ashu rajdor - online marketing trends every business needs to know

7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know

1/33

150 Smart Stats:Online Marketing Trends Every Business Needs to Know 1

150 Smart Stats

Online MarketingTrends Every Business

Needs to Know

reachlocal.com |866.822.73582012ReachLocal,Inc.AllRightsReserved.ReachLocalisaregisteredtrademark.Allothermarksarethepropertyotheirrespectiveowners.
http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/


2/33


Online marketing is a powerful toolfor building your brand, connectingto consumers, and getting leads.Thats because now more than ever,

consumers rely on the Web to findinformation about your products andservices. This collection of statisticsexplores the latest in digital trends,

giving you valuable insight into howconsumers behavior today can affectyour business and how to capitalizeon it. Stats gathered through July 2012.

150 Smart Stats: Online Marketing Trends Every Business Needs to Know


3/33


LOCAL

SEARCH

SOCIAL

VIDEO

MOBILE

ADVERTISING

Table of Contents


4/33


Local Businesses Need an Online Presence85% o consumers are searching or local businesses online.1 But,theresabignumberosmallbusinessesthatmightnotshowuponline.Approximately63%osmallbusinessesdonothaveawebsite,andanother25%dontshowupinsearchresults.2

Plus,60%aremissingaphonenumberontheirhomepage,andalmost75%donthaveanemailaddresslisted.3

Consumers are searching for local businesses like yours online.

Without an optimized Web presence, you will miss the opportunityto attract them.

63%85% 25%

Small Businesses

Without a Website

Consumers Searching for

Local Businesses Online

Small Businesses

That Dont Show Up in

Search Results

{

LOCAL

{


5/33


Consumers SpendA Lot of TimeOnlineToday, most Americans have access to and

are using the Internet.IntheU.S.alone,82%oadultsusetheInternet,4withthetypicaluserspendinganaverageo38.8

hourspermonthonline.5Thatsalittleoveranhouraday.And

theyspendalotothattimeonsocialnetworking,searching,and

readingcontent.

LOCALYour potential customers are spending more of their time online. Is your

business marketing to people on the types of places they are spendingmost of their time?

Percentageotimespentonline6

5% Shopping

20% ReadingContent

21%Searching

19% Emailing

22% SocialNetworking

13% ViewingEntertainment


6/33


What Consumers Do OnlineInternet users report perorming a wide variety o activities when they are online. In somecases, these online activities replace the tasks they used to do oine.

Sent orRead Email

Used SearchEngines

Checked Weather Read NewsWatchedVideos

PurchasedProducts

Used SocialNetworking

Made TravelReservations

Used OnlineBanking

Rated Productsor Services

92% 71%76%

This is what your potential customers are doing online.Are you reaching them?

71%

65%

92%

65%

61%

37%

Typesoactivitiesconsumersreportedperormingonline7

81%

LOCAL


7/33


Consumers Use Search EnginesThere are over 17.5 billion explicit searches conducted each month in the U.S. among various searchengines.8Othese,Googleleadswiththemajorityoprimarysearches.Andin2011,BingsurpassedYahoo!toclaimthenumber2spot.

SEARCHConsumers rely on Google, Yahoo!, and Bing to help them find

information, making these search engines important tools in youronline marketing strategy.

{googleverbgoogled | googling:tousetheGooglesearchenginetoobtain

inormationaboutsomeoneorsomethingon

theWorldWideWeb

Coresearchenginemarketshare9

GoogleasaverbaddedtoEnglish-languagedictionaries10

3.0% Ask.com

13.4% Yahoo!

1.5% AOL

15.4% Bing

66.7% Google


8/33


Consumers Value SearchTodays consumers rely on search engines, with 91% using search to fnd inormation on the Web and59% doing so on a daily basis.11Plus,searchengineusersndsearchengineresultstobereliable,educational,andunbiased.

Consumers regularly rely on search engines to find information theyneed. Can they find information about your business via search?

Percentageosearchengineusersreportingtheseexperienceswithsearchengineresults12

91%

LearnedSomething New

or Important

Found WhatThey Were

Looking For

BelievedInformation was

Accurate andTrustworthy

Said SearchEngines are Fair

and Unbiased

Found InfoThey DidntThink They

Could

86% 73% 50%66%

SEARCH


9/33


Search Engine Rank MattersHow well you rank in search engine results signifcantly aects whether or not consumers fnd yourbusiness, products, and services. And,consumerstendtoocusontherstpageoresults,makingitincrediblyimportanttoshowupthereorimportantkeywords.

