asia pacific organic food and beverages industry outlook to 2016 - expanding distribution channel to...

7/29/2019 Asia Pacific Organic Food and Beverages Industry Outlook to 2016 - Expanding Distribution Channel to Augment G

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TABLE OF CONTENTS

1. Global Organic Food and Beverages Industry Introduction

2. Global Organic Food and Beverages Market Size by Revenue, 2006-2011

3. Global Organic Food and Beverages Market Segmentation

3.1. By Geography, 2006-2011

4. Asia-Pacific Organic Food and Beverages Industry

4.1. Asia-Pacific Organic Food and Beverages Market Size, 2006-2011

4.2. Asia-Pacific Organic Food and Beverages Market Segmentation

4.2.1. By Geography, 2006-2011

4.3. Japan Organic Food and Beverages Market Introduction

4.3.1. Japan Organic Food and Beverages Market Size, 2006-2011

4.3.2. Japan Organic Food and Beverages Market Segmentation, 2011

4.3.2.1. By Products, 2011

4.3.3. Japan Organic Agricultural Land Development, 2006-2011

4.3.4. Government Regulations in Japan Organic Food and Beverages Indsutry

4.3.5. Market Share of Distribution Channels in Japan Organic Food and Beverages

Industry, 2011

4.3.6. Macro Economic Factors of Japan Organic Food and Beverages Industry

4.3.6.1. Urban Population, 2006-2016

4.3.6.2. Consumer Expenditure on Food and Beverages, 2006-2016

4.3.7. Japan Organic Food and Beverages Market Future Outlook and Projections, 2012-

2016

4.4. Australia Organic Food and Beverages Industry Introduction

4.4.1. Australia Organic Food and Beverages Market Size, 2006-2011

4.4.2. Australia Organic Food and Beverages Market Segmentation, 2011

4.4.3. Australia Organic Agricultural Land Development, 2006-2011

4.4.4. Government Regulations in Australia Organic Food and Beverages Industry


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4.4.5. Competitive Landscape of Australia Organic Food and Beverages Industry, 2011

4.4.6. Macro Economic Factors of Australia Organic Food and Beverages Industry


4.4.6.2. Consumer Food Price Index, 2006-2016

4.4.6.3. Consumer Expenditure on Food and Beverages, 2006-2016

4.4.7. Australia Organic Food and Beverages Market Future Outlook and Projections,

2012-2016

4.5. China Organic Food and Beverages Market Introduction

4.5.1. China Organic Food and Beverages Market Size, 2006-2011

4.5.2. China Organic Food and Beverages Market Segmentation, 2011

4.5.2.1. By Products, 2011

4.5.3. China Organic Agricultural Land Development, 2006-2011

4.5.4. Government Regulations in China Organic Food and Beverages Industry

4.5.5. Market Share of Distribution Channels in China Organic food and Beverages

Industry, 2011

4.5.6. Competitive Landscape of China Organic Food and Beverages Industry, 2011

4.5.7. Macro Economic Factors of China Organic Food and Beverages Industry

4.5.7.1. Urban Population, 2006-20164.5.7.2. Consumer Food Price Index, 2006-2016

4.5.8. China Organic Food and Beverages Market Future Outlook and Projections, 2012-

2016

4.6. India Organic Food and Beverages Market Introduction

4.6.1. India Organic Food and Beverages Market Size, 2006-2011

4.6.2. India Organic Food and Beverages Market Segmentation, 2011

4.6.2.1. By Products, 2011

4.6.3. India Organic Agricultural Land Development, 2006-2011

4.6.4. India Organic Food and Beverages Trends and Developments

4.6.5. Competitive Landscape of India Organic Food and Beverages Industry, 2011


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4.6.6. Macro Economic Factors of India Organic Food and Beverages industry

