asia pacific regional council - oclc · pdf fileecco (gale) momw (gale) 2008 i _ clc...
TRANSCRIPT
![Page 1: Asia Pacific Regional Council - OCLC · PDF fileECCO (Gale) MOMW (Gale) 2008 I _ CLC (Chadwyck-Healey) 2. TDA(Ga1e) Co@CERT . McARTHUR'S UNIVERSAL CORRECTIVE MAP OF THE WORLD Centre](https://reader031.vdocuments.us/reader031/viewer/2022030407/5a8584b27f8b9a9f1b8c81d2/html5/thumbnails/1.jpg)
Asia Pacific Regional Council
Challenges facing Libraries
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Challenges
• Budgets
• Needs
• Languages
• Geography
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Communication
• Libraries need to understand the value of OCLC products and services
• More marketing materials in local languages needed
![Page 4: Asia Pacific Regional Council - OCLC · PDF fileECCO (Gale) MOMW (Gale) 2008 I _ CLC (Chadwyck-Healey) 2. TDA(Ga1e) Co@CERT . McARTHUR'S UNIVERSAL CORRECTIVE MAP OF THE WORLD Centre](https://reader031.vdocuments.us/reader031/viewer/2022030407/5a8584b27f8b9a9f1b8c81d2/html5/thumbnails/4.jpg)
Barriers to Collaboration
• Remove barricades preventing uploading of records into WorldCat:o Only MARC 21 possible
• costs of uploading ...
![Page 5: Asia Pacific Regional Council - OCLC · PDF fileECCO (Gale) MOMW (Gale) 2008 I _ CLC (Chadwyck-Healey) 2. TDA(Ga1e) Co@CERT . McARTHUR'S UNIVERSAL CORRECTIVE MAP OF THE WORLD Centre](https://reader031.vdocuments.us/reader031/viewer/2022030407/5a8584b27f8b9a9f1b8c81d2/html5/thumbnails/5.jpg)
Local Business Practices
• Need to understand local ways of doing businesses
• Local policies neededo offering longer trial
period to give local libraries enough time to get to know the OCLC products or services
![Page 6: Asia Pacific Regional Council - OCLC · PDF fileECCO (Gale) MOMW (Gale) 2008 I _ CLC (Chadwyck-Healey) 2. TDA(Ga1e) Co@CERT . McARTHUR'S UNIVERSAL CORRECTIVE MAP OF THE WORLD Centre](https://reader031.vdocuments.us/reader031/viewer/2022030407/5a8584b27f8b9a9f1b8c81d2/html5/thumbnails/6.jpg)
Promotion of Products and Services
• Create interesting events to attract libraries see what OCLC has to offer
• Local representatives need more training in how to teach local librarians the wide range of OCLC products and services
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Differential Pricing
• Need an affordable pricing
• encourage consortia buying
• affordable packages -turn-on/ turn-off features
• take advantage of the network (web scale)
• leap frog old technology
![Page 8: Asia Pacific Regional Council - OCLC · PDF fileECCO (Gale) MOMW (Gale) 2008 I _ CLC (Chadwyck-Healey) 2. TDA(Ga1e) Co@CERT . McARTHUR'S UNIVERSAL CORRECTIVE MAP OF THE WORLD Centre](https://reader031.vdocuments.us/reader031/viewer/2022030407/5a8584b27f8b9a9f1b8c81d2/html5/thumbnails/8.jpg)
Partner not Vendor
• Need to change OCLC's public image from vendor (them) to partner (us)
• Review current sales strategy using local vendors
• Promote OCLC values separately to complement sales