Both paid search advertising and organic search engine optimization areessential tools to help you show up in search engine results. SEARCH

93%Of consumers beginon a search engine.13

75%Of searchers never

scroll past the first

page of search results.14

50%Paid search ads provide

50% incremental clicks even

when a business ranks #1 for

a keyword in organic search.15

PlumberinAtlanta,GAPaid SearchAds

Page 1

OrganicListing


10/33


Social Media Use is on the RiseSince 2005, social networking has been the astest-growing online activity. 66%oadultInternetusersaccesssocialmedia.16Thishasgrownsignicantlyromonly8%oonlineadultsusingsocialmediain2005.Inact,

todayInternetusersspend1outo6onlineminutesusingsocialmedia.17

SOCIALAs the use of social media continues to grow, its becoming moreimportant for your business to be active in this space.

2005

712%

Growthin 7 Years

zombiesattacked

2006 2007 2008 2009 2010 2011

Growthinnumberoadultsusingsocialmedia18


11/33


Consumers Socialize OnlineSocial networking is one o the most popular activities online. Forsomeconsumers,postingupdatestotheirsocialmediaproleshasbecomepartotheirdailyroutines.

People are engaging on social media. So as a business, using social

media frequently and consistently gives you an opportunity to interactwith more consumers.

{ { { { { {

35%Post at leastonce perweek.

18%Post nearlyeveryday.

17%Post atleast onceper month.

16%Post manytimesper day.

10%Post lessthan onceper month.

4%Neverpost anupdate.

Percentageopeoplepostingsocialmediaupdates19

SOCIAL


12/33


Consumers Like FacebookThere are 155 million Facebook users in the U.S.20 and over 955 million active monthlyusers in the world.21Chancesare,manypeopleinyourtargetmarketingaudienceareusingFacebook.

No matter who your target audience is, Facebook is a good place totarget your messages and connect with consumers.

155 MillionFacebook Usersin the U.S.

}

PercentageoU.S.Facebookuserbasebyage22

SOCIAL

24% Ages 18-24

14% Ages 55+13% Ages 45-54

17% Ages 35-449% Ages 13-17

23% Ages 25-34


13/33


Consumers Socialize on Many Platforms

In addition to Facebook, there are a variety of social media platforms

with large user bases that are important to consider for your onlinemarketing efforts.

TwitterThereareover107million

TwitteraccountsintheU.S.

alone,accountingor28%oworldwideusage.23Thereare

morethan175milliontweetsa

dayworldwide.24Consumers

spendanaverageo36minutes

permonthonTwitter.25*

LinkedInLinkedInhasalmost63million

membersintheU.S.26Users

spendanaverageo17minutesonLinkedInpermonth.27*

PinterestPinterestiscurrentlytheastest-

growingsocialnetworkingsite

intheU.S.31

Uniquevisitshavereached21.5million,a30x

increaseinjust6months.32The

averagetimespentonPinterestis

1hourand17minutesamonth.33

InstagramInstagrammadeheadlinesin

2012whenFacebookpurchased

itor$1billion.28

Currently,thereareover50millionInstagram

usersworldwide29uploadingand

sharingatotalomorethan

5millionphotosaday.30

*Notincludingmobile

SOCIAL

107MillionAccounts

63MillionMembers

21.5MillionVisits

50MillionUsers


14/33


Online Reputation AffectsConsumer DecisionsOnline reviews and recommendations are playing an important role in how consumers

make their purchasing decisions. Inact,76%oconsumersreportedconsideringonlinereviewswhendeterminingwhichlocalbusinesstouse.72%oconsumerssurveyedsaidtheytrustonlinereviewsasmuchastheytrustpersonal

recommendations.And52%oconsumerssaidtheyweremorelikelytousealocalbusinessthathasapositivereputation.34

Your offline reputation isnt the only one that matters. Now, what people

are saying about your business online and how you react and respond tothose mentions can affect a consumers decision to buy from you. SOCIAL

7 out of 10Consumers said they trust onlinereviews as much as personalrecommendations.

5 out of 10Consumers said they weremore likely to use a localbusiness that has a positivereputation.


15/33


Local Businesses are on Social Media83% o small businesses using social media believe it is important to their business.35 In act,more than 9 million small businesses are now using Facebook.36However,manysmallbusinesseshavenotyetinvestednanciallyinsocialmediamarketing:42%osmallbusinessesallocate$0tosocialmediamarketingand17%spend

lessthan$100.37

Percentage of Small Business Owners Who Consider These Sites Valuable

Now that most small businesses value social media, consider hiring

someone to help manage your presence on the social media platformsthat make the most sense for your business.