4.6.6.1. Personal Disposable Income, FY2006-FY2016


4.6.7. India Organic Food and Beverages Market Future Outlook and Projections, 2012-

2016

5. Global Organic Food and Beverages Industry Future Outlook and Projections, 2012-2016

5.1. By Geography, 2012-2016

6. Asia-Pacific Organic Food and Beverages Industry Future Outlook and Projections, 2012-

2016

6.1. Cause and Effect Relationship Between Industry Factors and Asia Pacific Organic

Food and Beverages Industry Prospects

7. Appendix

7.1. Market Definition

7.2. Abbreviations

7.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

FinalConclusion

7.4. Disclaimer


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LIST OF FIGURES

Figure 1: Global Organic Food and Beverages Market Size by Revenue in USD Million, 2006-

2011Figure 2: Global Organic Food and Beverages Market Segmentation by North America, Europeand Asia-Pacific and Rest of World on the Basis of Contribution in Percentage (%), 2006-2011 Figure 3: Asia Pacific Organic Food and Beverages Market by Revenue in USD Million, 2006-

2011Figure 4: Asia-Pacific Organic Food and Beverages Market by Japan, Australia, China and India

on the Basis of Contribution in Percentage (%), 2006-2011Figure 5: Japan Organic Food and Beverages Market by Revenue in USD Million, 2006-2011 Figure 6: Japan Organic Food and Beverages Market Segmentation by Products on the Basis of

Contribution in Percentage (%), 2011Figure 7: Japan Organic Agricultural Land Development in Hectares, 2006-2011Figure 8: Japan Organic Food and Beverages Market Share by Distribution Channels on in

Percentage (%), 2011Figure 9: Japan Urban Population in Million, 2006-2016Figure 10: Japan Consumer Expenditure on Food and Beverages in USD Million, 2006-2016 Figure 11: Japan Organic Food and Beverages Market Projections by Revenue in USD Million,

2012-2016Figure 12: Australia Organic Food and Beverages Market Size by Retail Sales in USD Million,

2006-2011Figure 13: Australia Organic Farming Market on the Basis of Contribution in Percentage (%),

2011Figure 14: Australia Organic Agricultural Land in Hectares, 2006-2011Figure 15: Australia Organic Food and Beverages Market Share by Leading Companies in

Percentage (%), 2011

Figure 16: Major Players in Australia Organic Food and Beverages Industry, 2011 Figure 17: Australia Urban Population in Million, 2006-2016Figure 18: Australia Consumer Food Price Index, 2006-2016


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Figure 19: Australia Consumer Expenditure on Food and Beverages in USD Million, 2006-2016Figure 20: Australia Organic Food and Beverages Market Projections by Retail Sales in USD

Million, 2012-2016Figure 21: China Organic Food and Beverages Market Size by Revenue in USD Million, 2006-

2011Figure 22: China Organic Food and Beverages Market Segmentation by Products on the Basis of

Contribution in Percentage (%), 2011Figure 23: China Organic Agricultural Land Development in Hectares, 2006-2011Figure 24: China Organic Food and Beverages Market Share by Distribution Channels in

Percentage (%), 2011Figure 25: China Urban Population in Million, 2006-2016Figure 26: China Consumer Food Price Index, 2006-2016Figure 27: China Organic Food and Beverages Market Projections by Revenue in USD Million,

2012-2016Figure 28: India Organic Food and Beverages Market Size by Revenue in USD Million, 2006-

2011Figure 29: India Organic Food and Beverages Market Segmentation on the Basis of Contribution

in Percentage (%), 2011Figure 30: India Organic Agricultural Land in Hectares, 2006-2011

Figure 31: India Personal Disposable Income in USD Million, FY2006-FY2016Figure 32: India Urban Population in Million, 2006-2016Figure 33: India Organic Food and Beverages Market Projections by Revenue in USD Million,

2012-2016Figure 34: Global Organic Food and Beverages Market Projections by Revenue in USD Million,

2012-2016Figure 35: Global Organic Food and Beverages Market Projections by North America, Europe

and Asia-Pacific and ROW on the Basis of Contribution in Percentage (%), 2012-2016Figure 36: Asia-Pacific Organic Food and Beverages Market Future Projections by Revenue in

