asia-pacific economic cooperation 1 electronic commerce in apec: policy issues jesus orta martinez...

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Asia-Pacific Economic Cooperation Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Electronic Commerce in APEC: Policy issues Policy issues Jesus ORTA MARTINEZ Jesus ORTA MARTINEZ Chairman, APEC ECSG Chairman, APEC ECSG Deputy Director-General of Digital Deputy Director-General of Digital Economy Economy Ministry of the Economy Ministry of the Economy Government of Mexico Government of Mexico 2nd APEC E-Commerce Business Alliance 2nd APEC E-Commerce Business Alliance Forum Forum

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Page 1: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 11

Electronic Commerce in APEC:Electronic Commerce in APEC:Policy issuesPolicy issues

Jesus ORTA MARTINEZJesus ORTA MARTINEZChairman, APEC ECSGChairman, APEC ECSG

Deputy Director-General of Digital EconomyDeputy Director-General of Digital EconomyMinistry of the EconomyMinistry of the EconomyGovernment of MexicoGovernment of Mexico

2nd APEC E-Commerce Business Alliance 2nd APEC E-Commerce Business Alliance ForumForum

Page 2: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 22

Agenda

•Overview / Background

•The role of APEC in e-Commerce

•Policy issues

•ECSG Work Program

•ECSG Future Work

•Concluding remarks

Page 3: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 33

Region Region 2002 2002 % % 2006 2006 % %

CAGR CAGR 200220022006 2006

Developing Asia and Pacific Developing Asia and Pacific 87.6 87.6 3.8 3.8 660.3 660.3 5.1 5.1 65.7 65.7

Latin America Latin America 7.6 7.6 0.3 0.3 100.1 100.1 0.8 0.8 90.5 90.5

Transition economies Transition economies 9.2 9.2 0.4 0.4 90.2 90.2 0.7 0.7 77.0 77.0

Africa Africa 0.5 0.5 0.0 0.0 6.9 6.9 0.1 0.1 91.1 91.1

Total developing countries Total developing countries 104.9 104.9 4.6 4.6 857.5 857.5 6.7 6.7 69.1 69.1

North America North America 1 677. 1 677. 73.1 73.1 7 469.0 7 469.0 58.2 58.2 45.3 45.3

Developed Europe Developed Europe 246.3 246.3 10.7 10.7 2 458.6 2 458.6 19.2 19.2 77.7 77.7

Developed Asia and Pacific Developed Asia and Pacific 264.8 264.8 11.5 11.5 2 052.1 2 052.1 16.0 16.0 66.8 66.8

Total developed countries Total developed countries 2 188.4 2 188.4 95.4 95.4 11 979.7 11 979.7 93.3 93.3 53.0 53.0

World total World total 2 293.5 2 293.5 12 837.3 12 837.3 53.8 53.8

Source: UNCTAD elaboration of data Source: UNCTAD elaboration of data from Forrester (2001). from Forrester (2001).

Overview/Background – eCommerce forecast 2002-2006 (BUSD)

Page 4: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 44

Overview/Background – eCommerce trends

% e-commerce / GDP

0

5

10

15

20

25

30

35

2002 2003 2004 2005 2006 2007

e-commerce / GDP

Page 5: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 55

Overview/Background – eCommerce trends

GDP/ E-COMMERCE

0

10000

20000

30000

40000

50000

60000

2002 2003 2004 2005 2006 2007

GDP

e-commerce

Page 6: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 66

Overview/Background – eCommerce trends

E-commerce and Countries 2002

Developing

Developed

E-commerce and Countries 2006

Developing

Developed

Page 7: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 77

Overview/Background – Barriers to eCommerce

Legal/Policy Capacity Infrastructure

•Authentication

•Invoice

•Standards

•Trust

•Business environment

•Cultural issues

•Technological preparedness

•Internet access

•Communications costs

•Security

Page 8: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 88

Background – Role for international fora

•United Nations (CEFACT, UNCITRAL, ITU, etc.)

•Regional (APEC, ASEAN, OAS, EU, etc.)

•Multilateral (WTO, WCO, OECD, etc.)

Page 9: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 99

Background – Role for international fora

•Policy guidelines / model regulation

•Pilot / pathfinder projects

•Program funding

•Capacity building

•Economic and technical cooperation

Page 10: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1010

The role of APEC

•Policy guidelines (privacy, consumer protection, security)

•Pilot / pathfinder projects (ECO, eSPS)

•Information sharing (privacy and paperless trading IAP’s)

•Capacity building (standards, security)

Multi-working group approach (ECSG, TEL, HRWG, SMEWG, SCCP, SCSC)

Page 11: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1111

ECSG – Policy issues

•Standards

•Confidence / Trust

•Cross border data flows

•Security

•Capacity building

•Data privacy

•Paperless trading

•SPAM

Page 12: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1212

ECSG – Work program

Data Privacy

•APEC Privacy Principles

•Information sharing and cross border cooperation

•Capacity building

•Privacy IAP

•Cross border rules

•Improved privacy notices

Page 13: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1313

ECSG – Work program

Paperless trading

•Electronic Certificate of Origin

•E-Sanitary Phitosanitary Certificate

•Collaboration UN/CEFACT Single Window Initiative

•Public Private Partnership Dialogue on paperless trading

•Standards

Page 14: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1414

ECSG – Work program

Other issues

•SPAM and related threats

•Open standards and interoperability

•FTA’s / RTA’s model chapters

•On-line piracy (ABAC)

Page 15: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1515

ECSG – Future work

Priority:

ICT-enabled growth

Objective:

To develop policy guidelines and hands-on projects aimed at leveraging ICT use to promote economic growth and competitiveness

Basic premise:

Public-private, horizontal, and proactive approach

Page 16: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1616

Concluding remarks

•E-Commerce is consistently increasing but the gap is still wide

•Developing economies should be more aggresive in leveraging the benefits of e-commerce to promote economic growth (leap-frogging)

•International fora have a significant potential role to contribute (not realized)

Page 17: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1717

Concluding remarks

•In order to realize this potential, collaboration and priorization must be achieved among international actors (coordinated agenda approach)

•APEC is the fastest growing region in the world and the ECSG works toward enhancing the development of e-commerce in the region to further spur this growth and narrow the digital divide

Page 18: Asia-Pacific Economic Cooperation 1 Electronic Commerce in APEC: Policy issues Jesus ORTA MARTINEZ Chairman, APEC ECSG Deputy Director-General of Digital

Asia-Pacific Economic CooperationAsia-Pacific Economic Cooperation 1818

Electronic Commerce in APEC:Electronic Commerce in APEC:Policy issuesPolicy issues

Jesus ORTA MARTINEZJesus ORTA MARTINEZChairman, APEC ECSGChairman, APEC ECSG

Deputy Director-General of Digital EconomyDeputy Director-General of Digital EconomyMinistry of the EconomyMinistry of the EconomyGovernment of MexicoGovernment of Mexico

2nd APEC E-Commerce Business Alliance 2nd APEC E-Commerce Business Alliance ForumForum