asian american and philanthropy
TRANSCRIPT
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Asian American and Philanthropy
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ABOUT THE TARGET
ASIAN AMERICAN & PHILANTHROPY
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1965 1975 1985 1995 2005 2015
84% 81% 77% 72% 66% 62%
11% 11% 12%12%
12%12%
4% 6% 8% 11%15% 18%
1% 1% 2% 3% 5% 6%
2015 2025 2035 2045 2055 2065
62% 58% 55% 51% 48% 46%
12% 13% 13%13% 13% 13%
18% 19% 21% 22% 23% 24%
6% 7% 9% 10% 12% 14%
OtherAsianHispancBlackWhite
The market sizeAbout the Target
Source: Pew Research Center
4Majority are foreign bornAbout the Target
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Asians projected to be the largest immigrant groupAbout the Target
1965 1975 1985 1995 2005 2015
80%
59%
38%25% 21% 18%
1%
4%
6%
7%7% 8%
14%
25%
36%44% 48% 47%
5%11%
19% 23% 23% 26%
2025 2035 2045 2055 2065
18% 18% 18% 19% 20%
0%
8% 9% 9% 9% 9%
43% 40% 37% 34% 31%
29% 32% 34% 36% 38%
White
Black
Hispanic
Asian
Actual Projected
% of immigrant population
Source: Pew Research Center
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Pakistan
Japan
France
Taiwan
Mexico
United Kingdom
Philipines
Canada
China
India
1923
1983
2218
2406
2768
3307
5157
6853
26393
220286
H1-B Petitions Approved by Country of Origin 2014
Driver of growthAbout the Target
Source: Characteristics of H1-B Specialty Occupation Workers Fiscal Year 2014 Annual Report
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Turkey
Mexico
Vietnam
Japan
Taiwan
Canada
Saudi Arabia
South Korea
India
China
13286
14779
16579
19334
21266
28304
53919
68047
102673
274439
2013-2014 International Student Enrollment
Driver of growthAbout the Target
Source: Institute of International Education
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Japan
Nigeria
Mexico
India
Russia
Iran
Vietnam
Taiwan
South Korea
China
35
37
44
55
56
72
92
99
162
8308
Top 10 EB-5 Visa Countries 2014
Driver of growthAbout the Target
Source: http://travel.state.gov/content/dam/visas/Statistics/AnnualReports/FY2014AnnualReport/FY14AnnualReport-TableVI-PartIV.pdf
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Asian American countries of originAbout the Target
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23.91%
19.18%
19.14%
9.92%
9.28%
18.57%
CHINESE
ASIAN INDIAN
FILIPINO
VIETNAMESE
KOREAN
OTHER
Major sub-segmentsAbout the Target
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US Asians Whites Blacks Hispanics
30%
51%
31%
20%14%
US Asians Whites Blacks Hispanics
$53,657
$72,689
$57,184
$35,687 $42,748
Asian Americans lead in education and incomeAbout the Target
Education Attainment*
*% with a bachelor’s degree or more, among ages 25 and olderSource: American Community Survey 2014 1 year estimate
Median Household Income
Source: American Community Survey 2014 1 year estimate
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They are optimisticAbout the Target
-56%
-28%
-7%
-13%
-9%
-3%
-5%
14%
34%
52%
62%
64%
69%
73%Opportunity to get ahead
Freedom to express political views
Treatment of the poor
Conditions for raising children
Freedom to practice religion
Moral values of society
Strength of family ties
Better in country of origin
Better in US Compared to the general public, they are more satisfied with…
Their lives overall 82% vs. 75%
Their personal finances 51% vs. 35%
The general direction of the country 43% vs. 21%
Source: Pew Research Center 2012 Asian-American Survey
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Family mattersAbout the Target
54% say having a successful marriage is one of the most important things in
life (vs. 34%)
67% say being a good parent is one of the most
important things in life (vs. 50%)
59% adults are married (vs. 51%)
80% of their children are raised in a household with two married parents (vs. 63%)
28% live with at least two adult generations under the same roof
2/3 say parents should have a lot or some influence in choosing one’s profession (66%) and spouse (61%)
Source: Pew Research Center 2012 Asian-American Survey
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“Asian American” label doesn’t stickAbout the Target
Native born
Foreign born
U.S. Asians
43%
69%
62%
22%
18%
19%
28%
9%
14%
Counry of OriginAsian/Asian AmericanAmerican
% saying they most often describe themselves as …
Source: Pew Research Center 2012 Asian-American Survey
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Pillars of Asian cultureAbout the Target
BUDDHISMTAOISM*CONFUCIANISM*Respect for eldersValue of educationFamily roles as highly structured, hierarchical, male-dominatedHumility/modestyAvoidance of family shameAversion toward direct confrontationKnowing your place: respect authorityMoral ideals, not a deity or an afterlife
Restoration of balance in healthMaintaining harmony and balance with nature and social relationshipsAversion toward disagreement/conflictSpiritual animism and ancestral worshipDisciplines such as feng shui
Cycle of suffering and rebirthThe Middle WayEnlightenment through wisdom and true understanding of the reality
*Source: New American Dimension Asian American Boot Camp presentation 2014
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Pillars of Asian cultureAbout the Target
MINDBODY
SPIRIT
http://www.slideshare.net/helenzhang/three-pillars-of-chinese-culture
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Part of familyFamily, friends,
CommunityDifferences
RespectFormality
Cooperation /Obedience
Dependence
IndividualsOurselves &InstitutionsEveryone is the SameInformalityCompetitionIndependenceEgalitarian
Pillars of Asian cultureAbout the Target
Source: Valdes, 1991. Copyright, Cultural Access Group, 1999
“The nail that sticks up gets knocked down.”
