asian conference on entrepreneurship (ace 2018)113.23.243.199/images/uploadfiles/paper15.pdf · 3.2...

E N T R E P R E N E U R S H I P O N T H E O N E B E LT O N E R O A D

ASIAN CONFERENCE ON ENTREPRENEURSHIP

(ACE 2018)

March 22-23, 2018Nilai Springs Resort Hotel

Nilai, Malaysia

INVESTIGATING THE TEACHING AND LEARNING

METHODS OF AN ENTREPRENEURSHIP COURSE

IN DEVELOPING UNDERGRADUATES

ENTREPRENEURIAL CAPABILITIES

1.0 INTRODUCTION

• Global Entrepreneurship Monitor (GEM) 2015

“42% of working-age adults in the GEM economic

regions (i.e., Africa, Asia & Oceania, Latin America &

Caribbean, Europe, and North America) possessed

the high inclination and readiness towards starting a

business. “

22-23 March, 2018ASIAN CONFERENCE ON ENTREPRENEURSHIP

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1.0 INTRODUCTION

• (GEM) 2015, however,

“the intention to become an entrepreneur among Malaysian working-age adults was only 5.7%.” (This figure was among the lowest as compared to other countries.)

Why?

“the fear of failure was among the highest percent (27.1%) as compared to others.”

“June 2016, 56% (210,263) of unemployment in Malaysia were new university graduates.”

Source: Department of Statistics, Malaysia 2009


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1.0 INTRODUCTION

MALAYSIA’S UNEMPLOYMENT

RATE IN 2017


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1.0 INTRODUCTION


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1.0 INTRODUCTION

• Targeting 7-8 Per Cent Graduates In Entrepreneurship By 2020 – Datuk Idris Jusoh (Minister MOHE)

• The Higher Education Ministry is targeting to get seven to eight per cent of graduates venture into entrepreneurship as their career by 2020.

Datuk Seri Idris Jusoh, “the target was in line with the Malaysia Education Blueprint 2015-2025 (Higher Education) and Higher Education Institution Entrepreneurship Action Plan (2016-2020)”.

“He said 3,756 or 2.5 per cent of graduates from public institutions of higher learning had made entrepreneurship as a career choice upon graduation....”.

Last update: 24/11/2017


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2.0 RESEARCH OBJECTIVES

i. identify the various elements in the entrepreneurship

course (taught at 3 institutions);

ii. examine the similarities/ differences in their roles

towards developing entrepreneurial capabilities of

undergraduates; and

iii. recommend teaching and learning methods

appropriate for an entrepreneurship course.


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3.0 LITERATURE REVIEW

Elements affecting the T & L Methods


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T & L Methods

Learning Outcomes

Conditions for

Learning

Lesson Designs

Pedagogic Approaches


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2.0 RESEARCH OBJECTIVES


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3.0 LITERATURE REVIEW

3.1 MEB (2015-2025) and Entrepreneurship Education Action Plan (2016-2020)

• Aims to elevate the higher education system of the country in order to produce world class graduates.

• consists of 10 shifts to spur the excellence of the Malaysia higher education system.

• The NUMBER ONE SHIFT that has been outlined focuses on producing holistic, entrepreneurial and balanced graduates. The aims of this first shift is to instill an entrepreneurial mindset

• Malaysia’s higher education system and create a system that produces graduates with a drive TO CREATE JOBS, RATHER THAN TO ONLY SEEK JOBS (MOE, 2015).


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3.2 ENTREPRENEURIAL ATTITUDES

AND PERCEPTIONS

Factors Mean SD

Intention 2.99 .68

Motivation 3.11 .58

Attitudes 3.12 .57


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Source: Samsudin.et al (2016). Students’ Readiness, Motivation and Attitude towards Entrepreneurship. Sultan Idris Education University,

Malaysia.

Table below shows the mean of respondents’ scores on their readiness to involve in

entrepreneurship, attitudes and motivation towards entrepreneurship. As refer to the table,

respondents’ intention level to involve in entrepreneurship were moderate (M=2.99, SD=.68).