USD Million, 2012-2016


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LIST OF TABLES

Table 1: Global Organic Certification Labels by GeographyTable 2: Global Organic Food and Beverages Market Segmentation by North America, Europe

and Asia-Pacific and Rest of World on the Basis of Revenue in USD Million, 2006-2011 Table 3: Asia-Pacific Organic Food and Beverages Industry by Japan, Australia, China and India

on the Basis of Sales in USD Million, 2006-2011Table 4: Japan Organic Food and Beverages Market Segmentation on the Basis of Revenue in

USD Million, 2011Table 5: China Organic Food and Beverages Market Segmentation by products on the Basis of

Revenue in USD Million, 2011Table 6: Major Players in China Organic Food and Beverages Industry, 2011 Table 7: India Organic Food and Beverages Market Segmentation by Products on the Basis of

Revenue in USD Million, 2011Table 8: India Organic Agriculture Particulars, FY2011Table 9: India Organic Product Export Volume and Share in Percentage (%), FY2011 Table 10: Major Players in India Organic Food and Beverages Industry, 2011 Table 11: Global Organic Food and Beverages Market Projections by North America, Europe

and Asia-Pacific and ROW on the Basis of Revenue in USD Million, 2012-2016

Table 12: Cause and Effect Relationship Analysis between Industry Factors and Expected

Industry Prospects of the Asia-Pacific Organic Food and Beverages IndustryTable 13: Correlation Matrix of the Australia Organic Food and Beverages Market Table 14: Regression Coefficients Output


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GLOBAL ORGANIC FOOD AND BEVERAGES MARKET

SIZE BY REVENUE, 2006-2011

demand for organic food and beverages in countries such as the US, Japan and Germany has

been robust over the past 6 years, growing at significantly high growth rates. On the other hand,

countries such as Switzerland, Denmark and Austria are the developing markets for organic with

sales rising moderately in the recent years

The global organic food and beverages industry has showed a remarkable growth in the past five

years, growing from USD ~ million in 2006 to USD ~ million in 2011. The market has registered

a CAGR of 9.5% from 2006 to 2011

The growth has been influenced by the opportunities in all categories of organic food products

such as fruits and vegetables, dairy products, bakery products, baby food throughout the globe

Figure: Global Organic Food and Beverages Market Size by Revenue in USD Million,

2006-2011

0.0

10,000.0

20,000.0

30,000.0

40,000.0

50,000.0

60,000.0

70,000.0

2006 2007 2008 2009 2010 2011

USDMillion


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ASIA-PACIFIC ORGANIC FOOD AND BEVERAGES

INDUSTRY

The organic food and beverages market in Asia-Pacific has surged in the recent years due to a

marked increase in both consumption and production in the region. Though Asia has been slow

in

The organic farmland in the region has also shown considerable increase over the years with the

largest increase witnessed in China. Other countries such as India and Thailand are also it has

been observed that the producer countries which also include smaller producers such as

Indonesia, Vietnam and the Philippines are exporting more than ~% of their produce mainly to

Europe and North America

demand for organic bakery products and beverages is predominant in the cities of Beijing andShanghai in China but the demand can only be met through

ASIA-PACIFIC ORGANIC FOOD AND BEVERAGES MARKET SIZE,

2006-2011

The demand for organic food and beverages in Asia has grown at a CAGR of 12.4% from the

period 2006-2011. The sustained growth is seen as remarkable in the region where agriculturecompetes fiercely for land and other resources with the industrial and construction sectors.

However, this spectacular level of growth displays the gaining market share of organic products

in the region over the years.

The Asia-Pacific market for organic food and beverages is mainly held by Japan, Australia,

China and India with Japan contributing the

largest share of ~% to the revenue generated

through the sales of organic food and beverages

in the region followed by Australia with a share

of ~% and China and India together accounting

for ~% of the revenue. The organic and natural

food, a small sector in China is benefitting

from

The Asia-Pacific market for organic food

and beverages is mainly held by Japan,

cont ri but ing t he largest share of ~%,

followed by Australia with a share of ~%

and China and India together accountingfor~%of the market.


