Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Manaus: Export to Asia seminarInsight interAsia

21 Setembro 2010

2Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

About Me

• Lived in Asia for 20 years– Korea, Singapore, Hong Kong, Malaysia,

Taiwan, China, Japan– Primarily in high-tech sales and

operations– Started sales offices and local companies

• Education– BS Engineering (Tulane)–MBA Corporate Finance & MoT (UNM)

3Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

• Founded in 2006• Pan-Asia, full coverage• Focus on small, high-tech clients• HQ in Singapore • Representative offices: – Japan: Yokohama – Korea: Suwon – Taiwan: Hsinchu – Regular contractors:

• China, India, Malaysia, Thailand, Australia

About Insight interAsia

4Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Services• Agency – Fundamental sales & marketing

• Consultancy– Market penetration strategy– Asian operations audits– IP search– Due diligence– Funding from Asian sources

5Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Activities• “Hit-the-bricks” traditional sales work– Quick response to client requests– On-site demonstrations

• Local marketing and feedback• Information gathering and filtering• Attend conferences/symposia– Present technical results

• Arrange principals’ visit itineraries

6Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Technologies

• Semiconductor• MEMS & nano• PV• Cleantech• Automotive• Biopharma

7Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Business Models

1. Retainer– Example: US$2,000/month

• Includes 16 hours/month• Actual economy-class expenses reimbursed

2. Commission based– Percent of sales

3. Hybrid– Lower retainer + lower commission

8Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Why Manaus?

• FUCAPI course lecturer• Met many interesting people– See interesting opportunities here

• Competitive labor rates• “Exotic” product marketing possibilities

• Good Tech is our local agent & partner

9Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Asia

“Asia” is not one big homogeneous market•Japan, Korea, Taiwan (East Asia)

•China (+ Hong Kong & Macau), Mongolia

•Singapore, Malaysia, Thailand, Indonesia, Brunei

•Vietnam, Laos, Cambodia

•India, Pakistan, Sri Lanka, Bangladesh, Nepal

•Australia, New Zealand

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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Importing into Asian countries

• Generally not complicated nor costly• Singapore and Hong Kong easiest• Customers (end users) will help

import–Must find customers first– Use “what if?” scenario

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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

2 Scenarios

1. Lower cost market entry• Resources & raw materials

2. Unique product market entry• Consumer products, foodstuff,

technology

• Higher prices, requires more marketing

• Viral marketing and word-of-mouth

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Insight interAsia Pte Ltd 　 インサイト・インターアジア 　인사이트 인터아시아 　贏在亞洲股份有限公司

China

• Population: 1,327,000,000• GDP growing steadily– Now #2 economy in the world

• Needs resources, food, consumer products• Needs CleanTech solutions

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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

India

• Population: 1,157,000,000 (and growing)• Needs resources, food, consumer products• Needs CleanTech solutions, water• Relatively simpler shipping from Brasil• About 20% halal• English more prevalent than China

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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

East Asia

• Protective of their agricultural sectors• Advanced technology centers• Willing to pay higher prices• Wants unique products– Ginger, ginseng, medicinal herbs?

• Relatively easy importation rules• Relatively strong currencies

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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

ASEAN

• Indonesia, Malaysia, Singapore, Thailand, Philippines

• Vietnam, Myanmar, Brunei, Cambodia, Laos

• 600,000,000 people

• GDP: US$ 1,500,000,000,000

• Growing and reaching out to the world

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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Conclusions

• Amazonas has much to offer• Remember: Asia is many markets• Think about your product or service–Which market makes the most sense?

• Pick one to get started and try for 2 years–When you have small success, start #2

• Look for a local partner you can trust

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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

Thank youContact us at location most convenient for you:

贏在亞洲股份有限公司Taiwan: +886 926413964        

Headquarters: Insight interAsia Pte Ltd Marine Parade Post Office #628  Singapore 914405 

Tel: +65 9824-4225 Fax: +65 3125-7245 Email: info@insightinterasia.com

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URL: www.insightinterasia.com    Skype: insight.interasia Twitter: iiasingapore

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