The respondents’ motivation (M=3.11, SD=.58) and attitudes (M=3.12, SD=.57) towards

entrepreneurship also at the moderate level

3.4 TEACHING AND LEARNING METHODS IN AN

ENTREPRENEURSHIP CURRICULUM


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ITEMS COMPARED PHEI HEI 1 HEI 2

Title Entrepreneurship Innovationand Entrepreneurship Entrepreneurship

Credit Hours 3 3 3

Duration 14 weeks 8-15 weeks 14 weeks

Course Learning

Outcomes (CLO)

On successful

completion of this

course you should

be able to:

1.define the nature of

entrepreneurship as a method

of business ownership; (C1)

2. explain characteristics of an

entrepreneur and the merits

and demerits of a career

choice as entrepreneur; (C2)

3.identify the management,

financial, marketing and

ethical skills necessary to

successfully operate and

grow an entrepreneurial

business venture; (C1)

4.analyze the opportunity and

impact of technology on

entrepreneurial businesses;

(C4)

5.identify the current trends

and issues in entrepreneurship.

(C4)

1. analyse the entrepreneurial

individual, attitudes, abilities,

behaviour and culture. (C4)

2.identify and evaluate new

business opportunities (C5)

3. conduct a feasibility and viability

screen for a proposed new venture

concept. (C5)

4. diagnose new venture risks for

venture concept and propose risk-

mitigation strategies. (C5)

5. evaluate the suitability of

intellectual property protection for

a new venture concept and

recommend an attractive business

model. (C5)

1. understand the dynamic role of

entrepreneurship and small

businesses (C1)

2. Organize and Managing a Small

Business (C2)

3. Plan and Control finances (C3)

4. Form Ownership for Small Business

(C4)

5. Plan Strategic Marketing (C5)

6. Develop New Product or Service

(C6)

7. Create Business Plan (C6)

ITEMS COMPARED PHEI HEI 1 HEI 2

Course Content Key concepts /content:

1.Understanding

Entrepreneurship

2.Moving Entrepreneurial

Ideas to Reality

3.Launching the New

Venture

4.Running the Business

5.Challenges and

Changes in

entrepreneurship

6.Current trends and issues

in entrepreneurship

Key concepts /content: 1.The

entrepreneurial individual

2.The entrepreneurial

opportunity

3.Screening for Sustainable

Competitive Advantage

4.Risk recognition and risk

mitigation

5.Intellectual Property

Protection (IP)

6. The business model for a

new venture and lean startup.

This course provides business

and non-business majors with

the skills

necessary to succeed as an

entrepreneur.

1.The fundamentals of starting

and

operating a business

2.Developing a business plan

3. Obtaining financing

4. Marketing a product or

service and

5. Developing an effective

accounting system.

Teaching Methods Lecture & Tutorials Tutorials and Online Online Course

Assessment Methods 1. Business Plan 20%

2. Presentation 20%

3. Final Exam 60%

1.Report: Advise the nascent

entrepreneur 40%

2. Final Exam 60%

1.Assignments that demonstrate

the knowledge attained 40%

2. Final Exam 60%


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4.2 PROPOSED T & L METHODS IN AN ENTREPRENEURSHIP CURRICULUM


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T& L METHODS ACTIVITIES TEACHING STYLE

PracticalTraining / Workshops

Site Visits

Role-play

Research Projects

Business Plan

Starting the Business

Practical Experience

Workshops

Face to face sessions

Work sites

InteractiveNetworking

Discussion

Brainstorming

Problem-based learning

Process Learning

Group Presentations

Lectures

Tutorials

Online Forum Discussion

Blogs

DirectForums

Seminars

Invited Guest Speakers

Training for specialized ventures

Entrepreneurship Tutoring

Lectures

Tutorials

Workshops

5.0 CONCLUSION

• HEIs in Malaysia are emphasising entrepreneurship education.

• 53% of HEIs in Malaysia inculcate entrepreneurship elements (LO8) in their courses

• 57% of HEIs incorporate more than 15% of practical elements in teaching entrepreneurship.

• 90% of HEI students in Malaysia have the aspiration to start a business and almost all of HEIs in Malaysia encourage students to start a business while studying.

“ As entrepreneurship education is spearheaded by the lecturers in HEIs, it is important to have high competency

educators to ensure entrepreneurship education effectiveness.”


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asian conference on entrepreneurship (ace 2018)113.23.243.199/images/uploadfiles/paper15.pdf · 3.2...

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