asia’s fashion jewellery & accessories fair – march...
TRANSCRIPT
Asia’s Fashion Jewellery & Accessories Fair – March 2014
Exhibitor Survey Report
1
Summary
Total number of exhibitors 433 Total number of collected onsite survey 288 Overall onsite survey response rate 66.5% Total number of online survey successfully sent out 433 Total number of collected online survey 33 Overall online survey response rate 7.6% Total number of collected survey 321 Total response rate 74.1% Schedule: The date the online survey started 10 Mar The date of the email reminder sent 17 Mar The date of the closing of the online survey 24 Mar The date of the submission of the report 25 April
2
Group Pavilions
2.8%
6.1%
11.7%
52.8%
11.2%
14.0%
1.4%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Taiwan Region Pavilion
Philippines Pavilion
Korea Pavilion
Mainland China Pavilion
Stainless Steel Pavilion
Fashion Accessories Zone
Sense Zone
2014: No. of People Answered: 214 No. of People skipped: 107
3
Nature of Business
0.0%
1.3%
0.6%
1.9%
0.6%
2.5%
7.6%
9.5%
11.4%
48.1%
84.8%
0.0%
0.3%
1.0%
3.2%
0.3%
1.0%
5.5%
11.3%
18.7%
45.8%
86.1%
0.0% 20.0% 40.0% 60.0% 80.0%
Related Institute/Association
Department/Chain Store
Mail Order House/E-Tailer
Retailer
Publication
Buying Agent
Importer
Fashion Jewellery/Accessories Designer
Wholesaler
Exporter
Manufacturer/Supplier
2014
2013
2014: No. of People Answered: 310 No. of People skipped: 11 2013: No. of People Answered: 158 No. of People skipped: 3
• Some respondents ticked more than one option
4
Are you a first-time participant in this exhibition?
Yes, 20.8%
No, 79.2%
2014 2013
Yes, 21.2%
No, 78.8%
No. of People Answered: 303 No. of People Skipped: 18
No. of People Answered: 151 No. of People Skipped: 10
5
How did you learn about this exhibition?
3.3%
8.6%
9.9%
17.9%
23.2%
21.2%
13.8%
13.8%
5.2%
58.6%
13.8%
22.4%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
At other exhibitions
Organiser's email
Organiser's printed mail
Word of mouth / Referral fromindustry friend
Organiser's Website
Advertisement
2014
2013
2014: No. of People Answered: 58 No. of People skipped: 263 2013: No. of People Answered: 151 No. of People skipped: 10
• In 2014, this question is only for those respondents who joined 3FJ for the first time. • Some respondents ticked more than one option
6
How did you learn about this exhibition?
38.7%
45.2%
71.0%
0.0%
50.0%
62.5%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Outdoor advertising
Mass media
Trade publications
2014
2013
Advertisement:
2014: No. of People Answered: 8 2013: No. of People Answered: 31
7
What is your major product category?
7.7%
14.1%
40.4%
76.9%
3.9%
8.5%
34.4%
82.0%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
Display & Packaging
Fashion jewellery materials
Fashion accessories
Fashion Jewellery
2014
2013
2014: No. of People Answered: 305 No. of People skipped: 16 2013: No. of People Answered: 156 No. of People skipped: 5
• Some respondents ticked more than one option.
8
Which are your current (geographical) markets?
7.6%
10.8%
13.4%
31.8%
22.9%
40.1%
40.8%
56.1%
70.7%
6.2%
12.1%
17.6%
30.7%
20.9%
35.6%
45.4%
60.5%
68.3%
0% 17% 33% 50% 66% 83%
Others
Hong Kong
Mainland China
Asia (excluding mainland China & Hong Kong)
Middle East
Central & South America
Eastern Europe
North America
Western Europe
2014
2013
• Some respondents ticked more than one option.
2014: No. of People Answered: 306 No. of People skipped: 15 2013: No. of People Answered: 157 No. of People skipped: 4
9
Which are your new target (geographical) markets?
6.0%
11.3%
10.0%
17.3%
28.7%
48.7%
48.0%
51.3%
52.7%
5.7%
12.4%
14.9%
28.7%
31.6%
50.4%
48.2%
56.0%
59.6%
0% 17% 33% 50% 66%
Others
Mainland China
Hong Kong
Asia (excluding mainland China & Hong Kong)
Middle East
Eastern Europe
Central & South America
North America
Western Europe
2014
2013
2014 No. of People Answered: 282 No. of People Skipped: 39 2013 No. of People Answered: 150 No. of People Skipped: 11 10
To what extent do you think your objectives for exhibiting in this exhibition have been achieved?