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In India, environmental distress, imminent health hazards and have led to the promotion of

organic farming. The Indian organic food market is in its nascent stage which is less than USD ~

million in 2011 is growing at 14.5% per annum

Figure: Asia Pacific Organic Food and Beverages Market by Revenue in USD Million,

2006-2011

JAPAN ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011

The organic food and beverage market in Japan accounts for the vastness of organic food sales in

Asia-Pacific region. A series of scares have dampened the market sentiments in Japan since

the

The demand has been outpacing supply in several sectors of the organic food industry however

the fresh fruits and vegetables market has been adversely affected by.

it was observed that the Japan was severely hit by the food scandals and the global economic

turmoil in the end of 2008 which led to a negative growth of 9.3% due to restricted spending

capacity and weakened economic climate. Overall, it was observed that the market for organic

food and beverages in Japan has grown from USD ~ million in 2006 to USD ~ million in 2011,

registering an average annual growth of 7.3% from the period

0.0

500.0

1,000.0

1,500.0

2,000.0

2,500.0

3,000.0

3,500.0

2006 2007 2008 2009 2010 2011

U

SDMillion


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Figure: Japan Organic Food and Beverages Market by Revenue in USD Million, 2006-2011

JAPAN ORGANIC AGRICULTURAL LAND DEVELOPMENT, 2006-2011

in Japan the organic agriculture grows very slowly and the rate of organic food growth in the

country was only ~% during the period 2006-2011. The most prominent item in the country isgreen tea with a market share of ~%. The amount of domestic organic produce in Japan was

recorded to be ~ tons while the imported organic produce id ~ tonnes annually

organic agricultural land in Japan has witnessed an incline from ~ hectares in 2006 to ~

hectares in 2011 thus registering a CAGR of 8.8% during the period

0.0

200.0

400.0

600.0

800.0

1,000.0

1,200.0

1,400.0

2006 2007 2008 2009 2010 2011

USDMillion


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Figure: Japan Organic Agricultural Land Development in Hectares, 2006-2011

JAPAN ORGANIC FOOD AND BEVERAGES MARKET FUTURE

OUTLOOK AND PROJECTIONS, 2012-2016

The consumers in Japan have a strong interest and long tradition in consuming healthy, natural

and safe food and as a result there is a huge market for such productsfor foreign producers and

exporters, the prospects of the organic food industry are promising

Japan has been hit by a number of food safety and false labeling scandals in both domestically

produced and imported food products. The traceability and safety of food products draws greater

attention to the consumers in Japan...

Overall, the consumer demand for healthy organic food and beverages in Japan is rising due to

over the next five year, the market is expected to perform reasonably well by growing at 13.8%

from 2012-2016 as compared to 7.3% during 2006-2011. The revenue of the industry is

forecasted to reach USD ~ million in 2016 from USD ~ million in 2012

The revenue share of Japans organic food and beverages industry is expected to decrease

slightly during the period 2012-2016. The contribution will decline to ~% in 2016 from ~% in

2011. This is because a greater amount of organic food

0.0

1,000.0

2,000.0

3,000.0

4,000.0

5,000.0

6,000.0

7,000.0

8,000.0

9,000.0

10,000.0

2006 2007 2008 2009 2010 2011

Hectares


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Figure: Japan Organic Food and Beverages Market Projections by Revenue in USD

Million, 2012-2016

AUSTRALIA ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-

2011

The market for organic food and beverages in Australia has grown significantly over the past

decade and the trend is forecasted to continue in the coming years as well. The demand for

organics in the country is primarily driven by

the price sensitivity still exists with the demand for organic products stagnating during 2008-

2009 when the global economic crisis urged the consumers to tighten the budgets by restricting

the spending capacity.

The supermarkets are the major distribution channels accounting for over ~% of the organic sales

in Australia and all the major chains have their own organic labels. There are a diversified range

of products available in the organic market with major retailers selling over 500 different organic

grocery lines.

