Comme un Pro

By ASK

Who- Aimed at people who feel that they need more clarity on what they should wear. What- An app that, depending on your results in a quiz, tells you what clothes you should wear and be comfortable in. When- It can be used in the mornings when you are getting dressedWhere- At your house, so that you can assess the clothes. Why- Because for people, image is very important so this app with allow them to happy and confident.

Quick Questions

People who feel

that they need more clarity in the fashion

choices that they make to always be

happy and comfortable.

Problem ?!

Key insight statementsWe think that this app will successful, as many people might not feel confident in what they wear and feel that they need this extra help just to make sure that they are always comfortable. As the results change everyday, due to the weather, the people will always be comfortable and we wearing the correct thing to that they can keep warm on the cold days, or get a tan on the hot days. With this app all people can be comfortable with their clothes and enjoy the day.

PitchOur team, A.S.K, is developing a fashion app to help everyone, who all have a range of different needs, and help them feel comfortable with their clothes, and be prepared for the weather of the day.

Some users will have the choice to pay, if they want to have more suggestions and fashion tips, but we are certain that they prices will not be high. They will be the correct prices for what they will receive. We are sure that our app will be successful so we want to make as much money as possible and if users are willing to pay then they can.

Users

There are other fashion app on offer, however most of these are for buying clothes online or fashion games. We are assured that our app is original and attractive to everyone and will appeal to them. There is nothing like our app- quirky and original.

Competition

MVP- Minimum Viable Product

Our app’s main feature, that will attract everyone to purchase it, is that it helps boost confidence. It has a weather forecast programmed into it and therefore it makes it decisions based on always being comfortable. These core features will shine out and help everyone feel happy and comfortable with what they are wearing.

Flow of app & user feedback integrated

Due to asking people of all different age groups about what they think about our app, we have made a few changes. At first, we were going to make the app free, but then we didn’t think that we would make much profit, so we asked the them if they would pay for the app, and most of them said they wouldn’t. So we finally agreed that that some users could pay if they wanted to.

Key Wireframes

Key Wireframes

Key Wireframes

Key Wireframes

Wireframe Link

This is the link to our wireframe/prototype, but you have to download it first to be able to access all the links:

http://issuu.com/smsstudent/docs/final_procrastinator

We do think that this app has a potential to be a success as we are sure that many people are not always confident in what they wear and maybe need more help with their self-esteem. With the help of this app, not only will it help people with their fashion, but also with their confidence. They will also be100% comfortable in their clothes as our app also decides on what clothes you should wear based on the weather forecast, as well as your personal test. If the weather is hot then you should wear shorts, however if its cold then you should wear a warm coat. The app has a built in weather forecast, so this is how it makes some of the clothing decisions.

Feasibility

We are going to make our customers only pay for

some of the limited edition quizzes or pictures. To the public the app is free to download, but if users want to have more, then they will have to pay. We think that

this will work fine, and we will get a profit.

Marketing