1.6%
4.0%
6.7%
3.3%
6.8%
4.3%
3.2%
11.2%
41.5%
50.0%
34.1%
49.0%
46.7%
36.8%
32.0%
47.2%
29.4%
45.2%
34.5%
33.9%
32.0%
24.0%
6.0%
7.9%
13.7%
4.4%
8.6%
10.8%
31.2%
1.3%
6.0%
3.7%
5.2%
6.6%
17.2%
0% 20% 40% 60% 80% 100%
Seek franchise partners/agents
Seek new buyers
Launch new products
Explore new markets
Consolidate contacts with buyers/business partners
Collect market information
Brand Building
Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable
2014: No. of People Answered: 300 No. of People Skipped: 21
11
To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of 2014 & 2013: “Fully achieved” + “Fairly well achieved”)
18.3%
43.2%
38.3%
45.6%
60.9%
60.5%
56.2%
12.8%
40.0%
37.4%
45.5%
51.0%
55.8%
56.7%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Seek franchise partners/agents
Brand Building
Explore new markets
Seek new buyers
Collect market information
Consolidate contacts with buyers/business partners
Launch new products
2014
2013
12
2014 No. of People Answered: 300 No. of People Skipped: 21 2013 No. of People Answered: 153 No. of People Skipped: 8
In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - March in 2013, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year?
11.3%
16.0%
13.2%
17.9%
41.5%
10.0%
17.5%
15.6%
18.0%
38.9%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Over 20% more this year
Over 20% less this year
Between 0-20% more this year
Between 0-20% less this year
Around the same this year as last year
2014
2013
2014: No. of People Answered: 211 No. of People Skipped: 110 2013: No. of People Answered: 106 No. of People Skipped: 55
13
To what extent are you satisfied with the Exhibition on the following?
3.6%
6.2%
13.7%
14.6%
10.2%
10.7%
9.1%
9.5%
6.0%
37.0%
64.7%
67.5%
66.4%
66.4%
70.9%
72.5%
67.4%
47.0%
49.5%
26.1%
15.5%
15.7%
18.1%
16.2%
16.2%
19.0%
42.9%
10.0%
2.9%
3.2%
3.3%
5.3%
2.1%
2.3%
4.0%
4.1%
0% 20% 40% 60% 80% 100%
Visitor traffic
Visitor quality
Pre-show service of our staff
Onsite service of our staff
Official stand contractors
Official forwarding agent(s)
Move-in and move-out arrangement
Facilities and services of the exhibition centre
Business opportunities
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
2014 No. of People Answered: 289 No. of People Skipped: 32
14
47.6%
67.6%
80.9%
73.0%
83.5%
85.8%
84.9%
88.5%
88.7%
40.6%
53.0%
76.9%
70.9%
76.6%
81.6%
81.6%
81.2%
81.0%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Visitor traffic
Business opportunities
Facilities and services of the exhibition centre
Visitor quality
Official stand contractors
Official forwarding agent(s)
Move-in and move-out arrangement
pre-show service of organiser
Onsite service of organiser
2014
2013
To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2014 & 2013: “Extremely satisfied” + “Quite satisfied”)
2014: No. of People Answered: 289 No. of People Skipped: 32 2013: No. of People Answered: 147 No. of People Skipped: 14 15
Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)
2.7% 1.4%
2.7% 2.7%
15.5%
25.7%
18.2% 16.9%
9.5%
4.7% 2.8% 0.3%
5.9% 4.8%
25.5%
18.6%
16.6%
15.9%
6.9%
2.8% 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1(Very Poor)
2 3 4 5 6 7 8 9 10(Excellent)
2013
2014
2014 Average Rating: 6.1 2013 Average Rating: 6.5
2014: No. of People Answered: 290 No. of People Skipped: 31
2013: No. of People Answered: 148 No. of People Skipped: 13
16
17
How useful were the following free marketing materials / channels provided by the organizer in promoting your presence at the exhibition?