PercentageoSMBswhoreportedvaluebyplatorm38

SOCIAL

86% 71% 60%
http://youtube.com/reachlocal


16/33


Consumers Watch Videos OnlineGlobally, consumers watch over 200 billion videos online per month.39MostothesevideosareromYouTube.In2011,therewere3billionhoursovideowatchedpermonth, 40over4billionvideoviewsperday,andabout60

hoursovideouploadedeveryminute.41Plus,withmoreconsumerslookingorvideocontentonline,YouTubeisnowthesecond-

largestsearchengine,with3billionuniquesearchespermonth.42

VIDEOConsumers are spending more time online watching and looking for videos.Your business should be investing more time creating them.

There are 7 Billion...

People on the Planet Video ViewsEvery 1.5 days

Hours WatchedEvery 2.3 Days

Unique SearchesEvery 70 Days


17/33


Consumers Engage with BusinessVideos OnlineBecause online videos are becoming more mainstream, consumers are becoming more

willing to watch them to get the inormation they want.

VIDEOBecause consumers now use videos as a way to get information about

businesses, you can use this tool to build credibility and influencepurchasing decisions.

8.5 out of 10People may watch a video if itcontains product information.

8.7 out of 10People reported they may watchdemonstrations of a product.

Percentageorespondentslikelytowatchtypesobusinessvideos43


18/33


Consumers are

Always ConnectedThe typical mobile user spends an average o2 hours a day using their mobile phone.44Communicatingwithothersisoneothemainreasonspeopleuse

mobiledevices,buttheyarealsospendingasubstantialamounto

timeonthemobileWeb.

Consumers Have UsedTheir Phones To...

MOBILEThe rise of mobile gives you a chance to stay connected toconsumers wherever they go.

Percentageomobilephoneownersreportingusingtheirphonesortheseactivities45

74%Send TextMessages

36%Access Blogs

or SocialNetworks

50%Download

Apps

33%Play

Games

49%Use a

Browser

25%Listen toMusic


19/33


Consumers Love MobileApproximately 234 million Americans use mobile devices regularly.46Andorsome,useactuallymeanscantlivewithout.OnesurveyintheU.K.oundthat66%orespondentssueredromnomophobia,theearo

beingwithoutamobilephone.47Almost66%osmartphonesubscribersevenadmittosleepingwiththeirphonesclosetothem.48

70%Alcohol

63%Chocolate

33%Sex

22%Toothbrush

I would rather give up than my phone for a week.

Since consumers dont want to be disconnected from their phones,

you shouldnt ignore the importance of mobile marketing as a wayto reach them.

nomophobia

Whatrespondentsreportedtheywouldrathergiveupthantheirphonebypercentage49

TermcoinedduringstudybyU.K.PostOce50

:istheearobeingoutomobilephonecontact

MOBILE


20/33


The Rise of the SmartphoneThe growth o mobile Internet usage is made possible by the rise in smartphone ownership.Inact,almosthal(49.7%)oU.S.mobilesubscribersownasmartphone.51Thatsmorethan106millionpeople.52Andby2016,192millionpeople

intheU.S.areprojectedtoownasmartphone.53Oallsmartphoneoperatingsystems,AndroidhasthemostsharesintheU.S.market.54

Smartphones are empowering consumers to communicate, searchfor businesses, and even purchase, no matter where they are.

To date, approximately

175 MillioniPhones have been sold

around the globe.55

CurrentmarketshareosmartphoneoperatingsystemsintheU.S.54

6%Blackberry

59% Android

23% Apple

8% Other

7% Symbian

MOBILE


21/33


Tablet Ownership is on the RiseNot only are consumers using smartphones to access the mobile Web, but they are nowusing tablets as well. Studiespredictthatby2015,overhalthepopulationoInternetuserswillownatablet.56

Tablets are powerful devices that give consumers a robust mobile

Web experience. As more consumers use tablets, having a mobilemarketing strategy is essential to reach them.

Tablet Ownership in the U.S.

2012 2013* 2014*

51.9%

2015*

47.5%40.4%

29.1%

14.5%

2011

5.8%

2010

Recentandprojected*growthotabletownershipintheU.S.57

MOBILE


22/33


Consumers are MultitaskingConsumers arent always replacing one screen with another. Many people use multiplescreens at the same time.58

Consumers are juggling many types of devices. So your marketing

should not only reach them on all of these platforms, but youshould also have one clear and consistent marketing message.