The Australian market is considered to be epitome of self sourcing and self regulation

The farm gate value of organic production in Australia has also shown stupendous growth rate

over the last few years due to the lower pricing pressure. The total farm-gate value of certified

organic products in Australia in 2011 was estimated to be USD ~ and total farm turnover USD ~.

0.0

500.0

1,000.0

1,500.0

2,000.0

2,500.0

3,000.0

2012 2013 2014 2015 2016

USDMillion


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The farm gate sales of organic products in the country have risen by 34% since 2010. The meat

sector has experienced a dramatic increase. The sales of beef has increased by 111% to USD ~

million, lamb is up by 64% to reach USD ~ million and poultry has increased by 15% to USD ~

million

Figure: Australia Organic Food and Beverages Market Size by Retail Sales in USD Million,2006-2011

COMPETITIVE LANDSCAPE OF AUSTRALIA ORGANIC FOOD ANDBEVERAGES INDUSTRY

The organic packaged food market in Australia is highly fragmented, with private label products

being the most popular products in the market.

Australian market for organic food and beverages is majorly contributed by Parmalat Australia

Pty Ltd. contributing nearly ~% to the market in 2011 followed by Goodman Fielder Ltd. with a

share of ~% during the year

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DMillion


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Figure: Australia Organic Food and Beverages Market Share by Leading Companies in


Figure: Major Players in Australia Organic Food and Beverages Industry, 2011

Major

Player

Business Overview Key Product

Segments

Business Strategy Geographical

Reach

Parmalat

Australia

Pty Ltd

Goodman

Fielder Ltd

San RemoMacaroni

Co

Parmalat Australia

Pty Ltd

Goodman Fielder Ltd

San Remo Macaroni

Co

Jalna Dairy Foods Pty

Ltd

Heinz Co Australia

Ltd

Others


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Jalna

Dairy

Foods PtyLtd

Heinz CoAustralia

Ltd

CHINA ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION,

2011

BY PRODUCTS, 2011

China organic food and beverages market has been dominated by organic liquor which has been

in huge demand in the country and has contributed nearly ~% to the overall revenue in 2011.

Organic vegetables have been the second largest segment of Chinas organic food and beverages

market contributing ~% to the overall market in 2011.It is the most prosperous section

Organic fruits are still in the nascent stage of development in Chinese market occupying nearly

~% of the total market in 2011

In the beverages market, apart from liquor, tea holds a major share of ~% in 2011, followed by


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Figure: China Organic Food and Beverages Market Segmentation by Products on the Basis

of Contribution in Percentage (%), 2011

Table: China Organic Food and Beverages Market Segmentation by Products on the Basis

of Revenue in USD Million, 2011

Products Revenue ( USD Million)

Liquor

Vegetables

Rice

Fruits

Tea

Cereals

Soybean

Dairy Milk

Baby Food

Wine

Aquatic products

Others

Total

Liquor

Vegetables

Rice

Fruits

Tea

Cereals

Soybean

Dairy Milk

Baby Food

Wine

Aquatic products

Others


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GOVERNMENT REGULATIONS IN CHINA ORGANIC FOOD AND

BEVERAGES INDUSTRY

There are several regulations and agencies in the regulatory system for organic agriculture in

China. Certification and Accreditation Administration of the Peoples Republic of China

(CNCA) is the national administrative body overseeing all types of certification and accreditation

within China

The two most important regulations are the regulatory measures on organic product certification

management and rules for implementing the certification of organic products The first defines

the organic certification and

The organic food and beverage industry in China is also subject to certain import requirements.

