ASSEMBLY KITFOR A ROCKIN' PITCH DECK.

Choose the right slides and

put them in the right order,

to tell a coherent and exciting story

1. Download the PDF with the contentnotepads.

2. Print all pages of the PDF, 2 notepadsper A4-page.

3. Cut them in half. The smaller A5 format will make iteasier to arrange your content drafts in the proper sequence for your final pitch deck.

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

4. Fill in all slide drafts by hand. Yes, ALL ofthem - even, if you won't use all of themlater. To collect all aspects in the beginning isthe best way to create a strong story andnot to forget important facts.

5. Don't start to arrange the sequence ofyour slides at this stage, not even mentally. Just collect all information.

6. Start filling in the easy topics, thencontinue filling in the more difficult ones.

7. If you miss important aspects for yourpitch: You will find some blank drafts at theend of this collection.

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

8. Arrange the concept slides on your table.

9. Start with the cover.

10. Then tell your story: read the mostimportant points of each slide aloud andtry to go through all slides in one or twosentences.

You will hear if the chosen sequence ofyour slides leads organically to a coherentstory.

11. If you stumble during reading, change thesequence of your slides until you hear andfeel that your story flows.

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Cover

• Name of your Startup

• Your Logo

• Name andfunction of thespeaker

• Tagline, shortestdescription, slogane. g. Airbnb for pets

the worlds mostsimple server

THE Software for Real Estate agents

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Your 'Why', your Mission

• You need a mission, a credo, to create evangelists instead of customers.

• Think big, when you think about your 'why'.

• Dare to be dramatic!

• The level 'save the world' is big enough.

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Customer Pains

• Describe customer pains vividly and concretely

• Use examples or cases that fit to your customer's –or audience's –world of experience.

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• How do you solve your customer's problems? Explain it simply, short and catchy.

• Mention the most important benefits your product creates for your customers

• NO feature-lists, no technical details.

Gain Creators and Solutions

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

The most important benefits and features from a customer's point of view

Keep it

• clear

• simple

• plain

• vivid

• metaphorical

• short

NO tech-slang

Your Product/Service

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

This slide MUST be created individually for each pitch.You have to anticipate needs and wishes of THIS special audience in advance

• InvestorsScalability? Promising business model? Proof of concept?

• CustomersPains and pain releasers? Gains and gain creators?

• AwardsFocus depends on award-focus: innovative elements? Business model?...

• Culture and nationality of the audience:Language, tonality, contentual and emotional key aspects, kind of humor...

• Crowdfunding InvestorsAddress them more as customers than as investors

Exciting Key Aspects for THIS Audience

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• In which aspects does your product differ from those of your competitors?

• Why should customers buy your product instead of those of your competitors?

• How is your product unique: better, the first, the biggest, the only one…

Unique Selling Proposition (USP)

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• Mention direct and indirect competitors

• Prove that you did your homework in your market analysis

• Be credible and mention the advantages of competitor's products

• But most important: Demonstrate all the aspects where your product is the best choice of all.

• Stunning design via a table with checkmarks and minus signs or via a space matrix

Competitors

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• For whom do you develop your product? Targetgroup is never 'everybody'.

• How big is your potential market?

• Divide your market into countries where you want to start, and where you want to expand to later.

• Cite the sources of your figures. You will create trust, if your figures are accurate.

Targetgroups and Markets

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• How do you earn money?

• If there are various ways, mention them all.

• Especially important for investors: How and how fast can your startup grow –horizontal and /or vertical?

Business Model and Scalability

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• How much money have you invested in your startup?

• How much has anybody else invested?

• Mention your investors and supporters you have already won.

Finances

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• Have you already proven thatyour product

earns money, and generates customers/users?

• How many customers/users in what time?

• How much revenue have you already generated?

• Have you already reached the break even point, is there already profit?

• Do you have testimonials from satisfied customers/users? Let them speak in their own words -that creates trust.

Proof of Concept

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• Have you already proven thatyour product

earns money, and generates customers/users?

• How many customers/users in what time?

• How much revenue have you already generated?

• Have you already reached the break even point, is there already profit?

• Do you have testimonials from satisfied customers/users? Let them speak in their own words -that creates trust.

Roadmap: Goals and Milestones

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

What did you do

and

what will you do

to establish your product and

to generate customers?

Marketing and Sales, Growth

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• The team is one of the chief factors for the success of a startup.

• So it's really important to introduce the founder(s) and important team-members with their functions and stunning skills.

• Include cool pics of any team member

• If you haven't mentioned the investors and supporters already, place them here.

Team and Supporters

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

• Names and all contact details of any relevant person in your startup

• Post address

• Blog URL

• URLs of social web accounts

• Phone numbers

Contact

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Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.

Chronological Order

Pitch Deck Assembly Kit by Elke Fleing is licensed under the Creative Commons Attribution-Share Alike 4.0 International License.