Percentageorespondentsusingmultipledevicessimultaneously58

85% 66%

MOBILE

Use a tablet or a phonewhile watching TV.

Use a tablet or phone while ona computer and watching TV.


23/33


Consumers Search on MobileStudies show that by the year 2016, mobile searches will overtake PC searches or local search.59Withinthepast2years,thenumberoGooglesearchesonmobiledeviceshasgrownby500%,makingGoogletheleaderinmobile

search.60Likewise,Googlealsoownsthemajorityolocalmobilesearches.61Bytheendo2011,61%osmartphoneownershadsearched

oralocalbusinessontheirphone.62

Consumers are searching for local businesses via mobile. Having

a mobile website and claiming and optimizing your Google+ Localpage can help them find yours.

Smartphoneownerswhousetheirphonetosearchorlocalbusinesses62

MOBILE

3 out of 5Consumers search forlocal businesses on theirsmartphone.

CarRepair

ItalianFood

Spa


24/33


Consumers Rely on Mobile MapsNot only are consumers searching on Googles mobile browser and app, but they are

also fnding places directly in Google Maps on mobile devices.

Now, consumers can find any business when they are on the go.Make sure they can find you.

}200+ MillionUsers per Monthon Mobile Google

Maps. Thats 40% of All Usage.63

MOBILE


25/33


People Socialize via MobileConsumers spend a growing amount o time on social media sites via mobile devices.Insomeinstances,theaveragemobileuserspendsmoreotheirsocialmediatimeusingamobiledevicethantheydousingacomputer.

Because mobile access allows consumers to constantly stay

connected to social media sites, its important to frequently addnew, fresh content to your social media pages.

Averageminutesspentbyamobileuserviamobilebrowserandmobileappcombined64

114Minutespermonth

13Minutespermonth

53Minutespermonth

441Minutespermonth

MOBILE


26/33


Consumers Shop via MobileConsumers are now using mobile devices to make purchasing decisions. 47.5%oU.S.consumershaveusedmobiledevicestosearchorproductsandservicesonline,65andthisonlyincreaseswithsmartphoneowners.66

Consumers can now decide what to buy when at the store or even

while standing in front of the product, making a mobile presenceeven more critical than ever.

66% 38% 44%To MakePurchasingDecisions

While ata Store

While in the AisleWhere Product isSold

Smartphoneownersreportingusingamobiledeviceorrespectiveshoppingactivities67

Smartphone Owners Use Phones to Aid in Shopping...

MOBILE

}


27/33


The Shift to OnlineMarketingLocal businesses are now spending more otheir advertising budgets on online, interactive,

and digital advertising, with a predicted

growth rom $21.2 billion in 2011 to $35 billion

by 2015.68Thispredictedgrowthissignicantlyhigherthanwhatisprojectedortraditionaladspending.

Because consumers are searching locally, online advertising is

an essential tool for even the smallest businesses to reach morelocal consumers.

Predictedpercentchangeyearoveryearinonlinevs.traditionaladspend68

2012

Traditional AdGrowth

Online AdGrowth

2013

2014

2015

13%

14%

14%

13%

1%

-1%

1%

-1%

ADVERTISING


28/33


$39Billion

20122011

$32BillionInvestment in

Online Advertising

is GrowingIn 2012, the spend on online advertising

is predicted to surpass the spend on print

advertising.69

ADVERTISINGMore advertisers are adapting their marketing budgets to

include online advertising. This shows how essential onlineadvertising has become to reach consumers.

$33Billion

$36Billion

PastandexpectedannualU.S.spendontraditionalprintandonlineadvertising69

OnlineAdvertising

OnlineAdvertising

PrintAdvertising

PrintAdvertising

}}


29/33


All Online Advertising is Growing

As online advertising continues to grow, its more important thanever to invest in a variety of ways to reach consumers online.

