asja_o'flahavan_1may2011
TRANSCRIPT
Eight Tips for Finding Corporate Writing Clients
Leslie O’Flahavan, E-WRITEASJA 2011New York - May 1, 2011
Be the whale
• Eat the krill
• Befriend the dolphins
• Get to know the HR folks at SeaWorld
Eat the krill
1. Participate in online and face-to-face communities
• Don’t hide behind your monitor. • Go to at least one face-to-face meeting per month.• Join 4:
1 org. for writers – International Association of Business Communicators
1 org. for your subject area – Education Writers Association
1 org. for prospects – International Society for Technology in Education
1 org. for your community – Greater Silver Spring Chamber of Commerce
2. Build a detailed online presence
• Site, blog, social media• Samples, portfolio, recommendations,
methods• Sticky stuff about you, the personal and the
professional
3. Write for free, but only for yourself
• It’s called marketing
• All the free stuff you write – blog, comments, posts, articles – raises your profile
• Try to reuse everything
Befriend the dolphins
4. See yourself as part of a team
Be prepared to:
• Bring in other writers
• Form coalitions – across disciplines
• Recommend people with design, project management, data-crunching skills
5. Use tools and software to manage projects and enable collaboration
• Recommend tools and software to make projects easier
• Know how to use the tools your clients have
• Be like Andrea: GoogleDocs, Dropbox, and conference calls on Mondays at 11 a.m.
Get to know the HR folks at SeaWorld
6. Develop a “tasting menu” for your writing services
• Peel off a part of a prospective job.
• Offer try-on pricing.
7. Get comfortable with the long sales cycle and short turn-around time
• It’s hard to tell which sales efforts are working, even when they are
• There’s a lot happening on the client’s side while she’s trying to work with you
• Once you land the job, slow turns to fast
8. Be open to unusual projects
• It’s not all annual reports and quarterly newsletters …
• Unusual projects for solid clients are a safe choice
Thanks!
Leslie O’Flahavan, E-WRITE
www.ewriteonline.com
www.WritingMatters.typepad.com
Office: 301-989-9583
Cell: 240-472-1179