aspro final by tazeen

8/2/2019 Aspro Final by Tazeen

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Name ID

Tasmia Hakim Tazeen 111091400

Morshed Ara Jahan 111081123

Nazia Zabin 111083088Kh. Md. Nasimul Ferdous 111091096


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In this competitive business world, marketing is anessential part of any company. In order to do the jobsof marketing a proper marketing plan is veryimportant. Without having a complete plan the job ofmarketing is not possible.

Ultra Taste Bangladesh Ltd. is a new food processingcompany in the business world which motto is toserve good quality agro foods by applying someprocessing.

The company will always emphasize to launch new

agro based products in the market which is notavailable in Bangladesh.

From this perception, we have created the marketingplan for a new product for Ultra Taste Bangladesh Ltd.which we named asAspro Tomato Powder.


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To increase/start profit margin

To afford well trained and well skilled executivesand sales people

Maintain an attractive R&D funds to driveadditional product progress


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Availability

Reasonable Price

Quality


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Capture the market share

Clear product differentiation Long term brand value to customers

Creating and launching new products /services Innovation


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In the market of consumer goods Ultra TasteBangladesh Ltd is considered as the new in themarket.

In Bangladesh the major challenger for Ultra TasteBangladesh Ltd. is Pran.


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Exclusively New Product

Easy to Preserve An Excellent Distribution Network

No Preservative & Color Mixture in The Product

Variety uses of the product


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Lack of information about the product.

Difficulty in creating control in the market for aproduct like this.


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First movers advantage

Take advantage of consumers change in tastes,preferences and consciousness for health

Utilize print and electronic media to create demandand thereby increasing sales and capturing marketshare.


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Threats from the new entrants e.g. if ASPRO getsmarket popularity, cheap imported products maytake away market share

Since the product is a sort of non-necessity type

(i.e. luxury on the table) an economicdownturn/recession will lead to cut in expenditureon this type of products easily.


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The target markets for our new productAsproTomato Powderwill be-

Simply those people who are interested in addingtaste in the food;

Mainly the urban area people, We will focus on thebig cities of our country;

People who are uncomfortable in bearing liquidsauce;

People who has least income and feel comfortablespending money on tasty food;


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Aspro Tomato Powder

Choosingthe right competitive advantages:


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Product

Place

Promotion

Price


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Product:

Aspro Tomato Powder will be made by turningfresh tomatoes into a slurry and spray drying theslurry.

Our Aspro Tomato Powder will be in a 100gm glasscontainer and 15gm Sachet container

It will be a sour flavored tomato powder. AsproTomato Powder will basically be a convenientproduct that people will buy frequently.


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At the initial stage there will be launched only a sourflavored tomato powder. Depending on positive responsewe will plan to improve the quality, bring various flavorsand different sizes.


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For Aspro Tomato Powder,

Dhaka City and

Chittagong City.

Place:


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The distribution process of Aspro Tomato Powder willbe like-


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We will do different types of promotional activitiesto introduce ourAspro Tomato Powderto thepeople.

o TV commercials and

o Advertisement in the print media.


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Cooking Program in different TV channelsusing the name of Aspro Tomato Powder .

The name of the Program may beAsproTomato Powder Khabarer Shaddetc.

We will also give free samples to the cookexperts, so that they can use it in making foodand can suggest their students to use.


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We will give free samples in

o Corporate offices,

o Educational institutions ando Various Restaurants.

The weight of those free samples will be less than theoriginal one; the size will be in between 10gm ofSachet container.

Sales promotion:


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We will set the price considering thefollowing factors

Price of substitute/available products inthe market

Cost of production and profit margin

Launching price: Tk 90/45g


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The marketing plan which we have made

will be implemented and accomplished bydifferent departments.

i. Approved by the top level executives

ii. start its function

iii. strategies regarding

iv.marketing department

v. production department

vi.Finance department

vii. highly efficient brand manager will beassigned for Aspro Tomato Powder toadminister of overall activities of theproduct.


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Aspro Tomato Powder will steadily increase

sales as the advertising budget allows. As

this Aspro Tomato Powder will be available inboth retail stores, super markets and various

Restaurants, the expected sales will reach to

expected levels.


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The marketing expense is high in the

beginning of the product.

As the product goes towards its

maturity level, the expense will start

to come down.


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Performance Monitoring

It is important to monitor whether the job is being

performed as it is planned. If not then corrective

methods must be taken.

Difficulties and Risks:

Problems generating a sufficient customer base

General public may not demand the product.

Worst Case Scenario:

Determining that the business cannot support itself on

an ongoing basis

Having to liquidate equipment to cover liabilities.


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We believe that our innovation Aspro Tomato

Powder can create a lot of scopes for Ultra Taste

Bangladesh Ltd.

So, if Ultra Taste Bangladesh Ltd. can launch this

product in the market according to the plan we are

offering then it will definitely be able to pick a huge

market share before the competitors enter in the

market.

aspro final by tazeen

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