The article 36 of the regulatory measures on organic product certification management

requires

Alongside the organic requirements, the organic imports must also meet Chinese government

food safety requirements

MARKET SHARE OF DISTRIBUTION CHANNELS IN CHINA ORGANIC

FOOD AND BEVERAGES INDUSTRY, 2011

and Crab Island Organic Shop in Beijing Haikele Organic Food Chain Shops in Shanghai and

Planck Organic Food Shops in Nanjing. The specialty shops have contributed ~% to the overall

market in China in 2011

supermarkets, such as HK Citysuper, Cityshop, Japan Global Plaza, Parksons, Nextage

Department Store operating in some large cities while hypermarkets such as Carrefour, Walmart,

Metro, Jusco, Tesco, Lotus and Tops have stores in many major cities in China account for over

~% of the China organic market

In some major cities, organic products are also sold through direct sale (home delivery), food

services (restaurants and cafes) and farmers markets. These channels together held a share of ~%

in China organic food and beverages market in 2011.


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The major markets for Indian organic

food products are the EU, the US,

Canada, Aust ralia and the Middle East

Asian countries.

Figure1: China Organic Food and Beverages Market Share by Distribution Channels in


INDIA ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011

market for organic vegetables followed by fruits represents the greatest potential in thecountry since it generates significant portion of the revenue. Apart from these, the bakery

products, dairy products such as milk are also the major contributors to the organic food and

beverages industry in India

The major markets for Indian organic food products are the EU, the US, Canada, Australia and

the Middle East Asian countries. Quality

production with traditional methods, low use of

chemical inputs in mountain and tribal areas,

easy availability of cheap labor, NGO

interventions and various types of supportprovided by the government have made

The market for organic food and beverages has shown tremendous growth over the past five

years by growing from USD ~ million in 2006 to USD ~ million in 2011 thereby registering a

CAGR of 14.5% from 2006-2011

Specialty Shops

Supermarkets

Food Service

Farmers market

Direct Sales


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Figure: India Organic Food and Beverages Market Size by Revenue in USD Million, 2006-

2011

INDIA ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION,

2011

BY PRODUCTS, 2011

in 2011, cereals contributed the largest share of ~% to the overall revenue of organic food and

beverages in India. Fruits and vegetables have together accounted for ~% of the revenue in

2011Another leading segment of the market has been the confectionery products

0.0

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40.0

60.0

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100.0

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160.0

180.0

200.0

2006 2007 2008 2009 2010 2011

USDMillion


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Figure: India Organic Food and Beverages Market Segmentation on the Basis of

Contribution in Percentage (%), 2011

Table 1: India Organic Food and Beverages Market Segmentation by Products on the Basis

of Revenue in USD Million, 2011

Products Revenue( USD Million)

Cereals

Fruits

Vegetables

Confectionery

Snacks

Non- Dairy Beverages

Bakery Products

Baby Food

Meat

Others

Total

Cereals

Fruits

Vegetables

Confectionery

Snacks

Non- Dairy Beverages

Bakery Products

Baby Food

Meat

Others


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ASIA-PACIFIC ORGANIC FOOD AND BEVERAGES

INDUSTRY FUTURE OUTLOOK AND PROJECTIONS,

2012-2016

fuelled by the rising global demand, the organic food and beverages industry in Asia-Pacific,

which has surged in the recent years, will continue to grow as an integral part of the Asian

agricultural economy in the coming years

the demand for organic foods will continue to be concentrated in countries such as Japan,

South Korea, Singapore and Hong Kong and Taiwan with greater affluence, higher education

level and

In order to respond to the challenges, the strategies such as strengthening the domestic demand

for organic produce farm workers have been given preference in order to boost the organic

production. In countries such as Thailand and Philippines, support to the groups of independentsmallholders has successfully implemented

the future of the organic food and beverages industry in Asia Pacific region is likely to achieve

a significant growth on account of strong per capita income growth and

The organic food and beverages industry in the Asia Pacific region is expected to witness certain

challenges in term of stringent the market in Asia-Pacific is expected to grow at a CAGR of

16.8% from 2012-2016 and will reach USD ~ million by 2016 from USD ~ million in 2011.

Figure: Asia-Pacific Organic Food and Beverages Market Future Projections by Revenue

in USD Million, 2012-2016

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