“A squeaky wheel gets the grease.”
ASIAN US
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Pillars of Asian culture
“Asian-Americans are brought up not to upset the apple cart. Our parents taught us that whatever we do, we should honor our family name. So you find ways to make top grades and not rock the boat.”
Martha Jee Wong, former Republican state legislator from Houston
About the Target
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PHILANTHROPYThey give differently.
ASIAN AMERICAN &
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Italy France United Kingdom
Brazil Hong Kong Russia India Germany China United States
39 47 53 54 5588 90 103
213
536
Forbes List of Billionaires 2015
Source: https://en.wikipedia.org/wiki/List_of_countries_by_the_number_of_US_dollar_billionaires
Number of billionaires in ChinaStatus of Philanthropy in China
…lags behind only U.S.
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China
India
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US style philanthropy still a long way to goStatus of Philanthropy in China
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No religious precedents
No cultural precedent
Lack of trust &
transparency
Nonprofit in Infancy
Miserly Millionaires
US style philanthropy still a long way to goStatus of Philanthropy in China
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Lack of trust and transparencyRed Cross Society of China’s reputation was seriously damaged by the Guo Mei Mei incident and other scandals
Status of Philanthropy in China
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2013 Lushan Earthquake
2008 Sichuan Earthquake
2008
2013
$1,161,290,340.00
$12,903,226.00
$1,677,419,380.00
$1,548,387.12
Donations from Hong Kong for Disaster Relief in China
IndividualGovernment
Lack of trust and transparency
Source: http://finance.sina.com.cn/column/international/20130507/091815371357.shtml
Status of Philanthropy in China
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Rise of social media transforms philanthropyStatus of Philanthropy in China
Free Lunch Program for 25,000 Poverty Stricken Children Launched by Journalist Deng Fei.
His efforts have led to the government announcing it will provide nutritional support for 26 million of China's poorest children every day.
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USD$92,347
10/10/2015Guangzhou, China
10/12/2015
Rise of social media transforms philanthropyStatus of Philanthropy in China
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India’s philanthropy sector is matureStatus of Philanthropy in India
… compared to countries with similar profiles
Source: Bain & Company India Philanthropy Report 2015
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The philanthropy space is two-tieredStatus of Philanthropy in India
Sophisticated donors and NGOs drive a positive spiral while unsophisticated ones create an “NGO trap”
Source: Bain & Company India Philanthropy Report 2015
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Only 32% donate based on causesStatus of Philanthropy in India
Most donate based on relationships or media presence
Source: Bain & Company India Philanthropy Report 2015
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The most popular philanthropic causesStatus of Philanthropy in India
Source: Bain & Company India Philanthropy Report 2015
... are education and child welfare
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Donor’s top expectation of nonprofit is transparencyStatus of Philanthropy in India
Source: Bain & Company India Philanthropy Report 2015
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Giving circles plant seeds of philanthropyAsian American & Philanthropy
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ImplicationsAsian American & Philanthropy
Leverage on the power of social media
Make connections in the community
Education
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THANKS FOR WATCHING
www.sparkleinsights.com @SparkleInsights @Sparkle Insights, Inc
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