9.6%
6.60%
12.3%
9.9%
51.4%
44.4%
56.0%
52.0%
33.3%
40.5%
27.4%
33.7%
5.6%
8.5%
4.4%
4.4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Special invitation to your VIPbuyers on your behalf
Printed invitation
Listing of your company onthis website of this
exhibition
E-invitation
Extremely useful Quite useful Not quite useful Not useful at all
2014: No. of People Answered: 268 No. of People Skipped: 53
18
How useful were the following free marketing materials / channels provided by the organizer in promoting your presence at the exhibition? (Comparison of 2014 & 2013: “Extremely useful” + “Quite useful”)
54.8%
69.5%
67.2%
67.1%
51.0%
68.3%
61.0%
61.9%
0.0% 20.0% 40.0% 60.0% 80.0%
Printed invitation
Listing of your company on this website of thisexhibition
Special invitation to your VIP buyers on your behalf
E-invitation
2014
2013
2014: No. of People Answered: 268 No. of People Skipped: 53
2013: No. of People Answered: 140 No. of People Skipped: 21
19
If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.
3.7%
4.8%
10.0%
4.1%
12.7%
46.3%
40.2%
38.8%
36.8%
61.1%
26.6%
32.1%
28.8%
33.2%
18.4%
2.3%
1.0%
3.2%
5.5%
2.0%
21.0%
22.0%
19.2%
20.5%
5.7%
0% 20% 40% 60% 80% 100%
Run advertisements prior to the exhibiton
On-site advertising
Invite buyers by phone calls
Invite buyers by mail
Invite buyers by emails
Extremely effective Quite effective Not quite effective Not effective at all No applicable
2014: No. of People Answered: 254 No. of People Skipped: 67
20
If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. (Comparison of 2014 & 2013: “Extremely useful” + “Quite useful”)
50.0%
42.9%
45.7%
52.0%
77.1%
45.0%
40.9%
50.0%
48.8%
73.8%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
On-site advertising
Invite buyers by mail
Run advertisements prior tothe exhibiton
Invite buyers by phone calls
Invite buyers by emails
2014
2013
2014: No. of People Answered: 254 No. of People Skipped: 67
2013: No. of People Answered: 135 No. of People Skipped: 26
21
How often do you make use of the following marketing channels to promote your business?
34.2%
4.4%
14.3%
2.6%
43.6%
22.3%
29.0%
16.7%
19.5%
46.7%
38.2%
52.4%
2.7%
26.6%
18.5%
28.2%
0% 20% 40% 60% 80% 100%
Trade exhibitions
Sales respresentatives/agents
Professional website
Professional print publications
All the time Most of the time Seldom Not at all
2014: No. of People Answered: 263 No. of People Skipped: 58
22
How often do you make use of the following marketing channels to promote your business? (Comparison of 2014 & 2013: “All the time” + “Most of the time”)
27.8%
31.1%
56.5%
88.1%
19.3%
26.7%
43.3%
77.8%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Professional print publications
Sales respresentatives/agents
Professional website
Trade exhibitions
2014
2013
2014: No. of People Answered: 263 No. of People Skipped: 58
2013: No. of People Answered: 135 No. of People Skipped: 26
23
Please tick the fashion jewellery exhibition that you rate most important for your company
1.4%
2.0%
0.7%
3.5%
7.8%
8.0%
25.4%
51.4%
57.0%
1.1%
3.8%
1.5%
4.2%
4.6%
5.0%
18.3%
45.0%
61.5%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Manila F.A.M.E., the Philippines (April)
India Handicrafts & Gifts Fair (October)
EuroBijoux & Accessories, Spain (May)
Other exhibition
Eclat de Mode/ Bijorhca, France(January)
Macef, Italy (January)
6FJ
3FJ
9FJ
2014
2013
2014: No. of People Answered: 262 No. of People Skipped: 59 2013: No. of People Answered: 142 No. of People Skipped: 19
Respondents may tick more than one option, fairs such as IGFA FAIR DECHI, Who‘s Next Paris – France, Indian Fashion & Jewellery Accessories Fair - July are chosen in “Other exhibition”.
24
What are your plans for participating in this exhibition next year?
89.1%
82.8%
8.8%
14.9%
2.2%
2.2%
75% 80% 85% 90% 95% 100%
2013
2014
Will participate
May participate
Will not participate
2014: No. of People Answered: 268 No. of People Skipped: 53
2013: No. of People Answered: 137 No. of People Skipped: 24
71.7% 72.7%
16.7% 19.0%
11.7% 8.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
2013 2014
Same booth size
Larger booth size
Smaller booth size
For those respondents who want to participate next year, There is a 2.3% up that respondents want a larger booth size compared to 2013.