Association guidelines
All schools include a policy for access to bottled water throughout the school day
Expected Outcomes Year 2 Study
Increase number of schools making changes Introduce stricter guidelines in K-8 grades Demonstrate changes in vending still provide
profits to school Data to support development of statewide
vending machine guidelines by Office of Healthy Schools