$4.2 BillionProjected Spend

Mobile

Ad

$15 BillionProjected Spend



Display Mobile SocialSearch

ADVERTISING

PlumberinTampa,FL

28%Growth

24%Growth

128%Growth

In2012,searchadvertising

spendingisexpectedtorise

by28%to$19.5billionintheU.S.70

In2012,thespendondisplay

advertisingisestimatedtogrow

by24.1%to$15.4billionintheU.S.alone.71

Mobileadspendinginthe

U.S.issettoreach$4.2billion

bytheendo2012,a128%growthromearly2012.72

Thespendonsocialmedia

advertisingisestimatedtoreach

$4.8billionin2012.Thisisup23.6%rom2011.73

23.6%Growth


30/33


How Does the Web AffectYour Business?The Web is dramatically influencing

consumer behavior and changing how your

business connects with potential customers

online. The information available online today

gives consumers power that they havent had

before, and this will only continue to grow.

Thats why you need a Web presence that

allows consumers to find you, connect with

you, support you, and do business with you

online. This isnt just a trend. Its a new way of

doing business.

150 Smart Stats: Online Marketing Trends Every Business Needs to Know


31/33


Like our stats?There are many ways to learn more...


twitter.com/reachlocal

youtube.com/reachlocalacebook.com/reachlocal

blog.reachlocal.com

ReachLocal Newsletterreachlocal.com/newsletter

ReachLocal Learning Centerresource.reachlocal.com

866.822.7358

Follow Us

Call Us
http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://twitter.com/reachlocalhttp://youtube.com/reachlocalhttp://facebook.com/reachlocalhttp://blog.reachlocal.com/http://reachlocal.com/newsletterhttp://reachlocal.com/newsletterhttp://resource.reachlocal.com/http://resource.reachlocal.com/http://resource.reachlocal.com/http://reachlocal.com/newsletterhttp://resource.reachlocal.com/http://resource.reachlocal.com/http://reachlocal.com/newsletterhttp://reachlocal.com/newsletterhttp://blog.reachlocal.com/http://blog.reachlocal.com/http://blog.reachlocal.com/http://facebook.com/reachlocalhttp://facebook.com/reachlocalhttp://facebook.com/reachlocalhttp://youtube.com/reachlocalhttp://youtube.com/reachlocalhttp://youtube.com/reachlocalhttp://twitter.com/reachlocal.comhttp://twitter.com/reachlocalhttp://twitter.com/reachlocalhttp://reachlocal.com/http://reachlocal.com/


32/33


1 LocalConsumerReviewSurvey(2012) http://searchengineland.com/study-72-o-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152

2 BusinessNewsDaily http://www.businessnewsdaily.com/1973-google-places-adwords-small-busines s- tools .html

3 BIA/Kelsey h ttp://www.biakelsey.com/Company/Press-Releases/120416-Less-Than-20-Percent-o -SMB-Websites -Link- to -Social-Presence,-According-to-SMB-DigitalScape.asp

4 PewInternet http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Whos-Online.aspx

5 comScore http://www.comscore. com/Press_Events/Presentations_Whitepapers/2012/Sta te_o_US_Internet_in_Q1_2012

6 SocialMediaToday http://socialmediatoday.com/node/504064

7 PewInternet http://www.fowtown.com/blog/what-are-people-doing-online

8 comScore http://www.comscore. com/Press_Events/Press_Releases/2012/6/comScore_Releases_May_2012_U.S._Search_Engine_Rankings

9 comScore http://www.comscore. com/Press_Events/Press_Releases/2012/4/comScore_Releases_March_2012_U.S._Search_Engine_Rankings

10 CNET http://news.cnet.com/2100-1025_3-6091289.html

11 PewInternet http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx

12 PewInternet http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx

13 Forrester http://www.searchenginejournal.com/10-stats-to-justiy-seo/36762/

14 SearchEngine Journal ht tp ://www.searchenginejourna l.com/24-eye -popping- seo- stat is tic s/42665/

15 GoogleResearchBlog h ttp://googleresearch.blogspot.com/2012/03/impact -o-organic-ranking-on -ad-cl ick.html

16 PewI nternet http://pewinternet.org/Commentary/2012/March/Pew -Internet-Social-Networking-les s- detail. aspx

17 comScore http://www.comscore. com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus

18 PewI nternet http://pewinternet.org/Commentary/2012/March/Pew -Internet-Social-Networking-les s- detail. aspx

19 Ed ison Research ht tp ://www.edi sonresearch.com/wp-content/uploads/2012/06/The-Soc ial -Habit -2012-by-Ed ison-Research.pd

20 Socialbakers http://www.socialbakers.com/acebook-statistics/united-states

21 FacebookQ2EarningsReport(2012) http://investor.b.com/releasedetail.cm?ReleaseID=695976

22 CheckFacebook http://www.checkacebook.com/

23 Semiocast http://semiocast.com/publications/2012_01_31_Brazil_becomes_2nd_country_on_Twitter_superseds_Japan

24 Mediabistro http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914

25 Mediabistro http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798

26 LinkedInPressCenter http://press.linkedin.com/about


28 CNET http://news.cnet.com/8301-1023_3-57419349-93/acebooks-$1b-instagram-deal-$300m-in-cash-rest-in-stock/

29 ZDNet http://www.zdnet.com/blog/acebook/instagram-passes-50-million-users/12250

30 Instagram http://allthingsd.com/20120403/instagram-by-the-numbers-1-billion-photos-uploaded/

31 comScore http://www.comscore. com/Press_Events/Presentations_Whitepapers/2012/Sta te_o_US_Internet_in_Q1_2012

32 ExperianMarketingServices http://go.experian.com/orms/experian-digital -marketer-2012?WT.srch=PR_EMS_DigitalMarketer2012_040412_Download


34 LocalConsumerReviewSurvey(2012) http://searchengineland.com/study-72-o-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152

35 SocialMediaMarketingIndustryReport http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

36 Intuit http://www.intuit.com/websites/small-business-social-media-inographic/


Sources



33/33


Sources



39 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2011/12/More_than_200_Bill ion_Onli ne_Videos_V iewed_Global ly_in_October

40 YouTubePressRoom http://www.youtube.com/t/press_statistics

41 YouTubeBlog http://you tube-global.blogspot.com/2012/01/holy-nyans-60- hours-per-minute-and-4.html

42 YellLimited http://marketing.yell.com/web-design/youtube-as-a-search-engine/

43 eMarketer http://www.emarketer.com/Article.aspx?R=1008959

44 InMobi http://www.simplyzesty.com/mobile/people-now-spend-more-time-daily-on-mobile-than-t v-or-computers/

45 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2012/5/comScore_Repor ts_March_2012_U.S._Mobile_Subscr iber_Marke t_Share


47 SecurEnvoy http://www. secu renvoy. com/blog/2012/04/19/so-is-a-token-weaker-than- tokenless-au thentication

48 Telenav http://www.telenav.com/about/pr-summer-travel/2011/inographic_phonewars_lrg.jpg

49 Telenav http://www.telenav.com/about/pr-summer-travel/2011/inographic_phonewars_lrg.jpg

50 Wikipedia http://en.wikipedia.org/wiki/Nomophobia

51 Nie lsen ht tp ://b log.nie lsen.com/nie lsenwire/onl ine_mobil e/smar tphones-account -or-ha l -o -al l-mobil e-phones-dominate-new-phone -purchases- in- the-us/


53 eMarketer http://www.idc.com/getdoc.jsp?containerId=prUS23503312

54 IDCWorldwideMobilePhoneTracker http://www.idc.com/getdoc.jsp?containerId=prUS23503312

55 ZDNet http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717


57 PewInternet http://pewinternet.org/Inographics/2012/A -Closer-Look-at-Gadget-Ownership.aspx

58 OnlinePublishersAssociation http://onlinepubs.ehclients.com/images/pd/MMF-OPA_--_Portrait_o_Tablet_User-Wave_2_--_Jun12_%28Public%29.pd

59 BIA/Kelsey http://blog. kelseygroup. com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/

60 TheMobilePlaybook http://www.themobileplaybook.com/#/4_1

61 BIA/Kelsey http://blog. kelseygroup. com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/

62 Localeze/comScore http://www. localsearchstudy.com/Local%20Search%20Study%202012.pd

63 BIA/Kelsey http://blog. kelseygroup. com/index.php/2011/05/25/20-o-google-searches-are-local-40-on-mobile/

64 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2012/5/Introducing_Mobi le_Metri x_2_Ins ight_in to_Mobil e_Behavior

65 Oracle http://www.oracle.com/us/industries/communications/oracle-atg-mobile-wp-345770.pd




69 eMarketer http://www.emarketer.com/Article.aspx?id=1008783&R=1008783

70 eMarketer http://www.emarketer.com/article.aspx?R=1008804


72 MobileMarketingWatch http://www.mobilemarketingwatch.com/strategy-analytics-says-u-s-mobile-ad-spend-wil l-double-this-year-22542

73 BIA/Kelsey ht tp ://www.biake lsey .com/Company/Press -Releases/120515-U.S. -Socia l-Media-Ad -Spending- to-Reach-$9.8 -B ill ion-by-2016.asp

ashu rajdor - online marketing trends every business needs to know

Documents